After a series of warm-up and publicity, with the general public eagerly anticipating it, the day of the live broadcast soon came.
As night falls, it is the rush hour after get off work, and many Douyin short video users have become accustomed to watching short videos at this time.
After all, for the working people who have worked hard for a day, most of the energy in the body has been drained, and it can be said that they are exhausted physically and mentally. Even playing a game feels tired.
At this time, the spiritual pleasure that short and quick videos can give them is undoubtedly the simplest and most crude satisfaction, just as babies cannot resist the temptation of a pacifier.
Adults will not refuse to enjoy the pleasure of nipple fun for a while. As for whether it is nutritious or not, who cares?
After all, what they need at this moment is just relaxation, not nutrition.
However, when they opened the Douyin short video today, they found that the speed of entering the software seemed to be a little slower than usual, and they obviously felt a little laggy than usual.
"This crappy phone is getting laggy the more I use it. I'll have to replace it sooner or later..." But I just muttered. After the software was loaded, my thumbs were already in place and I couldn't wait to slide up.
You can easily appreciate the beautiful life in the world with the movement of your fingers, especially the many beauties in bloom, which is really addictive. Who has seen such a battle in real life?
Even if you want to see it, you have to pay a lot of money, but here you can have sex for free!
Douyin is indeed honest and it records all the good life!
However, the first screen that opened today was not a short video, but a live broadcast room, in which a familiar face made many people give a thumbs up.
"Eh? Zhou Dongsheng, isn't this guy wearing a Rolex? He even started a live broadcast. It's interesting. Take a look..."
Despite the overwhelming publicity, there are still fish that slip through the net, even with carpet bombing such as open-screen advertisements. After all, many users choose to skip it directly.
Fortunately, Yang Luyu, the leader of the platform, was also determined to roll out the red carpet for Zhou Dongsheng, so in addition to the continuous advertising bombardment on the platform, he also provided the treatment of the first live broadcast room.
Compared with Zhou Dongsheng, a strategic investor, for his contribution to the platform, such a small amount of effort is just a matter of duty, not even sincerity.
Despite this, many users choose to ignore the live broadcast room. After all, not everyone will be interested in the live broadcast room, and not everyone will know Zhou Dongsheng.
In the land of China, there are absolutely only a handful of people who can truly become household names and well-known to everyone, and there are undoubtedly only a few who are still alive.
Of course, this does not hinder the popularity of Zhou Dongsheng's live broadcast room at all. Under this unprecedented publicity intensity, coupled with the dimensionality reduction blow caused by Zhou Dongsheng's personal exit...
There is no doubt that tonight's live broadcast will become a milestone in the entire live broadcast field.
Despite all the planning, the field of live broadcasting has only been born for a few years...
"Welcome, family members. Without further ado, I will give you raffle prizes first to warm up the atmosphere. I will serve you the main meal later."
Zhou Dongsheng lazily leaned on the chair and said to the camera with a comfortable expression. With a wave of his hand, someone was naturally responsible for delivering the lucky bag in the live broadcast room.
But on the same screen, Li Jiaqi's vigorous hawking voice was in sharp contrast to Zhou Dongsheng.
"Attention girls, tonight is a special sale of snail noodles. It is also a special sale of our company's newly launched brand [Muziqi] snail noodles. Today we will give you the cheapest and most affordable price. It will only become more and more expensive in the future.
…”
Compared with Zhou Dongsheng, who was doing a bad live broadcast on the side, Li Jiaqi obviously grasped this opportunity tightly and did not dare to relax at all during the whole process. He did not even dare to drink from the beginning to the end, and took the trouble to explain to the audience back and forth.
Before the live broadcast started, he had already prepared some knowledge about the brand and snail noodles in advance, so now he can talk with ease in front of the camera.
From the clear division of labor between the two, it is not difficult to see the priority of this live broadcast and Zhou Dongsheng’s good intentions.
Since he wants to win over Li Jiaqi, who is the leading salesman, Zhou Dongsheng naturally has no intention of taking the lead. He is only responsible for driving traffic. As for how much traffic he can get...
Let’s see if this first brother’s current skills are strong enough!
There is no one else who can take on the responsibility of being the boss. Although the trend of live streaming is still brewing, it is purely from the perspective of the group's business.
You must first complete the breakthrough from 0 to 1. You must first have a person who is responsible for carrying the banner, so that you can ensure continuous investment in this direction...
And who else is more suitable than Brother Yi?
Although Dongsheng Media has many talented people nowadays, the traffic of just one of them is definitely not comparable to that of Li Jiaqi, a "nobody". However, the rice of selling goods through live streaming is obviously not something that can be achieved just by having traffic.
Never use your own hobbies to challenge other people's jobs.
After Li Jiaqi introduced it vigorously for a period of time, when the audience thought that the lazy Zhou Dongsheng was about to fall asleep, he suddenly said something.
"Without further ado, let's give you the lottery prizes first. Eat the appetizers first. The big ones will be here soon!"
The audience couldn't help but feel happy. This was very consistent with Zhou Dongsheng's character. After all, the happiness of rich people is so unpretentious and boring.
People don't talk much, so today I'm here to give out red envelopes!
But the audience really just fell for it. Countless words of flattery filled the screen at one time, trying to use metaphysics to interfere with the red envelope, hoping that it would go to their own family.
While laymen watch the excitement, experts watch the door. Such a highly anticipated live broadcast naturally attracted many colleagues to watch and join in the fun. Most of them wanted to see what tricks Zhou Dongsheng could pull off.
However, this time, a unique "two-person" live broadcast cooperation has made many people's eyes shine. This method of partner live broadcast seems to be quite promising.
Regardless of whether it is a duet or a cross talk, if there are two people singing and harmonizing, it is always better than playing alone, right?
Especially in terms of program effects, it can be better reflected after comparison!
In addition, many viewers always feel that this scene has a sense of déjà vu when looking at Li Jiaqi, who is showing extraordinary strength. How come this live broadcast format feels so familiar?
While some viewers were watching the live broadcast with great interest and grabbing red envelopes, an elderly man passed by and took a look, and couldn't help but feel happy.
"What is this thing? Isn't it just the TV shopping we used to have on TV? Why has it been moved to mobile phones?"
It can be said that a word wakes up a person in a dream. People with a business sense may be able to keenly capture a business opportunity from it, but those who are not familiar with this material may only say it cheerfully.
"Really? But this is different. This thing is called live broadcast. You can interact with the audience in real time..."
"What's the difference? Aren't they all selling things..."
The change of the trend of the times is not instantaneous after all. However, under the limitations of the times, who dares to speak lightly about the future?
At the same time, the influence of this live broadcast is also continuing to spread, and the number of people flocking to the live broadcast room is also growing, and the number of people online once exceeded 10 million!
It can be said that it has effortlessly created a ceiling that belongs to the current live broadcast field. After all, compared with the serious popularity of major live broadcast platforms, the number of people online on Douyin short videos is actually real.
This data undoubtedly intuitively reflects the influence of Zhou Dongsheng right now!
Seeing that the heat was almost over and it was time to bring out tonight's finale, Zhou Dongsheng coughed, and Li Jiaqi immediately silenced himself and stopped his introduction.
"I think it's almost time. It's time to get down to business. I believe that after Jiaqi's explanation, everyone will already have a clear understanding of the theme of today's live broadcast."
"Personally, I'm pretty fond of snail fans. I didn't expect that when I posted it on Weibo, it attracted the attention of so many friends. Only then did I realize that there are so many people who don't know that snail noodles exist..."
"I can't accept that there are still people who haven't eaten snail noodles, so this live broadcast was created. The only purpose is to promote snail noodles so that everyone can eat them..."
"For this reason, I created a brand and bought a factory. If I can't sell it, I will keep it for myself. From now on, I will let the employees of the group make fans every day, making our group notorious..."
Today, Zhou Dongsheng has never seen any big scenes. Even though he knows that there may be tens of millions of viewers watching the live broadcast in front of the camera, Zhou Dongsheng still talks with ease.
With the giant Buddha Zhou Dongsheng supporting the scene, Li Jiaqi, who was broadcasting live in front of tens of millions of people for the first time, felt a little confident.
"By the way, let me play a little game with you. Next to me is Li Jiaqi, the anchor of our group who has the most outstanding sales ability. He used to be the best seller offline, and I spent a lot of money to recruit him..."
"Today, I want to challenge my weakness and compete with Li Jiaqi to see who can sell the most bags of snail noodles in one minute. Whoever loses will get all the red envelopes tonight and he will foot the bill!"
Li Jiaqi on the side suddenly widened his eyes, "Chairman, are you going to let me work for the rest of my life to pay off my debts?"
"Then it depends on whether the brothers will give me, a boundless capitalist, a chance." Zhou Dongsheng shrugged helplessly.
The ladder has been set up for you to this extent. As for whether you can take this opportunity to get on the stage and shine, it depends on Li Jiaqi.
At this time, even a pig standing on the stage can easily achieve the achievements that attract everyone's attention.
"Family members, you have also seen that today's live broadcast is related to the rest of my life, so please allow me to solemnly introduce to you tonight's protagonist, [Muziqi] Snail Noodles!"
While he was talking, a steaming bowl of snail noodles was handed to him outside the camera. The bright red chili oil complemented the smooth and delicious rice noodles. Such presentation made the audience subconsciously swallow a mouthful of saliva.
"Oh my god, this taste is really overpowering. If anyone has never tasted snail noodles, I will be sad, okay?" After this period of time, Li Lan and Li Jiaqi have obviously developed their own winning method.
As the saying goes, one trick can be used everywhere. The difference between live streaming and TV shopping is that it uses words and body movements to impress the audience within a limited time and let them complete the order.
In this regard, in the era of TV shopping, you may have to go through a lot of trouble and make a phone call to place an order, but in today's era of convenient payment, you can just wait for the express delivery with just a little effort.
The entire process has undoubtedly been simplified countless times, and even the logistics speed is not what it used to be.
Even if Li Jiaqi's skillful sales skills as the top seller cannot be fully displayed through the camera, there are so many people behind the camera. This magnitude alone is enough to make up for that insignificant shortcoming.
Not to mention, there is a specialization in the industry. Even though Li Jiaqi was a beauty anchor before this, he was still able to promote snail powder.
And he also practices it in front of the camera, using his actions to prove the charm of fans. This kind of persuasion is undoubtedly more intuitive than just talking without practice!
"Okay, when it comes to deciding my fate for the rest of my life, it will be decided by my family in front of the screen. Come on, link 321!"
Li Jiaqi struck while the iron was hot and did not let the audience's emotions break. He jumped to the previous link without saying a word.
When Zhou Dongsheng mentioned live broadcast e-commerce and other businesses before, Yang Luyu had already started to develop and improve related functions. Now, in this live broadcast, they happened to come in handy.
Tonight's solid traffic alone has already determined that this live broadcast will definitely be extraordinary, but in the end, sales have to have the final say.
As early as last year's Double Eleven, Zhang Dayi had set a record of over 10 million in live streaming sales in one hour, which once stunned the general public and made many people realize the potential of live streaming e-commerce.
However, times have changed, and although the industry has begun to flourish and newcomers have emerged in large numbers, no one has been able to break this record so far.
But starting tonight, this industry record will obviously become a thing of the past, because...
"I bought it! It's incredible! 100,000 packages were sold in just 10 seconds! 200,000 packages were sold before he finished speaking..." Li Jiaqi's eyes widened like bells, and he covered his mouth with his hands as he exclaimed.
This night, this live broadcast will undoubtedly open a chapter of live streaming to the general public, and at the same time, it will also allow everyone to get a glimpse of the potential of live streaming!
A live broadcast can generate millions of sales. What other hypermarket can match this level of sales capability?
One minute of sales time passed by in a blink of an eye, the staff downloaded the link in time, and the number was fixed on a very auspicious figure.
"660,000 packs! 660,000 packs sold in one minute! Oh my god, this should be a sales figure that I will never be able to surpass in my life!" Li Jiaqi couldn't help but sigh.
"Get out of the way, it's my turn!" Zhou Dongsheng chuckled. To be honest, he was a little curious as to how far his ability to carry goods could reach.