The boss can talk and his subordinates can't do anything, but he doesn't need to do it himself, so Zhou Dongsheng can naturally be a pure idealist.
After all, talking is what he is best at, and looking at the world Zhou Dongsheng has built now, he does have the capital to be an idealist.
Not to mention anything else, after giving the order, Little Man Media's already gradually formed publicity and distribution system began to operate directly.
The publicity and distribution system of Little Man Media itself was built from scratch, and has always been centered around online development, with its anchors as the core, and the live broadcast platform and scarves as the foothold for development.
Later, under Zhou Dongsheng's instruction, Douyin short video platform was added, and with the rapid development of the latter, there was a faint trend of catching up from behind and becoming the main channel.
After all, short videos are more conducive to focusing on the attention of fan groups, and they have unique advantages in developing the fan economy. And if they are developed with anchors as the core, they just fit this characteristic.
Especially after Zhou Dongsheng proposed the "million-dollar prize" as an incentive, the colleagues of Little People Media were like eight immortals crossing the sea, each showing their magical powers on the short video platform.
Whether it's cute pets, beauty makeup, or food, etc., it can be said that there are more and more flowers blooming and competing for beauty. Everyone is holding back their thoughts and wants to win this grand prize.
Having 1 million in cash may not be enough to solve the problem of getting rich suddenly, but for the vast majority of migrant workers, it is already a huge amount of money that is enough to lead a well-off life.
Under Zhou Dongsheng's heavy reward, the people at Little People Media worked hard to develop the Douyin short video platform, which was quite effective in terms of outputting content and attracting fans.
Especially Yang Fei, a department manager who was valued and promoted by Zhou Dongsheng because of his video editing skills, is like a duck in water on the short video platform.
After understanding the tool properties and gameplay of Douyin, a short video software, and relying on his understanding of video editing technology, Yang Fei had a great time playing on the short video platform.
In addition to transplanting popular video collections such as "Anchor's Famous Scenes" that he was responsible for to the short video platform to increase video coverage and audience, he also started his own personal Douyin account.
Relying on pure video editing technology, I have taken the technical flow route on Douyin short videos, and relied on cool editing techniques to attract fans. I have to say that the effect is quite good. Currently, the number of fans has reached more than a dozen
Ten thousand.
This short video account with a large number of fans is in the first echelon of Little Man Media and can be considered one of the strong contenders for the grand prize.
And with this kind of collective effort, it is only a matter of time before the short video platform becomes the first publicity and distribution channel.
After all, there is a difference between closeness and distance. After knowing that Douyin short video is also one of the projects invested by the boss, plus the stimulation of millions of cash, everyone naturally became more interested in short videos.
Who can have trouble with money?
After receiving the order from Zhou Dongsheng, colleagues from Little Man Media also conducted some research on the female anchor of their own company.
Especially this unboxing video as promotional material, they naturally got it right away. After a little research, they quickly discovered that the material itself is a good promotional material.
Especially the boss who made witty remarks during the live broadcast, whether it was the theory of "European Emperors and African Chiefs" or humorous sayings such as "Girls who love to laugh will not have bad luck" and "Girls with bad luck can't laugh".
…
Isn't this just material with its own promotional effect? They don't need to dig deeper. In fact, the answer to the puzzle lies in the question itself.
Therefore, it is not difficult to solve the puzzle assigned by the boss. It is enough to publicize the theory of "European emperors and non-chiefs" on the whole network with "Mozi Koi" as the core topic.
Already.
Soon, videos and copywriting like this began to be widely circulated on the Internet. Organized and premeditated publicity and promotion always achieve better results than scattered troops.
Of course, there are exceptions to everything, that is, when a group of stragglers reaches a consensus, they can easily develop incredible abilities.
Folks generally like to call this phenomenon "tap water".
When running water gathers into a river, it can also stage a flood, flooding seven armies, and overwhelming the regular army.
Of course, most of the time, they are harmless little drops of water, acting as the silent majority.
Unexpectedly, however, the concerted efforts of Little People Media colleagues to create a hot topic around "Mozi Koi" did not arouse much response.
On the contrary, the news that the baboon spent 10,000 yuan to buy the golden 98K skin issued by Mozi suddenly hit the pain point of the general public and attracted a lot of attention.
I don’t know if I am lucky or not, but real money cannot be faked.
Especially after understanding the causes and consequences, more people suddenly noticed the game "PlayerUnknown's Battlegrounds".
No matter how brilliant the gameplay itself is, it is not as shocking as the feature "a skin can be sold for 10,000 yuan", which can be said to have hit the public's pain point at once.
As a layman, how can we reject such vulgar and unbearable external things?
Especially when I saw that Mozi just casually opened the door and picked up such a precious skin with one shot, and could make a profit of 10,000 yuan by changing hands at zero cost. Such a good thing...
It will definitely not fall on me, but...what if?
Everything should be done just in case, no matter how small the chance is, people always have hope for it. Even if they don't get the chance, they won't lose anything, so they can just spend their time playing games.
But obviously, the game "PlayerUnknown's Battlegrounds" has rigid requirements for hardware, and even if they want to have fun, it is not an easy task for most players.
However, when this kind of demand and desire accumulates to a certain extent, it will form a joint force that is difficult to ignore, driving changes in the market supply and demand relationship.
Even if it is not impressive enough at the moment, every accumulation will add to the popularity of the game "PlayerUnknown's Battlegrounds". You may not know when the quantitative changes will lead to qualitative changes.
At the same time, Zhou Dongsheng's promise to announce the probability of unboxing was not ambiguous. He directly added a label to the game's unboxing content and made the matter public.
Compared with the future, which may be affected by policies, the probability of disclosure is different. This time, Zhou Dongsheng was confident and took the initiative to choose to disclose.
This kind of behavior that dared to set a precedent not only caused an uproar among the player community, but also caused quite a shock in the industry!
After all, breaking the unspoken rules will undoubtedly shake everyone's jobs...
The uproar among the player community stems more from the open box opening probability of "PlayerUnknown's Battlegrounds". Among them, the probability of opening a gold 98K, which is a banned top-level jewelry, is only 26%!
Rounding off, that is, an average of 6 boxes have a chance of opening a golden 98K...
However, just as the data of average income is not representative, this average has no reference value for the vast majority of players.
The excellent comparison between Mozi and the baboon is the best proof.