Time flies by like a flash, and we are halfway through 2016. Temperatures across the country have basically begun to warm up rapidly, and the pace of midsummer is gradually approaching.
Youth, campus, green, and the best time in memory are always easily associated with summer. For the students who are still in the ivory tower, the arrival of summer is also their happiest time.
One of the most important reasons may be that summer vacation, the longest holiday of the year, is coming soon. Secondly, perhaps it is that as the temperature rises, the air begins to be filled with strong hormonal smells.
For boys and girls, summer is a season where you can sweat as much as you want and show off your graceful figure... Oh~ of course this is not a privilege for boys and girls (funny).
In the huge university campus, looking around now, in addition to the pleasing white flowers, there is also a touching yellow that catches the eye, which is totally inconsistent with the lush midsummer and looks particularly abrupt.
Of course, this touch of yellow is not a small thought in the minds of many men, but a figure that has appeared frequently on campus since I don't know when.
As if just overnight, there are more uniform little yellow cars with the same color and style on the campus, neatly arranged on the roadside of the campus, which is particularly eye-catching.
At first, some students thought it was just a social practice project conducted by a certain class or department. After all, things like this are not uncommon on large university campuses.
The inclusiveness of universities is always the breeding ground for the birth of most great projects, and the group of college students full of curiosity is undoubtedly the most suitable user for these nascent projects, and there is not even one of them.
Their strong curiosity is enough to support them in trying all new things, and their unformulated ideas can bring strong vitality to the project.
In terms of consumption power, college students are also a large group with great potential. After all, at this last stop in society, daily necessities such as rice, oil, salt, sauce, vinegar, and tea have not yet become a shackle for them.
This path has already been proven by countless successful examples, including but not limited to the well-known social network Facebook at home and abroad, and the domestic Xiaonei.com and other successful examples.
Obviously, the little yellow car has chosen the right path and is running forward.
In particular, the cost of using a small yellow car is still a negligible 1 yuan. As for the 99 yuan deposit, it is not worth mentioning. After all, it is just a deposit and you can refund it at any time.
Therefore, the consumption of no more than two or three yuan a day is a very cost-effective deal in the eyes of most students.
The most important thing is that young people naturally yearn for the kind of unrestrained freedom without worries. Compared with owning a bicycle of their own, a shared bicycle that can be used and parked anywhere is undoubtedly a good choice for young people who do not want to be responsible.
For people, it is simply full of temptations of a different kind.
After all, who hasn’t experienced the trouble of losing a bicycle since childhood? Even on college campuses, this kind of thing is common.
Therefore, these groups took the lead in becoming users of yellow cars. Since then, every yellow car circulating on campus has become a vivid billboard.
Coupled with the relatively closed environment of the campus, it is enough for this trend to sweep across the entire university easily, and through the word-of-mouth effect among college students, this trendy gadget can quickly spread among different universities.
With this help, the expansion of Xiaohuangche in colleges and universities across the country is unstoppable. After all, there is one and only Xiaohuangche unicorn on this new campus track.
Before the small yellow bikes were announced to enter the social market, they basically had no interaction with Mobike, a competitor. Both parties were running vigorously on their respective tracks.
Although Mobike is also very popular and has embraced the pig factory as a capital asset, it lags far behind the small yellow bikes in terms of cost, user accumulation and data.
It can even be said that it was an all-round and unilateral beating!
After all, the successful path chosen by Xiao Huang Che is too correct. With his identity and experience as a student of Peking University, he has found a model that perfectly suits the development of the campus...
Therefore, it can be said that the success of the little yellow car and its unstoppable development speed can be traced, and the boost of capital only accelerated the process of this successful model.
Today's little yellow cars have gradually begun to show the scale effect of unicorns. They are sitting on a huge market of hundreds of universities across the country, with footprints in more than a dozen cities, and registered users are already one step away from the 10 million mark.
remote.
Compared with registered users who are slightly watered-down, the order volume of the platform is always a real achievement, and it has accumulated more than 5 million orders, and the number of orders in a single day is stable at more than six figures...
All are enough to prove the terrifying growth rate and unlimited potential of the little yellow car.
You know, in June 2015, Xiaohuang Car officially started to put its first shared bicycle on campus. In just one year, it has grown to such a considerable scale.
Everything is difficult at the beginning. There is no doubt that Xiaohuangche has passed the most difficult stage of starting a business, and has figured out the right path and successful model. Is it still far away from achieving great success?
Such a young project with a promising future exudes a salivating temptation, enough to make countless capitals salivate.
As the saying goes, no matter what time it is, the most scarce items in the capital market are always money-making projects.
A large amount of capital is like a large amount of sand panning. There are always very few winners who can truly capture gold, and projects that can make money will never lack investment.
And with the entry of Jinshajiang Venture Capital to carry the sedan chair, and the small yellow car that looks like "the girl next door is just growing up", the originally slightly skinny story gradually became fuller.
With the support of solid achievements, the room for capital to brag is undoubtedly greatly increased. A story about a small yellow car began to spread in the capital market with the vivid advocacy of Jinshajiang Venture Capital.
Even Zhou Dongsheng can find a real boss as a backer for Mobike, and he can easily defeat Mobike's little yellow bike in all aspects. It is undoubtedly easier to attract the attention of a real boss.
What's more, Jinshajiang Venture Capital, a well-known capital guide, introduced Didi Chuxing, a true unicorn giant of the domestic sharing economy, so naturally he was particularly interested in his junior.
As a company that is also committed to solving users' travel problems, Didi Chuxing is undoubtedly the expert who can easily see the potential of shared bicycles.
In terms of solving the pain points of users' short-distance travel, there is no doubt that shared bicycles can make up for this major shortcoming in the travel ecology. This is undoubtedly a link that Didi Chuxing lacks or even cannot make up for.
If we can win the small yellow car, wouldn't it be the icing on the cake? Not only will it completely make up for the shortcomings of our own travel ecology, it can also further cover the user environment and completely monopolize the user's travel needs...
No one knows better than capital what is the most profitable and profitable behavior, only monopoly!
However, as the saying goes, projects that make money in the capital market will always be profitable... Therefore, for such a sexy project, there are many investors interested in it, and it is not just the giant Didi.
Although Didi, a giant, has just received a US$1 billion strategic investment from overseas Apple, which is a time of great wealth, but at the same time as the company is big and the business is big, there are countless places to spend money.
The funds that can be used at the moment are still limited, and Didi, with its huge appetite, will definitely not be satisfied with just leading this round of financing. After all, he has a huge first-mover advantage in the field of shared travel...
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Therefore, what Didi wants to pursue more is a round of strategic investment to occupy a dominant position. Therefore, although the wealthy Didi revealed its investment intention, it did not rush to free up its hands and chose to sit on the sidelines.
However, other capital did not have the confidence she had to calmly and leisurely. Under the leadership of Jinshajiang, she happily reached the intention of Series B financing.
The story of Little Yellow Car is not only supported by solid data, but also polished by Jinshajiang Venture Capital. Therefore, this round of financing directly exceeds the scope of tens of millions of dollars!
This means that ofo, a nascent project, has grown to a market value of over hundreds of millions of dollars in just over a year, and this valuation has been recognized by the capital market.
This speed of success and the pleasure of soaring wealth almost made Dai Wei a little dizzy. After this round of financing, as the core of the founder team, he is already a veritable billionaire!
As a post-90s generation, he is already ranked among the young talents in the country. Even among his alma mater, Peking University, where talented people are born, he already has the potential to compete for rankings.
After all... this career has only started in a year, and at this rate of wealth growth, it won't be a matter of minutes to leave your name at your alma mater?
Thinking of this, Dai Wei can be said to be very ambitious, and his ambitions have expanded infinitely under the catalysis of capital. He just had a chat and laugh with a group of capital bosses and won more than 10 million U.S. dollars in financing.
There is also an olive branch offered by Didi Chuxing, a practitioner of the domestic sharing economy, and this cooperation is almost a certainty.
After all, in this three-thirds of an acre of land in China, no competitor can compare with itself. For a giant like Didi, it will inevitably choose the industry leader for investment!
As for Mobike?
Now, they are still stuck in the city of Shanghai. In Dai Wei's eyes, Mobike has completely failed to understand the concept of sharing economy...
A bicycle costs more than 3,000 yuan. How can it occupy the market and meet user needs?
Based on this alone, if you want to achieve scale effect, you don’t even know that it will take until the Year of the Monkey and the Horse. There is absolutely no comparison with your own project. By the time it takes over the country, Mobike may not even be out of the magic city yet, right?
I don’t know why Zhou Dongsheng, the investor, values this project so much... Dai Wei thought disapprovingly.
Even all the resources in hand are devoted to Mobike, and even [Papi Jiang], the leading Internet celebrity, is appointed to be its spokesperson...
If it is used on small yellow bicycles, wouldn’t it be even more powerful? Both the return and the conversion rate must be much higher than that of Mobike...
Thinking of this, Dai Wei became more and more convinced, and even had an idea in his heart: It turned out that he had limited academic qualifications and short-sightedness, and could not see the real future of the sharing economy at all.
Grassroots are always grassroots. Even if you are lucky enough to start from scratch, it will be difficult to succeed after all... If you want to be an actor, isn't it just a clown trying to please others?
After tasting the sweetness of success, Dai Wei has become a little forgetful. Of course, these thoughts are just hidden deep in his heart. Dai Wei still has this point in the city.
Once this Series B financing of more than 10 million U.S. dollars was obtained, it was natural that Dongsheng Investment, which was on the same ship, would not know about it.
Lu Sifang immediately asked Zhou Dongsheng, who was filming in northern Hebei, whether he wanted to reduce his holdings or continue to invest.
Zhou Dongsheng's answer to this was naturally to follow the investment without hesitation, even though every round of crazy rising carnival was a window period for escape, and every wave of financing was a rare cash-out opportunity...
But for Zhou Dongsheng, the consensus in the capital market has just been formed, and it is far from time to leave. No one knows better than him that even the main course of this wave of sharing economy carnival has not yet been served.
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What's more, Zhou Dongsheng now has a phenomenal cash cow that is continuously producing cash. The cash flow is very sufficient, and it is more than enough to keep his share.
Before the listing, it was not easy to eliminate Zhou Dongsheng. After all, Zhou Dongsheng was the largest shareholder after Dai Wei...
It's just that the growth rate of the little yellow car is far beyond Zhou Dongsheng's imagination. This running speed like a wild horse once again made Zhou Dongsheng see the frenzy of the capital market.
Moreover, Zhou Dongsheng didn't know if his being the first to enter the scene was the trigger. The fire seemed to be burning brighter than he imagined!
In comparison, Mobike’s progress can be described as tepid. In addition to completely building Modu into its own base, Hu Weiwei did not use all the money to produce bicycles and put them on the market...
Still adhering to the technical philosophy of sharpening the knife before chopping firewood, most of the funds have been invested in product research and development.
Seeing the small yellow bikes quickly occupying the market with their cost advantages, Hu Weiwei was anxious in her heart. Mobike’s top priority is undoubtedly to continue to leverage its technological advantages while further reducing costs!
After learning about the progress of the little yellow bicycle, Zhou Dongsheng was naturally concerned about the progress of Mobike.
In this regard, Hu Weiwei naturally reported the development progress of the iterative product immediately to stabilize the confidence of investors.
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After all, Hu Weiwei also knew that while Zhou Dongsheng was the major shareholder of Mobike, he was also the major shareholder of Little Yellow Car...
Thunder, rain and dew are all grace. For two identical investment projects, investors must have a steelyard in their minds to weigh them. The influence of any subtle factor may become a reason to leave the market and cash out...
"Mr. Zhou, the lightweight version developed on the basis of Mobike's original technology is expected to reduce the cost to less than 1,000 yuan during mass production. Only by reducing costs can Mobike hope to go out of the city and travel across cities.
Expansion... In the next expansion plan, we will focus on the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen..."
Hu Weiwei knew it but said nothing, reported it truthfully, and appeased the investors anxiously.
Zhou Dongsheng didn't pay attention to her caution. After some verbal encouragement, he hung up the phone and stretched out.
At this time, Zhou Dongsheng has gone through a period of intense filming, and his skin has darkened several degrees visibly to the naked eye. His handsomeness has not diminished, and he has added a bit of masculinity.
Especially with the advice from Director Wu and the training of the action team, relying on the foundation gained in the gym, Zhou Dongsheng immersed himself in it day and night, and his body and bones became stronger and stronger, and he also learned some tricks.
And today, he is about to complete his final action scene in the climax of the movie, and will then usher in the completion of his screen debut!