Otherwise, sincerity is a must-win skill. Faced with Cai Guangyuan's sincerity, Zhang Xiaoguang was speechless for a while.
However, shopping malls are like battlefields, and the principle of speed is always the eternal truth. Zhang Xiaoguang is naturally very clear about this.
If you can't catch up with this trend, you will catch up with the next one. The so-called entrepreneurs are also followers of the trend. As long as they can succeed once, it is enough.
The same is true for investors.
"I believe that our Chairman Jay will like Mr. Cai's answer very much, and I will convey it to you. In addition, should we discuss the details of your company's angel round financing..."
Zhang Xiaoguang said with a smile.
Cai Xiaoguang immediately felt like a dead tree blooming with spring, and showed a relieved smile, "It is definitely an honor for me, Mr. Cai, to be appreciated by Director Jay Chou. Our Monster Charge project only lacks a start-up capital..."
"Excuse me, Mr. Cai." Zhang Xiaoguang shook his head and said.
"Now that we have invested in Dongsheng Investment, it is not just as simple as starting. Every investment project in our hands so far has either skyrocketed or is still gaining momentum..."
"I hope Mr. Cai can take a longer-term view. After all, there have been no surprises so far in the industries that are favored by our Chairman Jay..."
Zhang Xiaoguang said calmly, as calmly as if he was stating a fact.
Even Zhou Dongsheng himself felt ashamed after seeing this pretentious demeanor. The King of Pretenders is actually by my side?
When Cai Xiaoguang heard this, he couldn't help but feel a little hot in his heart. After all, both Dongsheng Investment and Zhou Dongsheng were well-known fierce men.
In the capital market, a moment of luck and luck may create a billionaire, but when it comes to the level of a billionaire, luck and luck are just their humble words.
Cai Xiaoguang couldn't help but take a deep breath, suppress the surging heart, and then said in a deep voice: "I have learned from Mr. Zhang."
Next, the discussion centered on the angel round investment issue of Monster Charge. With Lang Youqing’s intention, everything naturally fell into place.
Under the instruction of Zhou Dongsheng, Zhang Xiaoguang gave a sincere price and won the Angel Wheel alone for 10 million!
This sincerity of real money also moved Cai Xiaoguang very much. He took the initiative to treat me as a national scholar and I will repay him as a national scholar, and directly handed over 30% of the shares and the regulations that did not give priority to dilution in subsequent financing...
Although Cai Xiaoguang is willing to spend more, after all, the current monster charging is already in a state of exhaustion, in short: worthless.
When there is not a single player on a card table, no matter how many chips there are on the table, no matter how high the face value of the chips is, it is meaningless, especially for Zhou Dongsheng who has acquired Jiedian.
For Zhou Dongsheng, who is playing poker for the first time, the most important task right now is how to attract players to this poker table.
After all, there are people coming and going in the casino, there are many card tables, it is always attractive, and the attention of the players is also limited...
Sexy dealers and online card dealing are undoubtedly an effective way. As for how to create this "sexiness", it is undoubtedly a technical job.
For this reason, Zhou Dongsheng's previous hype has undoubtedly attracted the attention of some players on this card table.
However, before they understand the rules of the game, most players are very stingy with the cash in their hands and will choose to sit back and watch others play for two rounds first.
Only if these people who are watching can clearly see the rules of the game and see that it is profitable, will they happily wave their banknotes to buy chips and join the poker table.
This is also a major reason why Zhou Dongsheng invested in Monster Charge. As the saying goes, it is difficult to play alone. Without an opponent as a foil, it is obviously difficult for one person to fight alone to reflect the charm of this card table.
If there is no opponent, then create another opponent yourself. The so-called mutual competition is also mutual achievement. In this process of survival of the fittest, the price tag of both parties will naturally increase.
As for Zhou Dongsheng, no matter who wins in the end, he will be able to benefit from it, or benefit from both sides...
With the "Bet of the Century" as a good start, it is enough to bring the shared power bank industry into the players' field of vision. As for what to do next...
In Zhou Dongsheng's opinion, it's very simple, just follow the steps.
After the acquisition of Jiedian, the reorganization work has been carried out step by step. After the reorganization, the distribution of shares of Jiedian is very simple and clear.
Because he holds Principal Wang's shares on his behalf, Zhou Dongsheng holds more than 55% of the shares, plus the 20% retained by the original parent company, and Chen Ou's 25%.
These are the three major shareholders of Jiedian on the surface. Although they are actually the four major shareholders, to put it bluntly, they are just two factions. The three-person team headed by Zhou Dongsheng has absolute say.
The original management of Jiedian was not complicated. After the original founding team cashed out and left the market, Zhou Dongsheng and others directly assigned a team to come in and take over everything.
Despite the major change of management, it can be said that it has no impact on Jiedian, which is small in scale. In fact, with the injection of sufficient funds, it is even more vibrant.
And after the reorganization was completed, Jiedian immediately began to use its original suppliers and technologies to produce charging cabinets at full capacity, preparing to start full-line distribution.
The original supplier was the original parent company Haiyi Co., Ltd., and since it still held 20% of the shares, it was natural that it would give it the green light.
Coupled with the fact that the supply chain originally came from the same source, at full capacity, it was natural to start mass-producing street power charging cabinets at an extremely fast speed.
On the other side, with the help of Principal Wang, the Yida Plaza channel that had already been opened up also began to play a role. Starting from Pengcheng, Jiedian gradually entered the market in an orderly manner.
As the saying goes, it is easy to enjoy the shade with a big tree at your back. With the help of natural advantages like Yida Plaza, street electricity began to bloom everywhere in reality at an extremely fast speed, and it continued to accumulate its own energy, waiting for the time to become a blockbuster.
At the same time, Dongsheng Media, which has now mastered the prototype of the traffic matrix, also started taking action from top to bottom under Zhou Dongsheng's order.
Mobilize the big and small Internet celebrities and anchors in their hands, and require them to consciously embed the content of shared power banks in daily content and live broadcasts as much as possible, so as to exert a subtle effect.
For this reason, many experts from Dongsheng Media are already familiar with the process. After all, this is not the first time they have done this kind of thing.
For example, [Big Stomach Prince Secret] added an "emergency situation" where he ran out of power and forgot to bring his power bank to his daily store visits, and "just happened to" discover a street power charging cabinet...
Such a blunt implantation method is not yet popular at this time, so it will not cause much resentment among users.
On the contrary, because of this video, I accidentally discovered that there is such a thing as a "shared power bank".
Any new thing that appears in the public eye cannot escape the process from unfamiliarity to familiarity. In the past, for the general public, "trying something new" itself was like an adventure, with certain risks.
Aversion to risk is human nature. Isn’t this a user need?
Once there is demand, there will naturally be a market, and creators who produce content such as reviews and store visits will naturally emerge.
They are like scouts, scouting the road ahead for thousands of users, helping them explore countless new things, and giving users feedback based on their own feelings.
And with enough user attention, creators can naturally make profits from it, completing a simple ecological closed loop.
Since then [Big Stomach Prince Mi] has become the first person to eat and broadcast, and has also become the originator of "food exploration" on the short video platform. When the two are superimposed, he is naturally in the limelight.
As for Dongsheng Media, no matter whether it is Xu Kaidao or Xu Ruoan, they are not ordinary people. It is not difficult to see from the success of this example.
The demand in the evaluation market, which focuses on food store exploration, is very strong and is far from saturated. It is impossible for just one account with tens of millions of fans to fill the market gap.
Therefore, we followed the trend and drew inferences from other cases, and created a large number of store explorers to seize the market. Now there are signs of becoming a group of its own in Dongsheng Media.
This group of creators who focus on daily life are undoubtedly the most eye-catching in this performance. Only they can integrate "shared power banks" into their lives without any obtrusiveness.
As for asking a group of game anchors who have never left home to force themselves out of their homes and go to the streets to use "shared power banks", it is a bit overwhelming.
Most fans will find it particularly awkward.
Even so, for Dongsheng Media, which now easily controls a traffic pool of over 100 million, the promotion of "shared power bank" on the Internet still has an immediate effect.
A two-pronged approach both online and offline, with coordinated efforts from multiple channels, aims to forcefully push shared power banks into the spotlight of the sharing economy.
Under such flow irrigation, even a pig can become a blockbuster, let alone a power bank that is familiar to the general public?
Everything remains the same. Even if the concept of the sharing economy is added, a bicycle is still a bicycle and a power bank is still a power bank. There is no threshold in terms of user experience.
Therefore, in the face of a huge user base, there will always be urgent user needs. Under the subtle influence, it will naturally begin to accumulate a user base.
And with the gems of shared bicycles at the forefront, the market will undoubtedly accept shared power banks faster than shared bicycles.
Riding on the era of shared bicycles, the development of shared power banks has undoubtedly entered the fast lane and begun to accelerate.
On the other hand, after completing the angel round of financing, Monster Charge, a startup that was founded not long ago, has sufficient funds as a guarantee and has also started the mass production plan of its own products.
And based on the Magic City, it began to distribute products in the offline market. Unlike Jiedian, which is backed by the big tree of Yida Plaza, it can quickly open up the situation.
Monster Charge, which is just in its infancy, has to rely on a hands-on and primitive local promotion model to sink into the market to promote its products.
At the same time, in order to avoid its sharp edges, Cai Xiaoguang decisively chose the path of differentiated competition and did not go head-to-head with Jiedian, which was backed by the big tree of Yida Plaza.
You have your Zhang Liangji, and I have my wall-mounted ladder. After on-the-spot investigation, Cai Xiaoguang keenly captured the fact that there is also a demand for electricity in a place.
That’s the milk tea shop!
Nowadays, the rise of this new offline tea drink store has been loved by a large number of young people and has become a popular social place nowadays.
Many young people like to gather in milk tea shops, ordering a cup of milk tea and staying there all afternoon.
And with the rapid rise of mobile games, the popularity of "Honor of Kings" has already swept across the country, making it the first choice for many young people to socialize in milk tea shops.
Rounding things off, isn’t this an “Internet cafe”?
After all, the definition of an Internet cafe is not just a place to surf the Internet, there’s nothing wrong with it~
Ahem, the only difference may be that the mobile phone needs to worry about battery power, even if the milk tea shop provides free charging service.
However, the distribution design of the power plugs obviously cannot meet the needs of all customers, not to mention the incompatibility of charging heads and many other issues...
The most important thing is that this part of the service is an "additional service" for milk tea shops. It only solves the occasional needs of customers, hoping to increase user stickiness and increase the possibility of repeat customers.
That is to say, the "additional services" themselves do not generate value, but only increase the value of the core product [milk tea].
Cai Xiaoguang keenly sensed the commercial potential contained in the milk tea shop. It is simply a place tailor-made for sharing power banks!
Shared power bank can not only help milk tea shops solve customers' charging needs, but also create additional income for milk tea shops.
At the same time, the convenience of mobile power banks eliminates the need for customers to be bound by charging cables. At the same time, customers who are willing to spend money to spend time in milk tea shops are subjectively more likely to make secondary purchases.
After all, I have already consumed more than ten yuan of milk tea, and the former has already played a price-anchoring effect. On this basis, isn't a power bank worth one or two yuan "good quality and low price"?
As for myself, I only need to distribute a little profit to the merchants to gain the market and users. It is simply killing multiple birds with one stone!
After thinking about this clearly, Cai Xiaoguang decisively changed the company's strategy, mobilized the local promotion team, and included milk tea shops, cafes and other indoor consumption venues within the scope of the business.
Looking at the entire Magic City, milk tea shops may be relatively new, but there are all kinds of cafes, and there are only eight thousand if not ten thousand. After all, caffeine is flowing in the blood of the people of Magic City.
As it is profitable, can solve user needs, and at the same time, the small charging cabinet does not take up any space, the two parties can be said to hit it off.
For a time, the monsters charged up and landed in the magic city, also starting their own expansion.
It is worth mentioning that Cai Xiaoguang was the first to find a cooperative milk tea shop, which was also Heytea that had just landed in Shanghai...
At this moment, just like that moment, monster charging and street power are just like Mobike and yellow cars back then.
They each chose a different path and started running wildly on their own tracks. However, the speed of shared power bank is undoubtedly much faster than that of shared bicycles.
