The orderly carving up by a group of investment institutions also means that the dust of this round of financing has settled, and the rest is a black and white process.
"Happy cooperation! Director Jay!" Li Chaohui, who was sitting next to Zhou Dongsheng, smiled and reached out.
Zhou Dongsheng laughed, and with the same bright smile reached out to shake hands with Li Chaohui, "It's an honor to stand on the same boat with Mr. Li again."
"Hey, what Chairman Zhou said is wrong. He is not standing in the same boat with me, but with Tengda. I am just an insignificant pawn." Li Chaohui said with a smile.
pawn?
I'm afraid there is no more appropriate word to describe it. Zhou Dongsheng smiled knowingly, and then continued: "Yes, with Tengda's blessing, I believe that the development of our project will definitely go more smoothly."
"If Director Jay really thinks so, then I hope that Director Jay can seriously consider what we discussed earlier. In this regard, Tenda's sincerity in cooperation is also real..."
Li Chaohui said meaningfully, and Zhou Dongsheng couldn't help but laugh. Before coming here, the two people who had a crush on each other had already met each other in advance.
This is one of the reasons why they came here together. As for the cooperation Li Chaohui mentioned, it is naturally not difficult to guess that it is the game "PlayerUnknown's Battlegrounds".
After all, by now, Zhou Dongsheng has almost all the cards in his hand, and there are only a few projects that Tenda can take interest in, from Pinxixi to Mobike, and now Douyin short videos...
Familiar once and twice, this is already their third collaboration, and they have become familiar with each other no matter what, especially since the relationship between the two is based on huge interests.
Therefore, Li Chaohui was also very direct, revealing the fact that Tenda is coveting the phenomenon-level IP "PlayerUnknown's Battlegrounds" that is currently popular around the world.
As long as Zhou Dongsheng is willing to transfer some of his shares, no matter what conditions Zhou Dongsheng offers, as long as Tengda can accept them, Li Chaohui can readily agree to them.
After all, "PlayerUnknown's Battlegrounds" is currently so popular around the world, and the value of this phenomenal IP is so high that Tenda is really greedy.
In particular, no one knows how big this cake is and how deep the potential is for development than Tenda, who holds "League of Legends".
So even if it pays a certain price, Tengda is determined to get involved.
After all, "PlayerUnknown's Battlegrounds" is already a gold mine that everyone knows very well, and it is still generating a steady stream of profits.
Just like the stocks in the stock market that have been trading at their daily limit, if you want to get on board and get a piece of the pie, you have to pay more.
After all, in such a heated situation, if you want to get chips, it will definitely not work in the secondary market. You can only take the "curve to save the country" route in the primary market and buy from other people.
But since they are all gold mines, there is no reason for others to sell them casually, only at a premium.
After all, in the capital market, there are only inappropriate prices and no sellers who don’t want to sell.
Seeing Zhou Dongsheng's vague words, Li Chaohui did not choose to hold on to him. After all, no matter how much Tengda wanted, he would not be coy and submissive, not to mention that Tengda did not have no back-ups.
Although the plan to introduce "h1z1" into the country has been temporarily shelved due to the disagreement between the two parties, the IP obtained does not need to be used in vain. After all, real money has been spent.
In order to fill this vacancy, Tenda had no choice but to "recycle" the IP and consider developing this IP into a mobile chicken game!
After all, only in the PC game market will there be a conflict between the buyout system and the free-to-play strategy, but in the development of mobile games, there is no such concern at all.
For Goose Factory Games, which has already completely focused on the mobile game market, making efforts in the mobile game market is undoubtedly one of their biggest advantages.
After all, Tenda's accumulated social advantages are as invincible as a dimensionality reduction attack on the mobile terminal.
Zhou Dongsheng naturally knew nothing about this. Although he always adhered to the principle of never eating alone, he would not easily give up the fat in his mouth.
Other projects may be able to compete with Tenda, but for PlayerUnknown's Battlegrounds, a cash cow that can make a lot of money every day, Zhou Dongsheng would rather be a stingy landlord.
On this point, it is obviously difficult for the two to reach a consensus.
Afterwards, the topic that everyone was waiting for naturally returned to the short video industry, and a multi-billion business deal had just been negotiated, so naturally it was necessary to find a place to have a business dinner.
And with the financing matter settled, as long as the ammunition is in place and the ammunition is replenished, Wenxue Network will naturally have sufficient firepower to deal with the indiscriminate bombardment of the headlines.
After all, the saying that all fears stem from insufficient firepower also applies to money-burning wars.
After this, Wenxue Network naturally did not choose to hide it. Now the industry has obviously entered a stage where every cent must be fought for. Whether it is traffic, gimmicks, or exposure, it is crucial.
After all, it is not only necessary to give investors confidence, but also to give users and creators enough confidence. No one will invest too much energy and time in a precarious platform.
Just like some websites, although the traffic is huge, the users are always like a piece of loose sand. After consuming a few tissues, they wave their sleeves and leave without leaving a trace... ahem.
So after signing the contract in black and white, Wenxue Network couldn't wait to disclose it to the outside world. The news spread like wildfire and quickly attracted widespread attention in the industry.
"According to information disclosed by Wenxue Network, the company has successfully completed Series B financing and obtained US$360 million in financing at a transfer price of 9%. The investment was led by Tenda Holdings, followed by other investment institutions such as Jinxin Capital.
.
This also means that Wenxue Network, a company mainly engaged in short video business, has obtained a valuation of up to 4 billion US dollars based on its two short video platforms alone..."
“From Toutiao’s announcement of the ‘1 billion subsidy for short video creation’ plan, to Tenda’s second plan to lay out short videos, it is not difficult to see that the short video industry is very likely to become the second largest outlet in the Internet industry after live broadcasting.
"
In addition to the attention aroused by the relevant announcements, many people naturally smelled the smell of gunpowder. From the moment the two sides broke up, it was obvious that there was only a life-or-death outcome.
After all, there is no room for two tigers in one mountain, and the market does not need two short video platforms that are highly similar in terms of positioning and content.
So many people are waiting and watching, even some creators on the Douyin platform. They are eager for the "1 billion subsidy" plan launched by Toutiao.
Especially when we see a large number of creators pouring into the Ame platform and beginning to taste the sweetness of the dividends, the creators on this side feel a little uncomfortable.
After all, a lot of energy has been invested in operations here. If they give up halfway, sunk costs are an issue they have to consider.
As for the distribution strategy of playing both sides, it can easily overturn if the platform settles its scores in the future. Although some people have already started to try it, the vast majority still choose to wait and see.
Just hope that the Douyin platform will also launch a reciprocal plan to give them some hope, at least they can drink the soup separately, right?
As for the high-end route of monetizing through advertising, it still only exists for a small number of leading IPs.
It's just that such a big move cannot be completed in three or two days, especially when the opportunity has been lost, so there is no need to rush to follow up.
After all, compared to the aggressive Toutiao Group, they want to grab content, users, and traffic from other platforms by spending money.
Douyin, which already has hundreds of millions of users, will not be easily disrupted by its opponents, especially in terms of high-quality content, which cannot be accomplished overnight by just throwing money at it.
Like on Douyin platform
As for wielding the hoe... it depends on whether Zhou Dongsheng agrees or not. The contracts for these top IPs are all firmly in the hands of Dongsheng Media.
Although there is no wall that cannot be dug out, only a hoe that does not work hard, it still depends on whether the Toutiao Department is willing to pay several times the price of liquidated damages.
No matter how wealthy they are, the investors' money did not come from the strong wind, and they cannot be allowed to be spent uncontrollably by Toutiao.
The money-burning war not only compares who has more funds, but also the money-burning skills, who can use the least amount of money to convert the largest return rate.
After Toutiao played the "1 billion subsidy" card, Wenxue Network had lost the opportunity. After receiving the financing, it was completely a bad idea to follow up rashly.
After all, the first-mover advantage in the first wave has already been taken by the Toutiao system. If you later use real money to make a subsidy plan, regardless of whether users will buy it or not, the effect achieved will inevitably be greatly compromised.
Maybe it will put the opponent on the moral high ground and get the gratitude of users. After all, it was the Toutiao system that took the lead and then followed up.
By then, you might even get some propaganda like "Those who work for everyone should not freeze to death in the snow." If the headlines add a little more fuel to the fire, they can easily get excess returns.
You can even criticize the plagiarism issue and say, "Didn't you say that I plagiarized? Why did you imitate my 1 billion subsidy plan? That's all, who asked me to do it for the development of the entire industry, I don't care.
…”
At this point, money has been spent and things have been done, but there is no effect, and it has given the opponent a huge advantage in vain. It is not an exaggeration to describe it as losing his wife and losing troops.
"Of course, this is just the worst result. If we are lucky, maybe we can still gain something..." Zhou Dongsheng analyzed seriously.
At this time, after completing the financing, as a strategic investor, Zhou Dongsheng naturally discussed the future development direction of the platform with Yang Luyu.
Not having money is a problem, but having money is also a problem.
Now that you have the money, how should you spend it to maximize your benefits?
So, after Yang Luyu made a hasty suggestion to follow up on the Toutiao series, Zhou Dongsheng rebutted it and analyzed it.
Zhou Dongsheng couldn't help but be surprised to find that he had not made any progress at all.
Under Zhou Dongsheng's analysis, Yang Luyu couldn't help but break out in a cold sweat. How could this one careless end lead to such an irreversible end?!
There were so many dangers, and I almost ruined my career. Fortunately, Zhou Dongsheng was there to stabilize the sea.
Yang Luyu didn't know how many times he lamented that he had made the right decision, and at the same time, he also sent a powerful flattery.
"Listening to your words is worth ten years of reading. If it hadn't been for your words, Mr. Jay, that woke me up in my dream, I would have regretted it. I don't know what Mr. Jay's opinions are, and I would like to hear the details."
Yang Luyu pretended to be asking for advice humbly.
Zhou Dongsheng couldn't help but feel happy in his heart. As for this issue, he did have some thoughts of his own.
"In fact, Mr. Yang's concern only leads to chaos, and the authorities are obsessed with it. The Toutiao system is certainly menacing and should not be underestimated, but in the final analysis, it cannot change the attitude of its latecomers."
"He has his advantages, and we naturally have ours. Rome was not built in a day, and the same is true for the content.
At present, our advantage in high-quality content, even compared to Kuaishou Meipai, may not be enough in terms of quantity, but we cannot give in to quality."
Speaking of this, Yang Luyu also said with a little pride: "Yes, we are indeed leading the way in high-quality content creativity at present, and this is also due to the 'Contrast Challenge' idea proposed by you, Director Jay."
"To this day, the 'contrast' core of this challenge is still a mainstream content on the platform, and it can be said that it will never go out of style."
No, let alone now, even in a few years it will not be outdated. After all, the nature of human beings is to be old and perverted. Who can refuse the pleasure of a beautiful woman?
Boundaries? Don’t I know if she brushes asides or not? She and I are just strangers who have never met! In reality, no one is willing to show it to me, but she is willing to show it to me. This is not brushing aside, this is salvation!
She just wants a free like, what's wrong with her!
Ahem, so in the foreseeable future, this kind of challenge that only needs to change the starting point, action and music will once again set off a wave of challenges on the platform. This also means that this content will not be easily outdated.
Although aesthetics will be tiring, desire will not.
Zhou Dongsheng nodded, agreed unceremoniously, and then said: "It is not difficult for us to respond. One is to win with quantity. Since the other party uses 1 billion subsidies as a gimmick, we can also do it ten times."
If it’s twice as big as him, we’ll get a tens of billions of subsidies!”
"One force will defeat ten, and use force to break the situation! I believe that users will naturally turn to us like grasshoppers again, but this is obviously just an appeasement policy to solve an urgent need."
"On the contrary, it is easy to fall into a vicious cycle of just spending money on subsidies, which is not a good idea."
Zhou Dongsheng paused for a moment and then said: "Another way is to learn from the barbarians and use their skills to defeat the barbarians. Although the effect may not be seen in a short period of time, it can have the capital to have the last laugh in this protracted war."
.”
After Zhou Dongsheng weighed the pros and cons, Yang Luyu couldn't help but nodded thoughtfully, and then said impatiently: "Dr. Zhou means...algorithm?"
"That's right! Algorithms, this is also the foundation of Toutiao. It is also a major reason why its valuation exceeds tens of billions of dollars."
Zhou Dongsheng snapped his fingers, and he had to say that Yang Luyu was indeed a smart man, and he understood everything at once.
"In a situation of even competition, it is obviously impossible to determine the winner simply by relying on capital competition. The final winner must return to the technical level to resolve the issue."
