Chapter five hundred and forty-eight can not learn
This wave of crisis public relations, which is almost textbook level, undoubtedly stopped the situation and saved [Papi Jiang] as a phenomenon-level Internet celebrity. At the same time, it also established her status as the number one Internet celebrity of the year in one fell swoop!
Especially after the announcement from the relevant departments came out, the vast majority of [Papi Jiang] fans were speechless.
After all, with the overwhelming negative public opinion and the doubts of the mainstream public, even if you have tens of millions of fans, you are still just an island in the public opinion, completely isolated and helpless.
However, in the face of this wave of textbook-level crisis public relations, the situation has completely turned around. Even the fan base has become proud and proud. With sufficient confidence, they can refute and defend [Papi Jiang] as a matter of course.
Fan groups always have a strange sense of collective honor, especially when [Papi Jiang] made such a generous donation that attracted fans. Not only did a large number of passers-by become fans, but it also greatly enhanced the cohesion of the original fan group.
Coupled with the reversal in the direction of mainstream public opinion, the bonus brought to it is naturally no longer as simple as 1+1, and may even increase geometrically.
At the same time, some neutral voices also appeared to promote science to everyone. The notice from the relevant department received by [Papi Jiang] is just a verbal education.
The main purpose is to allow [Papi Jiang] to rectify the video content before it can be re-released. This is not an alarmist statement about banning the video.
This relatively neutral and rational voice was easily drowned in the one-sided negative public opinion before. However, after correcting the chaos, the emergence of these voices also slowly calmed down this wave of public opinion.
At this time, the public will look at [Papi Jiang] rationally and look at what kind of person this popular Internet celebrity is, and at the same time, they can also accumulate a solid foundation of popularity for her.
As the sponsor of the first advertisement for [Papi Sauce] at a high price, it can be said that he has gone through many twists and turns, and the cooked duck almost flew away.
The financial backers were all thinking that since the ducks had flown away, they no longer had to comply with the contract. Unexpectedly, the situation took an extreme turn, which not only resolved the crisis.
At the same time, with the name of the financial sponsor Li Ren Beauty, she earned a wave of phenomenal exposure, and even earned a good reputation. After all, this kind of charity donation is a weapon in itself to build a good reputation.
The sponsor almost smiled crookedly. Every time he came, he could be said to be buying one and getting one free. He also earned a wave of exposure benefits for free. This wave of advertising purchases was a huge profit.
I originally complained about Yang Ming who took me there, but actually dug a hole for myself. I didn't expect that the crisis was resolved so easily.
When he was in a good mood, he even made a special phone call to thank Yang Ming, "Mr. Yang! I'm really sorry. I misunderstood you earlier. I apologize. This time the advertising effect is really immediate.
We at Liren Beauty have benefited a lot!”
Yang Ming was naturally paying close attention to the progress of this matter. Seeing his old classmate trapped in public opinion, he couldn't help but break into a cold sweat and thought about how he could help Jiang Yilei.
Before, Yang Ming was still regretting that he didn't have the opportunity to help in times of need. He didn't expect that this opportunity came so suddenly. Suddenly, Yang Ming couldn't come up with a brilliant solution for a while.
In the blink of an eye, [Papi Jiang] showed a wave of generous textbook-level public relations teaching, which made Yang Ming amazed.
Although it is a textbook, this kind of generosity is obviously not something that ordinary people can learn. After all, everyone knows that making charity donations can build a good reputation, but how to do charity is also a knowledge in itself.
At this time, Yang Ming suddenly understood why his old classmate was able to thrive on the Internet in just half a year...
There must be an expert guiding you behind the scenes!
Based on Yang Ming's understanding of Jiang Yilei and the couple, this desperate plan of donating 20 million yuan must not be a clever plan that they could come up with.
At least, I don’t have the courage. For ordinary people, this is obviously not a decision that can be made in a short time.
That's right, Yang Ming not only knew Jiang Yilei, but was also good friends with her husband. Others broke up after graduation, but these two got together just before graduation.
At first, they jokingly said that the two were in love at dusk, but many people were not optimistic about it. Unexpectedly, the two suddenly became a model couple, and they did not break up even if others broke up.
After participating in the advertising bidding, and adding the organization "Dongsheng Charitable Foundation" mentioned in this statement, the answer to who this master is is naturally obvious.
Yang Ming also happened to have seen Zhou Dongsheng's short video. From his professional point of view, it was obviously another typical grassroots marketing, just to establish a self-made persona.
This trick, which has been used to death, is not considered clever in Yang Ming's opinion.
Now after experiencing some lessons, this stereotype has been reversed. Sure enough, being able to accumulate such a large amount of capital at such a young age is somewhat real.
Yang Ming's heart was spinning over and over again. When he received the call from the boss of Liren Beauty, an idea suddenly came to his mind and he couldn't help but smile.
"Mr. Huang is too polite, but this is such a once-in-a-lifetime opportunity. I suggest that Mr. Huang take advantage of the victory and pursue it to expand the results..."
"Oh? Can you still pursue the victory? Mr. Yang is indeed a professional. Why don't you speak openly and I will definitely listen to you." Mr. Huang was in a good mood and said directly and boldly.
"Since [Papi Jiang] took the lead and donated all the proceeds from the first advertisement, why not Mr. Huang just add a little more to the cake and donate a little bit, so that he can not only earn a good reputation, but also use the popularity to show his face again, and do more with one stone.
have to……"
Yang Ming pointed out, and at the same time thought to himself, such an amazing young man is worth making friends with. He should show his goodwill first and then let Jiang Yilei build a bridge... I wonder if Yi Nian Media is short of financing?
If there is an investment opportunity, Yang Ming is really interested. After all, just having an Internet celebrity like [Papi Jiang] in charge, Yi Nian Media can be regarded as a big cake, not to mention Zhou Dongsheng...
Yang Ming kept his own thoughts in mind, and ostensibly gave some advice to Mr. Huang.
"What a good idea. Since [Papi Jiang] is so open-minded, we can't be stingy, so I'll just donate a little..." Mr. Huang clapped his hands and applauded, without any resistance in his heart. On the contrary, he happily agreed.
After all, at their level, they all know that doing charity is actually a good thing with hundreds of benefits and no harm. Not only does it bring good reputation, but it also has corresponding reductions and benefits in terms of policies.
Even if you don't donate, you still have to pay taxes. Why don't you donate more... ahem.
And after [Papi Jiang] completed a huge comeback in the public opinion field and completely established its position, it undoubtedly also attracted some capital who were in the wait-and-see stage.
After all, [Papi Sauce] is just a small test, but it has already shown such unlimited business potential, and its future is limitless.
Seeing that it is profitable, capital naturally takes action. With Papi Jiang, a ready-made phenomenon-level Internet celebrity IP, Yi Nian Media has naturally become a hot topic in the eyes of many capitals.
What Yang Ming can see, others can naturally see, and investing in Yi Nian Media is undoubtedly the fastest way to get into the game. At that time, countless olive branches flocked to Yi Nian Media, and the phone numbers were almost broken.
As for other capital, they have set their sights on the annual Internet celebrity ranking list compiled by Internet Weekly. After excluding Principal Wang and Papi Jiang, other Internet celebrities on the list obviously have unlimited potential!
A capital boom is quietly sweeping towards the internet celebrity industry.
…
PS: This year’s playoffs are really great to watch~ It’s so fun to watch.
