When Xu Ruoan implemented Zhou Dongsheng's wishes and took the initiative to seek further cooperation with Ruhan Holdings, what Xu Ruoan did not expect was that the cooperation was progressing smoothly.
It can be said that everything comes naturally.
After all, although Zhou Dongsheng was interested in the mature system of Ruhan Holdings, he wanted to use it as a springboard and boost for Li Jiaqi's growth.
However, why doesn't Ruhan Holdings have similar thoughts?
Among them, Zhang Dayi, as the second largest shareholder of Ruhan Holdings and the well-deserved face of the company, has a considerable say in the company.
And when Zhang Dayi tasted the sweetness of traffic from Zhou Dongsheng, Ruhan Holdings was naturally the party that benefited from it. As a vested interest, Feng Ming naturally supported this with both hands and feet.
And now that Yi Nian Media has released rumors of financing, both in terms of valuation and influence, it is likely to catch up and surpass Ruhan Holdings.
As two families who live in the same three-thirds of an acre of land in Hangzhou, it can be said that they meet each other without looking up. If we can reach a closer cooperative relationship, it will naturally be a good thing for you and me.
Although everyone is in the same industry and is an Internet celebrity media, they have different focus on business and there is no direct conflict of interest.
Among them, Ruhan Holdings has always been deeply involved in the field of e-commerce. As an old player in e-commerce, it has profound accumulation in the supply chain. This is also Ruhan Holdings’ old business.
Zhang Dayi was originally just one of the many models who cooperated with Ruhan Holdings, but when Zhang Dayi tried to open an e-commerce store focusing on his personal brand.
As an Internet celebrity, his ability to bring goods has begun to emerge. With the help of Ruhan Holdings' mature supply chain system, sales have continued to rise, ranking among the forefront of the platform, and becoming the No. 1 personal brand of women's clothing!
As the boss, Feng Ming keenly grasped the business opportunities contained in it, and decisively chose to transform, diving headfirst into the blue ocean of the Internet celebrity economy, and became the first batch of players to enter the market to compete.
In just two years, both Ruhan Holdings and Zhang Dayi have achieved qualitative transformation, and their values have also increased. When Ruhan Holdings is valued at more than 3 billion.
As the second largest shareholder, Zhang Dayi holds a full 15% stake in Ruhan Holdings, which amounts to nearly 500 million in assets if rounded up.
It was precisely after tasting the sweetness of e-commerce monetization that Ruhan Holdings unswervingly chose the Internet celebrity e-commerce track, and won the favor of e-commerce giant Alibaba.
If we say that the business path of Ruhan Holdings is to incubate Internet celebrities and then monetize them through e-commerce.
As a latecomer, Yi Nian Media chose the completely opposite route.
From the sudden emergence of [Papi Jiang] to the sky-high auction price of tens of millions of advertisements, it can be said that it has pioneered the realization of advertising and provided a new path for the realization of the Internet celebrity economy.
Although the methods of monetization are different, they lead to the same goal, and the foundation is always based on traffic.
The prerequisite for monetization is to have traffic. Once you have traffic, there is no difference whether it is e-commerce monetization or advertising monetization.
Although Ruhan Holdings was the one who entered the market earlier than Yi Nian Media, in terms of marketing and accumulating traffic, Yi Nian Media was the one that caught up from behind.
After all, Ruhan Holdings only has one Zhang Dayi, but Yi Nian Media has more than one Papi Jiang!
Learning has no predecessors, and those who master it are teachers. In this aspect, Feng Ming is willing to be inferior and admits that his skills are indeed inferior to others.
After all, there is no shame in being inferior to others, but there is shame in not repenting. Only by recognizing the gap can we make up for it.
Therefore, Feng Ming naturally has no reason to refuse this cooperation between the two parties. If he can take this opportunity to learn from each other's strengths and further improve Ruhan Holdings' business model...
Then Ruhan Holdings will definitely be able to make further progress!
Just like two years ago, Ruhan Holdings made the right choice to cooperate with Zhang Dayi and set Ruhan Holdings on the right path.
Feng Ming believes that in-depth cooperation with Tong Nian Media must be the right choice.
After successfully obtaining 450 million in financing, Feng Ming's ambitions have obviously further expanded, and a mere listing on the New Third Board can no longer satisfy his appetite.
Feng Ming set his sights on the other side of the ocean, and the seeds of ringing the bell for listing had already taken root and sprouted in his heart.
But if it wants to achieve this goal, Ruhan Holdings obviously needs to do more, and learning from Yi Nian Media is just one part of it.
Next, we need to consider how to make the most of this large amount of financing...
As for Yi Nian Media, there has been an endless stream of guests in the past few days, and the threshold has almost been trampled.
After initially arranging the future growth route for Li Jiaqi, Zhou Dongsheng has been extremely busy these days.
Everything in the world is about profit, and everything in the world is about profit. Now Yi Nian Media has undoubtedly become a leader in the industry, and it undoubtedly has more say in seeking financing.
Unlike ordinary entrepreneurial projects, when seeking financing, you have to ask grandpa and grandma, and it depends on the investor's face.
[In other words, currently the best app for reading and listening to books, change the source app and install the latest version. 】
After all, there are no results to back up, so it is naturally impossible to take the initiative in negotiations.
Yi Nian Media is obviously on the contrary. The successful case of [Papi Jiang] proves the feasibility of advertising monetization, and even achieves a groundbreaking price of tens of millions.
Although the donation has been made, the potential income brought by this gimmick has obviously only increased. Looking at the entire Internet celebrity economy, it is a feat that no one can match.
At that time, Yi Nian Media had already become a hot topic and had been pursued by many capitals, but Zhou Dongsheng did not let go of it at that time.
However, times have changed, and as [Muziqi] has become a blockbuster, it has once again added fuel to the development of the Internet celebrity economy, setting the entire industry on fire.
The profit-seeking nature of many capitals makes it difficult for them to sleep or eat well. After all, they are looking at a piece of extremely plump fat roasting in front of their eyes, but they can't get a hold of it...
This feeling is like a kitten scratching the heart, which makes people feel itchy and unbearable.
Just when I'm hungry, I suddenly have the opportunity to have a sweet kiss. Isn't it natural to turn appetite into motivation?
And when a lot of capital is at stake, it means that the roles of both parties are reversed, and the choice falls into Zhou Dongsheng's hands.
As Capital says, “If there is 10% profit, capital will be used everywhere; if there is 20% profit, capital will be active; if there is 50% profit, capital will dare to take risks; for 100% profit, capital will
They dare to trample all laws in the world; with 300% profit, capital dares to commit any crime and even risk hanging!"
And when a project has a high probability of making a profit without losing money, and also has a super high expected return, it is enough for you to firmly grasp the initiative.
For this reason, Zhou Dongsheng also adheres to a bowl of water and a fair attitude. Although talking about money hurts feelings, if there is no emotional basis, then he will naturally follow the money.
Since it is a business, then follow the rules of the highest bidder, and the rest depends on who is more "sincere".
After all, the purpose of financing is to use resource exchange to seek better development for the company and achieve the effect of joining forces.
Therefore, it is natural to show enough sincerity to ensure this premise. If you cannot show enough sincerity and just rely on your mouth to deceive, then Zhou Dongsheng will obviously not follow this trick.
Although it is said that he often walks by the river without getting his shoes wet, Zhou Dongsheng obviously does not want to be the person who hunts geese all day long and is pecked by geese in the end.
And having the initiative in hand is enough to give Zhou Dongsheng enough room to pull. These days are not so much busy as Zhou Dongsheng is having fun pulling.
In this three-thirds of an acre of land in Hangzhou, Ruhan Holdings completed a financing of 450 million, with a valuation of more than 3 billion!
Later, Yuniian Media made a splash, starting with a guaranteed valuation of US$500 million. After the fermentation of the past few days, this valuation has obviously increased, and it is rumored that it has reached the range of US$700 million!
The equivalent of RMB has exceeded 4 billion!
For a time, as these two fires ignited the entire Internet celebrity industry, Hangzhou suddenly became the bridgehead of the Internet celebrity economy, attracting countless attention.
After all, there is Ruhan Holdings in the past and YiNian Media in the back, which shows that Hangzhou, a geomantic treasure land, is indeed suitable for the development of the internet celebrity economy.
What's more, this city is also home to the giant Alibaba and the Pig Factory branch. It is a place where major Internet companies are located.
Compared with Beijing, Shanghai, Guangzhou and Shenzhen, it is naturally slightly inferior, but it is still attractive enough to many talents.
While some people are still waiting and watching and hesitating, there are already people with keen sense of smell who realize that the Internet celebrity industry is far from reaching saturation.
This piece of cake is so big that it is obviously not enough to be digested by just two companies, and the investment intentions of many capitals are enough to reflect the prospects of the entire industry from the side.
It is undoubtedly easier to succeed if you choose a direction that is favored by capital to start a business. After all, this is the general trend and you should follow the trend.
Entrepreneurship is a difficult road that will lead to success and death. If you insist on choosing a path that goes against the will of nature, it will undoubtedly be even more difficult.
Just like in the era of smart phones, you choose to start a business with a retro button machine, just like in the era of digital cameras, you have to choose to produce film.
If you are so stubborn, let alone one general and ten thousand bones will wither, even eating Xiang will not be able to keep up with the heat.
And since Hangzhou already has two industry leaders, Ruhan Holdings and Yi Nian Media, due to the cluster effect, Hangzhou is undoubtedly the most ideal place for entrepreneurs who are interested in this.
At the same time, there will inevitably be more ancillary industries linked to the Internet celebrity industry that will take root in Hangzhou one by one, gradually consolidating its status as a bridgehead.
Two flowers bloom, one on each side.
Just as the Internet celebrity economy is advancing in full swing, on the side of the sharing economy, the development of shared bicycles is undoubtedly intensifying, and has gradually become an unstoppable prairie fire.
Unlike Ruhan Holdings and Yi Nian Media, which have no direct conflict of interest, they can choose to join forces to make the cake bigger and stronger.
As the leaders of shared bicycles, Xiaohuangqi and Mobike have gradually gained momentum to compete with each other.
It can be said that there is no room for two tigers in one mountain. After all, the two companies are highly overlapping in terms of business and interests. Even if they choose to avoid their edge for the time being, the market is so big that they will inevitably inevitably have a battle in the end.
Like the food delivery war next door, once yellow bikes start to enter society, they will inevitably compete with Mobike. This is obviously a consensus among investors, Hu Weiwei and Dai Wei.
Therefore, it can be said that both sides chose to secretly accumulate strength and wait for the opportunity to give their opponent a powerful blow.
Amid the brewing of the two leading companies, the entire shared bicycle industry can be described as an undercurrent. Just as dozens of shared bicycle companies have sprung up across the country.
Xiaohuangche did not remain calm and chose to be the first to break this short silence. As the first in the industry, it once again fired the first shot in the industry.
With the summer vacation coming to an end, Xiaohuang Bicycle, which is rooted in the college market, took the lead in making a high-profile announcement that it had become the first among shared bicycles to complete Series C financing.
Among them, there were not only strategic investments from Didi Chuxing, but also follow-up investments from other investors. The entire Series C financing round raised up to US$130 million, setting an industry record in one fell swoop!
Not only was it the first to complete Series C financing, it also set a record for the highest single financing in the shared bicycle industry!
This ignition has left many people dumbfounded and amazed at the incredible speed of development of the little yellow car.
So far, starting from 2016, Xiaohuangche has completed four rounds of financing and has broken the industry ceiling time and time again.
Such an ordinary shared bicycle actually reached a speed of 100 kilometers per hour. The chain of the bicycle was already flying with sparks, and the pedals were almost worn out!
With this kind of financing scale and growth rate, it is difficult not to compare it with Didi Chuxing. It is also a company that focuses on the concept of sharing economy, but one has four wheels and the other has two wheels.
The former is now an industry giant with a valuation of over 10 billion U.S. dollars. It only took 4 years to grow to this scale, and the speed is already amazing.
However, the little yellow car now is, strictly speaking, just one year old, just a toddler.
However, he stood on the starting line of 100 meters and ran into the record of ten seconds for 100 meters in full view of everyone!
This growth rate is not inferior to Didi Chuxing at the same time, or even worse.
It is not unusual for two wheels to run faster than four wheels, but it is strange for two wheels to run faster than four wheels.
What? You said motorcycles are inherently faster than cars? I’m talking about bicycles!
In addition to high-profile announcements of its industry-leading status, Xiaohuangche also took advantage of this momentum to announce the upcoming launch of its next strategic plan.
He also stated that the first strategic press conference of Little Yellow Car will be held at that time to introduce the next step of Little Yellow Car to everyone.
Taking advantage of the summer vacation, the plan to consolidate the college market was implemented faster than expected.
After all, with hundreds of millions of dollars in financing in hand, the wealthy little yellow car chose the simplest and crudest way to expand.
It's not nice to be hit with money, but it's quite satisfying to hit someone with money!
Seeing that Mobike was almost taking over Beijing, Shanghai, Guangzhou and Shenzhen, Dai Wei could not sit still.
…
PS: It’s been a year of ups and downs. Happy New Year, brothers!
