Chapter five hundred and thirty fourth unexpected expansion
Taking advantage of the popularity of the annual internet celebrity ranking list published by Internet Weekly, Yi Nian Media also struck while the iron was hot and put a lot of effort into marketing.
As Xu Ruoan has worked hard in the entertainment industry, if she wants to engage in marketing, it is her old job, and her advantages in this aspect are particularly obvious.
And just by letting out the news of advertising bidding, we have already received so many cooperation intentions. The potential of [Papi Jiang] in commercial realization will undoubtedly give Xu Ruoan more confidence in investing in marketing.
After all, the essence of marketing is to achieve better realization. If you know that you are buying and selling at a loss, you have to consider stopping the loss in time.
At the same time, not only Xu Ruo'an worked hard on marketing, but Jiang Yilei's college friend Yang Ming also used the marketing team of his own agency to secretly add fuel to the fire.
Although Jiang Yilei, a good friend, has not been signed, the friendship we have had for four years in college is indeed real, and favors are also favors, right? Quan is the icing on the cake.
Although Yang Ming's agency currently focuses on artist business, and it also has several popular artists, including Android La Baby, its development in the entertainment industry is still resilient.
However, as a newly established brokerage company, it is good to have a foothold in the traditional entertainment industry. It is still difficult to make a breakthrough.
Therefore, Yang Mingcai is eager to find new growth points for the company's business, and the phenomenal popularity of his old friend Jiang Yilei, who has swept the entire Internet, undoubtedly gave him a huge trigger.
Celebrities may be brilliant in the eyes of the general public, but to brokerage companies, celebrities are just tools to make money for the company.
From the perspective of making money, the only difference between celebrities and Internet celebrities may be that the latter's ability to make money is much worse than the former.
After all, from the perspective of a brokerage company, both are products of gathering traffic, and capital pays for celebrities, which is essentially paying for traffic.
In the past, the traffic business was basically monopolized by celebrities, so celebrities could dominate the business alone.
But that was only in the past. From a development perspective, the growth potential of the latter is undoubtedly much higher than that of the former.
Especially with the explosion of the live broadcast industry, the top anchors of major live broadcast platforms are worth tens of millions and billions, which undoubtedly provides a good reference for the commercial value of Internet celebrities.
After all, popular anchors are also in the category of internet celebrities, and the term internet celebrity economy is nothing new. It has shown signs of becoming mainstream in the past two years.
Not only live broadcast platforms, but also some platforms including bibs seem to have the intention to promote the development of the Internet celebrity economy. As an insider, Yang Ming knows that this trend has been brewing behind the scenes.
It can be said that [Papi Jiang] being pushed to the forefront cannot be regarded as an accident, but an inevitable development. In addition to seven points of its own efforts, the other three points must be attributed to the promotion of the tide of the times.
After all, any one person's success is not an independent event, nor can it be separated from the rapid flow of the times.
It was the sudden success of Jiang Yilei's old friend that made Yang Ming completely give up the idea of continuing to wait and see, and thought of using this old friend to get in first.
Although it's a pity that we can't sign a contract, it's the next best thing to establish a cooperative relationship first.
This time is the icing on the cake. Even if it is a good start for their cooperation, if you want to further understand the market potential of the Internet celebrity economy, you still have to promote a representative figure to develop it.
At present, it seems that [Papi Jiang], who is standing at the forefront of the storm, is obviously the first one to bear the brunt.
While all parties are secretly adding fuel to the flames, [Papi Jiang]’s phenomenal popularity on the Internet has naturally attracted the attention of some creators.
Although successful examples are difficult to replicate, the video content and model of [Papi Jiang] are still worthy of their in-depth study and analysis.
In addition to the creators who are researching around [Papi Jiang]’s works, there are also people who are thinking about whether they can take advantage of [Papi Jiang]’s popularity and create some second-generation content based on her works.
At this time, Xiaopo Station has just received tens of millions of US dollars in financing led by Tenda, and is making great efforts in development. It has just launched a charging function to provide monetization possibilities for content creators on the platform.
At the same time, ghost and animal culture is also thriving on Xiaopo Station, and a large number of ghost and animal culture enthusiasts gather in Xiaopo Station to enclosure and enjoy themselves.
Among them, there is an UP owner named [Yin Lisa White Mouse]. Although he is not well-known at this time, he has become well-known and highly respected in the three-acre land of Xiaopo Station, especially in the ghost and animal subdivision.
Users who are not involved in the Xiaopo site may not know much about this, but this up owner has created many out-of-circle works, including the famous Ghost and Animal All-Star series, including Zhuge Pifu, who has never seen a shameless person.
wait.
There are also famous excavator technology experts who have a certain amount of communication on the Internet.
Including the famous "I am the most slutty pig in the entire league" theme of ghosts and animals, which is also a widely circulated theme of ghosts and animals, and may also be the enlightenment work of many people's ghost and animal culture.
But at this point in time, due to a strange combination of circumstances, Sao Zhu has not yet been poisoned by ghosts and beasts.
It can be said that in the field of domestic ghost and animal culture, this up master can be said to be a good fighter and an example of unremarkable achievements. Not many people know him, but there are countless people who have come into contact with his ghost and animal works.
There is quite a sense of "everyone talks abstractly, but no one knows Li Laoba" (funny).
As an ordinary person who loves ghost and animal culture, I watched [Papi Jiang] become famous all over the Internet with her venomous tongue, and her various sarcastic phrases with great material content.
Especially [Papi Jiang] who uses a voice changer to make venomous remarks, to a certain extent, it seems to be in harmony with the ghost and animal culture.
[Yin Lisa White Mouse], which has not been updated for 2 months, could no longer hold back the evil spirit in her heart that was ready to move, and stretched out her evil hand.
Based on the works of [Papi Jiang], I carefully created my own new masterpiece, and named it "[Electronic Music Divine Comedy] I am Papi Jiang" and released it directly.
And [Yin Lisa White Mouse], who is almost the leader in the ghost and animal section of the current small website, finally released a ghost and animal work again after two months, and also took advantage of the currently popular [Papi Jiang]
, which immediately aroused the interest of many users.
All of a sudden, the traffic of this devilish work skyrocketed. The number of views easily exceeded 10,000, and it is still growing by leaps and bounds.
As a creator of videos on all platforms, Xiaopo Station is also one of [Papi Jiang]’s positions, and coincidentally, Jiang Yilei, as a high-intensity online surfer, also works in Xiao Po Station.
In order to maintain high-intensity complaints and content output, it is naturally necessary to keep pace with the times and absorb materials online.
What’s even more coincidental is that [Yin Lisa White Mouse], the UP owner, is on [Papi Jiang]’s watch list.
On this day, Jiang Yilei opened Xiaopo.com with great interest, opened his watch list, and saw that [Yin Lisa White Mouse], his favorite ghost animal UP master, had released a new work.
Looking at the cover and title of the work, Jiang Yilei's smile froze on his face.
