Chapter six hundred and eighty third what should come will still come
As for Yi Nian Media, things like public opinion crises may still be relatively new events for Internet celebrities.
After all, compared to celebrities who have been active on the public stage, Internet celebrities are just new characters, and they don’t even have the consciousness to call themselves “public figures” yet.
Naturally, there is no consciousness of public figures, but Internet celebrities are chosen by the general public. To a certain extent, they are representatives elected by the public to compete for the right to speak in the public eye.
Since you enjoy this kind of treatment, you naturally need to assume corresponding social responsibilities. On this point, the entertainment industry, which has been around for a longer time, has undoubtedly reached a consensus long ago, and it is also the responsibility of celebrities as public figures.
Whether they do it or not is another matter, but the red line is there, waking them up all the time. Even if they are lucky, they can't escape the reckoning afterwards.
In contrast, Internet celebrity, an industry that has just begun to take off, has undoubtedly much weaker understanding and awareness in this regard.
But similarly, the general public will be relatively tolerant of their demands.
And [Muziqi] just happened to be pushed to the forefront of traffic, and it happened to be targeted by a group of marketing accounts that thought they had a handle on it.
In addition, various companies are now working together to promote the development of the Internet celebrity industry. It is a general trend that Internet celebrities have become the trend of the new era. The income of leading Internet celebrities created by the dividends of the era is obvious to all.
With such a big piece of cake, it’s not just capital that wants a piece of it. There are a lot of people who can see this benefit. It’s just that snakes have their own ways, and rats have their own ways.
Not everyone will honestly choose to go down the original path and win by relying on content.
Especially the rise of an industry will inevitably mean the birth of many secondary industries, just like the love and killing between the entertainment industry and gossip and paparazzi.
Since you can't be a star or earn a living as a star, you have to rely on celebrities to make money, or even make money from their fans.
Whether it is paparazzi gossip or the fan circle economy, the interests involved in this gray area are not necessarily any worse than those on the surface.
The same principle is obviously applicable to the Internet celebrity industry, and there are obviously people with a keen business sense who have begun to get involved in this piece of traffic cake.
[Mu Ziqi] happened to hit the muzzle of the gun and became a lost cause.
For Xu Ruoan, who has experienced many battles in the entertainment industry, such battles are just a small scene that he is accustomed to.
Generally speaking, when faced with this kind of conflicting behavior, most celebrities will not choose to respond positively. If the matter continues to escalate, they will choose to respond in a certain way in order to prevent any adverse effects.
Even if they are responding, most celebrities will first issue a statement in the name of the studio to test public opinion's response. If they really can't handle it, they will choose to respond personally.
This "three-step approach to public relations" is already applicable to the vast majority of public opinion crises.
Although it is a common and trivial matter for Xu Ruoan, when it comes to Internet celebrity media, it can be regarded as a typical example worth learning from.
What's more, this is not the first time that Yi Nian Media has encountered this kind of thing. Didn't [Papi Jiang] not long ago experience a public relations crisis that could be called a textbook level?
In the end, I chose to spend a lot of money to avert danger. Although it seemed that I had "lost" tens of millions, it was quite heroic like a hero who broke his arm and survived.
But looking at it from another perspective, it’s not like he spent a lot of money to create a marketing event worth tens of millions of dollars, and successfully won a lot of applause and cheers from the public.
This responsibility as a public figure has established [Papi Jiang]’s status as the number one Internet celebrity of the year in one fell swoop, directly becoming the representative figure of the number one person in the industry, and has also been stamped and recognized by the official media.
It's a blessing in disguise. To a certain extent, the potential income brought by this wave of public relations far exceeds tens of millions. Under other circumstances, even if this money is spent, it will never have the same effect.
It is this courage that has completely established [Papi Jiang] as the number one Internet celebrity, and also made Yi Nian Media behind it go from being unknown to becoming one of the top Internet celebrity media companies in the industry.
Thinking of this, Xu Ruoan naturally had to think of Zhou Dongsheng, the real mastermind of this public relations textbook. If the boss hadn't made the decision...
Obviously ordinary people don't have the courage to make such a decision to spend a lot of money. Even Jiang Yilei himself is probably reluctant to part with it.
Therefore, Xu Ruoan couldn't help but have an idea in his mind: How about asking the boss, maybe he has some unexpected golden ideas that can turn the tide and avert danger?
This idea had just come up, but Xu Ruoan immediately pushed it back. If he had to bother his boss to solve even this public relations crisis, then what shame would he have to get equity incentives?
This equity incentive plan that is being drafted has undoubtedly reached a critical moment. If you miss the mark at this critical moment, you may miss out on the equity incentive plan you are about to receive...
Whether there is equity incentive or not is the most essential difference between wage earners and high-level wage earners. Xu Ruoanke cannot accept this happening.
Thinking of this, Xu Ruoan took a deep breath, gathered himself, and made preparations first.
First, directly hold an internal emergency meeting, using this second public relations crisis as an example, to allow all colleagues in the company to adapt.
After all, as the leaders in the Internet celebrity industry, they can certainly get some opportunities, but they have to navigate through the hidden landmines in the industry one by one.
And for things like this, there are two, one is [Papi Jiang] and the other is [Mu Ziqi]. If this is not enough for them to be vigilant and pay attention to the importance of public relations crises...
That is undoubtedly the dereliction of duty of the leader Xu Ruoan.
Second, in accordance with the public relations attitude of "three steps of public relations", we temporarily adopt a wait-and-see attitude to wait and see the consequences.
Under the temptation of equity incentives, Xu Ruoan fully activated his subjective initiative and immediately held an emergency meeting within Yi Nian Media resolutely.
It's just that the fermentation of public opinion crises is sometimes not influenced by individuals. A long period of time, a crowd of people speaks, three people become a tiger, and a crowd of people speaks for gold. Once it is branded by the unequivocal public opinion, it is very likely that it will not be able to survive for the rest of its life.
Washed marks.
As time went by, driven by this wave of public opinion, the focus of the general public also shifted. From the vast majority of people who marveled at the crystallization of the wisdom of the ancients, it shifted to Li Jiajia.
The public's focus has shifted from focusing on the technique itself of "Tongyan Huimo" to whether there is a team struggle behind "Muziqi".
Compared with the former, everyone can only marvel and praise, and there is no sense of participation. The controversial nature of the latter topic undoubtedly caters to the needs of the general public and allows them to participate.
Therefore, after watching the video, most viewers will be able to comment on it.
"This kind of video is so difficult that even if there is a team behind it, it is understandable. After all, manpower is sometimes scarce."
"It doesn't matter whether there is a team or not. Anyway, it allows us to see the whole process of making Tongyan Huimo. Isn't that enough?"
"If there is a team, is it a kind of deception to the audience? After all, the video gives people the feeling that a weak woman with no strength is restoring the ancient skills bit by bit..."
"I suggest you take a look at [Mu Ziqi]'s previous works. At first glance, you can see that he is someone who often does farm work, and has nothing to do with being 'unable to restrain a chicken'!"
"I don't know if there is a team, but as a child from the countryside, I can tell at a glance that Mu Ziqi is someone who works regularly, and does not look like an inexperienced flower stand..."
Since there are those who agree, there will naturally be those who oppose it, and there are also those who hold neutral opinions. With the shift of public attention, the controversy over the topic itself has even overshadowed the popularity of the video.
As public opinion intensified, and it was playing into the hands of marketing accounts, Li Jiajia himself could not turn a blind eye.
Although she has always acted as a diligent video creator, with the protection of Zhou Dongsheng and the operation of Yi Nian Media, she can devote all her energy to the original content itself.
But this does not mean that Li Jiajia has truly completely separated from society and the Internet, becoming that pastoral fairy who lives in seclusion in the mountains and forests.
With the advancement of domestic Internet infrastructure, 4G base stations are now spread all over the country, not to mention deep mountains and forests, even where Mount Everest is, there are signals.
And the creation itself is not done behind closed doors. While Li Jiajia is thinking about the materials, he naturally spends a lot of time on the Internet to see the video production techniques of his peers and see if there is anything he can improve.
In addition to Douyin, a short video platform, scarves are also a major focus of Li Jiajia.
After all, on the scarf, not only can you pay attention to your peers, but you can also learn relevant information about Zhou Dongsheng...
As the center of this wave of public opinion storm, Li Jiajia has experienced a wave of ups and downs in his heart.
When he saw the three words [Muziqi] appearing at the top of the hot search list, Li Jiajia felt happy from the bottom of his heart, feeling that his efforts and contributions were not in vain.
Especially for living up to Zhou Dongsheng's respect and support, Li Jiajia will always keep Zhou Dongsheng's kindness in mind.
A drop of kindness will definitely be repaid by a spring. This achievement of being the most popular search is just a small reward, and it can also prove a little bit that I am no worse than [Papi Jiang]!
However, before Li Jiajia could be happy for long, he saw polarized evaluations and debates, as well as the ensuing disputes over teamwork.
She was suddenly caught in a storm of public opinion, which made Li Jiajia, who was experiencing it for the first time, a little at a loss as she didn't know how to respond.
Although she was well aware of her video production, and although Zhou Dongsheng repeatedly requested to send her additional assistants and team assistance, she refused on the grounds that she was not qualified.
Therefore, until now, she has basically done all the recording and production of video materials by herself, step by step, and even the editing team at Yi Nian Media has more of a guiding role.
It can be said that he thoroughly implements the boss's wishes and never interferes with Li Jiajia's creation.
Therefore, Li Jiajia can swore with all her breasts that her video creation does not have a team. She produced the video all by herself, and even the camera placement was researched and arranged by herself.
At best, she has a younger brother who is running errands for her and acting as logistical support. If there is a team, the younger brother is the one who bears the brunt.
In addition, there is the marketing and promotion of Yi Nian Media, which is also part of the strength of the team.
So back to the question itself, the theory of team can only be said to be a matter of opinion.
Naturally, Xu Ruo'an notified Li Jiajia immediately and asked her to wait and see what happens. Don't rush to respond immediately. If public relations is needed, she will be notified as soon as possible.
Li Jiajia naturally accepted this, but looking at the increasingly fierce public opinion on the Internet, he couldn't help but feel anxious.
I even secretly hope in my heart, will the boss take action?
If the boss takes action, such a small problem will definitely be solved easily, right? Just like [Papi Jiang]’s public relations crisis...
At this time, by coincidence, the news that Zhou Dongsheng and Zhang Dayi had a late-night snack took an unusually strong place in this wave of public opinion storm.
After all, whether it is Zhou Dongsheng himself or Zhang Dayi, the scandals between these two people are also one of the topics that the general public likes to hear about, and the public's focus is always broad and never only focuses on one topic.
One moment, you are blushing over the talk of the [Muziqi] team, and the next moment you are rushing into the melon fields to eat with gusto. This is the norm for the vast majority of people who eat melons.
Unless you are a die-hard fan or a profitable beneficiary, you will rarely continue to argue about the topic itself.
For Li Jiajia, who often pays attention to Zhou Dongsheng's news, such topic push will naturally not bypass her. When she saw this topic, Li Jiajia naturally couldn't help but click on it.
Several clear-quality photos appeared in front of them. Although they were taken by passers-by, Zhou Dongsheng and Zhang Dayi obviously did not shy away from this. The pictures of their relatives flirting and talking happily were all shown in them.
Even the final scene of Zhang Dayi holding his arms and leaving enthusiastically was not missed. It is obvious that the relationship between the two is extraordinary.
However, as a young and wealthy unmarried person, the consensual love between a man and a woman obviously does not violate public order and good customs, nor does it touch the bottom line of social morality.
In essence, it is no different from Principal Wang's tidbits. The general public should regard it as fun. Naturally, no one will criticize it. There are even many people who feel that it is reasonable.
But for Li Jiajia, it was obviously a bit unpleasant, and he couldn't help but said in a sour voice: "Humph, I am so happy that I don't miss Shu. I don't have time to care about your affairs. Li Jiajia, please stop being sentimental..."
“I also want to eat beef noodles, what a great idea!”
Leaving aside the commotion on Li Jiajia's side, it is naturally impossible for Zhou Dongsheng's side to not pay attention to this uproar.
Even if he is indulging in the gentle land, it does not prevent him from using his mobile phone to understand the news, right?
And when I saw that [Mu Ziqi] was still caught in the eternal "team theory" controversy.
Zhou Dongsheng couldn't help but sigh, as expected, the wheel of history is rolling forward, and what is supposed to come will still come!
As for how to respond, Zhou Dongsheng had no idea for a while.
………
PS: Hehe, I stepped on the gas yesterday and blocked the previous chapter. I revised it for a day before releasing it.