Obviously, Zhou Dongsheng has now mastered the art of painting cakes to a very high level. Coupled with the blessing of his status, this cake has become even more beautiful and delicious.
After all, you can look at it but not eat it, but isn’t it just beautiful and delicious?
Even if it was like this, it was enough to make Nie Yunchen's heart flutter, and he was a little dizzy when Zhou Dongsheng casually hit him with such a piece of cake.
However, Nie Yunchen has not forgotten his fundamental purpose. He not only came to consult Zhou Dongsheng, but also wanted to seek some benefits...
In particular, Nie Yunchen, who was still a little resistant to the concept of "Internet celebrity" since he last tasted the benefits of an Internet celebrity visiting a store, had to say with emotion:
So delicious!
At the same time, Nie Yunchen was also very upright and continued to invest part of the company's marketing expenses in Internet celebrity marketing.
And the effect did not disappoint him. Apart from the protection of Zhou Dongsheng as an investor, the Internet celebrity effect brought about by a number of top Internet celebrities cultivated by Little Man Media.
A self-contained model has already been formed within the company, and it has also made Little Man Media's own traffic pool more and more full. Among them, there are not a few Internet celebrities with tens of millions of fans.
Mainly anchors are the main ones, but people like Yang Zimi, who originally had the popularity base of "the number one eating and broadcasting person" in the field of live broadcasting, has now become the leader of the trend of Internet celebrities visiting stores.
It has a tendency to have a flourishing career, and its popularity and traffic tend to catch up from behind. With the presence of many top Internet celebrities, the development of Little People Media has entered a virtuous cycle.
Now, rounding off, Little Man Media has unknowingly mastered the coverage of hundreds of millions of traffic base, and has the potential to become the number one media in the industry.
At least, if Little Man Media claims to be second, no one in the industry dares to guarantee that it can be slightly better.
This is just a part of the Dongsheng Media Department that was integrated after conglomeration. It has completed hundreds of millions of financing, followed closely by Yi Nian Media, which is also developing rapidly.
With the combination of the two, Dongsheng Media Department is already a proud leader in the emerging field of Internet celebrities.
Since the wealth does not go to outsiders, Nie Yunchen chose to use the Magic City as the bridgehead of Heytea’s expansion strategy. In addition to the infinite potential of the Magic City itself as an international metropolis...
Naturally, there is also this part of consideration, how to cleverly take advantage of the situation, which is also a trick that must be learned on the road to entrepreneurship.
Since the concept of "Internet celebrity" is of great help to the development of Heytea, then why not be called "Internet celebrity milk tea"?
As long as the Heytea brand can develop in the end, everything will be worth it.
Nie Yunchen, who can lead a milk tea shop in a small county town step by step to where it is today, naturally does not lack the ideological consciousness and courage in this aspect.
Especially after hearing what Zhou Dongsheng said about the temptation of becoming "the number one stock in the milk tea industry", Nie Yunchen couldn't help but feel a little excited.
A self-made entrepreneur born in the 1990s, Zhou Dongsheng is now at the top of his game, but Nie Yunchen still has a secret rivalry in his heart.
How can a man live in the world between heaven and earth and live in depression for a long time?
First take advantage of the situation, then transcend...
Thinking of this, Nie Yunchen suppressed the restlessness in his heart and couldn't help but smile and said: "If you want to become the first player in the milk tea industry, I can't do it alone. I need more care from Director Jay."
"Since Jay Chou's last suggestion, Heytea has become a well-known Internet celebrity milk tea shop among young people in Pengcheng, and it has also set off a craze in the circle of friends. The social fission effect you mentioned can be described as
A prophecy……"
Speaking of this, Nie Yunchen showed genuine admiration in his tone. As a practitioner in the milk tea industry, he was a fan of the authorities and could not see it as clearly as an outsider like Zhou Dongsheng.
In other words, Zhou Dongsheng is indeed a good hand in marketing. On the other hand, his down-to-earth thinking when working in industry is somewhat unable to keep up with the pace of this Internet era.
Fortunately, Zhou Dongsheng is not his competitor, but his investor. He only needs to learn from each other's strengths to make progress.
Zhou Dongsheng couldn't help but burst out in joy when he heard this. Could it be that his words were not "a prophecy"? After all, these things were "seen by Zhou Dongsheng with his own eyes".
Even when I first knew about Heytea, I only saw it from Moments. Because Heytea was only located in some big cities at that time, it once had a rare social network.
currency.
Therefore, being able to go to a big city and check in for a cup of tea has once become a fashionable behavior widely spread among young people.
Of course, this kind of thing is not limited to this generation of young people. There was also a brand that achieved a similar social function before this, and that was Starbucks.
It's just that the Internet at that time had not yet reached the highly convenient level it is today, but most people's desire to share was still very different.
Due to the pursuit of scarcity of social currency, when Starbucks spread everywhere, the price was obviously not enough to represent its scarcity. Instead, Heytea came from behind and took advantage.
In terms of scarcity, for a short time, Starbucks replaced Starbucks and became the object of popular pursuit by the general public. As the scale gradually develops and expands, and after enjoying this wave of dividends, Heytea will naturally be replaced by latecomers sooner or later.
For example, the color of tea is limited to specific areas.
Therefore, it is not difficult for Zhou Dongsheng to copy the gourd and draw the scoop, not to mention that he still has abundant traffic resources in his hands, just like Ma Liang who has mastered the magic pen.
“So, Mr. Nie’s intention is to continue to replicate this effect in Shanghai and make Heytea become the social currency sought after by young people in Shanghai?”
Regarding Nie Yunchen's flattery, Zhou Dongsheng did not respond, but changed the subject and asked.
"Ahem, I do have thoughts in this regard. After all, in this three-thirds of an acre of land in the Magic City, Jay Chou already has the most successful case of Mobike. I guess he doesn't mind adding another Heytea, right?"
Nie Yunchen was not surprised when his inner thoughts were exposed. Instead, he said very calmly.
"This is natural. After all, I am also an investor in Heytea. If I can really become the 'first stock in the milk tea industry,' I will also be the second largest beneficiary after Mr. Nie, right?"
"But, recently, many of the leading Internet celebrities under Dongsheng Media Department are temporarily unavailable. It just so happens that Mr. Nie's store construction will take some time, so I guess we can make it in time..."
Zhou Dongsheng thought for a moment and couldn't help but say.
"Oh? Does Jay Chou have any big plans?" This vague sentence made Nie Yunchen curious and couldn't help but ask.
After all, as soon as Zhou Dongsheng said it lightly, all the top influencers under Dongsheng Media Department were unavailable. The sum of so many top influencers is a traffic that cannot be underestimated...
If converted into a marketing scale, the scale is so large that even Heytea may not be able to absorb it. Perhaps only the shared bicycle industry, which is currently in the limelight, can digest it...
"It's not that big of a deal. It's just to let them go to the mountains and countryside to practice and practice... to polish their impetuous mentality, otherwise they will be carefree and easily cause trouble."
Zhou Dongsheng suddenly became old-fashioned and sighed meaningfully, seeming to be introspecting, and also seemed to be pointing out something.
"How about it, is Mr. Nie interested in this? Our Dongsheng Charity Foundation welcomes donations from people with lofty ideals..." Zhou Dongsheng said with a smile.
"Ah...it's natural for me to do something great like giving back to the society. However, the development of Heytea is in urgent need of funds right now, so I can only do my best..."
Nie Yunchen said after careful consideration.
"Hey, you just have to have a heart for this kind of thing. Having this heart is more important than anything else. Money cannot measure the value of this heart. Besides..."
"This kind of thing is not a one-and-done deal. It's better to have a steady stream of business than to have it done on a whim, don't you think so, Mr. Nie?"
At this time, Zhou Dongsheng looked like a magician, but I have to say that considering his identity, these words were still somewhat convincing.
At least Nie Yunchen recognized it, and in a moment of passion, he tearfully paid 5 million in the name of Heytea to contribute to charity.
It wasn't until he hung up the phone that Nie Yunchen suddenly woke up from a dream.
"Wait a minute, why am I making this call?" He didn't get the job done, but lost 5 million in an inexplicable way?
…………
Of course, Zhou Dongsheng was not aimless. This matter was originally the first thing Zhou Dongsheng was instructed to do after the establishment of Dongsheng Group.
Naturally, everyone from top to bottom did not dare to neglect at all and regarded this matter as a top priority. After all, Dongsheng Group had just been established, and no one wanted to be the chicken that killed the chicken to scare the monkeys.
Especially since Zhang Xiaoguang is a new official, it is still unclear where these three fires are burning.
Under such circumstances, one can imagine how efficient the synergy within the group is. With everyone's cooperation, everything will naturally fall into place.
With the help of Pinxixi’s channels to assist farmers, and after getting in touch with the relevant local departments, we also received great help from the Douyin platform.
A group of leading Internet celebrities under the Dongsheng Media Department were divided into multiple teams and went to various poverty-stricken areas. To a certain extent, they did go to the mountains and countryside.
Under the leadership of Dongsheng Charity Foundation, such a massive public welfare action is being carried out in an orderly manner.
From the beginning to the end, Zhou Dongsheng's attitude towards doing good deeds never thought of hiding it, only making money requires silently making a fortune.
This "losing money" public welfare action naturally needs to make money to support it. After all, it is said to promote positive energy, so it naturally needs to be promoted loudly.
And this is what Dongsheng Media Department has the most control over.
However, before the Dongsheng Media Department could take action, someone was already eyeing the Internet celebrity economy that has been booming recently. The publication of an article suddenly caused a wave of waves in the public opinion field.
The name of the article is "The Dangers of Internet Celebrities"!
Obviously, with the rise of the Internet celebrity industry, after the brutal growth in the early stages of the industry, while gaining the favor of capital, it has also gradually attracted the attention of the public.
As many lucky people become pigs in the limelight, it is inevitable that they will cause some controversy. After all, the truth that "people are famous for their right and wrong" is not limited to celebrities.
In particular, the rapid development of the industry has led to the gradual rise of chaos in the industry, which has gradually produced some adverse effects and has attracted the attention of relevant departments.
The previous attacks on live broadcast platforms are obviously just the beginning...
And this article "The Dangers of Internet Celebrities" has obviously become a trigger, once again pushing Internet celebrities to the forefront of public opinion.
"The current phenomenon of Internet celebrities becoming popular and becoming the darlings of the times is enough for us to be vigilant. The harm caused by this phenomenon is even far greater than that of celebrities."
"After all, celebrities still have a certain threshold, which is enough to keep ordinary people away. However, the low threshold of the Internet can easily give people the illusion that anyone can become an Internet celebrity."
"In the past, it was jokingly called 'actors harming the country.' This joke has gradually become a fact now, which makes people think deeply..."
"Compared to celebrities, Internet celebrities have received attention that ordinary people do not deserve. These people are ignorant and sensational, but they can win a lot of attention, while no one cares about those who have truly contributed to society..."
"During this process, Internet celebrities spread distorted and perverted values, distorting the ethos of the entire society and making people impetuous. Once everyone follows suit, it will inevitably lead to social chaos..."
"Personally, I believe that Internet celebrities are unmatched in their virtues. The harm they cause is so great that they must be rectified. The existence of Internet celebrities has no other effect except spreading negative energy!"
In the field of public opinion, it is often alarmist and extreme remarks, which are easier to find an audience and more likely to pique the excitement of the public.
For a time, this article, which can be called a crusade against Internet celebrities, was reposted by many netizens and received a lot of approval.
No matter whether it is the melon-eating masses who are watching the excitement and don't mind it, or the general public who have long been dissatisfied with Internet celebrities, or simply feel that Internet celebrities do not deserve such a high income...
Although the general public has different thoughts, they all agree and support this article in a tacit understanding. Everyone adds fuel to the fire, and there are countless discussions surrounding the "dangers of internet celebrities".
Obviously, the phenomenon of Internet celebrities has already become a hot topic in society. This article just punctured the window and put it on the stage of public opinion.
As the entry became a hot search topic, more and more people joined in, and even divided into pros and cons, launching a heated discussion on whether "Internet celebrities" are harmful.
As the scope of the discussion gradually expanded, more and more people were inevitably involved, ranging from Principal Wang and Zhou Dongsheng to anchors and Internet celebrities.
Among them, Zhou Dongsheng, who has been in the limelight recently, has naturally become the biggest target.
"A boss who has never even gone to college and leads a group of ignorant Internet celebrities can become tens of billions of people. Everyone here has a responsibility. It is simply a failure of our society...
"
"You drop out of junior high school and you can sign a contract worth hundreds of millions by playing games. What kind of culture are you promoting and what kind of role model are you setting? It's really heartbreaking..."
Remarks like this are endless, adding another piece of firewood to the fire in the field of public opinion.