Hearing Zhou Dongsheng's words, Yang Luyu was shocked and agreed without thinking.
Putting aside Zhou Dongsheng’s identity as a strategic investor, he has clearly defined the categories of platform content from the contrast challenge test to organizing the Golden Second Award, and has pointed the way for many creators.
Two of Zhou Dongsheng's major media outlets, Little Man Media, supported the e-sports content in the early stage of the platform, while Yi Nian Media was not willing to give in. The popular "Papi Jiang" alone was a standout on Douyin.
It can be said that since Zhou Dongsheng invested and entered the domestic market under his advice, and now the Douyin short video platform has revived, countless creators have flocked to it, constantly injecting fresh blood into the platform...
Along the way, Zhou Dongsheng has made great achievements, and he deserves his reputation as a strategic investor. Zhou Dongsheng is indispensable for the success of Douyin short videos in China!
After all, various versions derived from just one contrast challenge are still active on Douyin short videos, and countless users are still happy to play various tricks.
It is no exaggeration to say that this kind of challenging content has become the content trend of Douyin short video. For a large number of creators who want to join the Douyin short video platform but have no way to start...
When you are in doubt, just shoot a challenge! It’s simple and crude, and the audience will love it!
Therefore, Yang Luyu had full trust in Zhou Dongsheng's ability, and was even full of curiosity about the video Zhou Dongsheng mentioned.
Maybe it is another representative work that can create a popular trend on the platform. After all, this is something Zhou Dongsheng himself wants to promote on the entire platform.
It is enough to show that Zhou Dongsheng attaches great importance to this video.
"Since we want to play a big game, I'm afraid it won't be enough to distribute it across all platforms..." Yang Luyu not only agreed, but also said eagerly.
"That's natural, but you have to eat your food one bite at a time. Could it be that Mr. Yang just lost his temper when he fell in love with playing cards?" Zhou Dongsheng asked with a dumb smile.
Unexpectedly, Yang Luyu was more anxious than himself.
"Hey, what Mr. Zhou said is, then I will arrange a full-platform promotion first, and then take a look at the video content in person to see what video is worthy of Mr. Zhou's so much trouble..." Yang Luyu said happily.
"Mr. Yang has such high expectations, I'm afraid he will be disappointed!" Zhou Dongsheng said with a teasing tone.
After all, in terms of video content alone, it is indeed "unremarkable".
Just like a butterfly flapping its wings, it is just an ordinary behavior. Who would have thought that it might eventually brew into a huge storm that blocks the sky and the sun?
"If I feel disappointed, it can only be said that I have not yet reached the level of Mr. Zhou, but it cannot prove that this video content is of no value..." Yang Luyu said firmly.
The flattering angle was so tricky that Zhou Dongsheng was caught off guard.
Afterwards, under the influence of preconceptions, Yang Luyu almost held a magnifying glass and watched and studied the latest "Hi Tea Shop" video frame by frame.
After reading it back and forth twice, Yang Luyu couldn't help but fell into a brief meditation, and then his eyes gradually brightened.
"The theme of food store exploration alone has a huge user audience base. After all, 'food is the most important thing for the people' can be said in one sentence. Any food theme is an ever-lasting popular content..."
"In addition, for creators, the threshold for creating this kind of subject is not high, and there is a lot of room for creators to play. After all, who doesn't know how to eat?"
"Of course, the most important thing is that this kind of subject has huge potential for monetizing traffic, which is almost a big plus for creators!"
"Only when creators can taste the sweetness, will they be more willing to contribute a steady stream of content to the platform. After all, no matter how much power is generated for love, it will eventually be exhausted..."
Yang Luyu can be regarded as a pioneer in the field of short videos. He kept running into obstacles in the overseas market. After going through many hardships, he finally came up with a product that combined music + short videos and began to take the overseas market by storm.
Therefore, whether it is ability or sharp eyesight, Yang Luyu is definitely one of the best in the short video, but it was only because of the difference in circumstances and choices that he finally ended up out of the game.
And when this video received "authoritative certification" from Zhou Dongsheng, Yang Luyu specifically picked up a magnifying glass to look at the video, and naturally he was able to understand a lot of things.
It's like an art painting of a dog peeing. Once it is placed in a world-renowned art museum, it is priced at a high price of hundreds of millions and many famous artists appreciate it...
Even if you clearly smell the smell of urine on it, you don't dare to trust your own judgment 100%, and you are more inclined to believe in the evaluations given by many authorities.
After all, the so-called artistic value may also be an information gap that contains the "final right of interpretation".
Therefore, Yang Luyu couldn't help but call his capable subordinates directly.
“Place this video directly on the first recommended video when users open the app, and distribute it across the entire platform 24 hours a day, ensuring that every user will see this video at least once!”
Yang Luyu gave the order and it can be said that the recommendation priority of this video was directly adjusted to the highest level.
In the absence of manual intervention, the recommendation mechanism of short video platforms basically defaults to a staged advancement, from zero to ten thousand, then from ten thousand to one hundred thousand, one million, and ten million, in stages.
And under this manual intervention, it means that this video will have tens of millions of exposures from the beginning. As for how much traffic it can finally get, it depends on the real feedback from the public.
After all, it is impossible for any video to be fully accepted by the general public. For users who are not interested, even if they open the first video they see on the platform, they will swipe it away without hesitation.
Soon, with the cooperation of Douyin’s short video department, this video was pushed across all platforms.
At the same time, Douyin short video users all over the country, whether they have just opened the Douyin short video and are ready to enjoy a moment of spiritual joy, or are users who are watching short videos...
Without exception, when they open the software or scroll to the next video, a fair and lovely smiling face appears in front of them.
"Hello everyone, I am Yang Zimi..." Countless users paused with their thumbs ready to slide, waiting for the next step with interest.
In the early days of the rise of short videos, the vast majority of users still had some patience and were not impetuous enough to quickly filter out all the content they were not interested in.
After all, in the eyes of the first users to use short videos, the content of each video is novel and interesting, rather than gradually becoming mediocre in the future due to a large amount of homogeneous content.
Of course, there are also the nerves that are gradually numbed by the dense and massive information bombardment and the desire threshold that is increasingly difficult to satisfy...
As the video reaches the halfway point, many users have realized that this is a video of a review of a milk tea shop, and it is also a milk tea shop whose name they have never heard of.
"Hitea in Pengcheng? It's so far away from me, I can't drink it, and it's useless to watch it..." Some users shrugged and were about to jump to the next video.
"I've eaten a bit too much... Let's take a look at the menu first!" Under the influence of editing, the contrast between successive performances was greatly amplified, causing some users to pause in their eagerness to move their thumbs.
And when more than a dozen cups of milk tea were served, they finally understood why this account was called [Big Stomach Prince Secret]!
When a petite and cute cute girl drank all the ten cups of milk tea, the visual contrast in the video content was magnified to the extreme, leaving many users in front of the screen stunned.
The first reactions are almost all questioning "fake", "must be the effect of video editing", "did all the milk tea get poured?"...
If you have a tall and thick figure, then most likely no one will question it, maybe the person's stomach will be bigger than his head.
But for someone with a petite figure like Yang Zimi, who has the stomach of a small bird at most, it is really hard not to make people suspicious.
And when comments like this flooded the comment area, Yang Zimi's Douyin account also had 2 million fans.
And almost all of these fans have been watching her all the way. They have watched her mukbang videos, and they have long been convinced of Yang Zimi's big stomach.
As the video became more popular, a large number of fans naturally came across the video, so they flocked to the comment area and began to correct the chaos.
"I grew up watching Zimi videos, and I can prove that this is all true!"
"Yes, I am a fan at the scene. I watched Zimi drink all the milk tea with my own eyes. If you don't believe it, look at the group photo on my homepage!"
fo
"I was also at the scene, I was the camera and I can prove it!"
"I'm the table and I can prove it!"
………
The fan who showed up at the scene was obviously the true fan who took a photo with Yang Zimi, but she didn't expect that her casual comment would actually create a spectacle in the comment area.
The monster at the scene arrived late!
After playing and having fun, the data will never lie. In less than 2 hours, the number of views of the video has exceeded 10 million, and the popularity is still rising!
Obviously, this is just the beginning.
For ordinary users, they just want to enjoy watching it and at most they can contribute a like. Most users don’t even bother to leave comments.
Even so, this video also exceeded one million likes at an extremely fast speed, becoming a masterpiece with outstanding statistics under the account [Big Stomach Prince Secret].
As the saying goes, laymen only watch the excitement, while experts watch the door. This almost abnormal data fluctuation has naturally attracted the attention of some creators.
Every creator has the dream of becoming famous overnight with their creativity, becoming famous all over the world, just like the general public's dream of getting rich overnight.
Who doesn’t have the dream of getting something for nothing and becoming a successful person?
But just like no one can figure out the wealth code contained in the 49 numbers, the sudden creativity is also not something ordinary people can grasp.
Creativity is rare, but imitation is the easiest. The first step for most creators is to imitate.
Therefore, if you want to make a video that is popular on the entire Internet, the simplest and crudest way is undoubtedly to start by imitating a video that is popular on the entire Internet!
[Papi Jiang] has countless imitators vying to imitate it, and even the competition to imitate [Papi Jiang] is extremely fierce.
Without Jiang Yilei's excellent professional skills, it is obviously not an easy task to achieve the same video effects as hers.
And when a seemingly simpler and more crude solution is presented to them, some people have already made their choice.
…
The next day, the first Heytea store in Pengcheng Shopping Center opened for business as usual.
After receiving a perfect score of over 10,000 yuan in sales on the first day, Nie Yunchen returned to the company with satisfaction and began to intensively plan for the next store.
The store's considerable turnover is also an incentive for the employees, after all, it is directly linked to their income.
Therefore, after opening for business, all employees are also full of expectations for today.
"I wonder if we can continue yesterday's sales today?" the clerks chatted among themselves.
"Today is Sunday, there should be a chance. After all, there are so many people..." said an optimistic clerk.
On the contrary, an old clerk shook his head and chose to throw cold water, "Don't be too optimistic. There is a bonus period for the opening of a new store. Once the bonus period passes, it is likely to fall directly into the trough..."
Before he could finish speaking, someone immediately walked into the store, looked at the surrounding environment and nodded, then walked straight to the counter.
"Hello, this is the Heytea shop, right? It's the one in the video!" After saying this, the young man took out his mobile phone to signal.
"That's right, welcome to Heytea!" the clerk introduced hurriedly, and then secretly glanced at the time.
It was only ten o'clock in the morning, and they had opened their doors early to prepare for the afternoon. Unexpectedly, customers came to the door so early in the morning.
"Okay, give me...this, this, and this, five cups in total!" The young man didn't hesitate and ordered five times the signature series of milk tea, and then paid readily.
Then I took out a simple tripod from my bag, put my phone on it, and started to open the Douyin short video, and I was familiar with the operation and prepared to start recording.
Since the slogan "Use Douyin to record a better life" was announced at the Golden Second Awards, tens of thousands of users curiously picked up their phones and started playing with the various powerful functions built into Douyin.
Thanks to the painstaking efforts of Yang Luyu, y has won the love of thousands of overseas young people by simplifying the process.
Continuous development and iteration not only make the operation easier, but also provide more and more functions. Anyone can create 15-second short videos anytime and anywhere by picking up their mobile phones and opening Douyin short videos.
By lowering the threshold for use, users' vigorous desire for expression is naturally released. With various guidance and incentives, many people have tasted the sweetness of traffic.
This young man is one of them. With his courage to try new things and his somewhat handsome appearance, he has now accumulated tens of thousands of fans in this three-acre area of Pengcheng.
Although it is not large in size, it is already somewhat famous to ordinary people.
The positive feedback brought about by the data improvement made him happy, but after draining away all the content of his life, he seemed to have hit an invisible creative bottleneck.
Before he could sigh with emotion, "I've run out of talents," he happened to come across Yang Zimi's video!
As the saying goes, those who are near the water first get the moon, and he happened to be in Pengcheng, so he came!
However, before his butt could get hot, someone else walked into the store, and the moment their eyes met...
The eyes confirmed that they are like-minded people!