Chapter seven hundred and twentieth lurking crisis
Of course, to say that the short video field is still a little immature at this point in time is just Zhou Dongsheng's "family opinion".
After all, the 4G mobile network has finally ushered in a qualitative leap. Coupled with the penetration of major domestic mobile phone manufacturers into the lower market, 1,000-yuan 4G smartphones are quickly occupying the market.
The feedback it brought to the Internet industry was that a massive amount of users and traffic surged out like a valve suddenly opened!
This surge of traffic has not only impacted the original Internet landscape, but the emergence of a large number of "new users" has also given some newly emerging software the opportunity to reshape user habits!
After all, unlike old netizens who have come all the way from the Internet era, they basically retain the habits accumulated step by step from the Internet era. Once this kind of user inertia is formed, it is almost irreversible.
And it forms a kind of user inertia. Even if they try something new with the support of temporary novelty, in the end most users will still choose to return to their comfort zone.
Just like Tenda's dominant position in the social field, many dating apps have emerged one after another in recent years, just like a carp crossing the river, but it is still difficult to shake its position.
After the users' novelty is exhausted, they will eventually have to find new ways to survive and find it difficult to break into the mainstream.
Similarly, not only in the social field, but also in other fields such as e-commerce, users will basically not switch platforms at will after developing a habit.
After all, relearning and adapting to a platform is also a potential cost, not to mention the sunk costs accumulated on the old platform. Loss aversion is undoubtedly a human instinct.
However, whether it is the new platform of mobile Internet or the large number of new users emerging, they are far from the stage of forming user habits, and there is no inertia at all.
Breaking into this huge Internet, they are like a group of novice drivers who have just started on the road. They are full of novelty and excitement about mastering the steering wheel and driving, and have endless desire to explore.
Unlike old drivers, as we all know, old drivers can generally drive without driving. After all, their desires have been fully satisfied during long-term driving, and their desire thresholds have also increased.
As the old saying goes, no desire leads to strength. Desire itself is the source of motivation that drives people forward.
New drivers who have just started on the road are at the stage when their desires are at their highest. Even elderly people still find it difficult to extricate themselves when entering the mobile Internet world.
They completely forgot that they once regarded it as a savage beast and despised it, which can be called another typical manifestation of the "True Fragrance Law".
As a social animal, social desire is always the first need of human beings, and products with social currency attributes will naturally stand out in social interactions.
In particular, Douyin, a novel music short video format, with magical music and exciting images, fully implements the short, flat and fast product characteristics.
This kind of integrated product strength is undoubtedly the true essence of short videos. Even experienced netizens who are experienced drivers find it difficult to control themselves when faced with such temptations.
Just move your finger and slide up and down to turn on the dopamine switch and obtain mental pleasure and satisfaction, which is really hard to extricate yourself from.
Even veteran drivers can't resist the temptation, let alone new drivers who have just started on the road. They just walked out of the Novice Village and ran into a seven-dead-sin level BOSS.
And this is why Douyin was able to accumulate 100 million users in a short period of time, catching up with the first echelon in the short video field.
Oh no, to be precise, the data of 100 million users is already outdated. During this period of time, the number of Douyin users still maintained a high growth rate.
Especially with the help of the social fission effect, when you have 10 million users, completing a 50% fission can bring you 5 million user growth.
As for the user retention rate, it depends on whether the platform's high-quality content can meet user needs. At this point, it is under the "a thousand gold buys a horse's bones" effect of the Golden Second Award.
TikTok is flat right now
The ratio of content creators to users in Taiwan is second to none, even surpassing Kuaishou and Meipai.
After all, the leading role played by [Papi Jiang] on the road to traffic monetization is undoubtedly immediate. As long as it is profitable, people will naturally flock to it.
And under the stimulation of high user growth and high retention rate, it is conceivable that Douyin's user growth rate is so fast.
It is precisely the unique performance of the product feature of short music videos that makes Toutiao, which has been planning for a long time, focus on this piece of fat.
As the saying goes, pick the weak when it comes to persimmons. Compared with competing with Kuaishou Meipai, an industry leader with a solid foundation, Douyin, which has just emerged, obviously does not have as solid a foundation as the former.
Although at the capital level, Douyin is backed by Zhou Dongsheng and Zhuchang Capital, but...
Who doesn’t?
Toutiao, which has also emerged from the mobile Internet in recent years, was valued at US$500 million as early as two years ago.
Now times have changed, and after two years of accumulation and development, the two major products in hand have become increasingly mature, the business model has been on the right track, and the company's valuation has naturally increased dramatically.
At present, in order to continue to meet the company's rapid growth needs, Toutiao has once again launched another round of financing.
There is no airtight wall in the world. According to estimates by industry insiders, it is now the headline series of Feixia Amon, and its valuation in the new round of financing will definitely exceed 10 billion US dollars!
Rounding off, we are already one step away from a billionaire giant. The same amount is 10 billion. Compared with Zhou Dongsheng, a billionaire, the gap is not a tiny bit. Who makes the unit different?
At least at this stage, Dongsheng Group, which has just completed resource integration, pales in comparison.
Such headline makers naturally have the qualifications and confidence to treat the current Douyin as a soft persimmon, "]
Due to the booming power of the domestic market, business in the domestic market unexpectedly emerged, surpassing the overseas markets that Wenxue Network has been exploring for many years!
Although y has become extremely popular in overseas markets, after one or two years of accumulation, the number of users still has not exceeded 100 million, and the user group is still mainly young people in Europe and the United States.
However, in less than a year after entering the domestic market, it has already accumulated hundreds of millions of users!
This is enough to prove how correct this strategy is. Of course, it refers not only to returning to the domestic market, but also to making Zhou Dongsheng a strategic investor of the company...
"Now it seems that the first Golden Second Award has achieved great results in losing money and making a profit. This second one, Mr. Yang needs to put more thought into it. As long as it becomes the leading benchmark in the industry, it will be enough for us to stand firm."
In an invincible position..."
As a strategic investor, Zhou Dongsheng also worked hard to provide suggestions for Yang Luyu. After all, the short video platform Douyin is undoubtedly a crucial position.
Whether it was related to personal interests or long-term strategic plans, Zhou Dongsheng could not sit idly by and ignore his original opportunistic mentality of "taking a profit and running away".
After the establishment of Dongsheng Group, it was already outdated for Zhou Dongsheng, or in other words...
Making a fortune and running away can no longer satisfy Zhou Dongsheng's appetite, he wants more!
"Don't worry, Zhou... Dong, don't worry about this. It's related to the future of the company. As the founder, I naturally have a responsibility. With Director Zhou making such a good start, if I don't take it seriously, wouldn't I be betraying Director Zhou's good intentions?"
"
Yang Luyu also changed his mind. As someone who had close contacts with Zhou Dongsheng and had interests linked to him, Yang Luyu was naturally aware of the establishment of Dongsheng Group.
"Golden Second Award, we are the only one that holds award ceremonies in the field of short videos. Naturally, we do not give in to more than others in terms of gold content, but as an Internet company, not following the rules is our specialty..."
"In the future, the Golden Second Awards will not necessarily be limited to just one award ceremony. We hold it on New Year's Eve. In the future, we may also be able to work towards an Internet New Year's Eve party..."
"As a platform, we only need to provide a stage for short video creators to perform. With such a good opportunity, I believe that many talents will stand out..."
"Aren't young people nowadays complaining that the Spring Festival Gala is getting worse and worse? We might as well try to work in the direction of "becoming a Spring Festival Gala for young people" in the future!"
Zhou Dongsheng put forward a very constructive opinion. As for where this idea came from, there is no need to elaborate too much. Thousands of words can be summed up into one sentence: I am going to start a rip-off again...
When Yang Luyu heard this, he couldn't help but take a deep breath, and once again felt from the bottom of his heart that the idea of letting Zhou Dongsheng be this strategic investor was perhaps the most correct life choice he had ever made!
Although it may seem a bit unreliable and whimsical at first glance, if someone under his command suggested it, Yang Luyu would probably choose to laugh it off.
But this is what the strategic investor Zhou Dongsheng said! The meaning is different.
"Chou's idea is as bold as ever, to create an online Spring Festival Gala...not to mention that this idea is quite tempting, and the income it can bring is definitely considerable, and you can even sell a title for the gala..."
Yang Luyu followed Zhou Dongsheng's idea and said that this is undoubtedly the same as the advertising monetization idea brought by [Papi Jiang].
If the path taken by Internet celebrities is to move the path of celebrities to the Internet and walk it again, then...
If we try to move the traditional TV station to the Internet and try it again, it won't work.
Just because the audience is different, the form will naturally change, but the essence is still the same.
This also reminded Yang Luyu of a heroic statement that Teacher Ma once said:
Any business is worth doing again!
"It's not difficult for me to just talk. It's rare for you people who do practical things. However, the party will have to be the next one soon. If it is really done by then, you can't name it.
Need to worry!"
Zhou Dongsheng swore and promised, patting his chest, after all, if it comes to naming the title, there is no doubt that Pin Xixi will come soon!
In this kind of thing, it is natural that the wealth does not flow to outsiders.
And now that this matter has been mentioned, Zhou Dongsheng made a preliminary agreement on the charity project with Huang Zheng, and took advantage of the situation to get to know Yang Luyu.
After all, in this public welfare plan, Douyin, as a live broadcast platform, is naturally an indispensable part.
But Yang Luyu did not think of the tip of the iceberg revealed by the big net in Zhou Dongsheng's hands like Huang Zheng did.
It was just Zhou Dongsheng's suggestion, and since charity activities are inherently beneficial to the company, Yang Luyu naturally did his part.
"Dr. Jay Chou, I didn't expect that the first thing I did when Dongsheng Group was established was to give back to the society. I'm really ashamed of myself. If there is a place where I can be useful, just ask, and I will do my best."
"Okay, your words are enough. When the time comes, I will send someone in, Huang Zheng will provide the channel, and you will be responsible for the platform. If the three of us work together and join forces, we will definitely be able to accomplish this matter beautifully!"
"Not only can I actually help others, but I believe everyone will benefit a lot from this in the process." Zhou Dongsheng said meaningfully.
Compared with the boundless spirit of love without asking for anything in return, Zhou Dongsheng asked himself that he had not yet reached this level.
Moreover, there will always be times when there will be no return if there is no reward. In contrast, Zhou Dongsheng feels that as long as he can actually help others and gain something from it...
After tasting the sweetness, it is also a good way to continue investing to form a virtuous cycle.
A gentleman has no regard for his heart, and the original idea of asking good people to do good deeds without leaving their names behind and without asking for anything in return should keep pace with the times.
After all, good people shouldn't have guns pointed at them.