The speed of public opinion's reversal was truly unprepared. Even Xu Ruo'an, who was on the media's side and prepared to wait and see what happened, felt very surprised.
It seems that this kind of expansion and development is completely opposite to the negative public opinion of celebrities?
Xu Ruo'an never expected that the overseas communication plan that was given by Zhou Dongsheng when he first joined Yi Nian Media would actually play an unexpected role at this unexpected time!
For a while, even the "three-step public relations plan" she had prepared seemed to be of no use, which really made Xu Ruoan a little confused.
I can't help but think of Zhou Dongsheng, the mastermind behind the scenes. Is this all under the control of the boss?
Otherwise, how could he not even ask about such a matter? At first Xu Ruoan thought it was a test for himself, but now it seems...
It seems that from beginning to end, the boss did not think that this public opinion incident would have any negative impact.
Combined with Zhou Dongsheng's long-term protection of [Muziqi], and Zhou Dongsheng's famous Bole deeds.
Now it seems that the boss's emphasis on me is indeed not without reason. Perhaps the boss's vision of understanding people is indeed at an unprecedented level of excellence.
Being able to see the shining points that are difficult for ordinary people to capture, it is therefore possible to maintain an outstanding record of never losing in this field.
This can't help but remind Xu Ruo'an of an industry that has always existed in the entertainment industry, and that is talent scouting!
In the golden age of the entertainment industry, talent scouts once played a very important role. I don't know how many superstars were discovered by talent scouts.
However, with the rapid development of the entertainment industry, variety shows and the packaging of many entertainment companies have become more and more sophisticated, and the talent scout industry has gradually disappeared from the field of vision.
The legends of star scouts that were once widely circulated in the Jianghu are all here.
And from the golden age of the entertainment industry to the current rise of the Internet celebrity industry, isn't it just the right time?
And with his boss's discerning ability, even in the golden age of the entertainment industry, he would definitely be able to leave a famous top talent scout.
Of course, in the Internet celebrity industry, they obviously play the same role, but they just change the stage, just like Internet celebrities and celebrities are just roles active on different stages.
Who is not a "star" as long as he can shine in the spotlight?
In Xu Ruoan's heart, Zhou Dongsheng's image became increasingly unpredictable.
Not to mention Xu Ruoan's surprise, even Zhou Dongsheng could not have imagined that such a dramatic change would occur.
Although Zhou Dongsheng always knew that what really made the IP "Muziqi" reach a certain height was its unique influence on overseas platforms.
It is precisely because of her quietness that she has achieved cultural output that countless capable people and strangers have never achieved, and this has gradually pushed this pastoral and wonderful woman to the altar.
And it has gradually been recognized and praised by mainstream media. After all, there are many Internet celebrities with positive energy, but they can really export culture and set up such a clear-cut symbol.
There are indeed very few, and the flag [Muziqi] is undoubtedly the first and groundbreaking one.
It is precisely because of knowing this that when Li Jiajia was tepid at home, Zhou Dongsheng had already started to let Xu Ruoan start his overseas journey.
And with the emergence of the phenomenal Internet celebrity [Papi Jiang], Zhou Dongsheng gradually stopped taking such a thing seriously.
Even though he had known in advance that [Mu Ziqi] had attracted countless fans overseas, Zhou Dongsheng did not expect such a turn of events at the first time, let alone that he could turn the situation around in the public opinion field.
It's just that by some mistake, it was discovered by someone who was interested and put to use.
This is really a big surprise.
However, as the matter further developed, the wave of traffic brought about by [Muziqi]’s overseas influence turned out to be surprisingly effective.
Especially when this overseas moving blogger became the first to try something new, other marketing accounts were naturally not to be far behind. After all, who doesn’t know how to circumvent the firewall?
At this time, the operation of hanging a ladder to climb over the wall to find resources is completely an entry-level operation for the general public, and it will not trouble the curious netizens at all.
Not to mention these groups who want to make a living from traffic, such technical means are completely standard.
Among the many works released by [Muziqi] on overseas platforms, they are basically in sync with domestic works, except for Yishui's Chinese food videos.
The newly released "Tongyan Huimo" has naturally caused extraordinary excitement on overseas platforms.
Especially after so much trouble and disgrace, and finally getting such a piece of ink for writing, it is undoubtedly a good time to cater to the stereotypes of some groups.
In fact, to a certain extent, this is the reason why [Mu Ziqi]'s works have been able to spread so widely overseas and are loved by many foreigners.
It is because the pastoral style displayed by [Muziqi] satisfies their stereotype of Chinese pastoral culture.
This is not only true overseas, but also at home. The existence of such a mirage-like "spiritual utopia" greatly satisfies the general public's yearning and imagination for a paradise.
As for cultural export, it is just a suggested thing to do along the way on this basis. It was originally an unintentional fluke.
But now, with Zhou Dongsheng's intervention, it has obviously become a typical example of intentionality.
When a new traffic hotspot appears, a large number of marketing accounts rush to grab it, and many of them have some ingenious ways of entering, trying every means to grab more traffic.
For example, good people understand that only confrontation and conflict are the simplest and crudest ways to create traffic. Just as the previous conflict was directed at the controversy of "Muziqi"'s "Team Theory", it has achieved very outstanding results.
Such a simple and effective formula, as long as it continues to be applied to this hot spot, it will surely achieve good results, right?
As for how to create opposition and conflict, isn't that simple? As long as you preset your position in advance and fill in the content, you will naturally get the answer you want.
For example, we intentionally select the positive reviews from external websites to create an illusion of one-sidedness. At the same time, we screen out the domestic doubts and negative reviews to select targeted ones.
Put the two together, and this opposition and conflict will naturally arise. Whether you want to say "the moon is rounder in foreign countries" or target the general public in China, it can obviously be included in this topic.
Isn’t it true that confrontation and conflict will always come? As long as you want to argue, you can always find a reason and a point to vent your emotions. If you guide it casually, the rhythm will naturally pick up.
After all, who is not a member of the "rabble" at any given time?
Sure enough, under this intentional guidance, even the original die-hard fan group of [Muzi Qi] finally found a place where they could output, and the two sides fought together again.
It's just that the general public's emotions and patience are always limited. As the saying goes, one vigorous effort will eventually fade away, the same applies in the field of public opinion. When emotions are exhausted, public opinion will naturally return to normal.
And there is no doubt that [Muziqi], the first target of this turbulent public opinion storm that lasted for several days, became the biggest beneficiary.
Not only has the popularity been greatly increased, but the number of fans' attention has also increased exponentially. Even the general public who have not paid attention have established a preliminary understanding of the three words [Muzi Qi].
This expansion of cognitive horizons is also a part of accumulation. With the continuous output of works, at the right time, it will naturally transform into a part of one's own influence.
Not only that, with this wave of commotion, [Muziqi] has once again demonstrated the emerging potential and influence of the Internet celebrity industry.
There was [Papi Jiang] before, and [Muzi Qi] after. There is no doubt that this industry has attracted more attention from interested people, and has even quietly attracted the attention and attention of the officials.
When an emerging industry emerges, the government will only take a wait-and-see attitude. When it reaches a certain height, the government will gradually intervene and begin to formulate rules and behavioral guidelines as supervision.
Among them, the representative figures who have reached a certain height, while receiving the most attention, will naturally also receive some benefits and encouragement.
This pattern always repeats itself over and over again.
After [Papi Jiang] donated tens of millions of dollars to repay the kindness of his alma mater, he has been stamped and recognized by many official media, establishing his momentum as the "first person in the industry."
Today, [Muziqi] has accomplished an unexpected feat in another dimension, which undoubtedly has greatly raised the height of the Internet celebrity industry.
This height is enough to attract official attention and attention, and it is also in line with the significance and value of establishing a model.
Complying with mainstream values is undoubtedly the most important bottom line for public figures, and there is no doubt that [Papi Jiang] is a typical example of benefiting from this.
Since it is appropriate to repay a favor and repay one's alma mater, then why not promote traditional culture?
Therefore, while the two sides were still quarreling, the mainstream media came in and spoke out, which directly brought a perfect end to this public opinion storm.
"Muziqi's unique video style is refreshing, and it also satisfies overseas netizens' beautiful imagination of China. It is like a 'pastoral' written in the Chinese countryside, and has been widely recognized by overseas netizens..."
"A second-rate newspaper commented.
[In other words, currently the best app for reading and listening to books, change the source app and install the latest version. 】
Although it is just a brief and concise praise, this stamp of approval from the mainstream media is undoubtedly a great recognition for the Internet celebrity industry that is currently in the emerging stage.
Especially for [Mu Ziqi], the gold content of this comment is enough to overshadow the thousands of doubts in the public opinion field.
This kind of official affirmation is undoubtedly the most powerful response.
And just at this time, another video work of [Muziqi] was released.
"This is a business card with thousands of years of history - papermaking!"
Originally, with the vocal support from the mainstream media, it undoubtedly pushed [Muziqi] to a new level.
But sometimes, the higher the praise, the harder it is to fall. Excessive praise can sometimes turn into invisible praise.
For example, this wave of praises from mainstream media has overshadowed thousands of doubts, but there are still some voices saying, does such an Internet celebrity deserve such praise?
If it is really fraud, then wouldn't it mean that morality is not worthy of its place?
The voices of doubt will never disappear, but when this video was released, it was in perfect harmony with the praise from the mainstream media.
Everyone knows about China's four great inventions, but they only hear their names and don't know the fact that these things passed down by our ancestors have long been covered up under the tide of the times, and they are like hidden pearls in the ocean that no one cares about.
It's just that this kind of crystallization of the labor wisdom of the ancients has shone brightly in history, and there are always people who will never forget it.
However, the imagination space that can be supported by written descriptions in history books is always limited. Although we know that paper carries civilization, most people know very little about the full picture of papermaking.
I believe that most people have had this kind of doubt in their minds when they came into contact with the four great inventions, but they have gradually forgotten it as time goes by.
And now, with the release of this issue of [Muziqi] about papermaking, it has immediately aroused the deep-seated doubts in the hearts of the general public.
"Papermaking, how do you make paper?" With this doubt, I clicked on the video, and in just a few minutes, thousands of years of Chinese history were revealed on this thin piece of paper.
From collecting materials, drying, soaking for several months, adding plant ash and cooking for more than ten hours, and then beating into pulp... Under Li Jiajia's skillful hands, history slowly unfolded and slowly took shape.
A thin piece of paper embodies very complex craftsmanship. It makes people wonder, how did the ancients thousands of years ago come up with such incredible skills?
Just like the horrifying thought of what the first person who discovered that milk can be drunk did to cows, it makes people think a lot.
What Li Jiajia has restored now is just a glimpse of the leopard, but it is enough to make people feel the unfathomable wisdom of the ancients.
At the same time, a sense of pride in traditional culture inevitably arises.
This is a skill from thousands of years ago.
It is worth mentioning that in this papermaking video, Li Jiajia also creatively included a behind-the-scenes clip of his own production failure.
Facing the unformed paper, Li Jiajia became so angry that he threw the paper directly into the fire, and then fished it out in great embarrassment.
The vivid posture of the little woman comes to life on the page, which makes the image of [Mu Ziqi] more real and three-dimensional. After all, no one is perfect.
Perhaps this is her response to the idea of a team, and it is also a little thought she added to her works.
There is no doubt that once such a well-timed papermaking video was released, it rode on this popular trend and skyrocketed to 90,000 miles.
It instantly aroused a good response across the entire Internet. Although the mainstream media did not praise twice again, the public opinion field had already reversed, and the voices of praise finally overshadowed the voices of doubt.
Two difficult video works in succession, pen, ink, paper and inkstone have become the second thing. Will the other two things be far away?
Obviously, the vast majority of the audience is aware of this and are looking forward to updating the remaining two works.
At this point, [Muziqi] completely got rid of its original tepid attitude, became famous across the entire network, and vaguely established its own status.
Above the crowd of Internet celebrities, another clear flag is flying in the wind.
Among them, the most eye-catching fact that cannot be ignored is that [Muziqi] also comes from "Yinian Media"!
Zhou Dongsheng, Internet celebrity Bole’s reputation is well-deserved!
