There is no end to the party, no matter how crazy the carnival is, there will be a moment when the curtain comes to an end.
When the hour hand passes 12 o'clock again, it means that the dust of the e-commerce war in 2016 has settled, and all records and data are fixed as of yesterday.
As for such a grand shopping carnival, which can be said to be attended by all and carnivaled by all, the records set by it are naturally attracting much attention.
Both the practitioners who are closely related to it and the general public who are interested in participating are very curious about how amazing this final data is.
Although it is already early in the morning, the popularity on the Internet is increasing instead of decreasing. Many people are looking forward to refreshing the official accounts on major platforms, waiting for the data to be disclosed.
For this reason, the major e-commerce platforms naturally have no intention of hiding it, and almost immediately reveal their achievements to the outside world.
Among them, Ali, who is the leader, has naturally delivered one of the most dazzling results in the industry.
"121 billion!"
No matter how much gorgeous rhetoric is piled up, it is not as intuitive as this final data. At the same time, this is also the real focus of the general public.
After all, in addition to the data that can be understood, many other contents that may involve deeper issues are obviously out of the scope of public interest.
The data is just Tu Yile. It is enough to know that you are involved in such a large project worth hundreds of billions. As for industry changes and future directions, just leave it to professionals to understand.
But there is no doubt that when Alibaba crosses the 100 billion mark in transaction volume as a leader, it undoubtedly means that the e-commerce field is still making rapid progress.
Just as the stock market has passed the 3,000-point mark, the "bull market" has just raised its head and is ready to start a new round of charge.
However, in this "bull market", there are two new faces showing unprecedented potential, namely Internet celebrities + live broadcasts.
These two new things have almost penetrated into the lives of the general public in the past year and have become completely familiar to the public.
Although both live broadcasts and Internet celebrities have been gestating on the Internet for several years, it was only in the past two years that they finally ushered in the moment of accumulation and success.
It can be said that things are changing, this year it came to my house.
In this Double Eleven Gala, which can be called the "e-commerce Spring Festival Gala", the main stage is naturally crowded with stars, and even international celebrities are present, fully demonstrating the wealth and generosity of Alibaba, the industry leader.
It is worth mentioning that the mobile live broadcast sub-venue created by Alibaba is like releasing a good signal to the outside world, indicating that it is optimistic about the combination of Internet celebrities + live broadcast.
Not only is Alibaba betting on the future, in the e-commerce war with the "Cat and Dog War" as the main theme, Goudong even the helmsman Dong Ge personally went on the live broadcast, setting an example and showing the general public a unique food live broadcast.
This strong performance of the founder's personal platform not only surprised the general public, but also stunned people in the industry.
Coincidentally, not only the two industry giants, but also others in the "Top Ten E-commerce" category have also followed suit and unanimously chosen to activate the live broadcast function on their own platforms.
It has also launched a series of activities focusing on the live broadcasts of celebrities and Internet celebrities, and the intensity is naturally quite different.
At the same time, Zhou Dongsheng watched all the actions of all parties as a "spectator" for almost the entire process, and had a slightly different perception.
After experiencing the 2016 Double Eleven shopping carnival "again", the change in identity means that the perspective and height of looking at things are completely opposite.
It is different from the shopping carnival seen from the perspective of "consumers", which is just new high data, milestones of breaking through 100 billion, etc.
This time, Zhou Dongsheng stood from the perspective of the future and once again experienced this round of Double Eleven, and finally he could get some clues from it.
If 2016, the first year of the mobile Internet, is the right time, then the top ten e-commerce platforms all become e-commerce live streaming platforms and bet together, which is undoubtedly a good location.
It is precisely with this "right time and right place" as a pavement that the future explosion of live streaming will be created. Although the future event may not even be expected by the instigators.
But there is no doubt that it is the foreshadowing laid now that shapes the future.
When Zhou Dongsheng combed through it a little, he discovered that everything was indeed traceable, but no one could see through the full picture of the era.
The saying "If you don't know the true face of Mount Lu, you just live in this mountain", it is completely applicable to anyone no matter what angle and height you are in.
After all, it is impossible for people to have a "God's perspective", even Zhou Dongsheng is no exception.
Just relying on the perspective of the future, he can see more things than the average person, but it does not mean that Zhou Dongsheng can see further than those who are standing on high places now...
After all, the future that I know was created by these people...
Thinking of this, Zhou Dongsheng's thoughts became more clear, and he had a clearer idea of his position and future.
It is a worthwhile trip to have the opportunity to compete with these people on the same stage and compete with each other in a few moves.
After all, although they don't have any advantages, the advantages they have are also beyond their reach...
Zhou Dongsheng couldn't help but smile brightly and looked at the data displayed on the computer screen. Maybe such an opportunity could be used for himself.
Although judging from my current ability, it is still a bit difficult to "build momentum" forcefully, but it is more than enough to "take advantage of the momentum".
The layout of live broadcasting by the top ten e-commerce platforms is undoubtedly a major trend. If you don't borrow it, it will be in vain. After all, no one knows better than yourself how big a cake the future of e-commerce live broadcast will be.
It just so happens that I have enough chips in my hand to sit on this poker table!
The "right time" has arrived, and the "right location" has begun to mature. The only thing that still needs to be worked hard is "humanity".
Therefore, Zhou Dongsheng made up his mind and planned to take the opportunity to gather Huang Zheng and Yang Luyu together to deepen the cooperation after returning to the Magic City.
After all, today is different from the past. After this e-commerce war, with solid data as a factual basis, it is no longer "empty talk".
What's more, both parties have tasted a lot of sweetness in this first cooperation. With this happy cooperation as the basis, it is naturally more logical to carry out further cooperation!
Just thinking about it, Zhou Dongsheng already had the urge to witness history. After all, the direction of his steering wheel had begun to shift...
As for what kind of future it will lead to, even Zhou Dongsheng can't predict it, and he can't help but make Zhou Dongsheng full of expectations!
At the same time, Ruhan Holdings in Hangzhou has held a commendation meeting.
Without him, the company took "Zhang Dayi" as the spearhead. The battle in this e-commerce war can be said to be a great success, and all the achievements can be said to be extremely dazzling. Such an achievement is enough to impress all colleagues.
I am proud and feel that my efforts have not been in vain.
Among them, Zhang Dayi’s personal brand store alone achieved sales of nearly 300 million on Double Eleven, becoming the first women’s clothing store on the platform with sales exceeding 100 million!
Almost single-handedly, he created nearly 70% of Ruhan Holdings’ sales during the entire Double Eleven, fully demonstrating the influence of his personal brand.
Especially in the live broadcast activity carried out by the e-commerce platform, it only took 2 hours to drive more than 30 million yuan in turnover, creating a miracle of e-commerce live broadcast!
Before this, no one had ever thought that linking the traffic of "live streaming" to "e-commerce" would be able to create such impressive results.
Now this "possibility" has turned into a reality.
As the first person to eat crabs, Zhang Dayi is naturally the biggest beneficiary, and he is also the biggest contributor to Ruhan Holdings.
Therefore, at the summary meeting held within the company, Feng Ming naturally did not hesitate to praise him.
"Dayi, I've worked hard on you this time on Double Eleven. This battle was really beautiful. I've worked hard on you during this period as well. I'll give you a short holiday to have a good rest!"
Zhang Dayi did not take any credit, "It is all the result of everyone's hard work. After all, I am also one of the shareholders of the company. This is what I should do. This time's results are also far beyond my expectation..."
"I think Zhou Dongsheng's contribution is also due to them. After all, they have also brought me a lot of traffic support!"
Zhang Dayi said with a charming smile.
"Indeed, Chairman Jay, thank you for me!" Feng Ming nodded and said tacitly.
After all, it was Zhang Dayi's own ability to have this relationship and connections, and Feng Ming had no intention of interfering.
Zhang Dayi smiled but said nothing.
"After this Double Eleven, our model has undoubtedly been verified by the market. I believe investors will be very satisfied with such an achievement!"
"Of course, we will not stop here. In order to achieve the goal of listing in the United States, our company still has to make more efforts."
"At that time, when the company is listed, everyone here will be the veteran of the listed company, and I will definitely make everyone's efforts get the rewards they deserve!"
Feng Ming was full of energy and scolded Fang Qiu. Everyone in the conference room couldn't help but feel excited and had the urge to throw their lives and blood for him.
"Do you have confidence?" Seeing that the atmosphere was almost brewing, Feng Ming just added another fuel to the fire.
"have!"
Perhaps every entrepreneur has a gifted drawing skill before achieving success.
As the dust of the e-commerce war settled, Zhou Dongsheng also took the opportunity to sneak in to Yi Nian Media. In this e-commerce war, Yi Nian Media also succeeded in getting a share of the pie.
After all, to a certain extent, Yi Nian Media is also one of the promoters of the Internet celebrity trend that has emerged in this e-commerce war.
Especially [Papi Jiang], which sold a sky-high price of 22 million yuan in advertising, successfully won the first place for the brand sponsor in this e-commerce war, making him the most handsome boy in the venue.
And under the head effect of [Papi Jiang], Yi Nian Media has also completely opened up the way to monetize, giving Yi Nian Media a market for the many Internet celebrities it has accumulated.
For a time, Xu Ruoan was so busy that he couldn't even put his feet on the ground.
Zhou Dongsheng came to the company leisurely and leisurely, with a comfortable look as a shopkeeper, which undoubtedly formed a sharp contrast with the busy Xu Ruoan.
"Boss, you're here. I just have something to ask your opinion about!" After seeing Zhou Dongsheng, Xu Ruoan seemed to have thought of something and said quickly.
"Oh? But it doesn't matter." Zhou Dongsheng said casually.
“It’s about [Muziqi]. Although [Muziqi] has not released many works in recent months, and its traffic has declined, its unique video style still has a fairly stable audience...
"
"Therefore, some food brands are interested in its business potential and want to try to cooperate with them. I asked her for her opinion, but she said..."
Speaking of this, Xu Ruoan looked a little strange and continued.
"Everything depends on your arrangement, boss!"
Hearing this, Zhou Dongsheng couldn't help but smile brightly. This little girl was quite decent. In this case, he couldn't treat her badly.
"That's it, don't accept it for now. There is no need to rush into the realization of [Muziqi]'s IP. Her commercial potential has not been fully realized at the moment. I have my own plans."
Thinking of this, Zhou Dongsheng couldn't help but think. He seemed to remember that he had an agreement with him, and he almost forgot about it.
Zhou Dongsheng couldn't help but patted his head and asked: "The weather is getting colder. Is the first snow this year coming soon?"
Xu Ruoan was a little surprised by the sudden jump in the topic, and couldn't help but said: "The weather in Hangzhou is not too cold this year. The weather forecast does not seem to say that it will snow this year..."
"No, I'm not talking about this. Let me check it out myself." Zhou Dongsheng waved his hand and started to fiddle with his phone to check.
Coincidentally, the first snowfall of this year has already arrived in western Sichuan. It is only November. Obviously, the first snowfall this year comes a little earlier than in previous years.
Not to mention the north side, Zhou Dongsheng checked a certain place emphatically, and then he couldn't help but breathed a sigh of relief. Fortunately, it was not a miss, and he was just in time for the appointment!
"By the way, boss, after Li Jiaqi appeared on Zhang Dayi's side, the effect was pretty good. The number of fans on his personal account has increased significantly in recent days, and the majority of them are female fans..."
Before Xu Ruo'an finished speaking, Zhou Dongsheng waved his hand and said, "I know this. Let's talk about it when I come back. I have something to do now and leave first."
After saying that, he couldn't help but walk out. Xu Ruoan behind him hesitated to speak, and then swallowed his words.
Zhou Dongsheng, on the other hand, booked a flight ticket to Sichuan without stopping, preparing to go to that first snow date.
As the saying goes, the speaker has no intention but the listener has the intention. After Xu Ruoan's reminder, Zhou Dongsheng remembered the first snow promise he had made with Li Jiajia.
Moreover, it is still a promise about a bowl of beef noodles.