It has only taken less than half a year since I signed the contract with Yi Nian Media, and it may take even less time to officially start operating the [Papi Jiang] account.
However, in less than half a year, the number of fans of the account [Papi Jiang] on a single platform has exceeded 10 million!
Yes, these 10 million fans only refer to the bib platform, even though [Papi Jiang] signed a contract with Yi Nian Media, and Yi Nian Media is wholly owned by Zhou Dongsheng.
And Zhou Dongsheng is a strategic investor in the Douyin short video project, but this does not mean that the IP of [Papi Jiang] is tied to the Douyin short video ship.
The relationship between this is a matter of one code and one code. Even with the Golden Second Award, it will not affect the independence of the IP [Papi Jiang] at all.
Unless they sign an exclusive licensing agreement with the platform and are completely bound to a single platform, most creators can achieve full-platform distribution.
No platform will actively exclude third-party content creators. This thankless act of pushing traffic outward is obviously of no benefit.
After all, for a platform ecosystem, openness and inclusiveness are almost the most basic requirements. However, due to different platform strategies, in order to create platform differentiation, each has different content tendencies.
Naturally, it is impossible for Zhou Dongsheng to do something like this that would destroy the Great Wall before the IP of [Papi Jiang] has been fully hatched.
Even if you have high hopes for the Douyin short video project, you won’t just bet on it in the early stages of the project.
After all, he is just a strategic investor, not...
Therefore, under the operation of Yi Nian Media, these two major IPs, including [Muziqi], maintain independent third-party attributes. Their short video works distribution channels include Bibo, Kuaishou, Meipai, Douyin, etc.
Short video channel.
It’s just that [Papi Jiang] is the first IP to achieve the historical achievement of breaking through 10 million fans on the bib platform!
If fans from other short video platforms are included, [Papi Jiang] has even exceeded 30 million fans on the entire network.
This huge user audience and astonishing number of fans represent a flow of delicious traffic that can make people salivate.
This is not only enough to attract the attention of the platform, but also some capital has heard the news and tried to get involved in the IP of [Papi Jiang].
The company that bears the brunt of the crisis is naturally Yi Nian Media. Regardless of its establishment time or background, Yi Nian Media is very clean.
In the early years, I signed the IP [Muziqi] and then went silent for a while. Later, I started to make a big splash, and then I got the IP [Papi Jiang], and the Golden Second Award jointly organized with Douyin.
ceremony.
The only thing worth paying attention to may be Zhou Dongsheng, who wholly owns Yi Nian Media.
Although he has a young face, after a little investigation, he found that Zhou Dongsheng is no longer unknown, and can be regarded as somewhat famous in the capital field.
Whether it is Dongsheng Investment, Little People Media, or the good relationship with Principal Wang, the son of the richest man.
Not to mention that Ding Sanshi took him to the Wuzhen Dinner, where he chatted and laughed with a group of Internet tycoons. Even Ding Sanshi personally supported the Golden Second Award.
All kinds of public deeds are enough to show that this young man Zhou Dongsheng is definitely not as simple as his age seems!
There is even an undercurrent surging behind the scenes, and there have been many speculations about the relationship behind Zhou Dongsheng.
As for the grass-roots character who is poor and starts from scratch, people with a discerning eye will naturally sneer at this statement, and only fools believe this.
After all, among the well-known rich people in China today, which of them doesn’t boast that they are self-made grassroots? Among them, the Internet industry is the hardest hit area.
In fact, if you dig deeper, you will find that there are only a few people who do not have a strong background and can truly be considered self-made.
Because there are so many people using it, the persona of self-made grassroots has long been worn out, and people in the industry basically no longer believe this rhetoric.
It's like saying that the world's richest man started from scratch after dropping out of school and created the world's greatest Internet company in his garage, but never mentions how awesome his mother is.
After all, many Internet tycoons in the United States all made their fortunes from garages. This is not considered "self-made", so what does it mean to be self-made (funny).
Ahem, so although the capital circle loves to tell stories, when the story of "rags to riches" is told badly, it is like the classic allusion of "The Boy Who Cried Wolf".
Doubts about Zhou Dongsheng's grassroots character design naturally formed an industry consensus.
In contrast, the question of whether Zhou Dongsheng might be a spokesperson promoted by some big shots, or even a "white glove", has been recognized by more people.
However, with such a high-profile style, it is obviously unlikely to be the latter, but it is more likely to be the former.
Of course, these speculations do not prevent the capital circle from attaching great importance to the young man Zhou Dongsheng, especially the current "papi sauce", which everyone wants to take a bite of.
Especially with the popularity of [Papi Jiang] all over the Internet, it has become a trend. At the beginning of 2016, it has the potential to become a phenomenon-level Internet celebrity.
You must know that the birth of every phenomenon-level Internet celebrity is unique and cannot be replicated, so it is also rare.
Even if capital and institutions work hard to cultivate, they may be able to create a hot traffic star, but they will not reach the level of phenomenon.
It is precisely because of this that if it is placed on the capital poker table, such scarce chips will also be flocked to by capital.
Therefore, Yi Nian Media, which exclusively signed a contract with [Papi Jiang], received invitations from various parties in a short period of time.
Xu Ruoan didn't even have time to enjoy the Spring Festival holiday, so he got into work non-stop. He didn't complain at all, but was extremely excited.
After all, for a career-oriented woman, the pleasure brought by career achievements is even higher than sexual desire. The saying that career is a man's last aphrodisiac also applies to Xu Ruo'an.
In particular, the influx of invitations from all parties solved the problem that Xu Ruoan originally had in his advertising monetization plan around the [Papi Jiang] IP.
After all, Yi Nian Media has not really achieved profitability until now, and with the formation of [Papi Jiang] IP, there is no doubt that [Papi Jiang] has reached the window period for the IP to be monetized!
Thinking of this, Xu Ruo'an was full of motivation. She could raise troops for a thousand days and use them for a while. This was exactly the time to show Xu Ruo'an's abilities.
With such unique conditions, if she can't run the business well, then there is no need for her to sit in this position.
In order to seize this opportunity, Xu Ruoan naturally devoted himself to his work and contacted all parties, so that he could better evaluate the commercial value of [papi sauce] in an all-round way.
At the same time, "Internet Weekly", a magazine founded in 1998, has almost completely witnessed and recorded the rise and development of China's Internet industry.
It is also one of the most authoritative mainstream magazines in the Internet industry. After the 2016 Spring Festival, "Internet Weekly" prepared a long-prepared 2015 Chinese Internet Celebrity Ranking List and released it accordingly!
It can be said that it directly sealed the title of [Papi Jiang] as a phenomenal Internet celebrity and gave it an authoritative certification!
