At Hongqiao Airport in the magical capital, a graceful middle-aged woman pulled a small suitcase and walked out of the airport dusty. She was about to start a new journey of her own business in this city known as the Pearl of the Orient.
This middle-aged woman is naturally Hu Weiwei. Although Mobike Technology was born in the capital, after talking with Zhou Dongsheng and weighing the pros and cons repeatedly, she learned that the little yellow car had already taken root in the capital.
Although it currently only occupies universities in Beijing, the main users are college students and faculty on campus, and there is no trend of developing into the society.
But there is no doubt that with the stable market position of colleges and universities, the little yellow car has an innate advantage. It can advance and attack, retreat and defend. When it is not safe, it will take a small tentative step into society.
In comparison, even if Hu Weiwei has full confidence in the products he has developed, after all, the high-cost Mobike can be said to be inferior to the small yellow bikes in all aspects, both in terms of technological content and user experience.
Although it has an advantage in terms of products, it undoubtedly lags behind its competitors in terms of development and popularity. Therefore, Hu Weiwei also feels that there is no need to rush into a head-on confrontation with the yellow cars in the Beijing market.
Hu Weiwei has reason to believe that once he takes the lead in putting Mobike bicycles on the public streets of Beijing and alarms the little yellow bikes, the other party will definitely choose to follow suit decisively.
Even if it has product advantages, the little yellow car also has the backing of the college market. It’s hard to say who is more powerful.
But shopping malls are like battlefields. If the two companies really fight, it will obviously be a tug-of-war, which will be detrimental to Mobike, which is in urgent need of development.
Especially with the "high cost" aspect, if a war of attrition really breaks out, Mobike may be the first to be dragged to death before it has time to show its product advantages.
Hu Weiwei didn't want to die before he started, so he spent more than a year working on it, consuming all the angel investors' money, plus Zhou Dongsheng's financing, and finally came up with a satisfactory finished product.
Hu Weiwei naturally has high hopes for this. Since the front is too risky, he can only use roundabout tactics and change places to develop first.
After accumulating users and word-of-mouth with product advantages, and gaining market feedback, we can then consider returning to the main battlefield of Beijing.
It is never too late for a gentleman to take revenge after ten years, and it is natural for a woman to take revenge.
So Hu Weiwei is here, and the first batch of finished Mobike bikes are already on their way to and from Shanghai.
After all, with Zhou Dongsheng’s $2 million in financing, even if Mobike’s bicycles are expensive to build, it will be enough to support the production of the first batch of products.
Although there are only a few thousand shared bicycles, which is almost a drop in the bucket compared to the user needs of this international metropolis, everything is difficult at the beginning, and Mobike has to take the first step.
Whether it is a donkey or a horse, it has to be pulled out. No matter how confident Hu Weiwei is in his products, it is useless. In the end, it still depends on the market response. If consumers are not willing to pay, all the hype will be in vain.
This is also a major reason why Hu Weiwei came to Shanghai in the first place. As a former automotive journalist, Hu Weiwei naturally knows the importance of marketing.
Advertising is always the most direct and effective way to build a product’s reputation, but how to advertise well is also a matter of knowledge. Fortunately, Hu Weiwei has also accumulated a certain amount of connections in the years of working as an automotive journalist.
Mobai Technology’s angel investors are just one of them, and the contacts in the news circle can also come in handy at this time.
As for Mobike, an expensive product with many technological attributes, holding a press conference to advertise it is obviously a direct and effective way.
As for how to brag about her own products, Hu Weiwei, a former automotive journalist, naturally has no problem. She already has a plan in mind to praise Mobike from several angles.
After all, a bicycle is a car, so don’t use bean bags as food!
Thinking of this, Hu Weiwei left the airport, took a taxi, and rushed to a restaurant that she had made an appointment with a friend to prepare for this press conference.
And for such an important matter, it is naturally impossible not to invite Zhou Dongsheng to participate. After all, Zhou Dongsheng can be regarded as half of Mobike's savior.
As for the other half, they are naturally the company’s angel investors.
…
On the other side, after listening to Zhou Dongsheng's words, Principal Wang asked suspiciously: "Shared bicycles? This thing touches a bit of my knowledge blind spot..."
At this time, Zhou Dongsheng suddenly realized why Principal Wang was not optimistic about the sharing economy. After all, there was a saying that said so.
"People cannot make more money than they know. Even if they are lucky enough to make it, they will pay it back in various ways..."
This theory is still valid even if it is applied to a rich second generation like Principal Wang. After all, Principal Wang's entrepreneurship seems to be very impressive, but in the final analysis, it is still two words.
Hobby!
Whether it is e-sports or pan-entertainment and other entrepreneurial directions, they almost always cater to Principal Wang's personal hobbies. He does it because he likes it.
For ordinary people, this is undoubtedly a kind of extravagant willfulness that cannot be afforded by most people, but it is precisely Principal Wang who has the capital to be willful.
The motivation for ordinary people to start a business is undoubtedly driven by making money. Only when they have money can they be qualified to talk about other things.
But as Principal Wang, as a lucky man who "if he fails to start a business, he will go home and inherit hundreds of millions of fortunes", although he still needs to make money, it seems reasonable to use hobbies as the core driving force of starting a business...
In other words, who doesn’t want to be able to choose to generate electricity for love at will? It’s just that most people don’t have a choice.
As for the sharing economy, to put it bluntly, Principal Wang is really not within the scope of the user audience. Coupled with his own preferences and the limitations of the times, it is normal not to be optimistic about it.
After all, limitations are something that no one can avoid, not even Zhou Dongsheng.
Thinking of this, Zhou Dongsheng chose to laugh, "Actually, I just think the concept is relatively new and it is in its infancy in China, so I just made a small investment to cast a wider net and catch more fish."
"How much did you invest in a small investment?" Principal Wang then asked.
"No more, no more, just a few million..." Zhou Dongsheng waved his hands with a calm expression. Although he was far behind Lao Wang, it did not prevent Zhou Dongsheng from occupying Principal Wang's heart in his heart.
Cheap.
"That's really not much. When I first started investing, I often practiced on small projects like this, and I didn't feel bad if I failed..." Principal Wang happily took over the conversation and said.
After uncovering this topic, Principal Wang seemed to think of something again, and couldn't help but say with emotion: "But then again, judging from the rate of return on the projects your boy is currently investing in, I somehow feel that this thing has great potential..."
"Just like the game PlayerUnknown's Battlegrounds, I never dreamed that this game could become as popular as it is now."
"Especially in the overseas market, now we are almost competing against "h1z1", and the value of my shares has more than doubled!"
Principal Wang said in a particularly complicated tone.
