After a thoroughly enjoyable meal, the three parties basically reached a consensus on financing matters. Although at present, the story of shared bicycles was told by Hu Weiwei vividly and very touchingly.
However, as far as the profit model is concerned, it is still relatively thin and lackluster, and the imagination space that can be provided to capital is not very sufficient.
However, a bicycle can attract deposits from at least 10 users. The deposit pool formed by more cyclists will become larger, which will become a huge cash flow in the hands of the company.
Even though the money does not belong to Mobike and is only temporarily kept for users, from this perspective, shared bicycles are more like a financial product than a simple sharing economy.
From this point of view, there is suddenly room for imagination. Banks also nominally keep funds for users, but this does not prevent banks from being one of the most profitable industries in the world...
Although the difference between the two is as vast as clouds and mud, telling a story is not just about blowing it, and maybe it will become a fact.
With the addition of this layer of imaginative space, the entire slightly skinny shared bicycle project suddenly became a lot fuller.
As long as we speed up the launch of bicycles, occupy the market as much as possible, put up one "ATM machine" after another on the streets, and convert users into Mobike depositors.
As long as the project takes off and runs fast enough, there will still be broad enough prospects in the future to support it. As for whether it can achieve the ultimate goal of capital-IPO listing, it is unknown.
After receiving a large sum of cash from the pig factory as a supplement, and with tens of millions of cash flowing in the company's books, Hu Weiwei was undoubtedly more confident, and he was ready to do something big.
Immediately let the factory's production line work overtime to replenish yourself with guns and ammunition, and make a big wave in time for Labor Day in May.
On the eve of Labor Day, Mobike announced a major piece of news directly to the outside world.
"After some harmonious negotiations with the pig factory, we are honored to receive over 10 million US dollars in Series B financing from the pig factory. We will continue to work hard and move forward to live up to the expectations of investors..."
Although it was just a simple external announcement, it still caused an uproar in the capital circle. Although Pig Factory is a well-deserved veteran in the Internet field, Pig Factory has never been very active in the capital circle.
Compared with Internet capital companies such as Alibaba Group and Tenda Group, Pig Factory is undoubtedly a relatively low-key exception, with a somewhat aloof feel.
This is obviously inseparable from the soul of the pig factory, Ding Sanshi. The dignified Internet boss can run to raise pigs as he pleases, and hangs a plaque saying "Sit and watch the clouds rise", which is enough to show the style of the pig factory.
Even so, no one will easily ignore Zhuchang’s strong capital strength as a veteran of the Internet. Being able to obtain Zhuchang’s financing immediately attracted a lot of attention to the Mobike project.
At first glance, this project is completely incompatible with the pig factory. This proves that this project must be unique in being able to obtain financing from the pig factory.
Otherwise, it would be impossible to impress the Buddhist pig factory, and there is no airtight wall in the world, let alone a capital circle that is just a circle.
But after just asking around, a key figure surfaced—Zhou Dongsheng!
This upstart, who has been particularly active in the capital circle recently, not only has a close friendship with Prince Yida, but is also appreciated by Ding Sanshi, and even specially brought this junior to the Wuzhen dinner...
It is reported that even Duan Lao, the head of the BBK department, has expressed his great appreciation for this young man. As he continues to dig deeper, these connections that are almost obvious will naturally emerge one by one.
The future life is terrible!
For a time, there were countless versions of speculation about the background of this young man Zhou Dongsheng. As for the obvious fact that he was a self-made man and a grassroots model, no one cared about him.
Whoever believes in this stuff is stupid, but I don’t believe it anyway.
The investment in the pig factory was naturally interpreted by the outside world as an investment led by the young man Zhou Dongsheng. After all, a circle is a circle, and human network resources are also a kind of invisible capital.
As an angel investor of Mobike, Li Bin naturally learned the news immediately. Originally, he wanted to finish his busy work and let Mobike develop further, and he would then make the connection...
Unexpectedly, the young man Zhou Dongsheng would act so quickly. Li Bin, who was already on board, could only shrug helplessly and happily wait for the next financing opportunity.
After all, a big boss like Zhu Chang entered the market in the B round, which is enough to bring enough imagination to the Mobike project, and it already has the potential to soar into the sky.
Nowadays, it is not easy even for Mobike to die suddenly.
As the fuel tank of Mobike was filled with fuel and it began to run at full power, the supply chain worked overtime and finally completed the plan to launch 10,000 more Mobike bikes on the eve of Labor Day.
This is just the first wave of offensive prepared by Hu Weiwei. With the guns and ammunition in place, and now abundant funds on hand, it is natural to turn all the money into his own competitive advantage as much as possible.
In May, the arrival of the Golden Week holiday means that all parts of the country are ushering in a spring breeze of tourism. Huge numbers of tourists are pouring out of the places where they are staying and pouring into the places where others are staying.
Rounding up is equivalent to changing houses, but as the saying goes, if the tree is moved to death, the people will be moved to life, and the flowing water will not rot the door hinges and will not be beetrooted.
The large flow of people plays an extremely important role in stimulating the economy and promoting consumption. At the same time, as the Pearl of the Orient, the Magic City naturally welcomes a large number of tourists.
For a time, it was an international metropolis with a population of tens of millions, but the density of people in society increased several times more than usual.
As the old saying goes, a poor family will get rich, so you should be frugal at home, but when you go out, you can only have enough money to spend when you go out. After all, everything costs money when you go out.
"Hey, this Oriental Pearl Tower is just different. It deserves to be an international metropolis. Everywhere looks high-end and classy, with low-key luxury and connotation..."
"That's right, you can see that even the design of this bicycle is different. The little thing looks quite unique!"
"Hey, this bicycle monster is very good-looking and can be found everywhere. Isn't it a local specialty of the Magic City?"
"Looking carefully, this bicycle seems different from ours. There is no air valve, no basket, no chain, and the lock has no keyhole..."
"Ren Niangle, this big city is different. Even the bicycles are all fancy. Is there a QR code that you can scan with your phone to unlock it?"
"It's so high-tech, let me try it!"
For the tourists who flocked from all over the country, no one had ever seen a bicycle before, but this was indeed the first time they had seen such a novel and high-tech bicycle.
When it comes to curiosity and the spirit of trying new things, the group of tourists who rarely take a trip are definitely the first to bear the brunt.
"Ouch, if you want to ride this bike, you have to pay a deposit of 299 yuan, you're so stupid!"
"Oh my God, it's so expensive, so forget it. It's just a bicycle. I won't ride it anymore!"
"Oh, I've come here. It's rare to come to the Magic City to ride and see it. What's more, this is just a deposit and can be refunded at any time!"
"What should I do if I cheat Yin Di?"
"How is it possible? Shanghai is such a big international city and you see these bicycles everywhere. How can it be a scam?"
"Besides, look, the light boxes at the bus stops are all advertising this bicycle. It can't be fake. Why are you trying to cheat us out of 300 yuan in such a big way?"
Pictures and scenes like this are constantly happening in every corner of the Magic City. As for the advertisements on the bus stops, they were naturally placed by Hu Weiwei. This was also the second round of her carefully prepared offensive.
Although Mobike’s initial positioning was to focus on young people, starting with an Internet platform where young people are highly concentrated can naturally have the greatest impact.
The website of [Papi Jiang], a phenomenal Internet celebrity, is even more suitable for him. He immediately opened up the market for young people, gained a large number of young users, and completed the transition from online to offline.
However, in the final analysis, the bike-sharing project is not a software that serves an Internet platform, but a project that focuses on offline services.
Therefore, offline advertising is also a crucial part. As for going all out to get celebrities to endorse it, Hu Weiwei feels that it is not necessary at the moment, so he only advertises in city light boxes and community elevators.
Taking advantage of the peak tourist season of Golden Week, we carried out a full scene coverage for Mobike, and it must be said that the effect was remarkable.
Even tourists who have doubts about the deposit will always be more convincing after seeing the overwhelming advertising support.
As for the young user group who often surfs the Internet, after seeing the pig factory’s investment and having the pig factory as a credit endorsement, their trust in Mobike has also been greatly improved.
With the joint efforts of many parties, Mobike has completely started its own run. In this increasingly hot weather, the fire called "shared bicycles" is getting bigger and bigger, and it is gradually starting a prairie fire.
On the first day of Golden Week alone, Mobike’s software experienced a surge in traffic. Hundreds of thousands of people poured into Mobike’s software, scrambling to pay deposits in order to obtain Mobike.
The right to ride a bicycle.
Faced with this sudden surge in user demand, the mere 20,000 or so Mobike bicycles in the city were in short supply for a while.
In ancient times, paper was expensive in Luoyang and it was hard to find a piece of paper. Nowadays, there are few cars in Luoyang and it is hard to find a car. Who would have thought that this car is a bicycle car?
But this time, whether it was due to the surge in users or the fact that the pig factory had a backing as a credit endorsement, the deposit retention rate of users was substantially improved.
Originally, the ratio could barely maintain at 10:1, which was a bit dangerous, but now it has easily reached more than 5:1. At the same time, with more than 20,000 bicycles, it once created a record of 30 new people per bicycle.
Horrifying proportions!
Of course, this is all due to the temporary surge in the number of tourists in the Magic City. If tourists wait until the tourists return to normal, a large number of users will inevitably issue refunds.
After all, at present, Mobike is only a unique bicycle belonging to the city of Magic City. Leaving Magic City means losing its usage scenarios. Naturally, it is impossible to leave a huge sum of 300 yuan on the software.
Even so, thanks to the combined efforts of many parties, the deposit pool among Mobike riders has reached the milestone of over 100 million for the first time!
With such substantial achievements, Hu Weiwei naturally spread the word about the good news as soon as possible, and the public announcement can also be followed by another wave of publicity!
The feat of leveraging hundreds of millions of dollars with just over 20,000 bicycles undoubtedly once again proves the sex appeal of the bike-sharing project.
If there are 200,000 bicycles, wouldn't it be possible to leverage billions of funds, and with millions of bicycles, it is natural to leverage tens of billions of funds...
In the face of the huge market demand of more than 1.3 billion people in the country, a mere million bicycles is just a drop in the bucket!
As a result, the shared bicycle project suddenly has support for capital to use its imagination, and all capital institutions can't help but be ready to take action.
While Mobike is making rapid progress, Xiaohuang Bicycle, as the leader in this field, is naturally not to be outdone. It takes the opportunity to announce to the outside world that it has won the market of hundreds of colleges and universities, and has already sold its products to the outside world.
War flags were planted in several cities.
Compared to Mobike, which is still stuck in a small city in Shanghai, it is undoubtedly much faster, and even its financing speed is far ahead.
Only when there is competition can there be progress, and when there is a sense of crisis, there will be urgent motivation. For both parties, the emergence of a competitor is obviously not a bad thing.
The same is true for the capital behind it. At least they don't have to work hard to set up a target to hit. They only need to aim hard at the opponent.
However, this wave of propaganda offensive by the little yellow cars does not have the shadow of Jinshajiang and other capitals behind it.
For those of them who have already invested in the car, they naturally need to constantly promote the value and future of the car. Only in this way can they continue to raise the valuation, attract more capital to join the car, and make the entire industry bigger and stronger.
Hu Weiwei is naturally not afraid of the strength of his competitors. After all, the entire market is still a vast blue ocean. No matter how hard the two of them compete, they will not be able to fill this market in a short time.
Therefore, instead of focusing on competitors, it is better to continue to work harder to improve one's core competitiveness. As for what is the core competitiveness of Mobike compared to Xiaohuang Bicycle?
Of course it is technology! Hu Weiwei naturally keeps this factor in mind and is not at all dazzled by the joy of achieving staged success.
"In addition to continuing to launch bicycles into the market to fully meet the needs of users in the city, it is also urgent to develop our next Mobike bicycle that is lighter, more economical and easier to ride!"
“With insufficient funds, our team still spent a year and a half to successfully polish the first generation of Mobike. Now that we have sufficient funds, I can’t wait for half a year. I will see the next one in three months.
A product that can be mass-produced!”
"Only by obtaining lower-cost products can we take the next logical step and start our nationwide expansion!"
Hu Weiwei spoke passionately at the company's internal meeting, with a real sense of self-confidence bursting out from his whole body, as if he had ushered in the second spring of his life.
Sure enough, the law that career is the aphrodisiac of life is obviously applicable to both men and women.
