In addition to online publicity, the accumulation of offline word-of-mouth reputation cannot be ignored.
Especially for the vast majority of players, a fun game should be recommended to their best friends immediately.
After all, for online game players, if a fun game can be played with friends, the happiness in it will naturally increase exponentially.
When the vast majority of players get into a PC game, the simplest reason is usually because their friends are playing it and they got me into it.
Social networking is also one of the most important game contents of online games. It is not an exaggeration to say that it is the core of online games.
After all, for the fun of most players, the biggest attraction of games is that they can gather a group of like-minded gaming partners.
Even if there is no intersection in reality, it doesn't matter. It's just that the same hobby for a game comes together. This kind of emotion based on the virtual world is sometimes more pure.
The game will eventually get tired of playing, but with the blessing of social attributes, not only can the life of the game be greatly extended, but even after it develops to a certain level, the game is nothing more than a social carrier.
Perhaps the most typical symbols are the two games Warcraft and Fantasy, of which Fantasy is the most popular. As we all know, Fantasy is just a chat game covered in turn-based skinning.
Closer to home, the first players who experienced the joy of battle royale quickly realized the true meaning of this game, which is a team game!
Whether it is the design of the vehicle or the division of labor in the four-person team, players will soon realize this. Players who are temporarily matched will naturally not have a tacit understanding of cooperation among friends.
Therefore, soon, the first batch of players began to call their friends, organize their own teams into cliques, and launch a sprint towards the common goal of eating chicken.
For most players, it is not difficult to get three or two gaming friends to play together.
Of course, for a small number of players, they can only rely on the game's matching mechanism to find teammates...
This charm of calling friends and forming cliques is also one of the joys that has continued to this day since the birth of online games.
Including the game League of Legends, I believe that most players were dragged into the trap by their friends and classmates, and they got out of hand from then on.
And once everyone around them is playing, under the influence of the herd effect, most players will be ready to give it a try...
As time goes by, the gray portraits of these guides no longer light up, and the players who were led into the pit become the players who stayed behind.
With the blessing of this social fission effect of calling friends, and at the weekend, a time when mainstream players come out, the number of players of "PlayerUnknown's Battlegrounds" has not stopped, but has made further progress!
After a weekend of fermentation, the number of real-time online players of "PlayerUnknown's Battlegrounds" during the day was only around a few hundred thousand, and at its peak it only reached a million.
And when night fell, the number of players of "PlayerUnknown's Battlegrounds", which had been declining, suddenly turned around and began to rise crazily, breaking through 1 million again, then 1.2 million, 1.3 million...
Finally on weekend night, "PlayerUnknown's Battlegrounds" directly broke the PC game record set by "Blade and Soul" two years ago!
Around 2012, the promotional CG for "Blade and Soul" came out. "I keep taking a shower, where is the greasy senior sister?" It can be said that it left a deep impression on countless players. Even those who have never played "Blade and Soul" are not familiar with it.
This sentence is familiar to everyone, which shows how successful the propaganda is.
As for the CG graphics, the exquisite graphics, the dazzling game world, and the coveted senior sisters have made countless players yearn for it.
With the support of this popularity, the first beta activation code soared, and was once hyped to thousands of dollars. Under such a high-profile situation, the game "Blade and Soul" was unprecedentedly popular at the time.
It was directly ranked as the most anticipated online game in China in 2012. It broke many records after it was launched in 2013. Under the excellent operation of Tenda, this game also created an impressive figure of 1.5 million players online in real time in 2014.
Although this is just an agent game, it can almost be said to be the "last" PC game under Tenda Games, because Tenda Games' strategic focus has since shifted towards the mobile game market.
"Sword and Soul" was once hailed as a milestone in the domestic PC game market, but unexpectedly it was a turning point. Since then, the domestic PC game market has completely declined. Despite the overwhelming publicity and marketing, no new game can break the "Sword and Soul"
This record was set by "Spirit".
Although the data of 1.5 million players online in real time seems a bit "not worth mentioning", in the golden age of PC games, it is not even ranked in the top ten.
Even Fantasy, a national turn-based game, hit a new high in 2012, with 2.71 million real-time online games. As for Tenda Games’ Trident, there is no need to repeat the same old tune.
Therefore, "Blade and Soul" has the title of "the last glory of the domestic PC game market".
Since then, the domestic PC game market has completely become a lifeless red ocean. No game company has chosen to challenge this record. Instead, it has followed the footsteps of Goose Factory and plunged into the blue ocean of the mobile game market.
Compared with the high investment required to develop client games, and the possibility of losing all your money, reskinning mobile games is undoubtedly a choice that is more in line with the interests of game companies.
Making money is not shabby.
I thought that this record would be buried in the dust with the decline of the domestic PC game market. Unexpectedly, a new challenger ushered in two years later.
Moreover, with this fierce momentum, this record that countless game companies thought was difficult to break was so easily broken?
You think the greasy senior sister is: aloof and arrogant, you can watch from a distance but don't play with her.
But when you conquer it and hold it under your body, you can't help but feel a sense of accomplishment of "That's it?". The originally unbreakable record is like a window paper that breaks with a poke.
The publicity and distribution department of Pig Factory Games immediately caught up, and the relevant news was fermented online without having to wait until the next day.
"Tie? Surpass! The record set by "Blade and Soul" has been broken again, and domestic games have once again achieved glory!"
"This game that rejected Tenda broke the record set by Tenda Games..."
"Is the PC game market in decline? "PlayerUnknown's Battlegrounds": No, it's because you didn't innovate!"
""PlayerUnknown's Battlegrounds": It is our duty to revive the glory of domestic games!"
"The overseas launch is unprecedentedly popular! The journey of "PlayerUnknown's Battlegrounds" is across the stars and the sea!"
Articles like this, which are exaggerated and mixed with a bit of fact, are widely publicized and build momentum for "PlayerUnknown's Battlegrounds".
This is a rare opportunity to feel proud, and the whole game of Zhuchang is like a chicken blood.
After all, after being suppressed by Tenda Games for so long, I finally got an opportunity to brag. How could I let it go?
There is no doubt that "PlayerUnknown's Battlegrounds" has become popular, and game screenshots and game terms related to "eating chicken" have begun to appear frequently on WeChat Moments, scarves and other social software.
The popularity of eating chicken continues to brew and ferment, attracting more and more attention and discussion.
With this scorching heat, it is natural to strike while the iron is hot.
