Chapter 600: Gradual fermentation (Happy National Day!)
After arriving at the store and finding an empty table to sit down at, Yang Zimi took out the diners from the equipment bag he carried with him, skillfully fiddled with the equipment and began to set up the machine position.
Nie Yunchen obviously didn't realize the seriousness of the matter. He personally took a menu and served the two of them personally. After handing the menu over, he still spoke enthusiastically.
"This is the menu in our store. Let's see what you want to drink. I recommend the signature cheese milk cap series tea drinks..."
"No need for introduction, let's go through everything on the menu!" After setting up the camera and starting recording, Nie Yunchen's introduction was recorded.
So Yang Zimi, who was well versed in the effects of the program, had an idea, waved his hand and said boldly.
"Ah?" Nie Yunchen's real confused reaction was faithfully recorded by the camera.
"With so many cups of milk tea, the three of us can't finish it, right?" Nie Yunchen said subconsciously.
"It's not the three of us, I'm drinking alone. Of course, if I can't finish the drink, I can take it away..." Yang Zimi said seriously, not looking serious as a joke.
But Nie Yunchen felt that she was joking, and subconsciously looked at Zhou Dongsheng aside. After receiving his affirmative reply, he was still a little confused.
Maybe... this girl is a gourmet? Prepare to taste every cup of milk tea as video content?
After looking at the camera on the side and remembering Zhou Dongsheng's introduction, Nie Yunchen suddenly realized that this was the case.
Nie Yunchen's idea of creating products has always been to strive for excellence. As the saying goes, "bite off more than you can chew." Nie Yunchen believes that one product that can satisfy consumers is better than ten mediocre and featureless products.
Therefore, it is said to be a menu, but in fact, the total number of drinks on it is only about ten, and the quantity is very limited.
However, every product is made with great effort and meticulous polishing by their team. Although they have accumulated many products over the past few years, in the end, only a dozen or so products on the menu are left that can withstand the market test.
Mature product.
Without exception, every drink received a lot of praise from consumers. As for those drinks with average response, Nie Yunchen basically swept them into the trash can.
Perhaps it is Nie Yunchen's constant focus on improving the core competitiveness of his products that has allowed Imperial Tea to make rapid progress, growing from a small shop in Jiangcheng to a chain of milk tea shops with more than 50 stores.
And it has caused countless pirates to imitate it. If you include the number of pirated stores, there may have been over a thousand.
Nie Yunchen, who thought he had grasped the key point, said no more, patted his chest confidently and said: "No problem, I guarantee that every one is delicious. Which one do you want, Mr. Zhou?"
Zhou Dongsheng took a look at the menu. The first cup of Heytea he ever drank was cheese and grape. Obviously, it has not appeared at this time.
So I casually ordered a cup of the signature cheese milk topped with oolong. Looking back, I really haven’t had this thing for a long time, so it was just a good time to reminisce.
Nie Yunchen understood, returned to the counter with the menu, and asked the clerk to order a portion of the milk tea on the menu, without forgetting to ask.
"Do it carefully and do your best!"
Several clerks were shocked and responded in unison: "Okay boss!" At the same time, their eyes couldn't help but look towards Zhou Dongsheng.
Although the customer who can be taken so seriously by the boss looks very young, he is obviously not a simple person. After all, his boss is also very young, isn't he also a big boss?
Of course, there are many serious Internet surfers among the clerks. They immediately recognized Zhou Dongsheng as a very famous celebrity on the Internet. He has a close relationship with Principal Wang and also appeared at a Wuzhen dinner...
These deeds have been widely circulated on the Internet and talked about by many good people, which has accumulated a lot of popularity for Zhou Dongsheng.
Thanks to these deeds, in the eyes of many netizens, Zhou Dongsheng already belongs to the group of people standing on the top of the mountain. In their eyes, he is extremely insignificant and unattainable.
Like Principal Wang, there is no essential difference for those of them standing at the foot of the mountain.
I didn't expect that my boss, at such a young age, would actually interact with such a person, and judging from the way they chatted and laughed, they must have a good relationship.
In other words, if you can follow such a boss, you have a promising future, right?
Thinking of this, the clerk felt as if he had been given a shot of chicken blood. He fully mobilized his enthusiasm for work and started making milk tea with unprecedented seriousness.
While waiting, Nie Yunchen returned to his seat and chatted with Zhou Dongsheng. Zhou Dongsheng was not in a hurry and taught him everything he knew about Heytea.
After all, a new brand that has just launched always needs time to polish and settle, and rushing for success is likely to lead to a self-defeating end.
Just like the ingenious idea of using Cantonese homophones on the sign, Zhou Dongsheng originally considered telling Nie Yunchen the idea of "heytea" in advance. Since it has been completely changed, he might as well just do it in one step...
But during the chat, when Nie Yunchen accidentally mentioned that the current brand positioning is to take root in the Guangzhou and Shenzhen regions first, Zhou Dongsheng thought about it, maybe this Cantonese homophony might actually have some effect.
After all, Cantonese in the Guangzhou-Shenzhen area can even compete with Mandarin for the status of the first language, so I want to take root in the Guangzhou-Shenzhen area and use it as the basic base of Heytea...
This kind of small means of catering to people's preferences is often a good way to add icing on the cake.
In the future, when Heytea begins to lay out its national strategy and even goes overseas, it will further simplify the complex signboard, and the simpler and clearer "heytea" will emerge...
Thinking of this, Zhou Dongsheng suddenly had a sense of understanding. Although this was just his own understanding, it was almost the same.
So during the chat, Zhou Dongsheng naturally agreed with Nie Yunchen's ideas and affirmed that he would take root in the Guangzhou and Shenzhen regions and use this as the basic base to gradually start the construction of the Heytea brand.
Therefore, since this store is located in Pengcheng, the next store will naturally have to give priority to Yangcheng. A two-pronged approach will allow Heytea to develop side by side in these two super first-tier cities...
Nie Yunchen was delighted to receive Zhou Dongsheng's approval. Yang Zimi was listening to the two bosses' lively conversation with great interest, when a timid voice came from the side.
"Hello, are you the Big Stomach Prince Mi? I am your fan, can I take a photo with you?"
Several people turned their heads and looked around, and then they noticed a young girl standing aside, looking at Yang Zimi with hope.
"Ah? Of course!" Yang Zimi was stunned, somewhat flattered, but since he was his fan, there was no reason to refuse.
Yang Zimi took photos with fans very enthusiastically.
"Thank you, I really like your food shop series. If it weren't for your videos, I wouldn't have known there were so many delicious food that I haven't tried..." Fans expressed their love without hesitation.
This affirmation made the smile on Yang Zimi's face even brighter, "Thank you for your like, I will continue to work on this theme, and I will shoot the next issue of material here today..."
As soon as he finished speaking, several clerks carried trays and brought out more than ten drinks. After all, the boss personally ordered it, so they didn't dare to neglect it.
"Ah? You don't want to drink more than ten cups of milk tea in one go, do you? Can I take a look at it..." The fan's eyes lit up and he couldn't wait to say.
Although through the live broadcast, Big Stomach Prince Mi has demonstrated that his ability as a Big Stomach King is indeed well-deserved, and has convinced many viewers.
But having the opportunity to see it live is naturally a dream for fans.
"Of course, I'm just a consumer here, not a big star..." Yang Zimi said playfully.
The fan decisively ordered a cup of milk tea, sat down at a table nearby, and waited with great interest.
There were three trays filled with about ten cups of milk tea. Just the thick layer of cheese milk tea made people feel tired and panicked.
Not to mention there are tons of milk tea. A dozen cups of milk tea add up to ten kilograms of tea...
If converted into ten kilograms of beer, there are probably a lot of people who can say they can drink it. Ten kilograms of beer is no big deal, but there are probably only a few people who can drink ten kilograms of milk tea.
After this wave of fan interaction, Nie Yunchen was more sure of his suspicion. He was indeed a gourmet, and he was extremely satisfied with the small gift Zhou Dongsheng gave him.
"Okay, please start your performance!" Zhou Dongsheng picked up his milk tea, stood up leisurely and walked out of the camera range, leaving the stage to Yang Zimi.
"Hey, what the boss said is good, I'll use it as material!" Yang Zimi said with a playful smile. By the way, you can also rub off on the boss's enthusiasm, why not?
What is this called? This is called dream linkage!
"Just use it if you like." Zhou Dongsheng shrugged indifferently and said.
After a few jokes, Yang Zimi became serious, smiling at the camera, waving and saying hello: "Hello everyone, I am Yang Zimi, we meet again!"
"Dang dang dang~ From the pile of milk tea placed in front of me, I believe you have already guessed the content of this food tour!"
"That's right, it's a milk tea shop tour. We've made so many food items. This time we're going to try something to drink. I believe everyone is familiar with this kind of milk tea that has been popular on the streets for a long time..."
"But this store is different. Currently, it is the only store in Pengcheng. It is said that the boss is planning to open his next store in Yangcheng. If you are interested, you can pay attention..."
Yang Zimi spoke skillfully and neatly without stumbling at all, and his fluent expression was obviously already drafted.
Obviously, the accumulation during this period is not only reflected in the increase in the number of fans, but also Yang Zimi's personal growth is also visible to the naked eye.
Of course, it cannot be ruled out that the boss Zhou Dongsheng played a key role in on-site supervision and inspired Yang Zimi's potential.
"Okay, without further ado, let me give you a taste first. If it doesn't taste good, I'll treat it as a minefield..." After Yang Zimi made a wisecrack, he started the highlight of the video.
First, he took a sip of the milk cap with relish, "It melts in your mouth, delicious!"
After that, he started drinking heavily. His bold appearance was in sharp contrast with his petite and cute appearance, and the visual effect was excellent.
Tons, tons, tons, tons... He drank a cup of milk tea directly, and after smacking it in his mouth, Yang Zi said secretly: "It's quite delicious, but I haven't tasted it yet. I'll try again..."
Ton, ton, ton, ton...the subsequent scenes are just repeated over and over again, which makes people fall into deep thought.
Did you drink a dozen cups of milk tea, or a cup of milk tea a dozen times?
But the empty cups on the table are obviously the most powerful proof.
Of course, Yang Zimi did not drink more than ten cups of milk tea in one go, but a step-by-step process, but this does not prevent this matter from being difficult for most people to do.
Yang Zimi patted his bulging belly, burped, and said to the camera with satisfaction: "The milk tea in this store is really delicious. If you have friends in Pengcheng, I highly recommend you to come over and give it a try..."
The movement on this side naturally attracted the attention of many people, especially when looking out through the bright and clean floor-to-ceiling windows, many passers-by had gathered to watch the excitement and not take it too seriously.
Under the influence of the crowd effect, people naturally gather more and more. When there are more people, there will naturally be many more people who recognize Zhou Dongsheng or Yang Zimi.
Some people just pick up their mobile phones and take a photo, then happily share it with their friends. The bragging value of meeting an internet celebrity is second only to meeting a celebrity by chance.
And some people pick up their mobile phones and open Douyin short videos to record their beautiful life anytime and anywhere. If they don't take video records, how can they prove that they have met an Internet celebrity by chance?
And the time has come to the afternoon, a large number of young people who have recharged their energy have come out, and the shopping mall has begun to usher in the weekend peak period.
When they come to a shopping mall and see a store surrounded by people on three floors inside and three outside, the young people's strong thirst for knowledge will inevitably drive them to join in the fun.
Looking at the crowds of people outside, and even the queues starting to form at the counter to order, Nie Yunchen knew that this first day of opening of the first Heytea store was a good start!
This situation made Nie Yunchen instantly understand the meaning of the concept of "Internet celebrity economy".
Just like in the past, when people described brand awareness, they would use the words star brand and star product to describe it.
Times are changing. In the Internet era, creating Internet celebrity products and shaping Internet celebrity brands is obviously a new idea.
Although the essence does not seem to be much different, like old wine in new bottles, if you think deeply, it is not difficult to see that this is the baton of the times being handed over to a younger group.
The huge demand of young people has reached a point where the market cannot ignore it, and this also means that they are gradually beginning to have the right to speak...
This is the inevitable trend of the times. As the great man said, the world is yours and ours, but it is still yours after all!
And any creation that conforms to the general trend of the times is naturally the pig at the forefront of the times~
