Chapter six hundred and ninety seventh being an early bird is not necessarily a bad thing
The Central Theater Auditorium, an empty auditorium, is basically used as a symbolic place for various campus activities.
At the same time, as an art school, this auditorium will inevitably become a stage for many students and teachers to perform their skills on weekdays, so the stage equipment is quite complete.
Therefore, it is overkill to hold a short donation ceremony.
At this time, a rectangular bar table had been placed on the huge stage, with nameplates marking identities arranged in sequence. At a glance, there were probably about ten.
In addition to Zhou Dongsheng and his team, there are naturally school leaders who will take charge of the Chinese opera, and Xu Zhen is just one of them.
On the seats below, many guns and cannons have been set up, and many reporters have been waiting here for a long time.
Combined with the artistic atmosphere of the auditorium, it was as if there was a group of eagerly awaited spectators, waiting for the principals to take their seats, announcing the beginning of this great show.
As the protagonist of this donation ceremony, Jiang Yilei naturally sat in the middle, while Zhou Dongsheng and others sat on the left side of him.
On the right hand side, there are naturally the leaders of the Chinese Theater School in Yishui, the first of whom is the deputy dean, to show the importance they attach to this donation ceremony.
For a top university like China National Theater Academy, which is directly under the jurisdiction of the ministry, the rank of its deputy dean is not low at all. Even the leader of the art department has a high rank.
From this perspective, it can be regarded as giving enough face to Jiang Yilei, an outstanding alumnus.
As everyone took their seats, they greeted each other politely and became familiar with each other. After all, this stage was not the place for talking, so everyone naturally stopped talking.
Afterwards, this brief donation ceremony officially began. In addition to the donation, there were naturally interviews and questions from the media.
Compared with the ceremonial sense of the former, the latter is the top priority of this ceremony. After all, the exposure brought by this news is undoubtedly what they want most, whether it is the Chinese drama or Jiang Yilei himself.
Even in the northern part of the Qing Dynasty, there are indispensable open and covert fights among each other, and they have put a lot of effort into recruiting new students, let alone being successful.
After all, wherever there are people, there is struggle, and even among the three major art schools, there is inevitably some intrigue and rivalry.
If literature does not come first and martial arts does not come second, then art cannot remain independent of the world.
The so-called donation ceremony is just a formality. The huge sum of 20 million obtained from the [Papi Jiang] advertising bidding is already a "trivial" expenditure for Yi Nian Media.
As a leading Internet celebrity created by Yi Nian Media, it itself accounts for a large amount of the company's marketing expenses. Now that the 20 million is added to it, it is already considered a benevolence.
But there is one thing to say, if this 20 million is also regarded as a marketing expense, the income and exposure this charity donation brings to [Papi Jiang] is indeed worth every penny.
Not only has it brought many hot search exposures, but it has also made [Papi Jiang] the well-deserved number one Internet celebrity of the year, and at the same time shouldered the social responsibility of being a leader in the Internet celebrity industry.
There is no doubt that for Jiang Yilei, what the identity of [Papi Jiang] brings to her is genuine "fame and wealth". Now she has reached the peak of her life.
It is said that a favor should be repaid with a favor, but now that he has spent so much just by throwing a favor, naturally it is Jiang Yilei's turn to repay the favor.
Jiang Yilei naturally knew this very well. If he were not already a married woman, it would not be an exaggeration to be able to meet such a boss, even if he was willing to commit himself to her.
Of course, others may not be able to think highly of him, and such thoughts only flashed through Jiang Yilei's mind.
Then with a smile on his face, he stood up and took the framed sign that the vice-dean handed him personally, symbolizing a 20 million charity donation. After rounding it up, it was a receipt.
"Thank you, Ms. Jiang, for donating 20 million yuan to China National Theater." The vice-president shook hands with Jiang Yilei with a smile and spoke loudly to the reporters in the audience.
"Thank you to China National Drama. Compared with the 20 million, my alma mater has given me more gains!" Jiang Yilei solemnly said with gratitude.
The smile on the vice president's face became even stronger, and he patted Jiang Yilei's hand with great satisfaction. Then the two parties faced the audience and took a group photo amidst the sound of shutters.
After the brief donation ceremony, Jiang Yilei, as the protagonist, also gave a brief speech.
"Since the last time I announced that I would donate the proceeds from my first advertising business to my alma mater, China National Theater, I have been questioned and supervised. Today I can finally say openly and honestly that I have really donated!"
"At the same time, I would like to thank everyone for their supervision. The future Papi Jiang will definitely be a positive Papi Jiang. I will still persevere on this creative path..."
Jiang Yilei said calmly and generously with a calm smile on his face, and his demeanor was calm and calm in the face of many reporters in the audience.
Obviously, during this magnificent period of time, from experiencing sudden fame, to bidding for tens of millions of dollars in advertising, to constant public opinion turmoil, these experiences have made Jiang Yilei mature quickly.
Not only did it step out of her comfort zone, but it also brought her more thoughts and touches. There is no doubt that this experience will become extremely valuable material in her creative process.
As soon as Jiang Yilei finished speaking, everyone applauded appreciatively, both in the audience and on the stage. For a moment, with the very good echo effect in the auditorium, he had the immediate feeling of thunderous applause.
Then, of course, came the much-anticipated media interview session, for which many reporters could not wait.
"Hello, I'd better call you Papi Jiang. It's easier to pronounce this way. As the number one Internet celebrity of the year and a leader in the industry, your generous donation of 20 million to repay your alma mater now serves as a role model for the industry.
, I don’t know what you think of Internet celebrities and your future plans..."
The reporter came up with a lot of praises. Zhou Dongsheng couldn't help but look at Xu Ruo'an next to him, his eyes seemed to ask: The sitter you hired?
Xu Ruoan nodded imperceptibly. Such a good opportunity was definitely impossible for a seasoned veteran in the entertainment industry to miss.
After all, for stars in the entertainment industry, even trivial matters would require overwhelming press releases to be publicized, let alone major events such as charity activities.
If you can spend 1 million for charity activities, you must at least invest equivalent marketing expenses to carry out a lot of hype, so that it is worth the price.
In this way, he can be regarded as a real person. After all, a gentleman does not care about his heart. If he actually does it, then no matter how much he brags about it, it is not an exaggeration.
After all, times have changed. Compared with doing good deeds without leaving a name, doing good deeds can get corresponding rewards and let good people be rewarded. This is undoubtedly more in line with the current mainstream values.
Compared with such a real person, there are also some dirty things in the circle. Xu Ruoan has seen such things as the so-called "the money of the wealthy gentry is returned in full, and the money of the common people is divided into 30% and 70%".
In contrast, Xu Ruo'an felt that he was quite conservative by just arranging a few childcare services, and it was not an exaggeration at all.
After all, they are real people.
Of course, among the many media outlets present, they cannot all be shills. Some of them also raised many sharp questions. After all, wanting to make a big news is the basic quality of media workers.
If Jiang Yilei breaks his guard because of this, or even behaves ugly, wouldn't there be enough material?
One of them said: "As a top student who has just received a master's degree in directing from China National Theater Academy, is it a bit overkill to deign to become an Internet celebrity? Have you considered returning to the traditional film and television industry in the future?"
Jiang Yilei has heard a lot of opinions like this. Although the Internet celebrity industry has begun to take off, with the development of the industry, the prejudice against the word "Internet celebrity" is not uncommon.
Especially when there are many clowns who are trying to gain popularity by doing whatever they can to gain popularity, which undoubtedly brings a lot of negative impact to this industry.
Jiang Yilei was not surprised. On the contrary, he said calmly: "First of all, in my opinion, there is no high or low profession. Whether it is an actor, director, or Internet celebrity, they all belong to the level of popular art that serves the audience."
"As long as it can create content that the audience likes to see, it is worth promoting. Secondly, although I am now in the short video industry, it does not mean that I am cut off from the possibility of cooperation with the traditional film and television industry."
"If given the opportunity, I also hope to achieve outstanding results in the traditional film and television industry..."
"At this point, I hope to learn from my boss." Jiang Yilei made a harmless joke at the end and looked playfully at Zhou Dongsheng aside.
There was a burst of chuckles in the auditorium. To a certain extent, Zhou Dongsheng can now be regarded as a multi-faceted Internet celebrity.
Zhou Dongsheng burst into laughter, shrugged his shoulders and said: "Yinian Media does not rule out the possibility of developing into the traditional film and television industry in the future. By then, there may be room for you, Xiao Lei, to show off your talents as a director."
Zhou Dongsheng didn't have any airs at all. He smiled and joked, which relaxed the atmosphere a lot.
However, as Zhou Dongsheng opened his mouth, many media reporters immediately turned their attention to him. After all, compared to [Papi Jiang]'s lackluster topicality.
Zhou Dongsheng is undoubtedly a topical figure who has more hot topics to explore. No matter in every aspect, he completely outshines Jiang Yilei.
After all, it is true that Jiang Yilei is a leading Internet celebrity, but the so-called Internet celebrity is only an insignificant layer of Zhou Dongsheng's identity. The gold content of any other layer of identity is more worthy of mentioning alone.
But compared to Jiang Yilei, the initiative in this interview is undoubtedly in the hands of Zhou Dongsheng, and whether he answers or not depends entirely on his personal preference.
Facing the curious questions from some reporters, Zhou Dongsheng was indifferent and said with a smile: "I can't comment on my personal matters, but there is one thing I can reveal..."
"I originally wanted to use today's occasion to announce it to the public. Since you asked, I will tell you in advance."
"I believe those who are interested have noticed that in fact, the charity donation in the name of [Papi Jiang] to give back to our alma mater is not the first charity activity we have done..."
"Before this, we had also worked with PDD, the anchor of Little People Media, on donating to Hope Primary School."
"Whether they are anchors or Internet celebrities, they are all products of the progress of the Internet era. In my personal opinion, they are no different from celebrities in the past. They are all public figures and need to set good examples and shoulder social responsibilities."
"After being taught by one of my elders, I feel the same way about this, so I established the Dongsheng Charity Foundation and will continue to make some contributions to public welfare in the future."
"Next step, I plan to make good use of the influence of the two major media head IPs and implement them. Please wait and see. All media friends are welcome to supervise on my behalf..."
Zhou Dongsheng gave a eloquent speech. In fact, this was one of the main purposes of his presence, to pave the way for the Dongsheng Charity Foundation.
Including this charity donation, it is also through the Dongsheng Charity Foundation, but it is donated in the name of [Papi Jiang].
Not only does it expose the Dongsheng Charitable Fund, but it also makes it famous, which is naturally very important to Zhou Dongsheng.
After all, Zhou Dongsheng has realized the importance and benefits of assuming social responsibility, and will definitely increase investment in this aspect.
If you want to do it, you have to do it openly, blatantly, and arrogantly. Only in this way can you maximize the benefits and expand the scope of influence as much as possible...
Because he is very clear about the general trend and direction of the future, Zhou Dongsheng has a vague idea in his heart.
Although as the saying goes, the first shot will kill the bird, but the first one also depends on the situation. If you have the opportunity to take the lead in this aspect, be taken seriously, and even be cited as a representative figure of positive publicity...
At that time, I am afraid that what it can bring to Zhou Dongsheng is not only a "golden body", but also more benefits that can only be imagined but cannot be explained.
Compared with the growth of wealth figures, the real benefits in this area are beyond the reach of wealth.
Thinking of this, Zhou Dongsheng couldn't help but think clearly and had his own ideological realization.
After Zhou Dongsheng finished speaking, this press conference, which was already a short process, basically came to an end.
Everyone moved to the backstage, and the vice president praised Jiang Yilei again. Then he turned to Zhou Dongsheng with a smile and said: "Mr. Zhou has the idea of developing into the traditional film and television industry. In the future, we can think more about Chinese dramas. I hope we will do more in the future."
There are opportunities for cooperation..."
Obviously the speaker was unintentional but the listener was intentional. The vice-president took this matter to heart and even emphasized it to Zhou Dongsheng to canvass votes for Zhongxi.
Although it is inevitable that some film crews and movies come to China Theater for casting every year, there are many famous directors who have come out of China Theater.
However, there are only so many resources in the film and television industry, and even the three major universities may not be able to equalize them all. Naturally, you have to fight for them.
When it comes to things like resources, the more the merrier is naturally the best. No one would dislike it anyway, and potential investors like Zhou Dongsheng are the priority targets.
Not to mention that there is also a relationship like Jiang Yilei, so it’s not like those who are closer to the water first win the moon.
"It's natural. If we have the opportunity to cooperate with China National Theater, it would be a dream for us. If it's convenient, how about inviting the dean to have a meal with us?"
"I happen to have a film investment project on hand, so I can ask the dean for advice..."
Zhou Dongsheng said with a smile.
"Hey, this meal should be hosted by our Chinese opera company. How about we go to the school cafeteria? The food at the Chinese opera theater is quite good..." the deputy dean accepted the suggestion.
"The relationship is so good, and I can eat the food of the Chinese Opera. Rounding it all off, I can be considered a person who has been influenced by the art of the Chinese Opera..."
A group of people chatted happily and walked towards the Chinese Opera Canteen. As for the project Zhou Dongsheng mentioned, it was really not a lie. He actually had such a project on hand.