As the news of Liu's upcoming comeback spread on the Internet, it naturally attracted the attention and discussion of many live broadcast viewers.
"It's such a pity for PDD. This happened when it was at the height of its popularity and popularity. Will it still be as popular as before when it comes back? I wonder."
"Indeed, the live broadcast industry is developing so fast now, and there are so many new people emerging on the Panda platform alone. I'm afraid this slutty pig is almost uninterested."
"Although it's a bit inhumane to say this, but having said that, signing Liu is not Principal Wang's most failed recruitment attempt. How much will he lose on a contract worth hundreds of millions..."
"Then what can we do? There are unforeseen circumstances, but fortunately Liu's comeback can be regarded as stopping the loss in time for Principal Wang..."
There are countless discussions like this, which shows that even though Liu has temporarily left the live broadcast platform, the enthusiasm and popularity he left behind in the past still have a certain effect.
Some old viewers still remember this saucy pig who left the famous scene of "smoking in reverse and calling a god", but it may be relatively unfamiliar to some new viewers.
At the same time, a large number of press releases about Liu’s donation to a Hope Primary School began to spread on the Internet.
"Anchor Liu went on the operating table, but still did not forget to do charity and donated millions to build a Hope Primary School."
"The number one positive anchor! Liu donated millions to build a Hope Primary School and was exposed..."
There are countless headlines like this, and they basically focus on Liu's positive act of donating to Hope Primary School, and they praise it. There is no doubt that this is the secret effort of Little People Media.
Although this kind of public welfare marketing can be regarded as an old trick, it can no longer be regarded as a marketing method in the entertainment industry.
Nowadays, if celebrities promote public welfare causes in a big way, it will easily have the opposite effect. Therefore, most celebrities do charity work quietly.
Wait until the right time, and then "accidentally" expose it...
Ahem, of course, a gentleman has no regard for his intentions, as long as he actually does it, no matter how much he publicizes it, after all, the idea of doing good deeds without leaving a name should keep pace with the times.
Closer to home, although it is not a clever method, in the emerging industry of live broadcasting, everyone is still immersed in competing for traffic and development. Even the top anchors are struggling for the live broadcast effect, so naturally there will be no
This kind of ideological awareness.
At this time, Liu, who found a new way, was undoubtedly the first person to try something new. Putting such things as doing charity work on the anchors was like a "dimensionality reduction attack".
Even though the top anchors are already worth hundreds of millions, the public still does not place them on a corresponding level in terms of social status. In their eyes, they are completely incomparable with celebrities.
Although the two words fame and fortune complement each other, they are sometimes quite distinct and cannot be confused.
Even if the top anchors have enough wealth to become the new rich in society, their influence is far behind. Even the social responsibilities of being public figures have not fallen on them for the time being.
Neither the top anchors themselves nor the general public are aware of this yet.
And when Liu took the lead in taking up this social responsibility, the public suddenly realized that the anchor can be regarded as a "public figure" and not just a kid who only plays games...
When the public realized that their children had grown up, their focus on the anchor industry changed naturally.
At the same time, the requirements for them will be further increased. If a child makes a mistake, the public's tolerance is relatively high, but if an adult makes a mistake, he will naturally have to bear the corresponding responsibility...
This kind of change has been happening subtly in the rapid development of the live broadcast industry, just like an emerging industry has entered adulthood after passing through the barbaric growth stage.
Liu, on the other hand, could be regarded as an opportunity to pierce this layer of paper and slightly accelerate the process of change.
Liu, who came out on top, bore the brunt of the public's attention and became the focus of public discussion.
"Before this, I always thought that anchors were a bunch of kids who were not doing their jobs properly. Now I admit that I have changed my mind."
"Ashamed, compared to this child, I am far inferior to an adult. I have lived like a dog in the past few decades."
In addition to the comments from some mainstream voices, the comments from some live broadcast viewers were relatively simple and crude.
"Damn it, this naughty pig is really promising. I've watched his live broadcast. Rounding it all off, I have a share of the money, right?"
"It's only one point, no more! I'm different. I've rewarded the slutty pigs. Rounding it all off, I have contributed a brick to this school!"
"Good guy, I used to feel a little guilty watching the live broadcast, but now I don't have this worry at all after watching Sao Zhu's live broadcast. I can confidently say: I am doing charity!"
"That's right! When Sao Zhu comes back to air, I will give you a free gift and contribute to public welfare."
"+1, a dime for you and a dime for me, Liu will be the principal tomorrow!"
When it comes to making jokes and making fun of people, the ability of live broadcast viewers to interact is definitely one of the best on the Internet.
But after playing and making trouble, Liu's positive behavior undoubtedly brought a sense of satisfaction to many viewers.
After all, just like anchors often say the phrase "the audience is their food and clothing parents" to thank those who give gifts, over time, the audience who grows up with the anchors does have a kind of development.
Sense of participation.
Rounding it all off, Liu’s performance made them, the “parents of food and clothing”, feel very happy!
Unexpectedly, this kid has become promising and knows how to do charity work.
When Liu starts broadcasting, he will support whatever he can, just think of it as supporting public welfare undertakings.
Once this kind of positive energy marketing takes shape, it will undoubtedly be a devastating flow, holding high the banner of morality and being invincible.
Of course, there are no absolutes in the world, and everything has two sides. Even if it is such a positive thing, there are still some viewers who fish in troubled waters and take this opportunity to morally kidnap other leading anchors.
And he happily set up the rhythm, and it soon spread to the live broadcast rooms of major live broadcast platforms. The first one to bear the brunt was the curly-haired baboon.
"Liu has donated to a Hope Primary School, why don't you donate to show your appreciation?"
"I remember that Baboon was the first anchor to get a contract worth hundreds of millions, and he was the Shark. His ideological consciousness is low..."
"After all, he is a baboon. How high can his ideological awareness be..."
"It's pure shame. Who said Baboon didn't do charity work? He is the king of Landlord Charity Gambling!"
Once a rhythm like this starts up, it is obviously not easy to stop. Faced with moral kidnapping, many anchors have never seen this kind of battle before, and they don't know how to deal with it for a while.
Of course, there is no doubt that Liu, as the "source of all evil", is undoubtedly the biggest beneficiary. Such a large-scale marketing campaign has undoubtedly laid a large traffic foundation for his comeback, and he is ready to go!
