Chapter 768: The Predecessors Plant Trees and the Later Generations Enjoy the Shade
The e-commerce war in November is not only a battlefield for the major e-commerce giants to fight, but also a number of other industries that rely on the development of e-commerce are also ready.
This is especially true for Ruhan Holdings. As early as November, the intensive "preparation" stage has begun, preparing to make a blockbuster success with the help of this e-commerce college entrance examination!
After all, in the face of such a big piece of cake in the Internet celebrity industry, Ruhan Holdings took a different approach and used "e-commerce Internet celebrities" as a breakthrough point in an attempt to occupy a place in the market.
And it was directly recognized by Alibaba, the overlord of the e-commerce industry, and received more than 300 million in cash financing from it. This undoubtedly convinced everyone at Ruhan Holdings that they had chosen the right market path.
To a certain extent, this is true, but sometimes the first person to eat the crab may not always have the last laugh.
On the contrary, it is often the market norm that people in the past plant trees and those in the future can enjoy the shade.
But after all, someone has to "plant trees". If everyone just wants to enjoy the shade, then the market is unlikely to develop to the point where people can enjoy the shade.
After backdoor listing on the New Third Board and successfully obtaining such a large amount of financing from Alibaba, as the founder of Ruhan Holdings, Feng Ming's ambitions naturally expanded rapidly.
A mere New Third Board could no longer meet his requirements, so he turned his attention to the other side of the ocean. With the rapid development of the Internet celebrity economy, the competition for the "top spot" in the industry has naturally become increasingly fierce.
After all, to this day, the 80/20 rule, which widely exists in all walks of life, has already formed a social consensus, that is, the so-called 80% of wealth is controlled by 20% of people.
It's just that the scholars who proposed this theory a hundred years ago may have thought that their assumptions were extreme enough, but they did not expect that they still underestimated human nature...
Ahem, but the 28/20 rule proposed by him is still generally recognized by the public, and is widely applicable in both society and industry.
It is also under the support of this theory that the ambitions of most entrepreneurs are focused on the "two". As long as they can become the "two", they can carve up more than 80% of the industry's market.
At the same time, the reason why capital is willing to raise funds and spend money at any cost, even if there are huge losses on the books, is to run for this future.
As long as he defeats all his competitors, he will not only become the "second", but even become the "one".
After all, as long as the industry progresses to the Matthew Effect stage, it is basically equivalent to the dust settling, and in most cases, this process is indeed irreversible.
So as long as there are enough future expectations as support, the losses on the books are only temporary, just like stocks. As long as I don't cut off the flesh, I will never lose money (funny).
Closer to home, as the Internet celebrity economy takes off, the gold content of the "top spot" in this industry will naturally be reflected. If we can secure this position, how big a piece of cake will it be?
Although 2016 is not over yet, the market is very optimistic about the Internet celebrity economy. According to incomplete statistics, the market size of the Internet celebrity economy has exceeded 50 billion!
What is the concept? The market uses it as a reference for comparison. It is a very mature movie market that has been developed for many years. According to market estimates, the annual box office of movies this year will reach 45.71 billion.
Although box office and market size are two different things, in order to achieve the goal of "reflecting the economic potential of Internet celebrities", it is very reasonable to slightly change the concept.
However, when these two data are put together for horizontal comparison, there is no doubt that this purpose has been achieved. If the Internet celebrity economy really has the potential to surpass the scale of the film market...
The weight of the top spot in this new industry even has the potential to reach hundreds of billions. There is no doubt that such an ultra-high future expectation is enough to become a source of confidence for investors to invest in this industry.
As for whether it is rational or not, that is a matter of benevolence and wisdom.
With such an ultimate benefit as a consensus, whether it is an entrepreneur or an investor, the purpose is naturally very clear, that is, to realize this benefit and achieve the goal of profit.
The only ultimate goal that can satisfy both of them is IPO, which in layman's terms means going public.
Although listing is not the end, the title of "the first stock in the industry" is still full of temptations, and even a unique honor. Whoever can win the crown first can often directly establish his or her industry status.
Ruhan Holdings, which took the lead in the NEEQ trial, is undoubtedly at the forefront of the entire industry on this road, and its progress can be said to be leading the way.
However, it is precisely because of his gems that the market noticed such a large piece of cake, and attracted many investment institutions to join the game, wanting to share this piece of cake together.
Therefore, the competition in the industry is naturally becoming more and more fierce, especially when Yi Nian Media catches up from behind in terms of financing scale, which makes Feng Ming feel a sense of crisis.
Although the business directions of both parties are quite different, they are both on the internet celebrity track, which also means that potential competitors, especially when it comes to competing for market share, will certainly not be merciful.
This is true even if the two sides still maintain a friendly cooperative relationship so far. After all, the basis of cooperation is mutual benefit. Once one's own interests are involved...
The answer is self-evident.
Compared with Yi Nian Media's gorgeous achievements, what Ruhan Holdings has in its hands right now is really lackluster.
With everything being planned, only Zhang Dayi can hold up the scene.
Of course, as a company that has been deeply involved in the e-commerce field for many years, Ruhan Holdings has a solid supply chain system that is also its foundation.
Therefore, in order to deliver a satisfactory answer to the market and make investors more confident in himself, Feng Ming gave full play to the strategy of leveraging strengths and avoiding weaknesses, and was fully prepared to make a splash in this e-commerce war.
And Zhang Dayi is the sharpest spearhead.
In this regard, Zhang Dayi, as a shareholder of the company, is naturally duty-bound. In order to fully prove his commercial value as a fashionista, Zhang Dayi has spent a lot of effort.
Now he not only has his own brand of women's clothing stores, but also opened underwear stores and beauty stores to prove his ability to attract money.
In fact, she also succeeded in doing so. On the first day of the beauty store's opening, with the dual help of the bib platform and Douyin platform, the fan base, mainly female users, exploded with unprecedented purchasing power!
Just 2 hours after opening, the beauty store has already exploded with orders. It has sold no less than 20,000 lipsticks in total, and the total sales volume in the whole day is approaching the 100,000 lipstick mark!
And this is just one day's sales. If you put it in offline beauty stores, this sales may be half a year or even a year.
Even if it is located in a prime location in a core business district, such sales often take a quarter. Even if it can be achieved in a few months during the peak season, it is extraordinary.
After all, no matter how good the location of an offline store is, the customer flow will have an insurmountable limit, but for an e-commerce store, the so-called limit may only be the limit of the server's load.
There is no doubt that this record is enough to fully explain the commercial value of the "Zhang Dayi" IP, and it also makes the market have to seriously evaluate the commercial value of Internet celebrities again.
After all, before this, this amazing ability to bring goods often only appeared in a few top celebrities. It is this ability of traffic stars that makes them favored by many brand sponsors.
Unexpectedly, even Internet celebrities have begun to show this ability, and the market will naturally make corresponding adjustments, just as there was no concept of "traffic stars" in the beginning.
As long as the market has this demand, there will naturally be late but arriving capital to fill this gap.
And as the "Double Eleven" is approaching, this final test has naturally attracted the attention of many investment institutions.
They are very curious, can Zhang Dayi's amazing ability to carry goods withstand the test in this e-commerce war?
In other words, they want to see how much "moisture" the answer sheet Zhang Dayi handed over before has!
After all, Ruhan Holdings has just received such a large amount of financing. It is not impossible to choose to throw out a golden sign and cover up gorgeous data to deceive the market.
The main reason is that this kind of market is not even news in the intrigues of the capital market. Once bitten by a snake, you will be afraid of the trap for ten years, so you still need to maintain the necessary vigilance.
Whether it is a paper tiger or a real tiger depends on the final pounce.
After all, Ruhan Holdings naturally knows that, so the investment in marketing costs can be said to be regardless of cost. Whether it is scarf, Douyin, or Meipai, millions of dollars have been invested in marketing.
expenditure.
It's a big deal, and it feels a little bit all-or-nothing. After all, learning is not just like sailing against the current. If you don't advance, you will retreat. The same is true when you want to rush to the public market.
Sometimes once you miss the opportunity to go public, it is very likely that you will never have the opportunity to go public again, and you will have to go down another more difficult road.
However, all roads lead to Rome, and going public is not the answer for all companies.
And when Ruhan Holdings chose to place all its chips on Zhang Dayi, it naturally made him a major focus in the industry, and many people were very curious.
On the day of Double Eleven, what kind of answer sheet will Zhang Dayi hand in?
Will it reach new highs or encounter Waterloo?
Some people look forward to it, and naturally some people sit back and watch the joke. After all, all walks of life have fun people and competitors.
You always have to pull down the people above you, so that you have a chance to rise to the top, right?
Now that all parties have decided to leave, all that's left is to wait and see what the outcome will be.
However, unlike the wait-and-see attitude in the industry, Zhou Dongsheng, who is experienced in the industry, has already been uncertain about the outcome and has even started his own layout early.
He had already grasped the "descendants" in his own hands in advance, and now his predecessors have begun to "plant trees" in order to make the fire burn brighter.
Zhou Dongsheng naturally didn't mind adding fuel to the flames. Even though it was just a matter of interest, Zhou Dongsheng not only did not suffer any loss from Zhang Dayi, he even took advantage of it...
Ahem, so both emotionally and logically, I should help out. As for Ruhan Holdings behind it, from Zhou Dongsheng's point of view, it is not a direct competitor at all.
After all, the former is rushing to go public, but for Zhou Dongsheng, this is not his ambition.
As for the first Internet celebrity, just take it if you have the ability. Compared with these vain titles, real money is the most real thing.
At the end of the day, it's not all about the money.
So, Zhou Dongsheng, who had a rare leisure time, also wandered to Hangzhou and asked Zhang Dayi to have a casual meal with him at the West Lake Lounge.
Although this is a critical moment for the e-commerce war, everyone at Ruhan Holdings and Zhang Dayi himself has been very busy recently.
But after receiving Zhou Dongsheng's invitation, Zhang Dayi still chose to go to the appointment without hesitation. After all, things had priorities, and Zhang Dayi could still distinguish clearly what was important.
For this reason, Zhang Dayi dressed up carefully. As Zhang Dayi has become a leader in the field of fashion dressing, his taste is naturally beyond doubt.
In this world, there are always a very small number of congenital darlings who are born with beauty that is difficult to give up, and more still have to be cultivated.
It's a thing of the past to look three-thirds of your appearance and three-thirds of your appearance. Nowadays, it can only be described as seven-tenths of dressing and three-thirds of your appearance, not to mention the help of technology.
When it comes to the road of "flesh and blood are weak and machines ascend", women who love beauty are the ones who are at the forefront.
Therefore, when Zhang Dayi appeared in front of Zhou Dongsheng, even though he had experienced the aesthetic bombardment of the short video era, Zhou Dongsheng still felt his eyes light up.
Changing styles is a common occurrence for Zhang Dayi, who makes a living by fashion. As the time comes to November, the weather in Hangzhou can't help but feel a little cooler.
She wears a slim-fitting apricot coat with a tight white turtleneck sweater underneath, which outlines her pleasing curves. The looming stockings under the coat add a unique charm.
The simpler the combination, the more dazzling it looks, not to mention the echo in the makeup. However, Zhou Dongsheng, who knows nothing about beauty makeup, naturally cannot see the depth of it.
But it’s fine as long as it looks good. After all, some depths can be understood in depth, but some require only a brief taste.
"I was a little surprised when I received your call from Dongsheng. After all, you, a busy man, have time to invite me to dinner?" Zhang Dayi complained with a hint of embarrassment, taking off his coat and putting it aside.
"How can I be considered a busy person? How many people are busier than you at this moment? I have to thank you for your compliment." Zhou Dongsheng
"I don't have to give other people's face, but how dare I not give it to you? If I offend an industry boss like you, I'm afraid I'll be blocked by you with just one word~"
Zhang Dayi said playfully, while crossing his arms to express fear. This quirky little girl's posture made Zhou Dongsheng burst into laughter.
"This is because you are promoting me. How could I be so capable?"
The two of them joked and chatted a few words about home affairs. At the same time, a large table of ordered dishes was served. Zhang Dayi couldn't help but his eyes lit up and his index finger moved.
"I haven't had a good meal for several days. I have to thank you very much for giving me a chance to have a good meal. I'll talk about anything later. Food is the only thing you can't live up to!"
After saying that, I couldn't wait to start enjoying the food. I was excited after eating, and even shook my head with satisfaction.
This familiar scene made Zhou Dongsheng wonder, do all women in the world look like this when they eat delicious food?