The next day, as soon as a piece of news was published, it quickly spread on the Internet, and even appeared on the hot search list during the morning rush hour on weekdays.
Almost immediately, the vast majority of people were enduring the crowds of people on their commutes, and could only take out their mobile phones in the cracks and look for a moment of comfort on the Internet.
Therefore, during the morning peak period, it can almost be regarded as the first Internet surfing peak of the day.
Even if there is a group of "night watchmen" competing with each other at night to see who is the vigil champion, it does not affect the fact that the morning peak is the first surfing peak on the Internet.
After all, even when you arrive at the company, there are still many people surfing in the early morning, and it is obvious that they are the main players surfing on the Internet.
And when they turn on their mobile phones and enter related software, it is difficult not to notice the topic that is high on the hot search list.
“Douyin sued Ame, and the founder angrily denounced the latter’s poor imitation!”
For Douyin, which has more than 100 million users today, it is already considered a very well-known software even in China, which has a population of 1.4 billion.
After all, this is equivalent to one out of every 14 people who has used this software. However, excluding the two major groups of the elderly and children, this proportion will actually be higher, not lower.
Especially in cities with a wider population density, Douyin, a music short video software, has already demonstrated the magic of its product features in advance, quickly occupying the market with an almost exaggerated social fission speed.
At the same time, relying on the head effect of short video creators in various fields formed after the Golden Second Award, there are not only [Papi Jiang], but also [Muzi Qi], [Big Stomach Prince Mi] and other outstanding creators as content vanes.
It leads the development and iteration of platform content, not to mention that a large number of booming game anchors have settled in, making Douyin the first platform to communicate with fans.
In this way, Douyin has almost monopolized the various preferences of young people today, and will carry out the matter of building a young people's community to the end.
Therefore, among the 100 million users, the core group of young people accounts for almost more than 80%. Having a user base mainly composed of young people can be said to be Douyin's biggest advantage, if not the only one.
After all, as the generation that connects the past and the future, young people represent the future to a certain extent. Mastering them is equivalent to mastering the future.
This point can be seen from the development of the Internet era.
And Douyin has gone through the transformation of muse after being introduced to China from musical.ly, and now it is "recording a good life", although it has only been just over a year.
But this kind of trendy gameplay, cross-dressing challenges brought back from overseas markets, or locally derived food store exploration and many other contents, coupled with a mature UI model that is drawn one by one...
They have already formed their own unique user habits unconsciously.
Only user habits are the true foundation of a product. After all, once a habit is formed, it is often deeply ingrained and difficult to change.
Users who are accustomed to Douyin often find it difficult to adapt to Kuaishou and Meipai. After all, Douyin has indeed achieved the most in terms of mechanism.
Otherwise, there is no way to carve out a bloody path overseas in the hinterland of European and American culture.
Not to mention becoming the target of imitation by the headline series.
After all, it is better to start from scratch than to re-explore a model that can be accepted by the market and liked by users.
It is better to directly use this set of models that have been recognized by the market and are effective. "Stepping on the shoulders of giants" is always the simplest and crudest truth.
It's just that the Toutiao system in the previous life could take advantage of the information gap in the market and take advantage of musical.ly to enter the overseas market and steal the market in advance to occupy the Chinese local market.
In turn, he acquired it, completing the feat of "defeating the top with the bottom" and completely eliminating the source of the plagiarism scandal.
But this script obviously won't work in this life.
And this news can directly appear in the hot search during the morning rush hour and attract a lot of attention immediately. Naturally, there are people behind it who are adding fuel to the fire.
Nowadays, Dongsheng Group has already mastered the task of "adding fuel to the flames" and has its own traffic system. It is naturally easy to achieve this.
But on today's Internet, even the most trivial things can stir up overwhelming public opinion, such as "Whether Coke tastes better or Pepsi tastes better?" "Should rice dumplings be eaten sweet or salty?"...
These topics can be debated endlessly on the Internet, let alone such a topical and hot event?
For a moment, everyone, whether they were Douyin users or not, seemed to have smelled the fragrance of the melon fields and gathered together to see what was going on.
When you open this hot search, the first topic in the topic is naturally the personal statement of the founder Yang Luyu.
It is said that this is also the first time Yang Luyu has chosen to show his face in front of the public, except for a few very well-known founders.
The vast majority of users know almost nothing about the founders behind their favorite software.
Therefore, Yang Luyu's appearance this time also made most users know for the first time that Douyin, a fashionable and popular software, was actually developed by such an ordinary programmer.
Originally, Yang Luyu naturally did not want to be in the limelight, but after some lobbying by Zhou Dongsheng, Yang Luyu also understood that no one was more suitable to do this than him.
And now that he has chosen to stand up, Yang Luyu naturally has no plans to be kind. The shopping mall is like a battlefield, and kindness to the enemy is cruelty to oneself.
Therefore, Yang Luyu in the video can be said to have left no emotion at all. From a technical level, he analyzed for the public in an all-round way how the software Ame plagiarized Douyin in all aspects.
From the UI design to the gameplay mechanism, in the video, the applications of the two software are directly compared together, and the similarity is clear at a glance.
Although the gameplay of music + short video has been around for a long time, even among Kuaishou and Meipai, and there are even innovative players like Xiaokaxiu, there is still a fundamental difference between borrowing and plagiarism.
As for Ame and Douyin, their UI designs are very similar in terms of interface and functions. They are both short video social software, and they look exactly like Li Kui and Li Gui.
Perhaps from a technical perspective, the concept of "plagiarism" is like Rashomon, and it is difficult to have an accurate definition.
But some things do not necessarily have to be defined at the legal level. It is enough to form such a preconceived concept in the minds of the public.
Just like Tenda, even though it is now one of the top Internet companies in China, it is still difficult to eliminate the public's inherent impression that it "learned" from its origins.
Whether it is Zhou Dongsheng or Yang Luyu, what they want is this effect. As long as they can put this label on the headlines, it will be enough for them to stand on the moral high ground.
For the general public, if there is no essential difference in experience between the two, and they simply choose between supporting "genuine" and "pirated"...
The vast majority of users will inevitably tend to choose the former, especially when both are free. Choosing the former will at least get moral positive feedback...
Why not do it?
What's more, Douyin now has hundreds of millions of users, and it has already taken the lead in building a community for young people.
Whether it is the quality of content output or the number of users, it has an overwhelming advantage, and its appeal to users is naturally self-evident.
Regardless of whether it is driven by the social fission effect or because of the content, users obviously have no possibility of choosing the latter.
As this news became a hot topic and quickly spread on the Internet, even some Ame users suddenly realized it after seeing this news.
Qingqing downloaded a pirated software. No wonder the short videos I saw on my friend’s website couldn’t be found here, and I couldn’t even follow the friends I knew...
As a result, they all chose to turn against each other and "abandon the darkness to the bright side." For a time, Ame's user data, which had been steadily increasing, began to show signs of user loss.
Although it is only a small part at present, once public opinion is allowed to ferment, it will inevitably have an extremely negative impact on the development of Ame.
After all, to put it bluntly, the market is so big and there is no airtight wall in the world, let alone the Internet where information spreads extremely fast?
As this news spread, it naturally quickly alarmed people in the Toutiao Department. They had obviously anticipated this situation.
What they didn't expect was that the other party's reaction would be so violent, and they even wanted to nail them to the pillar of shame for plagiarism.
Not to mention the people in Toutiao were a little confused for a while, even the people in Kuaishou and Meipai were a little confused.
Do you deserve to go to such extreme lengths to fight?
Isn't it just a little Ame? Even with the headlines behind this big tree, in the short video field, Ame is obviously still not enough.
Whether it is Kuaishou, which has already claimed to have 300 million users, or Meipai, which also has over 100 million users, it is the undisputed leader in the short video field.
Even Weishi, which relied on Tengda back then, couldn't achieve anything, let alone a small headline department?
The development of Douyin and these two companies has always been quite non-interfering and distinct, which has also led to the birth of the current three-legged situation.
There has never been such a big battle against the other two competitors. Unexpectedly, he turned around and became so angry at a little minion that even the founder himself was killed...
Could it be that you finally found a soft persimmon to pinch and you were so excited?
Although they are confused, both Kuaishou and Meipai are naturally willing to sit on the mountain and watch the tigers fight. It is best to fight to the death of both sides, so that they have one less competitor.
And the people in the headlines are naturally not easy to deal with, especially since the other party has already taken advantage of them. Can you bear this tone? You can even eat shit.
Toutiao responded quickly, directly denying the plagiarism claim, and even criticized it, saying that the short music video method has been around for a long time, and it was not the first to do so on Douyin. Everyone is an apprentice of Dubsmash.
If we insist on plagiarism, then Douyin is the first one to plagiarize.
The implication is that Douyin acted like a bitch first, but instead built a memorial arch.
At the same time, we use our core business, Jinri Toutiao, to push news, hang this response high, and first stabilize our basic market.
This explosive response also greatly boosted morale. For Toutiao users, it was so exciting that they used it as a statement to refute the groundless accusations.
For a time, the user groups of both parties were at odds with each other, and the quarrel was intense. Coupled with a group of users who did not take it too seriously to watch the excitement, they added fuel to the fire, and public opinion continued to ferment.
Unknowingly, the Ame software even showed signs of being a blessing in disguise. Originally, except for Toutiao users, almost the general public did not know that such a short video software existed.
Now, with the help of this wave of public opinion that continues to ferment, it has suddenly become famous. With an advertising effect of this magnitude, even if tens of millions of dollars are spent on marketing, it may not be able to achieve the same effect.
Black and red are also red, traffic is traffic, there is no difference between good and bad.
Especially for Toutiao fans who want to build a short video platform, they are naturally welcome to come.
Even after they tasted the sweetness, they were even ready to strike while the iron was hot.
Originally, I planned to quietly develop Mimi for a period of time and wait until the time is right to reveal my brand. Unexpectedly, Douyin took the lead and tore off this fig leaf.
Now that everyone has lost face, there is no need to worry about face in the headline department.
If you want to fight, I will fight.
Especially for the Toutiao Group, which has just raised US$1 billion in financing, it is worried that there is no place to vent its ample ammunition reserves.
Those who strike first have the advantage of striking first, and those who strike second also have their own unique advantages.
At least the goal is clear, and the opponent can be better studied. As two highly similar software, the most direct and clear way for latecomers to develop is to follow the path of their predecessors.
And if you want to steal the cake from the other party, the simplest and crudest way is to poach.
Things that money can solve are often not problems. If there is a problem, it's often just that you don't have enough money.
Therefore, taking this opportunity, the long-gestating plan within the Toutiao Department was released, and a sugar-coated cannonball was directly fired at Douyin!
"In order to better develop the industry and encourage more short video creators to create high-quality content, our Toutiao Department plans to invest 1 billion yuan to subsidize short video creation and make a small contribution to the entire short video industry..."
Once this news was released, it can be said that one stone stirred up a thousand waves, showing the "pattern" of wealth and wealth.
And this feat of spending a lot of money has also fully brought into play the role of "money can communicate with the gods".
In an instant, the disadvantage in the public opinion field was almost reversed, and the competitor Douyin was forced into a dilemma.
It has to be said that in this first round of confrontation, Zhou Dongsheng's side was slightly inferior.