Chapter Five Hundred and Twenty Eighth New Year's Drama
The changes of the times are always completed imperceptibly, and the chapter of the times has also quietly turned to the page of the video era.
This process is not sudden. It can even be said that as early as a few years ago, facing the blue ocean of the video era, countless people have already poured into it, trying to become the first group of people to compete in the field.
To say when the video era began, it probably starts with the rise of video websites such as Youku and Tudou. With the further improvement of Internet infrastructure, the content that can be accommodated has leapt forward in dimension.
Internet content has evolved from text, to graphics, and finally to the more vivid video field. The trend of the times has promoted the continuous advancement and improvement of video technology, from standard definition to high definition, and now to 720P and 1080P.
It is precisely with the maturity of video technology and the further improvement of Internet infrastructure that live broadcasts and short videos have emerged and become the darlings of the times.
The trend of the Internet era has also changed accordingly. It has shifted from graphics and text to video and live broadcast, which has given birth to countless pigs standing on the trend, forming the scene of flying pigs all over the sky today.
Among them, after the live broadcast industry took off in 2015, the mighty "Thousand Broadcast War" is in full swing among several major platforms.
When several leading platforms were fighting each other's hair, countless capitals caught wind of the situation and poured into this new track, spawning hundreds of live broadcast platforms of various colors, and jointly pushing the live broadcast field to the stage of the times.
the center of.
The most dazzling among them is undoubtedly the Shark Platform with the shadow of the Internet giant Tengda standing behind it.
After receiving strong support from Tengda, the financial backer's father, Shark Platform waved money and directly made the curly-haired baboon the platform's golden signature with the industry's top nine-digit worth.
One brother alone is obviously not enough to satisfy the appetite of the Shark Platform. The female anchor Ayi introduced in the second half of 2015 has won the support of the Shark Platform with the gimmick of "Almighty Queen" and has laid a solid traffic foundation.
And with its highly discernible and differentiated live broadcast content, Miss Ayi has skyrocketed, and its popularity has reached a higher level after crossing 2016.
Now she is outperforming the two Shark singers who sing next door. The reputation of the Shark Sister has become more and more intense. It is estimated that the Shark Platform is also behind the scenes.
As for the golden boy and girl duo with one brother and one sister in their hands, the massive traffic support has pushed Shark Platform to the forefront of the live streaming era.
It has faintly begun to overtake the big brother Huya Platform and has taken its place as the industry leader. It can be said that it is in the limelight.
But Huya Platform is naturally unwilling to sit still and wait for death. After a period of development, not long after the Spring Festival, Huya Platform exploded an industry bomb!
Huya Platform made a high-profile announcement that it has signed the number one e-sports goddess, Mice, at a sky-high nine-digit salary for live streaming!
The pillars of the Dragon Pig platform were directly poached. As soon as this news was released, although it was no longer a historical record for breaking the ceiling of the industry.
But with the aura bonus of the number one goddess in e-sports, even if she is not the most valuable anchor in the live broadcast industry, she is indeed the most valuable female anchor!
Isn’t your Shark Platform cultivating the platform’s top sister? Huya Platform directly reciprocated and created a top sister in the live broadcast industry at a high price.
Whether it’s Mies’s popularity accumulated in the era of video commentary or the live broadcast that was originally popular on the Dragon Pig platform, this wave of poaching from the Huya platform has successfully started 2016 off to a good start.
While everyone is still reeling from the post-holiday atmosphere of Spring Festival Syndrome, another round of bloodshed has set off in the live broadcast industry.
Sharks and tiger teeth are facing each other. Who is the victim? There is no doubt that it is the Dragon Pig Platform. The Dragon Pig Platform has spent huge sums of money to focus on building a music stage. It is still singing and dancing to "play music and dance".
hour.
Looking back, one of the pillars on my platform was directly removed. Isn’t this too much of a lie?
Although Longzhu Platform received 7.8 billion in Series B financing at the end of last year, most of the funds were invested in building a music stage.
He also insists on inviting celebrities from all walks of life to perform on stage. Although he cannot invite important guests like Jay Chou, he can still bring in first- and second-tier artists by spending money.
In order to play this star artist card well, the Dragon Pig platform was really unable to match Mies' nine-digit live broadcast salary contract.
He could only yell helplessly behind his back, "Are you all crazy? Each one of them has raised the worth of the top anchors to hundreds of millions, making the live broadcast industry a mess. Let's see who can bear it..."
Although they had no choice but to do nothing, it was probably from this time on that the Dragon Pig platform and the War Cavalry platform gradually began to show signs of fatigue.
After all, the Qianbo war has reached the stage of hand-to-hand combat, with white knives coming in and red knives coming out. It is obvious that the competition is about who has stronger funds and can withstand this vigorous money-burning war.
Although there is a shadow of Tengda behind the Dragon Pig platform, Tengda, who is good at raising voodoos, has also invested in Sharks. Obviously the latter's performance is more outstanding, and Tengda's attitude naturally becomes ambiguous.
After all, from the perspective of return on investment, Shark is already far ahead of Dragon Pig. Tengda's investment department, which has always been profit-oriented, will naturally not be merciful. There is obviously no such thing as talking about old feelings with Dragon Pig.
Huya Platform not only signed the number one e-sports goddess, Mice, with a high profile, but also demonstrated its solid foundation as a big brother in the industry.
As early as 2015, the official media had already recognized the Huya platform as the number one in the industry. With the rapid development of the live broadcast industry, as a rapidly emerging Internet industry, it has naturally attracted the attention of the government.
Not only that, Huya Platform, as the only representative of the industry, was invited by the most authoritative news media in China and accepted an interview with CCTV.
In comparison, signing Mies with a sky-high nine-digit salary is completely insignificant. After all, the value of being interviewed by CCTV as the only representative of the industry...
It is almost equivalent to being officially recognized as the number one in the industry. With this honor, the Shark Platform, which was originally gaining momentum, was directly suppressed.
Unexpectedly, Huya Platform had a good start in the new year. It was a double-shot, and it once again established its reputation as a big brother in its industry. Especially after receiving the official seal of approval, this title is truly "rooted and popular."
Unexpectedly, the Tiger Tooth Platform, which had been dormant for a long time, had been holding it in for more than half a year, and then directly used it to make a big move, overpowering the Shark Platform again.
Just after the Spring Festival, Zhou Dongsheng enjoyed such a great show to start the new year, and he was hooked.
However, Zhou Dongsheng also knows that the crazy rise of every industry is actually the best time to cash out.
Just like the stock market in 2015, due to the bidding by all parties, the price of chips has been artificially high. It depends on who bursts the bubble first.
And Zhou Dongsheng, who enjoyed this new year opening drama, is also gearing up and setting his sights on the field of short videos.
The window period for the crazy rise of live broadcasts is almost over, but the short video field has just begun.