Six hundred and seventieth chapters go hand in hand
Pin Xixi is always Pin Xixi. Even without Zhou Dongsheng's "development", it will eventually embark on its own path. This is the secret why Pin Xixi can catch up with the first echelon.
It is also Pin Xixi’s unique skill of “turning the drainage channel”.
But Zhou Dongsheng's "cutting a knife" suggestion apparently made Pin Xixi awaken her genes in advance.
In particular, the "Have a Knife" activity spread rapidly through social software such as WeChat, showing a textbook-like social fission effect, which can be said to have inspired Huang Zheng, Gu Pinpin and others.
And combined with the continuous accumulation of the previous dream-seeking technology in the gameplay, we began to innovate in the gameplay by drawing inferences from one example and the other, and the results achieved are very significant!
Pinxixi has been able to break through 100 million users so quickly, and the gameplay that is deeply integrated with "social" is definitely the first contributor.
To this day, this set of social gameplay has been completed for countless iterations within Pinxixi, and this "VR treasure hunt" activity is undoubtedly another excellent practice opportunity for Pinxixi.
In this regard, Pinxixi will naturally not waste such a good opportunity. If Pinxixi will honestly use cash rewards in exchange for user growth, then obviously Pinxixi is not Pinxixi.
Pin Xixi obviously has her own unique understanding of how marketing can achieve super results.
Especially inspired by Zhou Dongsheng, they now have different views on how to play the concept of "social e-commerce".
What Zhou Dongsheng said is still vivid in Huang Zheng's mind, "Consumers don't really want bargains, but they want the pleasure of taking advantage of them!"
These words were Zhou Dongsheng's persuasion to Huang Zheng and others regarding the "Cut a Knife" activity. Obviously, for Pin Xixi, who was already made of this material, the inspirational effect brought by these words could be described as Hit it off immediately.
Therefore, with the combination of the two, Pin Xixi has already begun to practice her own things in advance during this marketing activity.
The first batch of "100 yuan" cash red envelopes distributed is naturally genuine and genuine.
Pin Xixi firmly took out 1 million in cash as a red envelope reward. For Pin Xixi who had just received nearly 1 billion in financing cash, such an investment was just a drop in the bucket.
Although most of this money is used to speed up the Pinxixi platform, even if only one-tenth of the budget is used as marketing reserves, that will be nearly 100 million in cash!
What's more, the Pinxixi platform now has 100 million users, and its cash flow is also a figure that cannot be underestimated.
Of course, although there seems to be a lot of money, for entrepreneurs, it is obviously not enough. It is normal to spend one dollar in two. If you just throw money at it, how can you reflect the technical content?
As for this idea of "breaking one dollar into two flowers", Pin Xixi was obviously the one who was greatly inspired by it.
Although he took out 1 million in cash as a red envelope reward, Pin Xixi is not stupid and will not give out all the cash red envelopes at once. Wouldn't that be "throwing away money"?
In order to show off her technical skills, Pin Xixi mixed the so-called red envelope rewards with equal amounts of "cash" coupons at a ratio of almost 1:10...
Ahem, even the ratio of 1:10 is just what Pin Xixi said. As for the specific ratio, it is obviously unknown.
At this stage, Pin Xixi is not like a rat crossing the street in the future and everyone will yell at her, nor has she become a famous social psoriasis.
As the saying goes, one move can be used all over the world. This unique move, which has made great contributions to Pin Xixi, has just made its debut at the moment, and the general public is obviously not wary of it yet...
You can imagine how lethal this "cash" coupon is. Although it is also "real money", you must download the Pinxixi APP and complete a purchase on it before you can use it.
…
And once you start to fall into the trap, under the influence of sunk costs, you will fall into Pin Xixi's trap step by step until you are unable to extricate yourself and sink completely.
On the first day, in this round of "VR Treasure Hunt" activity, Pinxixi only tentatively released 1,000 cash red envelopes as bait, paired with tens of thousands of cash coupons.
Users who get a red envelope after a set of punches almost without exception choose to show off their good luck in their circle of friends.
"Oh, I'm so lucky today. I can ride a Mobike and get 100 yuan in cash, which will be deposited directly into my account. I'll get one day's salary!"
"I can eat something good today, and I spent 100 yuan on whoring!"
Copywriting like this appears in WeChat Moments and other places. For the general public, if you don’t take advantage of something, you are a bastard. A hundred yuan is still money!
So people left messages asking where they got the money, is there any more money, what should be done, etc. The lucky ones often gave me advice and shared their good luck.
In this way, under the social fission, a large amount of publicity was made for the event itself and the Pinxixi platform without realizing it.
Naturally, this includes users who have received 100 yuan cash coupons. In order to take advantage of the 100 yuan, they spent the money and racked their brains and followed the requirements of the Pinxixi platform one by one.
There are many requests such as what to forward to Moments and what to forward to friends. Obviously, taking this practical opportunity, Pin Xixi tried out the multiple iterations of the gameplay one by one.
Then I plan to gather the strengths of hundreds of schools, select the best ones, and iterate again. This is the Internet era. If you don't advance, you will retreat.
When the other three companies saw Pin Xixi being so shameless...ah no, such a grand show of operation, they were even more inspired. It turns out that marketing can still be done like this!
It's just that Pin Xixi's advantages are obviously something they don't have, but if they are slightly used in this "VR treasure hunt" activity, it's obviously not a problem.
With the efforts of the four companies to "spread coins" together, this activity has gradually caused waves on the Internet, as well as in social circles such as Moments.
Especially in the two cities in the north, Mobike bicycles on the streets have suddenly become a sought-after item. After all, the qualification to participate in the event starts with riding.
This rigid requirement is naturally not excessive at all for many users. After all, if someone offers “real money” as a reward, it will naturally be given priority to their own user groups.
It's like a "give back to old users" activity, which is very reasonable.
Therefore, Mobike followed Pinxixi and became the biggest beneficiary of this event, and the growth of new users of the two companies ushered in a wave of explosion.
Especially as the event continues to spread, many wooly people have heard the news and started to join in the process of "VR treasure hunting" in groups.
Compared to ordinary users who are stragglers, the wool party is like a regular army. They not only study the gameplay, but also choose the most efficient way to harvest wool.
It can be said that wherever there is wool, there are them. For such a good event, they will naturally not be absent.
Fortunately, except for the limited cash red envelopes in this event, most of the other rewards are insignificant prizes and do not have much effect.
It's just that if something like the limited activation code for "Honkai Impact 3" falls into the hands of users who don't play mobile games, most users will choose to ignore it.
But if it falls into the hands of the Wool Party, it will naturally have to choose the method of maximizing profits, which is reselling. The Xianyu platform, which is a gathering place for second-rate dealers, has already appeared and has become a trend.
And even though Mihayo is not well-known, and the previous two-dimensional mobile game "Honkai Impact 2" can only be regarded as a cute game product in a niche circle.
But one thing that is undoubted is that whether it is the second dimension or a niche circle, the overall consumption level may not reach the level of the mass circle.
However, the consumption power of individual consumers is far beyond the "niche" level. It's just that they are happy to enclose their own territory, and they are also more willing to pay for the things they like.
Just like Mihayo's "Honkai Impact 2" mobile game, although it has more than 20 million player accounts, the total revenue created so far has only reached the level of 600 million.
Compared with the 700 million turnover created in the whole of last year, this year it only took half a year to catch up with last year's full turnover. In the remaining half a year, it is obviously easy to achieve doubling.
It seems that the per capita player only contributes about 10 yuan, but in fact, it is a small number of krypton gold players that support such a huge turnover data!
There are not a few two-dimensional mobile game players who spend tens of thousands, or even more than 100,000 krypton dollars. Although they are not comparable to the PC games where the bosses are everywhere and the gods are as numerous as dogs.
But as a rising star, he has endless potential.
The players who are able to spend huge sums of money on "Honkai Impact 2" are undoubtedly senior 2D enthusiasts, and without exception they are all die-hard fans.
When I found out that there was actually an activation code for "Honkai Impact 3" for sale, they were naturally not stingy. After all, it's hard to buy it for a lot of money, so I'm happy with it.
What's more, an activation code only sells for tens of dollars, which is not enough for the price of a mobile game with ten draws in a row? It's too cheap, buy as much as you can.
If you don’t need it yourself, you can give it to others!
As the saying goes, honey to you is arsenic to others. For some people, the activation code is tasteless and a pity to throw away, but it is a treasure coveted by hardcore gamers.
Not only did they buy, but they even sent private messages automatically, asking the other party whether they had enough or how much they would charge, and they didn't ask just one or two people.
There are so many people asking this question, and the Wool Party is also waking up from a big dream. Since there is such a market for this thing, then as long as you collect a batch at a low price and resell it to these players at a higher price, won't you be able to make a lot of money?
Once the relationship between supply and demand is established, a market will emerge. Any profitable place will have active dealers. After all, isn't the essence of business a matter of poor information?
In the midst of this back-and-forth, the price of the activation code for "Honkai Impact 3" that has not yet been released has skyrocketed. In the blink of an eye, it exceeded 100 yuan, and some transactions recorded prices above 200 yuan.
It seems to be of low value, but you must know that in the "VR Treasure Hunt", the cash red envelope with the highest face value is only 100 yuan, and the rest, such as cash coupons, Mobike cycling cards, etc., are basically in this value range.
They did not come up with any flashy and expensive prizes as a gimmick. After all, this kind of gimmick is completely contrary to the product image of the four of them. On the contrary, high-quality and low-priced publicity is more suitable for them.
Instead of giving out prizes like the latest Apple mobile phone, it is better to give out more tangible benefits, which is better than giving away large amounts and ensuring full control.
Judging from the results achieved so far, it is obvious that the choice of this marketing strategy is just right and is very consistent with their image in the minds of consumers.
And when the activation code was promoted as the highest value reward among many prizes, many belated users rummaged through their accounts to find the activation code that they had ignored at the beginning.
Although Mihayo did not prepare too many activation codes, the first batch was only symbolically distributed with tens of thousands of them, and the scope of the internal testing is tentatively set at around 100,000 players. The rest of the activation codes will basically be distributed in the form of giving back to old players.
.
Therefore, the entire "handicap" is undoubtedly relatively fixed, and there will be no possibility of a large number of activation codes crowding the market. At the same time, due to the pseudo-demand squeeze from a large number of second-rate dealers, there is even a situation where supply exceeds demand.
As a result, the price of activation codes has remained high. In this case, the vast majority of people who hold activation codes will not choose to sell immediately, but will wait and see.
In such a turbulent market, even Mihayo, who was originally unknown, became popular. Many users were running around asking for activation codes but could not get them...
There is quite a bit of the cyber version of "Luoyang Zhigui" meaning contained in it, but the scope of the impact is relatively limited.
Even so, Mihayo, who was originally like the icing on the cake in this "VR Treasure Hunt" activity, also received an unexpected surprise of his own.
The number of pre-orders for the "Honkai Impact 3" mobile game has skyrocketed, easily exceeding the 1 million mark, and is still rising.
Mihayo was full of confidence in this masterpiece that combined the Honkai Impact trilogy, especially after receiving financing from Zhou Dongsheng.
Fan.
Therefore, Cai Haoyu can be said to be full of confidence in "Honkai Impact 3". Seeing that the popularity of "Honkai Impact 3" is currently high, Cai Haoyu also decisively chose to start a preemptive closed beta test.
With this wave of enthusiasm, "Honkai Impact 3" will be released to the market in advance. After the internal beta is further improved, the public beta for all platforms can be launched.
Cai Haoyu believes that Mihayo, who has completed the "three steps of collapse", will inevitably undergo a transformation. By then, Mihayo will definitely no longer be an unknown small workshop.
It won’t be the most inconspicuous among the many investments in Zhou Dongsheng’s hands!
Hum, in the second dimension, the most interesting thing to watch is overtaking!
Fuck, it’s on fire!
In the "VR Treasure Hunt" activity, the four companies' progress together has naturally attracted the attention of some capital.
Among them, Tengda, which had just completed financing for Pinxixi, naturally set its sights on...
Mobike.
As for Mihayo, just a small mobile game workshop, it is obvious that it is completely out of Tengda's eyes. After all, they are the "professional" in making games.
Originally, Tenda had a wait-and-see attitude towards the currently booming bicycle-sharing field, wavering between the two leaders, Xiaohuan Bicycle and Mobike.
Since the last meeting with Zhou Dongsheng, the balance has begun to tilt. As the linkage effect of this "VR treasure hunt" activity gradually manifests...
