It is actually not difficult to guess what the content of Zhou Dongsheng's pre-prepared data report is.
After all, the other two people sitting in the room at this moment, one is engaged in short video and the other is engaged in social e-commerce.
In addition to the previously mentioned aspects, there is naturally a general direction for the future that can connect the two, and that is live streaming!
This trend will sweep across the country in the future, becoming a huge traffic cake that everyone is salivating over, and even forcing many celebrities in the entertainment industry to rush into the market, vying for a piece of it.
The fact that the entertainment industry, which has always considered itself superior to others, has no choice but to "lower its status" and compete with a group of Internet celebrities shows how tempting this piece of cake is.
As the saying goes, money and silk can move people's hearts, but the so-called celebrities are not so extraordinary that they can't eat the fireworks of the world, right?
It's just like gods, they are spiritual totems that have been pursued and molded by generations of people. They enjoy the treatment of fans and stars, and it is often easy for people to lose themselves, resulting in unrealistic fantasies...
To put it simply and crudely, that’s what I’m used to.
As for the reason why live streaming has swept across the country and become another wealth-making myth that stands at the forefront of the times, Zhou Dongsheng can now see some clues.
After all, to a certain extent, live streaming is like TV shopping in the TV era. There is not much difference in essence. They both use highly inspiring words and attractive prices to impress consumers.
By.
Just as TV shopping swept across the country back then, live streaming is just a replica of the TV shopping boom that year, taking advantage of the rise of the mobile Internet.
It's just that time has changed, whether it is payment methods or the more convenient Internet live broadcast environment, this shopping method has made tremendous progress.
Even though it’s old wine in a new bottle, the packaging is so attractive that my family can’t resist the urge to place an order. Who knows, family members (funny).
Otherwise, history is an upward spiral. Some routines only need to follow the trend and change their shells, but they are still effective methods.
Just like the saying "Every generation has its own Long March", every generation also has its own "TV shopping".
In addition, what really makes this concept popular all over the country is naturally the driving force behind it, which is the layout and attempts of a number of e-commerce giants.
The hustle and bustle in the world is all for benefit, and the bustling world is all for benefit. This is also an eternal truth that will last forever.
Without profit as a driving force, it is naturally impossible to form such a huge industrial chain and scale. In the e-commerce war that has just passed, the attempts of all e-commerce giants have already laid the foundation for the future.
Although at this stage, there has not yet been much of a wave, and there are more eye-catching things to firmly attract the public's attention.
But under the instruction of Zhou Dongsheng, a thoughtful person, a detailed report was collected, which was naturally a trivial matter that was well understood.
What's more, to a certain extent, he is barely half a stakeholder. Whether it is his interaction with Zhang Dayi or the early recruitment of Li Jiaqi, these are his bets on the future of live streaming.
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Now, as the dust of the e-commerce war has settled and the time has gradually matured, Zhou Dongsheng will naturally continue to start his own "increasing positions."
Just entering the game is not enough to get a piece of the pie. At most, it can only give Zhou Dongsheng a taste of sweetness. But today, the mere sweetness is obviously not enough to satisfy his appetite.
If you want more cakes, you naturally have to "increase your position". Stud is a kind of wisdom!
At the same time, Zhou Dongsheng vaguely remembered that Pinxixi suddenly emerged in the sinking market and created an e-commerce miracle, but failed to keep up with this trend.
After all, manpower is sometimes scarce. Being able to bet on the huge blank market of the sinking market has already created Pinxixi’s glory. It is impossible for him to take advantage of every advantage...
Only Zhou Dongsheng can do this kind of thing.
After understanding this level, Zhou Dongsheng couldn't help but be curious. If he could make up for this "short board" for him, would it be possible for Pin Xixi to make further progress?
The most important thing is that this is one of the few chips in Zhou Dongsheng's hand that can be used. It is a brand-new arrangement and combination. As for what effect it can produce, Zhou Dongsheng is also looking forward to it.
After all, 1+1 may be less than 2 under certain circumstances.
Thoughts were swirling in Zhou Dongsheng's mind, while Huang Zheng and Yang Luyu looked through the reports in their hands with great interest.
"Live streaming e-commerce?" Huang Zheng said thoughtfully. The various data in the report are quite eye-catching, and from the new concept of "live streaming e-commerce", it is not difficult to see Zhou Dongsheng's intention.
Compared to Huang Zheng's indifference, Yang Luyu was obviously more interested, especially after he enthusiastically chose to follow the trend and launch the live broadcast function, trying to keep up with this live broadcast trend and get a piece of the action.
I just didn't expect that the live broadcast function was far more expensive than I thought. Whether it was technology or bandwidth requirements, Wenxue Network had to pay a lot of money to operate it.
Originally, we expected to turn on the live broadcast function to generate revenue for the platform, but now it seems that it will only result in loss of money. This phenomenon is considered a norm in the current live broadcast field.
Not only him, but even the top two platforms Huya and Shark are still suffering huge losses, with almost all the funds invested in the "Thousand Broadcast War" and increasing the scale of the platform.
An accidental entry into the field of live streaming, where the "money-burning war" tends to be fierce, made Yang Luyu regretful, but for the sake of diversifying the platform ecology, he could only grit his teeth and hold on.
Fortunately, after completing the B-round financing, the urgent need was finally solved. However, among the options before Yang Luyu, how to make good use of this live broadcast function, it seems that there is no other choice except "following the trend".
Unexpectedly, Zhou Dongsheng, a strategic investor, gave him an unexpected surprise, a new idea about monetizing live broadcasts, and Yang Luyu couldn't help but feel shocked.
"Just 2 hours of live broadcast has led to the birth of 30 million sales. This data performance is quite amazing, and the potential of this monetization idea is no less than advertising monetization, and even better in terms of sustainable development!
"
"Does Chairman Zhou mean that he is very optimistic about this model?" Yang Luyu asked impatiently.
"That's right, if [Papi Jiang] has opened up advertising monetization channels for the Internet celebrity industry, then Zhang Dayi has opened up the live broadcast e-commerce channel for the Internet celebrity industry. They are completely equal in terms of contribution."
"Based on this alone, these two can be regarded as the 'crouching dragon and phoenix chick' of the Internet celebrity industry, bringing a glimmer of hope to the future of the entire industry."
Zhou Dongsheng looked like he had everything under control, and the confidence in his tone was unconvincing, and then the conversation changed.
"Actually, I had this idea because I was inspired by Brother Huang's deeds. At that time, most people already felt that the e-commerce industry was already a red ocean. The top ten e-commerce structures with two superpowers and many strong ones were like
The iron bucket does not leak water."
"However, Brother Huang still resolutely chose this path and moved forward without hesitation. He killed three in and three out, and created an almost impossible e-commerce miracle."
Zhou Dongsheng's unexpected compliment made Huang Zheng stop his meditation and turned to laugh and curse: "You kid, please stop flattering me. I don't know what you kid is holding back?"
"By blowing me off to such a high level, doesn't it make you more and more farsighted as an investor?" Huang Zheng looked helpless, but the smile at the corner of his mouth still betrayed him.
Although there is a saying that nothing can be done in threes, but not everyone has the courage to try three times in the same direction. The so-called determination to "never hit the wall and never look back" is already commendable and admirable.
But there are definitely very few people who can knock down the southern wall like Huang Zheng, or even rush out of the sky.
Without this persistence, it is naturally impossible to achieve success beyond the reach of ordinary people. After all, every success is a miracle that is difficult to replicate.
Yang Luyu couldn't help but smile knowingly. When Huang Zheng said this, it seemed to be true. The success of the two of them was also a strong proof of Zhou Dongsheng's keen eye.
"Ahem, isn't this what heroes think alike? I believe Brother Huang still remembers what we talked about when we met, right?" Zhou Dongsheng said casually and continued to bring the topic back.
"It's natural. It was that conversation that deeply moved me. As the saying goes, a lot of money is easy to come by, but a confidant is hard to find. It's even harder to find like-minded people. Before I chose this path, no one was optimistic about it.
…”
Hearing Zhou Dongsheng mention the past, Huang Zheng couldn't help but feel emotional. Although it had only been just over a year, both of them had undergone earth-shaking changes.
"That's right, I won't talk about the mobile Internet, which is the trend of the times. You two know it better than me. Pinxixi's success in the sinking market relies on the innovation of 'social + e-commerce'."
"It subverts the traditional e-commerce model of people looking for goods, and creates a model of people looking for goods, using social fission in the name of group buying to complete transactions more quickly..."
Zhou Dongsheng briefly summarized the key points, and when it came to this point, if the other two people could not follow Zhou Dongsheng's thinking, wouldn't it seem like they were trying to force their wits?
"What you mean is that 'live streaming + e-commerce' can achieve the same effect and facilitate transactions faster. Also, it can complete 30 million transactions in 2 hours. Although it borrows from the popularity of Double Eleven, it also proves that
I found this model to be effective..."
Huang Zheng was thoughtful and then added.
"Moreover, this is just the effect of a live broadcast room. Although Zhang Dayi has his own traffic bonus, there are not a few leading Internet celebrities like Zhang Dayi, and they will continue to grow in the future..."
"If a hundred flowers bloom in the live broadcast rooms, even if each live broadcast room has only one-tenth of its effect, it can add up to a very considerable scale, and this is also a long-term sales channel..."
"This will even give rise to specialized anchors selling goods, and the industrial chain will become more complete, thus forming a mature ecological closed loop. If this is true, then this road has great potential..."
Yang Luyu followed the train of thought and analyzed it. He couldn't help but become more and more excited as he talked, as if he had seen a broad road slowly unveiling its mystery in front of his eyes.
Zhou Dongsheng smiled and said nothing, and nodded slightly, as if he was confirming what the two of them said.
I couldn't help but secretly complain, "Damn it, after I have finished what I said, then I still say a hammer, but I can only laugh and say nothing, but it becomes more and more incomprehensible."
“Is ‘live streaming + e-commerce’ really going anywhere?” Huang Zheng couldn’t help but subconsciously raised this question at the end.
Perhaps the "future" Pin Xixi was also standing at such a fork in the road, and at that time Huang Zheng made another choice and missed this opportunity.
But now, there is naturally a question mark as to whether this "future" will come.
"'Social + e-commerce' can be successful, let alone this. I don't know anything else. I only know that Alibaba has begun a comprehensive layout. This year's e-commerce live streaming festival is the result of a small trial."
"You know, Alibaba has invested 300 million yuan in Ruhan Holdings, and the results Zhang Dayi has delivered this time are the best explanation for this investor."
"Then again, colleagues are enemies, and we can also be considered competitors. We know ourselves and the enemy." Zhou Dongsheng said meaningfully.
"We are colleagues who are enemies" means talking about himself, and it is also reminding Huang Zheng that on the e-commerce track, Alibaba is a mountain that he will inevitably hit.
Unless Huang Zheng plans to cash out and leave the market like he did in his previous two ventures, in that case, there is no need to consider Ali as a rival. If he wants to go all the way...
Sooner or later it will have to happen!
Huang Zheng naturally heard the implication of Zhou Dongsheng's words, and couldn't help but take a deep look at Zhou Dongsheng, and once again felt emotional for Zhou Dongsheng's "advanced vision".
Is it possible that geniuses are really so unreasonable? Huang Zheng was puzzled, but by now, his trust in Zhou Dongsheng had already accumulated to a certain extent.
After all, he is a capable person who can take out 1 billion US dollars from his teacher's pocket...
"Mr. Yang, it seems that we will have many opportunities to cooperate in the future. We need to continue to give you more guidance in the future!" Huang Zheng couldn't help but look at Yang Luyu aside and said with a smile.
"Everywhere, mutual benefit, progress together, that is, no matter how hard we work, we always have the feeling of working for Jay Chou." Yang Luyu joked humorously.
The three of them couldn't help but smile at each other. They were driven by common interests, which was enough to make the relationship between the three of them even closer.
The most important thing is that there is basically no direct conflict of interest between the three, which makes the foundation of this relationship even stronger.
A dinner where guests and host enjoyed themselves came to an end. An investor, an e-commerce entrepreneur, and a short video entrepreneur formed a profit boat and set sail toward another uncertain future.
The outcome is still unknown, but the pace of the Wuzhen Summit is gradually approaching.
At every Internet conference, in addition to the Internet veterans who are never absent, there are also some fresh blood who make their mark here every year.
Last year, the Wuzhen Dinner, which was among the big names, made Zhou Dongsheng, who was caught in the middle, appear in the public eye for the first time, and he quickly became known to the public in just one year.
This year, shared bicycles have already reserved this seat in advance!