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Chapter 640: The Wind Rises

The meeting that ended in vain did not seem to have any impact on Zhou Dongsheng, but something seemed to have changed invisibly.

After all, life is, in the final analysis, a process made up of experiences, and humans are also animals that follow experience. Everything in the past has achieved the present and at the same time determines the future...

The next day, before Zhou Dongsheng could settle in and absorb the gains of this experience, he received an unexpected invitation.

Invitation to the Super Celebrity Day Live Broadcast Ceremony!

It has to be said that although Zhou Dongsheng has only been involved in the bib area for a short period of time, his stories have always been circulated in the world, and he has already become famous on the Douyin platform.

Whether it's his legendary rags-to-riches story, his hilarious friendship with Principal Wang, or his short video that's just for fun and has gone viral all over the internet.

All of these have brought the name "Zhou Dongsheng" into the public eye. Under the spotlight effect, it has attracted the attention of the general public and laid a solid foundation for popularity.

Moreover, the recent "1.5 billion box office gamble" served as a trigger, completely detonating Zhou Dongsheng's previous accumulation, and the feedback at the data level is always the most intuitive.

Although no matter how big the Internet public opinion incident is, there will always be a moment of calm, but Zhou Dongsheng's personal scarf account became famous through this battle, gaining more than 3 million fans in one fell swoop!

It can be said that he created the myth of the bib's popularity in one fell swoop. At a time when fan data has not yet been inflationary, the gold content of these 3 million fans can be said to be real!

Based on this record alone, it seems reasonable to be invited to the Scarlet Red Man Day Ceremony.

However, don't forget that in a sense, Zhou Dongsheng and Bibo are also potential competitors.

The Golden Second Award short video ceremony held on New Year's Eve was created by Zhou Dongsheng. From the Wuzhen Dinner to the first person to eat crabs at this Internet celebrity ceremony, Zhou Dongsheng's reputation in the industry has followed.

rise to fame.

Since the stock market crash in 2015, the stock market has rebounded and reached a "peak" of more than 3,600 points.

However, after the New Year's Eve, this newly raised faucet turned around and dived into the water, vividly performing a hidden dragon entering the abyss, and began a classic battle that can be recorded in the history of the A-share market and will be immortalized - the 3000-point defense battle.

.

Now that we are halfway through 2016, this defensive battle is still going on. However, the hot money in the capital market will not "evaporate out of thin air", let alone disappear for no reason.

Just like the law of conservation of energy, evaporation is just a change in the properties of an object, while evaporation in the capital market is a transfer of capital.

Trillions of dollars have poured out from the stock market, and only the real estate market can handle it. A rising tide will lift all boats, which will naturally benefit many real estate developers.

Perhaps the only eternal truth is that the victims are always innocent leeks, and a world in which only leeks are harmed has been achieved.

Of course, the capital market follows the rules of generals against generals, soldiers against soldiers, big fish eating small fish, and small fish eating shrimps. Obviously, not all hot money is qualified to pour into the real estate market.

There is still a part of hot money pouring into all walks of life, just like a whale falling, everything will survive when the stock market crashes.

The rise of live broadcast platforms is undoubtedly one of them, and the "thousand-broadcast war" surrounding celebrity anchors is nothing more than competing for traffic, scale, and development.

However, in essence, it is still a competition of capital. Without the support of the capital boom, platforms lacking food and grass would not be able to compete with such enthusiasm.

On the other hand, the concept of Internet celebrity economy derived from this thousand-person broadcast war that is still in full swing has entered the vision of more capital.

Anchors and Internet celebrities are all individuals formed by the traffic, and gradually form their own stable audience groups on the Internet stage, and begin to have their own right to speak.

As a result, it began to show its fangs step by step and was favored by capital.

In fact, the concept of Internet celebrity has been around for a long time. In the early days, it was not even a complimentary term. It was more of a joking tone to define this group.

In the final analysis, it was because the Internet celebrity group was famous at that time, but could not find a channel to monetize it, thus missing the opportunity of its own era.

The objective law of history is that no one can stand at the peak of traffic forever. If you cannot seek to monetize traffic during the window period, or do not have continuous traffic support, sooner or later you will usher in your own curtain call.

Even celebrities cannot escape from this objective law, let alone Internet celebrities in the early days. The legend of Brother Sharp may still be circulating in the world, but there is no place for Brother Sharp in the world.

However, as the trend of the times shifted from the era of graphics and text to the era of video, the channels for traffic monetization were instantly opened up and became a broad road of the times.

The Golden Second Award Ceremony, like a brick that attracts others, knocks on the door of the times, and the broad road behind the door suddenly attracts the attention of countless people.

If the door is just open, and capital is still standing in front of the door, watching and hesitating, then [Papi Jiang] has achieved the feat of realizing tens of millions of dollars through advertising auctions.

It is like an invisible pusher, pushing the capital standing outside the door into the door. After all, it is the nature of capital to pursue profits. As long as it is profitable, capital may be late, but it will never be absent.

After all, capital never sleeps.

Not just scarves, short video giant Meipai also held a 2nd anniversary birthday party not long ago, but it was just an awards ceremony based on a birthday.

Compared with the epoch-making significance of the Golden Second Award, Meipai shows its strong accumulation in the Internet celebrity level from another dimension.

Although it couldn't invite Internet tycoons like Ding Sanshi, it invited many celebrities to join and brought nearly 500 Internet celebrities active on the platform to fill the scene. It can be said that it is a bright star.

The birthday party also presented 18 awards in beauty, food, music, travel, etc., showing more diversified directions and content based on the Golden Second Award!

As a direct competitor, Zhou Dongsheng, a strategic investor in Douyin, did a little research and couldn't help but say something, so here comes the problem.

How did Meipai, which has hundreds of millions of users and is gaining momentum, become an outcast of the times step by step? From the content focus, Zhou Dongsheng seems to have seen some clues.

Although there were nearly 500 Internet celebrities in attendance, the protagonist of this birthday party was always the star standing in the spotlight, like a star over the moon.

Obviously, Meipai, which opened up the situation with the help of star effect, has tasted the benefits and has always implemented this strategy and continued the operation strategy with star economy as its core.

For the Internet celebrity economy, which is still in its infancy, the emergence of celebrities is a naked blow to dimensionality reduction.

In the final analysis, Internet celebrities are still amateurs who stand out from the grassroots. Compared with professional teams like celebrities, they can be said to be beaten 360 degrees.

The already fragile fan filter of Internet celebrity fan groups is even more vulnerable. It is undoubtedly extremely unfriendly to Internet celebrities who are still in their infancy.

Perhaps it is precisely because of the ecological focus of this content that it has led to the loss of the Internet celebrity group. Of course, the reasons for the decline must be multifaceted.

However, in this beautiful birthday party, Zhou Dongsheng is just an outsider, a spectator.

I just didn't expect that the first Scarf Celebrity Festival that followed would directly send me an invitation letter, and this situation suddenly opened up.

Moreover, the venue was at the World Expo Center in Shanghai, so Zhou Dongsheng was very interested in it, so there was nothing wrong with stopping by to gain experience.

However, after getting to know him a little bit, Zhou Dongsheng immediately understood that the main reason why he was invited was not just because of his personal reputation in scarves.

More importantly, it’s because of... being the boss of two major media! Because many Internet celebrities and anchors of the two major media also have personal accounts on the bib platform.

Not to mention [Papi Jiang], the number one Internet celebrity of the year who is also on the invitation list!

So strictly speaking, Zhou Dongsheng was not invited as a "personal", but as a "capital".

In this case, Zhou Dongsheng naturally has no reason not to go. It is obviously impossible to easily reach a higher height in life by just working behind closed doors and cherishing oneself.

You still have to communicate with each other, know yourself and the enemy, and with yourself as the boss to control the battle, the people below will naturally be more confident.

So immediately, Zhou Dongsheng immediately responded to Xu Ruo'an and Xu Kaidao, his two right-hand assistants, asking them to prepare themselves and attend the Scarf Red Man's Day Ceremony together.

But before Zhou Dongsheng could prepare, Principal Wang called.

"How's it going? You've received the invitation. I just have company!" Principal Wang said excitedly.

"That's right, how could you, the number one Internet celebrity of the year, be absent? Okay, let's go see the world together!" Zhou Dongsheng suddenly said.

"Go, go, go. Meeting Internet celebrities is my strength. The number one Internet celebrity of the year is under your control. I just went to be a guest and refused to accept the award." Principal Wang said carelessly.

Obviously, after all the fun, Principal Wang is not happy to call himself an Internet celebrity, let alone the awards given out at the so-called Super Celebrity Festival. What a loss of status.

Otherwise, with the number of fans Principal Wang has in Bibo, winning an award is obviously not a problem.

Compared to being an Internet celebrity receiving awards, Principal Wang is undoubtedly more willing to be an award guest...

Zhou Dongsheng naturally understands this. Winning an award on someone else's territory is indeed not something worth showing off...

Zhou Dongsheng obviously does not have this concern. After all, the time when he became famous in the scarf battle was already the time when the evaluation of the scarf Super Celebrity Festival awards came to an end...

Even if you want to force Zhou Dongsheng into it, I'm afraid it will be too late. At the same time, it will be easier to attract criticism and affect the authority of the official scarf award.

If you miss the annual grand ceremony, you have to wait another year, and next year, Zhou Dongsheng feels that he can only be an award guest.

"Okay, then let's get together and join in the fun together." Zhou Dongsheng said cheerfully.

…………

In mid-June, at the entrance of the Shanghai World Expo Center.

At this time, the red carpet scene has been set up, and a large number of media and reporters have gathered on both sides of the red carpet. All their guns and short guns are aimed at the red carpet, looking forward to the many Internet celebrities and important guests who will appear today.

Many of the scarf internet celebrities are making their first appearance offline, and are expected to unveil the mystery. This is undoubtedly one of the highlights of this celebrity festival, and it is also what many viewers are looking forward to.

Of course, they may not have thought that there would be such frivolous things as headgear and masks (funny).

After all, for Internet celebrities who focus on exporting their talents, showing up means losing fans. Talent and appearance are often incompatible.

Therefore, it is more and more rare to have both, and [Papi Sauce], which looks like Sophie Marceau, is undoubtedly one of them.

As one of the earliest portals in China and one of the first Internet giants to go public in the United States, the standards of such a celebrity ceremony hosted by it are no less than those of ordinary celebrity ceremonies.

Among them, there are many media connections accumulated through portal websites, and the many authoritative media present can clearly see the background of the scarf.

From this perspective, it even far exceeds the Golden Second Award. Fortunately, with Ding Sanshi’s support and the epoch-making significance, it is enough to achieve the unique status of the Golden Second Award.

But in the final analysis, the development of Douyin must never fall behind. Once it is eliminated, the Golden Second Award will naturally exist in name only.

Returning to the red carpet scene, it was only half an hour of red carpet time, which was obviously specially prepared for some Internet celebrities who were ready to shine on the red carpet.

Just like celebrities walking on the red carpet, there is a need to compete for beauty. However, when some Internet celebrities were gearing up, neither Zhou Dongsheng nor Principal Wang showed any interest in it, so they directly skipped this link and walked to the main venue.

After all, the exposure brought by the red carpet is not even a mosquito leg to them.

For Jiang Yilei, it's even more tasteless. After all, she has never planned to follow the beauty route from beginning to end, and she doesn't need to prove herself on the red carpet.

Today, Jiang Yilei wore a simple black evening dress, which was simple but elegant. It swept away the image of an older woman in the video, and she actually had a somewhat "poetry-like" temperament.

For Jiang Yilei, who has successfully obtained a master's degree in Chinese opera, this sentence is no exaggeration.

Arriving at the main venue, it was the first celebrity celebration after all. The venue was a bit cramped and the number of invited guests was limited. The symbolic significance was undoubtedly greater than the actual significance.

After all, everything is difficult at the beginning, you have to build a reputation, then you will have a better name to ask for money later, and then you can do big things, step by step.

Zhou Dongsheng, Principal Wang and others were seated in the front row, and the group sat down happily. As they chatted and laughed, the number of people in the venue suddenly increased.

The two people sitting in the front row have naturally become the focus of the public. Whether it is Principal Wang or Zhou Dongsheng, they are now the well-deserved "hot chicks" on the scarves.

Not an Internet celebrity but better than an Internet celebrity. It is really a very special and rare kind.

As some people took the lead in daring to come forward and get close to each other, breaking the peaceful tacit understanding, more and more people came forward to say hello and ask for photos.

For a time, at this celebrity ceremony where Internet celebrities gathered, the two of them became the "Internet celebrity check-in" place, and they came one after another to check their achievements.

In this regard, Zhou Dongsheng, who has no pretensions, refuses all comers, and even shows interest in getting close to several potential Internet celebrities.

If you have the opportunity to sign with Yi Nian Media, it would be good to enrich your background and enhance your appearance.

Although the price of emerging Internet celebrities is not low, for a leading stock, it is still a way to make money.

Although it’s fun to buy at the bottom, it’s just that you’re buying one thing and one thing is missing.




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