Five hundred and sixtieth chapters three fires in the industry
The conversation was divided into two parts. Zhou Dongsheng naturally received the news that Hu Weiwei was planning to hold a press conference immediately.
It has to be said that the press conference, a high-profile format, is indeed very suitable for showing the technological content of Mobike to the outside world, and using it as a differentiated means of competition to open the door to the market.
Technical product strength is the core competitiveness of Mobike. For consumers, for the same rental price, a "high-end" product costing more than 3,000 yuan is placed in front of them, as well as an ordinary little yellow bike.
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Obviously there is no reason to choose the latter, and its relatively high-end product image can also leave a deep first impression on consumers and play a preconception role.
For Mobike, which wants to take the lead, it is natural to make full use of these advantages, which is obviously what Hu Weiwei did.
But since I want to get off to a good start, shouldn’t I add fuel to this press conference?
After all, as the largest individual shareholder, Zhou Dongsheng’s primary goal is naturally to make the cake bigger, and the bigger the better!
Then, in the carnival of the crazy rise of the sharing economy, we decisively chose to cash out at a high price and leave the market.
Only in this way can you enjoy the deliciousness of this piece of cake, instead of waiting until it hits your face and regretting that you didn't have time to taste it.
If the domestic sharing economy is divided into three fires, in Zhou Dongsheng's view, the first fire was led by a professional team and Didi Taxi with a strong capital background.
Although it was "learning from the foreigners and developing skills to control the foreigners" and borrowing the model of the foreign taxi-hailing software Uber, the capital behind it was too strong and the sharing economy became popular in China.
Today, its valuation in the capital market has already reached close to 20 billion U.S. dollars, and its market value exceeds 100 billion yuan. It is undoubtedly the number one player in the domestic sharing economy concept and a well-deserved leader.
It is precisely because this first fire is so popular that even a number of capital giants in the capital circle are scrambling to get a piece of the pie, including giants like Tenda and Alibaba, and even state-owned assets are endorsed.
With the platforms of these big guys, it naturally formed a head start effect in the capital circle, pushing the concept of the sharing economy to the forefront and becoming the choice of other small and medium-sized capitals.
The concept of the sharing economy is all-encompassing, and Didi, with a market price of tens of billions, is naturally the high-end game among them. Capital predators are rampant, and small fish and shrimps are not even qualified to participate.
After all, the rules of the primary market are obviously much stricter than the stock market, a secondary market where everyone participates.
Since the high-end market is out of reach, it can only be backward compatible. At this time, the second hot spot in the sharing economy is undoubtedly bike sharing.
Although it is also a car, compared to high-end taxi-hailing software, the shared bicycle project is undoubtedly a more cost-effective choice.
If tens of millions of dollars of financing are placed in a high-end bureau, it will be like sinking a stone into the ocean, and it may not even be able to make waves. But if it is placed in this shared bicycle project, it can already be regarded as a depth bomb.
Before Zhou Dongsheng entered the market, both rickshaws and Mobike had already passed through the angel wheel. Among them, the market performance of rickshaws based on the college market was undoubtedly the most eye-catching.
After receiving Series A financing from Zhou Dongsheng, it made rapid progress and won the capital university market. It still did not stop its expansion and began to enter the national market.
Compared to the half-dead and motionless fishing bait of Mobai, the lively and dancing bait of Little Yellow Car is obviously more attractive, and naturally attracts the attention of other capitals.
In order to realize the ambition of entering the national market, financing is naturally an urgent matter. Therefore, Xiaohuangche, which has hit it off with capital, has naturally completed another round of financing.
Xiaohuangche has proven with facts that its business model and product positioning are very suitable for the university market, and winning the Beijing university market is the best proof.
Now that the business model has been formed, the next thing to do is to continue to replicate its own success. As long as it captures the national college market, that is when the little yellow car will achieve profitability.
This touching story successfully impressed investors, and in one fell swoop, Xiaohuangche won US$2 million in financing. With the additional US$1 million from Zhou Dongsheng, the Xiaohuangche team was once again fully fueled.
Although Zhou Dongsheng, who now has ample cash flow on hand, is fully qualified to win this round of financing, it is obviously not enough for his family to carry the sedan chair in order to ignite the fire.
If he uses too much force and lacks the synergy of other capitals, the butterfly effect may cause the market to shift to other projects, or even give birth to another unicorn project.
Therefore, Zhou Dongsheng just chose to keep his share of the pie and invest more, expressing his optimism about the project's prospects and not ready to cash out and leave the market.
What's more, the person entering the market is Jinshajiang Venture Capital, a well-known sedan-carrier in the capital circle.
Let’s not talk about other achievements. Let’s just talk about the high-end game of Didi. From the early stage when it was still in its infancy, Jinshajiang Venture Capital entered the market and matured it.
He specializes in technology. As a top venture capital institution in the capital circle, he is a master who focuses on early investment in projects. What he is best at is using small things to make big things happen.
Similarly, Jinshajiang is definitely professional in the area of carrying sedan chairs. After all, if you want to complete small and large operations to obtain profits, making the cake bigger and then cashing out is naturally a basic operation.
Zhou Dongsheng's code of conduct has always been to leave professional matters to professionals, so there is no reason to prevent such a professional player from entering.
And with the support of established top capital, small yellow cars will naturally enter the field of vision of more capital and gain more attention.
The first step was to introduce the concept of sharing economy into the domestic market and get off to a good start.
The second fire has undoubtedly pushed the sharing economy to a new level. With shared bicycles all over the streets, it has established public recognition of the concept of the sharing economy and formed a market foundation.
As for the third fire, it is naturally the shared power bank. With the help of the previous two fires, the concept of sharing economy has been completely popular, attracting countless capitals.
Capital that failed to catch up with the first two trains will naturally find ways to ride on this wave of popularity, so any product that is related to the concept of sharing will be favored by capital.
The rich application scenarios and the advantages of being lightweight and portable have made shared power banks the third fire, directly burning the concept of sharing to the ground and returning the capital market, which was so fanatical to the point of irrationality, to rationality.
These three fires basically cover the early, middle and late stages of the sharing economy. The relationship between the three is undoubtedly mutual achievement, and it is also the general trend that has created its glory.
If we put aside the general trend of the times and just talk about product demand, wouldn’t it be a hooliganism?
Just like reversing the order and letting the shared power bank take the first shot, it will obviously only lead to the demise of a project.
As strong as Tengda, didn’t Weishi’s short video project also fall into the darkness before dawn?
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ps: I saw someone talk about sharing power bank, let me briefly talk about my opinion. It’s normal to not say it well, after all, I’m just a fool\(//?6?3//)\