Zhou Dongsheng’s idea is naturally not a whim, but a well-known understanding of the inevitable trend of the times. After 2016
With the accumulation of "the first year of live broadcasting", live broadcasting has begun to explode. From the platform to the users, almost everyone has been involved in this trend of the times.
After a year of brutal growth, the number of live broadcast platforms across the country once exceeded 300. For a time, this live broadcast craze swept the world with an almost unstoppable trend of the times.
Nowadays, live broadcasting has already reached a level that everyone knows about. At the same time, a large number of anchors and industries have emerged to make a living from it. The market pie is naturally getting bigger and bigger.
However, with the beginning of 2017, a top-down industry rectification began, and a major reshuffle of live broadcast platforms began.
The "Thousand Broadcast War" has also come to an end. This undoubtedly indicates that the live broadcast industry is about to enter the next stage of development. At the same time, in the context of the global economic downturn, an industry winter regarding the Internet has also begun.
Quietly brewing... It's just that the curtain of the times has opened. No matter what is about to happen, the performances on the stage never stop, it's just one group of people taking over from another group of people.
For Zhou Dongsheng, all this is just
The repeat of "scoring twice", even if he only knew a general direction, was enough for him to sit in the audience with a calm attitude, waiting for the next drama to be performed.
And it has steadily passed through the first year of live broadcasting with a very stable attitude. Relying on the strong talent reserve and the head-effect blessing brought by the top anchors, Little Man Media is already full of industry dividends.
After all, the thousands of broadcast wars that major live broadcast platforms are fighting for are ultimately about paying a high price for the bargaining chip of the top anchor.
A large number of media companies, led by Little People Media, are like leeches that are lying on the industry to suck blood. They not only suck the blood of platforms, but also the blood of anchors.
Even leading platforms such as Tiger Tooth and Shark, which are among the best in the industry, show huge losses in their annual reports submitted to the market. The platform consolidates its market share by losing money and making money.
At the same time, in order to retain top anchors as much as possible, the platform's investment in revenue sharing and content fees account for a huge proportion of operating costs.
Among them, Shark Platform, the leader in the industry, has invested a lot of money, and the share ratio offered to the anchors is as high as 70%. The classic 37% share, 70% belongs to others, and it depends on their faces... Of course, efforts always pay off.
Yes, even though it has experienced several industry turbulences, Shark Platform is still firmly at the top of the industry, faintly surpassing Tiger Tooth Platform.
Naturally, the platform is not a charity. Although it is currently suffering huge losses on its books, as long as it occupies the market, there will always be a chance to make money back over time.
When the overall situation is decided, top anchors will face salary cuts and other situations, which is undoubtedly inevitable for the development of the industry. The platform can't wait to recover the costs with interest.
Zhou Dongsheng, who is well versed in the pulse of the times, naturally knows this very well, so he naturally has to make plans in advance and open up another way out for Little People Media in advance.
Game anchors have almost finished their bonus period, and the protagonists of the next stage of the live broadcast industry are already ready to move, waiting for the moment to step onto the stage of history.
Live streaming is undoubtedly the next stage of the industry, and it is also a huge channel that cannot be ignored in the mobile Internet era.
Live streaming is undoubtedly the product of two-way choice, a choice made by the market and a choice made by consumers. It is essentially no different from TV shopping in the TV era.
Just like back then
"Home appliances to the countryside" has improved the national TV network and provided infrastructure for TV shopping. After the outbreak in the first year, the infrastructure in the mobile Internet era has also been fully improved.
Regardless of whether it is the completion of the 4G network or the massive reduction in traffic prices, they have become the huge driving force behind the mobile Internet era. Real-time information flow has become the best choice for everyone in this era.
And just like when they were faced with the novel impact of TV shopping and lost their minds in the hoarse shouting of the host, in the era of mobile Internet, users cannot resist every word.
The call of "family", choose to place orders with passion. Although times have changed, they have not changed. More convenient mobile payment and logistics leave no room for hesitation and convert your emotions into orders as quickly as possible.
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The impact of real-time information flow can only be regarded as a small test in the game live broadcast, but it can be regarded as a big success in the live broadcast e-commerce field.
Among them, compared with micro-commerce that is still stuck in the era of single information with pictures and texts, live broadcast e-commerce relies on real-time information flow, which greatly increases consumers' consumption desire and speeds up the consumption decision-making process.
And when it is recognized by more and more consumers, anchors with thousands of traffics can rely on their own channel advantages to gain the power to talk directly to brands, and even force brands to give up part of their profits.
At the same time, this kind of affordable price can pave the way for the anchor to gain more traffic and popularity, thus forming the Matthew Effect. Relying on the traffic advantage, the bargaining power is further improved... Once a positive cycle is formed, the future will be natural
It is bright, and the game between anchors and brands is, in the final analysis, just a game between brands and channels.
Anchors are just dealers in disguise, and in the entire live streaming industry, it seems that the most dazzling ones are the anchors standing in the spotlight. However, the most important supply chain system behind the scenes is undoubtedly the business core of this industry.
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Even if it is described as an iron-clad supply chain and a smooth anchor, it is not an exaggeration to describe it. After all, the relationship between the two is often a mature supply chain system as a driving force, turning the anchor into a spokesperson for the public.
Without a mature supply chain system as a backing, even if Zhou Dongsheng has an industry like Li Jiaqi's, it will undoubtedly be a skillful woman unable to make a meal without straw.
Just like the relationship between Ruhan Holdings and Zhang Dayi, Zhang Dayi would not be able to monetize his own traffic so easily if he did not rely on the supply chain system that Ruhan Holdings has worked hard to build in the industry for many years.
This mutually reinforcing and mutually successful relationship is often indispensable. Therefore, although Zhou Dongsheng now has the corresponding talent reserve, he has not yet begun to build his own supply chain system.
This will undoubtedly become a major obstacle for Little Man Media to enter the field of live broadcasting. Fortunately, although game live broadcasting is coming to an end at this stage, live streaming e-commerce is still a stage that is waiting to be developed.
Driven by Alibaba, the industry leader, the entire live streaming e-commerce ecology is still in a chaotic stage, and has not yet entered a period when all the heroes come together. The future brothers and sisters of the industry are still in the fledgling stage. Compared with
For them, Dongsheng Group, which wants to enter the market at this moment, undoubtedly has a unique and huge first-mover advantage.
After all, Dongsheng Group has skipped the accumulation stage of the supply chain and directly has the power to negotiate prices directly with brands. It even has its own capital advantages enough to directly build a supply chain.
Among them, the casual step of building a personal brand of snail noodles is undoubtedly the prototype of Zhou Dongsheng's idea to open up the market. Now that times have changed and after a period of perfecting the concept, the idea has naturally taken a step further.
Now that I have one of the three phantom gods of the future in the industry, I naturally have to work hard on the supply chain to build a stage for him to display his talents, so as not to bury the talent.
As for the other two illusory gods, they are basically in the initial stages of entering the market at this time, so there is no need to worry about falling behind others in terms of progress.
Whether it is Yi Nian Media, which is rooted in Hangzhou, or Little Man Media, which is rooted in Yangcheng, they undoubtedly have geographical advantages in building a supply chain system.
The three elements of the right time, right place, right people and the right people come together, and I have the advantage! Zhou Dongsheng couldn't help but have a confident smile on his face. Everything was under control, and he was able to take the initiative in the live broadcast e-commerce business.
It is undoubtedly very important to Zhou Dongsheng.
Needless to say, there are considerable industry dividends. More importantly, this channel will play an irreplaceable key role in the next few years.
Controlling this channel also means controlling the right to speak to a certain extent. Compared with its far-reaching impact, monetary gain is only one of the benefits.
Whether it is establishing an industrial park or a so-called live broadcast base, the name is obviously not the key. The key is how to radiate the traffic accumulated online to offline!
No matter how much traffic is accumulated online, it is like a rootless tree. If there is no corresponding industry to support it, its ability to resist risks will undoubtedly be extremely poor.
There are unforeseen circumstances, and again, the objective law of history is that no one can always stand on the crest of the wave of the times. Once hit, everything may disappear in an instant.
At that time, the traffic crowd will be like a flash in the pan, fleeting... Virtual is virtual after all, and colorful bubbles are just bubbles, but if there are corresponding anchors as support in reality, even if the bubble bursts, it will not matter.
As for being left with feathers on the ground.
Just as civilization without people is meaningless, so is the Internet without reality as support.
Thinking of this, Zhou Dongsheng already had a clear idea about Dongsheng Media's future plans and what should be done in the next stage.
For a while, Zhou Dongsheng couldn't help but feel very motivated. He finally found something to do. To be precise, it should be to find a way forward for the people below.
And as the hands-off shopkeeper, oh no, I should say he is now the helmsman of the group, his own job is to point out the route, and naturally he does not need to worry about the rest, which is very reasonable.
However, if it wants to start a big business in the supply chain, Dongsheng Group obviously lacks the corresponding talent reserve in this area, although the simplest and most direct way is to reach a mutually beneficial cooperative relationship with others.
If you outsource this business to others, but if you want to take the initiative in your own hands, it is undoubtedly necessary to build your own supply chain system at the expense of the near and far.
As for the shortage of people, that's easy to deal with. Now Dongsheng Group can be regarded as a golden brand. Whether it is open recruitment or looking for old acquaintances in headhunting, it is an effective way.
Of course, one thing that is different this time from the past is that the talents Dongsheng Group needs are no longer compound management talents who are directly responsible to him, but middle-level management talents and corresponding talents responsible for building the supply chain system... After all, with the development of the group
Established, the group management has formed a relatively stable management structure. If not necessary, Zhou Dongsheng does not want to change the order day and night and shake people's hearts... If the people's hearts are scattered, it will be difficult to lead the team. Zhou Dongsheng is also happy to delegate power, which is just a test.
They, after all, the supply chain system... is undoubtedly the thing most directly linked to interests.
Although as the saying goes, don't try to test human nature, because human nature can never withstand testing... But, if you don't try, how will you know whether these people are reliable? Zhou Dongsheng doesn't mind killing the chicken to scare the monkeys if necessary.
After all, Zhou Dongsheng knew very well how much he weighed, so he needed to ensure that everything was under his control.
In order not to end up in vain and give the fruits of your hard work to others as wedding dresses, you must naturally nip the dangerous buds in the cradle.
Unknowingly, perhaps even Zhou Dongsheng himself was not aware of it, he had gradually acquired the consciousness of being a superior person. Maybe he was not mature enough, but everything must have a beginning, right?
Therefore, even though Zhou Dongsheng had just returned to Yangcheng, following his order, he conveyed his ideas to the group management, who implemented them step by step.
Under their mobilization, the entire group was like a brand new machine, each beginning to perform its duties and exert synergy.
Of course, building a supply chain system cannot be accomplished overnight, but for Zhou Dongsheng, he has enough time and capital to wait for it to take root, sprout, and bear fruit.
After all, everything is difficult at the beginning. You have to take the first step. As for the rest, you just have to do your best and listen to fate.
Although some things may not necessarily succeed even if you give everything you have, and it is normal in life to not get what you want, but as long as you do it, you may end up with regrets in the end, but at least you will not regret it.
While Zhou Dongsheng was busy working on the supply chain structure, an unexpected incident in the overseas market began to sweep the world, and began to intensify, continuing to ferment on the Internet.
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