As a strategic department that reports directly to the group’s helmsman, Xiao Ma, Tenda Investment has almost a unique position within Tenda, and has always been known as the most mysterious department in Tenda Group.
According to rumors, there are no more than 20 people in the entire department, but the entire investment team basically brings together elites from major overseas investment banks. The so-called prestigious school background is not even a stepping stone for this department.
The birth of this department also stems from the "3Q War" that once caused a sensation in the entire Chinese Internet. This war that shocked the whole country was so intense that it was rumored that it was the official mediation that finally put out the war.
It was also from that time that Tenda learned from the experience and realized its business shortcomings, thus pushing Tenda's strategy into a new investment era and opening up its own "***".
Therefore, the investment strategy of this strategic investment department is also very simple and pure, which is to look for projects that can be combined with Tenda's own business and play a strategic role of "1+1 is greater than 3".
Of course, this is only from Tenda's own strategic perspective, but the actual effects are often quite different, at least in the eyes of the outside world, or in the eyes of those invested projects...
Tenda's strategic investment is more like an attempt to nip any budding threat to its business in its infancy. It will either choose to be incorporated or have to consider the price of being targeted by Tenda, an Internet giant.
Wang
With the development of time, today's Tenda Strategic Investment Department has already completed more than 53.7 billion yuan in strategic investments. The investment projects cover more than a dozen areas such as program software, mobile application software, games, online travel, finance, maps, and e-commerce.
fields.
These are all contents that Tenda has proactively disclosed to the outside world. As for how many projects have not been disclosed to the outside world, it is obviously unknown.
But there is no doubt that if Tengda is an iceberg above the water, then the strategic investment department is the part hidden deep in the water. No one can know the details of Tengda.
This is also the true heritage of Internet giants.
As the head of Tenda’s strategic investment department, Li Chaohui’s status within Tenda Group is needless to say, second only to the group veterans.
At this time, Li Chaohui was sitting in his office, looking through the investment project Wenxue Network with great interest, and at the same time he also noticed an old acquaintance called Dongsheng Investment.
As someone who had just met Zhou Dongsheng not long ago, Li Chaohui had a clear memory of this young man. Wang
Looking at Zhou Dongsheng's luxurious resume, even on the giant ship Tengda, Li Chaohui had to sigh, this guy is really terrifying!
If the name is obscured and the time is blurred, it is difficult not to make people wonder whether this resume is the life record of a legendary figure.
After all, whether they are business giants or political celebrities, whenever they look at their life records, they will give people an unreal feeling as if they are not in the same world.
The life experiences of these legendary figures are a bit conservative to describe as rising through the ranks, as if they were walking on flat ground. Of course, the risks contained in the words are naturally not something outsiders can understand.
But it’s all just a passing mention.
Comparing the life experiences of these individuals, it seems that their existence is just to make up the numbers in this world, to become the denominator of countless numbers, just to set off the existence of that molecule.
Therefore, in Li Chaohui's view, although Dongsheng Group has just been established, it obviously has the potential to become a giant. Wang
Especially as the head of Tenda's strategy department, Li Chaohui looked around and saw that the projects under Dongsheng Investment seemed chaotic, but with a little combing, he could find...
If we connect these projects one by one, we will already have the prototype of a media ecology!
From Dongsheng Media, which controls the content, to the short video platform with its own channels, to the gaming industry that contributes to the ecosystem, to the investment in social e-commerce...
If each project is regarded as a puzzle piece, there seems to be some decent signs after putting it together. If this is just an accident, it is naturally the result of unintentional insertion.
But if it was done intentionally, it is obviously not difficult to see how ambitious this young man Zhou Dongsheng is. He has already figured out how big a framework he wants to build from the beginning, and then looks for corresponding projects one by one.
…
However, at this point, it is still within the scope of reasonableness. After all, ambition is a necessary thing for most people, and it is not uncommon.
It is human nature to have ambitions like changing the world, challenging giants, and establishing a new order. Even if you cannot think about it, it is not illegal. Wang
After all, who hasn’t been young and frivolous?
It's just that some people take action, some succeed, and more people fail. The most incredible thing about Zhou Dongsheng is...precision!
The famous life coach Camille once said that accuracy is the difference between slaughter and surgery.
Looking at the huge capital market, it is like a vast ocean. No matter how big the investment institution is, they are just fishing boats on the sea.
If you want to gain something, the strategy adopted by most fishing boats is nothing more than "casting a wide net" to catch more fish. The difference between the size of the investment institution and the amount of funds.
Just like the difference between the size of fishing boats and the quality of fishing nets, even the most famous investment institutions cannot guarantee that they will always hit the target and return home with a full load.
It's just that if there is a loss, there will be a profit. As long as the profit is greater than the loss, it is enough for this model to continue to operate. If you can find an industry unicorn online, you may instantly switch from shotgun to cannon and become a leader in the investment field.
leader.woof
Looking at the established investment institutions in today's investment field, which one has not accumulated in this way? Even the upstarts who have risen aboard the train of the times in recent years are all like this.
Whether it is an industry giant or an investor, the relationship between the two is that of Chollima and Bole, which complement each other.
For example, he bet on Alibaba's weakness, or Li Chaoren's son chose to sell off Tenda's shares. These are both positive and negative teaching materials that are talked about in the industry.
Really established institutions often rely on the long-term vision of the people at the helm to achieve successful records of losses and profits, allowing the capital snowball to continue to roll, accumulating huge capital advantages, and thus obtaining sufficient fault tolerance.
Even temporary losses cannot shake these established institutions that have already become the backbone of the industry.
However, there is no winning general in the investment world, and even Buffett is no exception. Even though he is regarded as the god of stocks, throughout his investment career, there are still many cases where he hunts geese all day long and is pecked by geese in the end.
As the saying goes, if you always stand by the river, your shoes will not get wet. This is the truth. Wow
It is precisely because of this that Dongsheng Investment is particularly dazzling as an outlier. After all, until now, Dongsheng Investment has still maintained its undefeated status as a victorious general.
Even the return on investment brought by each investment project is an eye-catching low-cost and high-return growth curve, which is really staggering.
Such a rising star in the investment field is like a precise scalpel, demonstrating an extremely elegant investment method.
"They are both in their early twenties, why is there such a big gap? I wish this was my son." Li Chaohui couldn't help but sigh, thinking of his own son who was similar in age but "incompetent", and couldn't help but shake his head.
Quite a bit like "giving birth to a son should be like Sun Zhongmou", and instantly seemed to echo the Cao Cao thief back then across the long river of history.
After coming back to his senses, Li Chaohui turned his attention to the Wenxue Network project. As the short video industry heated up rapidly, the industry's prospects gradually became clearer and its potential gradually became apparent.
Tenda, which had already taken the lead in entering the market, misjudged the trend of the times and turned the steering wheel to the left at the crossroads of live broadcasting and short video.
The micro-view short video that has taken shape.Wang
It is not difficult to see that the biggest reason why Tenda made such an alternative choice is that live broadcasting can give full play to the advantages of Tenda's business, thereby achieving the established strategic goals and allowing Tenda to flourish and flourish.
After all, game live broadcasts at that time had almost become synonymous with the entire live broadcast industry. In contrast, short videos that were more life-oriented were not compatible with Tenda's business, and their potential was lackluster.
However, this is like a "false dilemma" in logical fallacy. It seems to propose a small number of options and choose one from them, but these choices do not cover all possibilities.
And you don’t necessarily have to make a choice between two options for everything. “Wanting them all” is also an option. The same is true with the trends of the times. Sometimes, both rain and dew will be affected.
Therefore, when the short video industry raised its head, Tenda obviously quickly realized its strategic mistakes in order not to repeat its mistakes on the e-commerce track.
Tenda has directly raised its emphasis on the short video industry to a strategic level, attempting to take multiple measures to remedy the situation and strive to prevent the regrets in the e-commerce field from happening again.
Not only is it interested in investing in the leader of the short video industry, but it has also restarted the "Micro Vision" project within the group and reorganized the team, with the intention of restoring the original glory of "Micro Vision" in the short video field. Wang
We must know that as early as 2013, when it was launched, with the help of the traffic trend of the Spring Festival event and the support of Tenda’s social system, Weishi soared into the sky and quickly accumulated tens of millions of users!
It was almost on par with Kuaishou at that time, rising to the top of the industry in one fell swoop. If it had not been abandoned by Tenda’s strategy, judging from Tenda’s consistent style, it would only have needed to adopt a “Tengda three-step” strategy.
Most likely there will be nothing wrong with Kuaishou.
Therefore, we will not end up like this, and we will have to choose the top investment industry in order to further improve our own ecology.
Therefore, Tenda’s strategy department has already been in touch with Kuaishou and expressed its investment intentions. However, Kuaishou’s attitude is still relatively ambiguous and it has not accepted Tenda’s olive branch for the time being.
After all, Tengda's money is not necessarily easy to get.
In this regard, Tenda naturally did not choose to hang itself from a tree, and the parent company of Meipai has entered the IPO process and started to rush towards the road of listing. Wang
The investment value has been lost, and the Wenxue Network, which has quickly emerged, is undoubtedly a more suitable choice from any angle.
Although in the last round of financing, Pig Factory has already entered the game first, and Tenda and Pig Factory have always seemed to have a gentleman's agreement to "don't mess with the river" when it comes to investment. It is rare to see the two companies boarding the same boat.
Boat.
However, Pin Xixi not long ago is obviously such an exception.
As the saying goes, if there is one, there are two. Since this rule has been broken, it doesn't matter if there are one or two more. Anyway, if you have money, everyone will make it together.
It’s impossible that Tenda would give up such an attractive project just because of the existence of a pig factory, right?
There may be a saying in the system to avoid suspicion, but in the capital market where interests are paramount, there is obviously no such thing. Even if there is a huge dispute, in the face of sufficient interests, we can put aside the past resentment and shake hands to make peace.
There are no eternal friends here, only eternal interests. Wang
Especially seeing that Douyin and Ame are at loggerheads, what is thrown out at this juncture is no longer an olive branch, but a help in times of need.
Moreover, the headlines behind Tenda and Ame still have quite a dispute.
As a company that has rapidly emerged in the Internet industry in recent years, and now has a valuation of more than 10 billion U.S. dollars, it cannot be underestimated.
During this period, Tenda had extended an olive branch more than once, but was politely rejected each time. As the latter grew and grew step by step, its valuation exceeded 10 billion U.S. dollars.
For Tenda, it is even more uncomfortable than losing tens of billions of dollars.
As the saying goes, "The enemy of my enemy is my friend." Is there any more direct and clear reason than this?
Since Toutiao doesn't know how to praise, he can only settle for the second best and support his "enemies". Wang
Especially when Toutiao pulled out the "1 billion subsidy" trump card, it meant that it had ignited the flames of a money-burning war in the short video industry.
Looking at today's Internet, "burning money" has almost become the main theme of entrepreneurship, starting from the "hundred-group war" in the group buying era, to the "takeaway war", and the "thousand-broadcast war" in the live broadcast field...
They are all trying to use "burning money" to eliminate competitors. This simple and crude method is also the most effective method.
As long as the Matthew Effect of the industry takes effect, it almost means that the dust of an industry has settled. At the same time, industry barriers will also turn into walls of sighs, deterring latecomers.
Once the market loses its increment and only remains in stock, it will be difficult to change the existing pattern.
Unless an incremental market emerges out of thin air that no one cares about, it is possible to create a miracle that goes against the will of heaven.
Just like Pin Xixi. Wang, who has carved a bloody path in the sinking market and opened up a hole in the e-commerce landscape.
As the money-burning war in the short video field is about to begin, various investment institutions are also seizing the opportunity to enter the market.
There is nothing more suitable than this time to "take advantage of the situation".
Kuaishou, who was originally able to have an ambiguous relationship with Tengda, could not sit still at this moment.
Once the money-burning war begins, Kuaishou will have to bite the bullet and follow up in order to maintain its position at the top of the industry.
Once the industry involution begins, no one will be immune, otherwise they will have to watch others gradually accomplish the feat of "coming from behind".
No one will willingly serve as a stepping stone for others, and the same is certainly true for Kuaishou.
It's just that now and then, when Kuaishou can't sit still and takes the initiative to come to the door, it means that the offense and defense are changing positions.
Now it was Tenda's turn to take the initiative and carefully consider between the two.
For a time, the landscape of the short video industry became increasingly confusing under the strong agitation of Toutiao, the incarnation of the shit-stirring stick.