"Ofo's little yellow bike was born on the Peking University campus in 2015. At that time, our team simply wanted to solve the many difficulties of riding on campus and do what we can for our alma mater."
"After constant exploration and experimentation, when we applied what we learned to the concept of shared bicycles into the project, we did not expect to achieve results very quickly. On this basis, we further proposed: only connecting bikes
, without the beautiful vision of producing a car..."
"At that time, we never dreamed that Xiaohuangche would be able to reach the point where it is today. To be honest, even when our team received a financing of tens of millions from Dongsheng Investment..."
"My team members and I were all dizzy and couldn't help but sigh. We have never seen so much money in our lives. We have such an astronomical sum of money in our hands and we don't know how to spend it for a while..."
At the first strategic conference of this little yellow car, Dai Wei talked eloquently on the stage. Like most entrepreneurs, he habitually played the trick of "remembering the bitter and thinking of the sweet".
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Especially for the little yellow cars that choose to take the popular route, if a story is told well and can be recognized by the general public, it will undoubtedly be a great help in improving the brand value and tone.
At first glance, it seems like an inspirational story, but when the starting point of the story is the "Peking University campus", it is already destined to be difficult to resonate with the general public.
After all, in the perception of the general public, Peking University and Tsinghua University are already the university halls they need to look up to, and everyone who can be among them is the "proud one of heaven."
This is undoubtedly the inertia of thinking that has been instilled since childhood. If any family can produce a proud son who is admitted to Tsinghua University and Peking University, it will be a great event for the ancestors.
Not only is it a celebration with gongs and drums, but you no longer need to worry about tuition and living expenses. Not only that you are covered, but you can also receive a large bonus of varying amounts as a reward.
If you are willing to return to your hometown to participate in construction after graduation, a large number of companies will extend an olive branch to you and offer you various exciting conditions.
It can be said that when you get the admission certificate from Peking University and Tsinghua University, it already means that you have embarked on a bright future.
By that time, maybe you will have a very clear understanding of what knowledge can change your destiny, and why it is said that "there is a golden house in the book."
After twelve years of cold weather, no one asked, but once he was named on the gold medal list, the whole world knew about him.
As a bystander, witnessing all this happening, I believe that my original shallow understanding will change accordingly.
Therefore, it seems to be a matter of course that such a "proud son of the emperor" can achieve success that ordinary people cannot achieve?
Even the hardships of starting a business that Dai Wei deliberately exaggerated have been diluted a lot, and it is really difficult to resonate with everyone.
This may be like a celebrity revealing in an interview with a reporter that when he was at his poorest and most difficult time, he only had less than one million in savings.
The two can be said to have different approaches but similar effects.
But as the saying goes, the short hand is short when it comes to taking advantage of others, and the short mouth is short when eating people. After the rich and powerful little yellow car launched a coin-distribution offensive, the media friends present were still very supportive and gave them face.
The response he deserved was not given at all, which undoubtedly brought great satisfaction to Dai Wei. The pleasure of speaking freely in public seemed like an enhanced version of the experience of being the president of the student union in the past.
It's just that the impact of achieving success in society is always countless times stronger than on campus.
Dai Wei's intention was enough to stop. After all, the press conference was only of limited time. Otherwise, he would have continued to talk about the ambitions of the little yellow car and his lofty ambition to "match" Gugou.
“Today, our little yellow bike has effectively solved the pain points of cycling on many college campuses. The cumulative number of orders on campus alone has exceeded 10 million, providing a practical and feasible way for millions of college students.
Travel plan…”
"During this process, our little yellow car business model has been repeatedly tempered and verified. It has not only been recognized by students and teachers, but has also been praised by many investors."
"Therefore, I feel that although the campus is the starting point for the little yellow car, it is not the end. Now that the time is ripe, it is also time to take steps towards the city and march towards society!"
"I hereby solemnly announce that the yellow car will officially start urban service and launch a new generation of version 0 yellow car..."
"In order to keep in mind our original intention of 'only connecting cars, not producing cars', we will directly launch the unique 'city sharing' plan of Xiaohuang Car!"
Dai Wei impassionedly criticized Fang Qiu on the stage and expressed his thoughts.
Since we are going to enter the social market and officially compete with our rival Mobike, we naturally need to implement a strategy of leveraging our strengths and avoiding weaknesses.
If Mobike, which is more expensive to build, is following the "elite strategy" route, then the small yellow bikes that want to compete differentiated and give full play to their advantages will naturally go in the opposite direction.
To this end, Dai Wei has carefully prepared the "Urban Sharing" plan, which is to unswervingly follow the "public strategy" route and use the successful experience of the yellow cars on campus to the society again!
The so-called entrepreneurship is exactly like this: find a successful path that others have not discovered, and after verifying the success, continue to copy this successful experience to expand the scale.
“The predecessor of the so-called ‘City Sharing’ plan is the fundamental ‘campus sharing’ plan of small yellow cars based on campuses. This is also the reason why small yellow cars can be invincible and win the market of major universities.”
"In addition to providing services, our ofo platform also encourages teachers and students in colleges and universities to share their idle bicycles, and then put them on campus for use after we transform them."
"The sharer will also receive a 1-for-N treatment and directly obtain the right to use all the bicycles on the Ofo platform. This is undoubtedly the original intention of the sharing concept."
"So, we have further improved the sharing plan on this basis, and this time we are no longer just for users."
"We call on the majority of bicycle brands and manufacturers to join our ofo platform, work with us to better utilize the role of the ofo platform, and jointly create more differentiated service content for users!"
"I believe that in the future, users will be able to enjoy different types of bicycles on our ofo platform to meet the more diversified needs of users!"
"Ofo will always uphold the spirit of open platform and sharing. We also welcome citizens and friends to share their bicycles and join our ofo platform."
"Not only do you not lose a tree, you gain the entire forest!"
Dai Wei opened his arms and made a final statement, bringing this strategy conference to a successful conclusion.
Everyone present gave their warm applause, not knowing that they agreed with Dai Wei's "City Sharing" plan.
Still relieved that the press conference was over, at least Zhou Dongsheng gave warm applause from the bottom of his heart.
As expected of a man of culture, this last sentence was not only the final word, but also the finishing touch, taking this little yellow car’s first strategy conference to a higher level.
It not only conforms to the concept of sharing, but also implies the integration with the concept of environmental protection, which is simply wonderful.
And such a golden sentence directly became a major flash point of the entire press conference, and was not only recognized by many witnesses at the scene.
At the same time, all the friends from the media were so shocked that they recorded this sentence truthfully as if they had found a treasure.
As we all know, the foundation of communication science is the media. As a carrier of information, the simpler and more concise and concise the information, the more effective it can be in spreading word of mouth and spreading it widely.
Among them, "celebrity aphorisms" are undoubtedly the most typical representatives. Perhaps it is difficult for the general public to remember the magnificent life records of a celebrity, and it is even more difficult for the general public to cherish their life experiences.
But there is always a golden sentence that is not surprising and can leave an indelible impression in the hearts of the general public.
Such a communication medium can be said to be rare, but in the eyes of many media friends, such a golden sentence is obviously the most valuable medium of this press conference.
As long as you follow the same pattern around this sentence, won't you have this manuscript? Then you can make a deal, and if you are lucky, you may be able to create higher profits...
At this moment, Dai Wei stood on the stage in high spirits, spreading his arms and still enjoying the feeling intoxicated.
I even felt a little secretly proud of myself. Unexpectedly, I was so blessed that I actually came up with such a sentence. It was so resonant and full of gold.
As a witness, Zhou Dongsheng, who was sitting in the first row of the audience, couldn't help but sigh inexplicably.
Watching him build a tall building, watching him entertain guests... it was another moment to witness history.
From now on, the little yellow car will undoubtedly soar into the sky, and its development momentum will be unstoppable.
And as the little yellow bikes sounded the clarion call of attack and directly chose to compete head-on with Mobike, this undoubtedly means that the competition in the shared bicycle industry is about to enter a fierce stage.
In the second half of 2016, the hottest drama of leading the trend has obviously just begun.
As the first strategic press conference of Xiaohuangche came to an end, with the help of Xiaohuangche’s wealthy coins, overwhelming promotional releases flooded every corner of the Internet.
After being refined by the media, the key points of the entire complicated press conference were summarized and presented to the majority of users.
"The small yellow bicycles open urban services and use idle bicycles to join the ofo platform, which can realize the experience of exchanging a tree for an entire forest. In the future, the ofo platform will have more types of bicycles..."
Although it is not as sensational as when Mobike won the number one Internet celebrity of the year [Papi Jiang] as its spokesperson.
However, the effect of the little yellow car's press conference is undoubtedly more pragmatic. The carriage and horses are clearly and clearly displayed, and the benefits are clearly stated, so that the general public can intuitively feel the sincerity of the little yellow car.
On the road of taking the "popular route", Dai Wei has obviously done a lot of research. In addition to the above measures, the advantages of high quality and low price of small yellow cars can undoubtedly be fully utilized in pricing.
Compared with Mobike's high deposit of 299 yuan, Xiaohuang Bicycle's price directly reaches double digits. A deposit of only 99 yuan will undoubtedly make it easier to win the favor of consumers.
If you have an idle bicycle in your hand and share it, you can even save the deposit directly. Not only can you "trade in the old bicycle for a new one", but you can also get the right to use the bicycle on the entire platform.
The slogan "trade one tree for an entire forest" is undoubtedly very popular.
These differentiated measures are not only the advantages of Xiaohuang Bicycle, but are also difficult for Mobike to follow up.
Whether it is the gap in deposits or the high cost of building a bicycle to reflect technical advantages, the two are destined to take very different paths.
One pursues qualitative improvement, while the other pursues victory through quantity. The duel between the two is like the strongest spear and the strongest shield. If you want to determine the outcome, you can only touch them once.
As for who wins and who loses, users will make their choice, and the market will naturally give the answer.
It's just that today's shared bicycles are obviously still a blue ocean. Facing a huge incremental market, they only need to find ways to fill the vacancies in the market.
Perhaps only when the market tends to be saturated can the winner between the two be determined.
But it is obviously too early to say this now, and even Zhou Dongsheng dare not draw a conclusion easily.
After all, with his graffiti, the direction of the story has begun to change beyond recognition, and the final direction of the story has become unknown.
However, for Zhou Dongsheng today, the unexpected is no longer a time to panic, but is full of expectations.
After all, when you have confident capital, you will naturally not be afraid of so-called unknown challenges. Fear does not come from the unknown so much as from lack of confidence.
As the little yellow bikes are approaching fiercely, Mobike is naturally facing a formidable enemy and must take corresponding measures to deal with the opponent's surprise attack.
However, for Zhou Dongsheng, who has two boats, the fight between snipe and clam is in the best interest of him as a fisherman, so naturally the more fierce the fight, the better.
Don't worry, let the bullet fly for a while.
Before Zhou Dongsheng could wait for the follow-up developments, new developments had already been reported from Wen Muye.
Sure enough, with the joining of Ning Hao, a veteran driver, the progress of the entire project has naturally improved significantly.
Of course, this is also related to the fact that Wen Muye has mastered the most difficult step of polishing the script. With a solid script as a foundation, it is natural to expand and extend it on top of it.
Under the leadership of Ning Hao, a veteran driver, the preparations for the film crew were proceeding in an orderly manner.
After all, for Wen Muye, a new recruit, it is obviously too early to have his own team.
In order to fully demonstrate his determination to develop youth film projects, Ning Hao did not hesitate to contribute his team.
How can we impress others if we don't show some sincerity first? After these days of hard work, a team with Wen Muye as the main player and Ning Hao as the assistant has basically formed.
Next, the last step before the film project is approved is to naturally select actors.
And this link is naturally the top priority, and even directly determines the final effect of the movie.
At Zhou Dongsheng's request, his participation in this actor audition stage was naturally indispensable.
The Coal Boss is already pretty good without a female lead, why doesn't it even make it interesting?