In an internal meeting of Tenda, today’s topic was the strategic outlook for Tenda Games in the coming year at the beginning of the new year. Even Ma Ma attended the meeting in person, which shows that he attaches great importance to Tenda Games.
In particular, Honor of Kings, the first MOBA mobile game independently developed by Tenda, can be said to be the flagship product that Tenda Games has had the highest hopes for since it shifted its business resources and business focus from the PC game business to the mobile game business in 2013.
Tenda’s intention to extend League of Legends’ dominance in the PC MOBA field to the mobile game field is quite clear.
With the help of Tenda's unstoppable mobile social traffic, King Mobile Game has already achieved an impressive result of 4.5 million daily active users on the day it was launched, which can be said to be a blockbuster.
Now times have changed, and more than a month has passed since the first day of launch. The development of this flagship product of Tenda Mobile Games is one of the important issues today.
This is also one of the issues that Brother Ma was concerned about when he came to the meeting in person.
“Since the launch of Honor of Kings on November 26, 2015, we have carefully prepared live broadcasts of team battle nights, popular anchors joining hands to celebrate the New Year and other online activities, which have quickly received positive responses from many mobile game players, allowing Honor of Kings to successfully join the ranks of
Top 10 on both Apple AppStore lists...
Moreover, the number of daily active players reached 4.5 million on the first day of the public beta, which is unparalleled in the MOBA mobile game field, and on the occasion of the New Year, the number of daily active players has successfully exceeded 10 million!"
The person in charge of Tianmei Studio, who is responsible for King of Glory, said with a proud face that in just over a month, such impressive data can be obtained, and their studio's polishing of this game is naturally indispensable.
There is Tiantian Kupao in the front and Honor of Kings in the back. These two major products have established their Tianmei Studio’s leading position in Tenda’s mobile game business in one fell swoop.
Within Tengda, which advocates internal competition and vigorously cultivates skills, if you want to obtain more bonuses and resources, you must rely on your strength to speak for itself. Obviously Tianmei Studio has done this.
Brother Ma was gentle and led the applause with a smile on his face, "Yes, it seems that you beautiful people will have a good year."
The other colleagues in the conference room couldn't help but cast envious glances. Holding such a phenomenal mobile game in their hands would not only create a steady stream of revenue for the company.
Likewise, you can also create a steady stream of bonuses for your studio!
Competition within Tenda is fierce, but under the survival of the fittest, the winner will indeed get more rewards.
Brother Xiao Ma has already spoken out, so you can imagine how much bonuses the Tianmei Studio brothers will get this year.
The smile on the face of the person in charge of Tianmei couldn't help but become stronger, "Thank you boss for recognizing our work, but we will continue to work hard in the new year, especially in mobile e-sports, we will increase our efforts."
“Strive to make Honor of Kings’ status in mobile e-sports catch up with League of Legends.”
The person in charge of Tianmei vowed to establish his own military order, and this is one of the main reasons why Tenda Mobile Games has high hopes for this game.
After getting a taste of the benefits of e-sports through League of Legends, Tenda naturally turned its attention to mobile e-sports, which was still in its infancy, and prepared to make strategic arrangements first.
And in just over a month after it went online, it has already made a small attempt to test its skills in mobile events. Gimmicks such as the City Contest have been recognized and praised by many players.
The seeds of "You can actually become a professional player by playing mobile games" have been sown in the hearts of many mobile game players, especially those who have already shown their gaming talents.
After all, with professional and retired League of Legends players Zhu Yu in front of them, players cannot afford to be tempted by the temptation of both fame and fortune.
This may be one of the reasons why the number of players in Honor of Kings has surged in just over a month.
Brother Ma smiled and nodded, "Looking forward to your performance, if nothing happens..."
As he spoke, he looked around. If no one spoke, Brother Ma would be ready to announce the end of the meeting.
At this time, another manager at the head quickly raised his hand and said, "I have something to say about a client game launched by Pig Factory. I think the potential of this client game deserves our focus..."
"Oh? A PC game? Tell me in detail." Xiao Ma pushed up his glasses, his interest aroused.
After all, after Tenda Games changed its strategy, it basically gave up the development of the client game business. After all, its three fist client games have already ranked among the top three in the domestic client game market.
Whether it's CF, DNF, or LOL, looking at the domestic end-game market, Tenda is really outclassed, and it can be said that there is no one that can beat it.
The gold content of this first place has opened up a long distance from the second place. After all, Zhu Factory's client game business, except for the old-fashioned Westward Journey, really has nothing to offer.
This is undoubtedly one of the reasons why Tenda dared to give up the development of client games and attack the mobile game market. There is indeed no opponent.
Unexpectedly, Pig Factory secretly came up with a client game product. Is it possible that this game alone can beat Tenda in seconds?
Little Ma shook his head gently in amusement. Old Ding, a free-spirited fool, always likes to play some unexpected tricks, which can always give people an unexpected surprise.
Just like when he announced that he wanted to raise pigs, Xiao Ma is naturally used to it.
But there is one thing to say, the pigs raised in this pig factory are indeed delicious. How about our goose factory also consider raising some big geese? After all, Chaoshan braised geese are also unique...
Thinking of this, Brother Ma couldn't help but swallow a mouthful of saliva, and he was a little greedy. Even if he is in charge of a trillion-dollar Internet empire, he is still a mortal body, so he has to eat when he should.
The people below naturally had no idea what Brother Ma was thinking at this time, and the manager who stood up said: "This game is called "PlayerUnknown's Battlegrounds", and its main game content is the battle royale mode. This mode
The overseas game market has been emerging for some time and has been favored by many game players..."
While talking, the manager also explained in a simple and in-depth way what the battle royale mode is. Xiao Ma nodded thoughtfully after hearing this.
As the helmsman of Tenda, out of my understanding of the game business, I felt at first glance that this game mode is extremely playable.
The battlefield environment with high degree of freedom and pursuit of authenticity undoubtedly provides players with a stage of infinite possibilities, and it does not fall behind in the strong competitive confrontation of real-time strategy.
After a little thought, Xiao Ma has already realized the potential of this game type. If there is more development in tactics and coordination, it is entirely possible to develop e-sports events.
“Since the launch of this game, the live broadcast platform has been used as the main media, and some leading anchors have shown players this unique and novel game in an all-round way. It has been very popular on the live broadcast platform and once ranked among the top three popular games...
…”
"Especially in offline Internet cafes, the performance is very popular. Many Internet cafes have imitated the Internet cafe activities of League of Legends and launched PlayerUnknown's Battlegrounds Internet cafe activities, and the response has been excellent..."
"At the end of the public beta, it reached unprecedented popularity with millions of players online at the same time, registered users exceeded 10 million, and daily active users exceeded 5 million..."
"The most important thing is that this game is not developed by Pig Factory Games, but by a game company called PlayerUnknown's Battlegrounds. Pig Factory Games is only one of the shareholders holding 10% of the shares..."