Chapter 676: There are Pengs in the South China Sea
In the blink of an eye, the calendar turned to August.
As the saying goes, golden autumn and August are filled with the fragrance of osmanthus. But for children who live in the south all year round, can the scorching sun in August be called autumn?
What about the bleak autumn wind and the falling leaves? This kind of scenery with distinct four seasons is especially rare in the south, especially when the street trees have been replaced by evergreens, which facilitates sanitation work.
This kind of scenery can only be appreciated when returning to nature. However, for people living in the steel jungle, it is obviously difficult to have the opportunity to appreciate it.
However, for pedestrians walking in a hurry, even if there is such a beautiful scenery, they may not have the time to stop and appreciate it, especially for this pearl city on the edge of the South China Sea.
During the more than 30 years when the land of China was changing and the stars were changing, Pengcheng lived up to its name, like a roc bird sitting in the South China Sea, soaring ninety thousand miles.
This rising pearl has engraved its own name on the basis of the original "Beijing, Shanghai and Guangzhou".
In addition to the generous treatment from the special economic zone, the reason why Pengcheng has such vigorous vitality is undoubtedly the migrant workers who come one after another.
In the past, "city that never sleeps" was used to describe the prosperity of a city. The lights at night are as bright as the day. However, the term "city that never sleeps" may have another meaning in Pengcheng.
Even at midnight, looking at the still brightly lit office buildings in Pengcheng, you may have a deeper understanding of a deeply remembered poem.
What is meant by "The spring silkworms will not run out of silk until they die, and the tears will not dry until the wax torch turns to ashes"? Those are the blood and tears of the workers.
Ahem, although the autumn wind has not yet reached Pengcheng, there is a touch of orange like fallen leaves, which seems to have spread all over the streets and alleys of Pengcheng city overnight.
At dawn, the migrant workers who had already started commuting had the opportunity to witness the action of trucks placing Mobike bicycles on the street and arranging them in neat rows.
Everyone had the same reaction, and they came forward in surprise and tried to unlock the first shared bicycle ride in their lives. As for shared bicycles...
With the overwhelming publicity on the Internet, and the help of the phenomenal Internet celebrity [Papi Jiang], the craze of shared bicycles has not only swept across the country, but is also extremely active on the Internet.
Especially for young people who are keen on chasing hot topics and fashionable trends, they are afraid that if they cannot keep up with the trend in time, they will become abandoned by the mainstream. This is obviously unacceptable to them.
The popularity of shared bicycles, whether it is the small yellow bicycles that have swept through college campuses or the Mobike bicycles that have become the standard in big cities, have already become synonymous with fashion on the Internet.
The former is based on college campuses. For the student group, there is so much energy that they can't waste it all. With them as the main driving force, the little yellow car will naturally not worry about having no momentum on the Internet.
Even through word-of-mouth spread among students, it is equivalent to saving a lot of marketing expenses for the little yellow car, and the effect is remarkable.
Sure enough, no matter what time it is, the student group is always the easiest group to use, whether it is internship, or... it is very useful.
Xiaohuangche can be said to have fully demonstrated what it means to win students and win the world. By virtue of its unique advantages in the college market, it has firmly consolidated its position as the leader in the industry.
Regardless of scale or volume, it is currently in a far leading position in the industry.
Mobike, which followed closely behind, was naturally not to be outdone. It firmly consolidated its market advantage both in Shanghai and Beijing.
With strong cash flow as support, Mobike's production capacity can be said to be at full capacity. Even if the factory is open for production, with the current size of Mobike, it can easily accept all orders.
Although cost is still the main factor restricting Mobike's production capacity, the high net worth returns brought by technology are also Mobike's biggest advantage.
Nowadays, the number of bicycles Mobike has put into operation in the two cities in Beijing and Shanghai is close to 200,000. Just a rough conversion means that it has already invested more than 200 million in cash.
However, for a huge market, this is obviously just the beginning. For Mobike, the users leveraged by these 200,000 bicycles also have cash flow from deposits on their books...
Mobike's books are still very rich. Although this money does not belong to Mobike to a certain extent, there is no doubt that Mobike has the right to use this capital flexibly.
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Especially since the industry is in a rapid growth stage, the probability of a vicious event like a run on deposits occurring is low, and making reasonable use of this advantage is undoubtedly the right to be the first to enter the market.
The "VR Treasure Hunt" marketing campaign has gained even greater momentum online, especially when it is limited to the two cities of "Northern China"...
The sense of superiority that only belongs to these two cities can be said to be vividly demonstrated through this event. It is such a rare opportunity, so don’t you have to show it off whenever you get the chance?
It’s okay if you can’t play “PokemonGo” abroad. Why is it the turn of the country to hold the same event and it has to be limited to these two cities in the north?
For the users living in the two cities, they naturally had a great time. This event has truly become a social currency in their social circles, and people share their good luck every day.
And because you have to go outdoors and participate in cycling to have a chance to get rewards, such a positive and positive activity has undoubtedly received a response from more and more people.
It is obvious that more and more people are riding on urban roads, and the dazzling scenery of silver and orange has become visible everywhere.
Green environmental protection and low-carbon travel are propaganda slogans that have inherent moral advantages. Naturally, Mobike has not fallen behind, and it has been directly placed on the homepage of its own software.
Even the interface of the "VR Treasure Hunt" activity has not been spared, ensuring that every user can see this slogan at all times, subtly and deeply binding it with Mobike.
Let all users feel from the bottom of their hearts that as long as they use Mobike, it is an environmentally friendly and low-carbon choice!
As long as we can do this, it will undoubtedly be the greatest success for Mobike!
As for whether it is really environmentally friendly and low-carbon? Obviously this is not the point. After all, they don’t really care about environmental protection and low-carbon. (Funny)
And even though there are only 200,000 Mobikes in two cities in the north, it has attracted millions of users. In the face of two big cities with a population of tens of millions, the proportion can only reach one-tenth.
It's already very good.
Even so, the voice these people created on the Internet was not small at all. Even though the number of Internet users at that time was approaching 700 million, the silent ones still accounted for the vast majority.
Active groups who are truly willing to speak out and speak out account for the vast majority of these millions of users.
It is precisely because of this that Mobike has become famous on the Internet, especially the regional special version of the "VR Treasure Hunt" activity, which has made many users angry.
It is not an exaggeration to describe it as "mixed praise and praise". As a person with vested interests, naturally he is full of praise. It is convenient for commuting and has the opportunity to draw treasures. It is a great pleasure.
But for those who can’t eat grapes, shouldn’t they be able to say a few sour words?
It’s not about scarcity but about inequality, that’s probably the case, but for Mobike, this is not a good thing, compared to being unknown and unknown.
At the moment, Mobike has at least taken the lead in gaining popularity. However, the current predicament that Mobike is encountering is, from another perspective, just a manifestation of the inability of production capacity to keep up with market demand.
This situation of demand exceeding supply is undoubtedly a great benefit to the development of Mobike, as long as Mobike further increases its production capacity and puts bicycles on the market.
It will inevitably show extremely high conversion efficiency and create a steady stream of users for Mobike!
And when Hu Weiwei was chatting and laughing with the visiting Tenda strategic investment department, they initially reached a financing consensus.
Pengcheng naturally became the next landing place for Mobike. To this end, Mobike has worked hard, allocating part of its production capacity and working overtime to make full preparations for the launch in Pengcheng.
Among them, the first batch of launches will start with 10,000 vehicles, and the launch locations will only be concentrated around the high-tech park where Tenda is located.
Even if there are only tens of thousands of Mobike bicycles, it is more than enough to put them in the science and technology park, enough to form an extremely eye-catching street beauty.
As soon as the day dawned, I was walking on the streets of the High-tech Park. I didn't know whether I was a migrant worker preparing to go to work or just getting off work. I naturally noticed an unexpected scene on the street.
The row of neatly arranged Mobikes, with their eye-catching silver and orange colors, is something that even a migrant worker who has stayed up all night cannot turn a blind eye to, even if he is rushing home to catch up on some sleep...
But his feet still walked towards the bicycle honestly. For people who work in high-tech parks, scanning QR codes, a method that is not too popular yet, has long been something they are extremely familiar with.
Therefore, the speed of getting started with Mobike is naturally much faster than that of ordinary people, not to mention that many people have already learned about Mobike on the Internet.
When I finally saw Mobike landing in Pengcheng, the first thing that came to my mind was to immediately take photos and distribute scarves and post them on WeChat Moments.
"Nice! There are also Mobike bikes in Pengcheng! No more people from the north showing off!"
"Hehe, we have to start hunting for treasures too. I want to see what prizes we have in Peng City!"
“Wuhu and Pengcheng’s VR treasure hunt is actually linked to WeChat Pay!”
News like this, when Mobike landed in the Pengcheng market, was like an invisible whirlwind, blowing from offline to online, and became a hot topic among many people.
As for Tengda, not only did people from the investment department visit us in person to show their sincerity, but they also demonstrated their sincerity to the fullest in terms of cooperation.
One of them is undoubtedly the traffic port that countless entrepreneurs dream of, and it is also Tenda's trump card that has become popular all over the world.
Of course, Tengda cannot give it all at once. After all, in the game on the capital table, not everyone has a soft spot for "stud" like the gambling sage.
If you don't have special powers and are confident that you can defeat ten levels with one effort, then most people will just choose to take it step by step and enjoy the game process.
(Zhou Dongsheng: Huh? The Gambler is actually me?)
However, for the traffic giant Tenda, even if it only takes a little bit, it will be enough for Mobike to benefit endlessly.
Among them, Tenda is very optimistic about the marketing activity of "VR Treasure Hunt" and has generously used its trump card - WeChat Pay to link it with its dream.
Tenda is definitely serious about the technical activity of "spreading coins". After all, as long as it captures half of the Internet payment field, the benefits it can bring are absolutely immeasurable.
Although the user's money is not your money, this does not hinder the gold content of the banking institution at all, right?
Based on the deposit alone, Mobike cannot be as large as a bank. It can only be regarded as a credit union at best, which is quite embarrassing.
But obviously, for Tenda, it is completely possible, or in other words, this is one of Tenda's strategic goals.
The cooperation with Mobike is just one of Tenda's moves to take advantage of the trend. It not only provides Mobike with an entrance to WeChat payment.
At the same time, in the "VR Treasure Hunt" activity, cash red envelope rewards of varying amounts have been added, and as long as the WeChat account is bound, all the red envelopes will be received in real time, which is the joy of "falling into the pocket safely"
The sense of nature is unparalleled!
After all, no one will resist watching their wealth rise, even if it is only 88 yuan.
In addition to providing assistance with its trump card, Tenda also showed no hesitation in its sincerity of US$50 million, and unceremoniously wanted to win the qualification to lead the Series C round.
Although it is still at the consensus stage and has not been disclosed to the outside world, it does not hinder the sincere cooperation between the two parties.
After all, Hu Weiwei has no reason to refuse such a good condition, unless...
There are better options!
And as the capital craze for shared bicycles becomes more and more fierce, whether it is a small yellow bicycle or a Mobike, this C round of financing is obviously no longer able to stop at the level of tens of millions of dollars.
This is a fact that is obvious to everyone in the capital circle. After all, after completing two rounds of financing of tens of millions of dollars, these two bike-sharing leaders have already undergone transformation.
Especially with this rapid development trend, the value of such a shared bicycle has far surpassed any expensive sports car in the world.
The crazy shared bicycles, like wild horses running wild, began to run wildly, and judging from the current momentum, the future is still unknown.
In the field of shared bicycles, will there be a new sharing economy giant like Didi Chuxing?
With the development of the two leading bike-sharing companies, this issue has also arisen and has become a major expectation hanging over the industry and in the minds of countless investors.
Obviously there are no investment opportunities in the previous Didi, but if there is a chance to get involved in the next Didi, it will undoubtedly be a good opportunity to make huge profits!
…………
PS: We are now considered senior enthusiasts. Last night my fever reached 40 degrees, and today the fever has subsided and I am finally feeling much better. It has only been a year since I wrote, and I feel like I have gone through a lot of changes, and I can only enjoy myself through hardship.
