Chapter six hundred and twenty first rubbing his own heat
Zhou Dongsheng frowned slightly and couldn't help but sigh secretly. Even though he had warned him a lot, Yang Luyu was still unable to resist the temptation of the muddy water of live streaming, and he resolutely chose to wade in.
It has to be said that in 2016, known as the first year of live broadcasting, most Internet companies have difficulty resisting this huge traffic port.
Faced with the temptation of the trend of "everything can be broadcast live", everyone has sharpened their heads, tried every means to get into this trend, and tried every means to make themselves a trend-setter in that era.
Only Zhou Dongsheng, an experienced person, knows that for short video social platforms, the live broadcast function can only be regarded as an icing on the cake, although it has spawned the crazy wealth-making outlet of live broadcast e-commerce...
However, the brilliance of the latter is still based on the massive traffic foundation laid by short video social networking. Only when predecessors plant trees can future generations enjoy the shade. The live broadcast ecology does not play a decisive role.
Even today's department only launched the live broadcast function after a year and a half of laying a solid foundation, and only regarded it as one of the functions to supplement its own ecology. This is exactly the same strategy adopted by Kuaishou.
Of course, this is just Zhou Dongsheng's rough opinion. Looking at the problem with hindsight does not necessarily mean that we can see the overall situation. After all, there will be certain flaws.
What's more, the function of live broadcast is always indispensable. If you open this traffic port first, who knows what unexpected surprises may come from it?
After all, the times have already undergone some unpredictable changes, and even Zhou Dongsheng cannot guarantee that the future he knows will still be "the future".
As less and less information is known about the future, Zhou Dongsheng will eventually "degenerate" step by step, and eventually become an ordinary person who knows nothing about the future.
This day will come sooner or later, but whether it will be earlier and how early is obviously unknown.
Zhou Dongsheng stopped diverging his thoughts, cut off his thoughts in time, and turned to congratulate Yang Luyu on the other end of the phone: "That is indeed good news to be happy about. After all, with the development and improvement of live broadcast, this function It has gradually become one of the indispensable functions of major manufacturers..."
"But I still want to share my personal opinions. Mr. Yang will understand if he listens to me. After all, I am only an investor. It is Mr. Yang who leads the development of the company and its glory."
Zhou Dongsheng thought about it and said.
"Hey, what Mr. Zhou said is too polite and outrageous. You are also a strategic investor of the company. Mr. Zhou has at least half of the credit for Douyin being what it is today. Without Mr. Zhou's recommendation, we would have I won’t win the investment in the pig factory.”
"The cooperation between Zhuchang Cloud Music and us is extremely important to the development of our short music videos. Having Zhuchang's cloud music library resources directly makes up for the biggest shortcoming of our development..."
On the other end of the phone, Yang Luyu gushed and praised Zhou Dongsheng's contribution without hesitation. I have to say that Zhou Dongsheng was particularly benefited by these words.
Although in essence, his role seems to be no different from that of a pimp, but let alone rough words or not, it is really just that, it is all a process of resource replacement.
It's just that the chips placed on this table are relatively heavy.
"Although I made my fortune in the live broadcast media business and am very optimistic about the future of live broadcast, I always feel that the basis of short video social networking is short video content..."
"Only by always paying attention to the value of content is our most important anchor in the short video field. What can be used everywhere in one move must be content!"
Zhou Dongsheng emphasized very sincerely that he was afraid that Yang Luyu would get into the field of live broadcasting and vigorously develop live broadcasting at the expense of others...
In this case, even if Li Daitao uses the name of Douyin, with the entry of today's department, it is not certain that he will be able to easily drive this "Li Kui" off the stage of history and replace him again.
After all, the advantages of today's department are not just reflected in a name.
"I understand the truth, but the live broadcast function is also a great tool for content production. I think this function should be enough to guide users to produce more content for the platform..."
Yang Luyu disagreed, but was very optimistic about the future of live broadcasting. After all, this ready-made big cake was a temptation placed in front of everyone, and everyone wanted to take the opportunity to take a bite.
It is not easy to catch up with pioneers such as Kuaishou and Meipai by relying solely on the development of short video content, not to mention that competitors have launched live broadcast functions one after another, so it is understandable for you to choose to follow up and synchronize, right?
Regarding this, Zhou Dongsheng could only look up to the sky and sigh, but something moved in his heart, and he seemed to have thought of something, "This is the truth, but the degree of distinction between primary and secondary needs to be grasped, just like Kuaishou only regards it as a subsidiary function, without
Put it above the main page..."
"This is something we should learn from. As for the production of short video content, I think there is one direction that is likely to become the future, and that is the form of short plays. To be more precise, they should be called micro-short plays."
Zhou Dongsheng could only throw out a few contents in his arsenal and add further ones to attract Yang Luyu's attention.
Short script is a type of dramatic literature that occupies a place on the world cultural stage. This form has long been developed in China and has a stable scale and audience.
For example, "I Love My Family" and the famous "Wulin Gaiden" are all masterpieces in the form of short plays. There is also the "Seven" which is known to everyone in eastern Guangdong and has never ended since I was a child.
Twelve Tenants".
However, the existence of the latter has forced the form of short plays into a large-scale super-long series, which can be regarded as an alternative and strange flower among short plays.
It is not difficult to see that the so-called short drama means that the duration of a single episode is less than 25 minutes, the script is streamlined, and the "condensation is the essence" is vividly performed.
Due to space limitations, it is undoubtedly a very challenging genre for creators, but there is still a steady stream of outstanding works produced at home and abroad, and branches such as sitcoms have also been derived.
The emergence and rise of short dramas undoubtedly cater to the fast-paced needs of the times. The audience gradually loses patience and cannot watch a long TV drama, especially those with long and stinky scenes and clichéd plots.
It is easy to make people aesthetically tired.
The speed of development of the times is like a train that is moving forward and constantly accelerating. The faster the speed, the faster the pace of life.
So fast that even a 25-minute short play is too long for the audience. This "high-speed" demand once again deconstructs and reshapes the so-called drama structure and precise logic.
And micro-short dramas, a product of the combination of speed and content, emerged along with the trend, further advancing film and television content from the era when short dramas were measured in "minutes" to the era of "seconds".
Zhou Dongsheng is also one of the passengers on this train of the times. He does not have the ability to control the direction of the train. The only thing that has more control than others may be that he has an extra "throttle" underneath his seat.
Whether you step on it or not, the train will speed up sooner or later...
"Oh? Micro-short drama? I have to say that Mr. Zhou, you always have an eclectic and unique vision in content production, and you can always think of some ideas and directions that others have not touched upon. I am convinced of this!"
"But what is the format of this short play?" Yang Luyu was immediately attracted by the novel concept, and then he humbly asked for advice.
"To put it simply and crudely, it is naturally a faster way to cut into the plot, and the relationship between the characters is straightforward. It does not need to be mysterious, but it is to interpret a story in a simple way..."
"To be honest, I am still in the exploratory stage in this direction, but there is no doubt that the form of micro-short drama has great potential. It is short and concise enough, and can also accommodate various themes. The most important point is that it is undoubtedly the threshold.
It’s low, everyone can get started and try it!
And I have asked two of my major media companies to join forces to create a short drama with me as the protagonist..."
"When the time comes, it will be uploaded directly on the Douyin short video platform, so let me be the one who inspires others."
Zhou Dongsheng dropped a bombshell in Yang Luyu's heart with his careless writing.
The fact that Zhou Dongsheng, a strategic investor, can choose to take charge personally and make bets on personal expeditions is enough to fully illustrate the importance he attaches to this direction.
After all, after reaching a certain height, face will sometimes be valued more than anything else. This can't help but make Yang Luyu feel like a kitten scratching his heart, and he is extremely curious.
"When Mr. Zhou said this, I really couldn't help but want to be the first audience. I will definitely take a good look at Mr. Zhou's micro-short plays..."
"It's easy to talk about. I also plan to use this to compete for the Best Actor in our Golden Second Award, or the Best of the Year award. Of course, it is an aboveboard kind. We don't want to play in the dark...
"
Zhou Dongsheng laughed and said, does this count as a change of direction? "The referee is warming up." Is it okay for the organizer to come to the competition in person?
"Of course, but when it comes to popularity and popularity, now we, Mr. Zhou, are one of the top names on the Douyin platform. Even if we don't have to operate behind the scenes, with Mr. Zhou's popularity, it's really not that difficult to win awards openly.
…”
"Especially after what happened today, maybe Mr. Zhou hasn't paid attention yet? Your account's number of followers has almost set a platform record..."
As Yang Luyu talked, his tone gradually became ridiculing, somewhat like he was just watching the fun and not taking it too seriously.
"Is there such a good thing? Wouldn't it gather a lot of popularity in advance for my micro-short drama that has not been released yet? It's a good idea. Then I can invite Ni Ni to play a guest role. This way the effect may be better!
"
Zhou Dongsheng said it very calmly, and at the same time mentioned the matter without hesitation, and enthusiastically conceived the content of the micro-short play.
Not to mention, since the general public likes to be a crowd-pleaser, why not just do what they like and do this as the first episode of the program.
Although Zhou Dongsheng obviously wants to learn from Zhu Yi in the future, apart from knowing that the iconic music is from the episode of the domestic movie Linglingqi, and that one sentence is simple and boring...
Most of the content has long since disappeared from Zhou Dongsheng's mind and been forgotten by him. The only memory anchor is music + classic lines.
Therefore, in addition to learning from this structure, in terms of content improvement, we can only let the teams of our two major media companies tailor scripts for themselves.
Just relying on the backbone of this piece of classic music + classic lines, and adding it as the biggest gimmick, even if the quality of the content is not high enough, it will definitely be able to easily achieve a blockbuster effect.
After all, Zhou Dongsheng is very aware of the curiosity of the general public. Of course, the novelty is only temporary. If you want to maintain a series, you can only rely on high-quality content as support.
In this regard, it is not difficult to see from the fact that the content team of Zhu Yiyi's program left and started a new one that is still prosperous, but Zhu Yiyi has completely disappeared from the public eye since then, content is king.
But the content can be polished slowly, but once the popularity is over, it will really disappear, so naturally you have to take advantage of the popularity early, even if the popularity is your own...
Thinking of this, Zhou Dongsheng immediately made up his mind to do it without further delay. Such an interesting thing must be done immediately.
Even Zhou Dongsheng himself was a little curious about what the effect would be...
Before Yang Luyu could speak on the other end of the phone, Zhou Dongsheng said hurriedly: "Forget about Mr. Yang, I have to hurry up and come up with this idea. If everything goes well, the theme of my first video will be
Got it!"
After saying that, Zhou Dongsheng hung up the phone directly, and then contacted his screenwriting team vigorously and resolutely.
After all, it was the boss who spoke personally, so the two major media naturally did not dare to neglect it. Even if it was just for fun, the boss had to be happy and comfortable.
Therefore, the two major media companies are actively deploying their troops to form a team of experienced screenwriters. When Jiang Yilei heard that the boss wanted to play, he volunteered to take charge personally and took the initiative to serve as the number one screenwriter.
As for Little People Media, Han Fei was naturally the leader, assisting Jiang Yilei in polishing the script.
After all, when everyone adds fuel to the fire, there is no telling who will play the biggest role when trying a new theme. Brainstorming is obviously the most efficient option.
As for the team of Zhou Dongsheng's screenwriters who have been temporarily put together, since everyone is located in different parts of the world, they basically communicate through group chats.
As the boss and protagonist, Zhou Dongsheng is naturally in this group chat, and the name of the group chat is "Zhou Dongsheng's Boring Life".
Within the content framework set by Zhou Dongsheng, they brainstormed and inspired each other in the group.
However, it is still in the running-in stage so far, and Zhou Dongsheng naturally blocks group chats and occasionally takes time to watch everyone's brainstorming process.
Opening the group chat, as the only Party A, Zhou Dongsheng directly opened the microphone and said: "Ahem, have you all paid attention to today's news?"
"Why not start the first program of our column with this as the material? I think the effect will definitely be very good!"
Your own enthusiasm will be in vain if you don’t rub it off!
………
PS: It is said that no second shell will fall in a crater, but it turns out that I am staying home for the second time this year!
Such good luck, why don't you win a lottery for me QAQ
