Chapter eight hundred and sixtieth the outcome has been divided
Although Zhou Dongsheng on the other end was still immersed in the happiness of "not doing his job properly".
But obviously, the development of things in the world will never be changed by human will, let alone Zhou Dongsheng's will. Everything in the world is changing and developing all the time.
It's just that under Zhou Dongsheng's constant influence, some things quietly began the process of quantitative changes leading to qualitative changes.
Among them, perhaps the one with the greatest impact is the short video platform Douyin, although this “Douyin” is not the other “Douyin”.
However, short videos, as one of the protagonists destined to become the trend-setters in the mobile Internet era, have unlimited potential and far-reaching influence. Zhou Dongsheng is obviously well aware of this.
Therefore, he chose to continue to provide suggestions for Yang Luyu, quietly changing the established trajectory of the acquisition of Wenxue Network.
In the face of the rolling tide of the times, sometimes the meaning of choice is indeed greater than hard work, and the energy that can be generated by the superposition of multiple correct choices is undoubtedly amazing.
From Zhou Dongsheng's prompting of Yang Luyu's move to enter the domestic market in advance, to the emergence of the Golden Second Award, he rushed to sign up for the "Douyin" name, and introduced the pig factory to join the game, and got the pig factory
With the help of cloud music...
Driven by these many factors, Douyin's short videos, which took the lead, have undoubtedly dominated the domestic market and quickly accumulated a huge user base. It is not only preconceptions that have formed user habits.
At the same time, it has also built a solid moat for its own platform. Under such circumstances, even if the Toutiao Department chooses to press forward with a large army, it will not be able to easily shake the already firmly established Douyin short video.
Even though the Toutiao system has the advantage of a technical algorithm that it is proud of, it is obviously impossible to easily offset the huge advantages accumulated by its opponents based on this alone, let alone to easily surpass them.
After all, the advantages of technical algorithms are invisible and intangible, but the advantages established by Douyin short videos, which have seized the market opportunity, are undoubtedly obvious to all.
In addition, the "plagiarism" war of words launched in the public opinion field has further established the orthodox status of its short music videos and further deepened the platform's image in the minds of users.
Not to mention Zhou Dongsheng’s continuous recruitment, which gives Douyin short videos a far leading advantage in terms of platform content.
After all, whether it is the content blessing brought by the many content creators in the hands of Dongsheng Media, or the creative provision provided by Zhou Dongsheng like the finishing touch.
To this day, whether it is "Dress Up Challenge" or "Food Shop Exploration", they are still an evergreen tree in the platform content ecology, and have attracted other competitors to imitate.
As for the so-called technical shortcomings, under the coordination of Zhou Dongsheng, the in-depth cooperation with Xunmeng Technology and the two parties' learning from each other's strengths in platform algorithms have undoubtedly made up for the technical shortcomings to a certain extent.
Therefore, even if the headlines are pressing forward step by step and coming fiercely, they will still be able to lag behind the short video of Yiqi Juechen’s Douyin. If there is no accident that can be called a catastrophic disaster, if they want to complete the feat of catching up from behind,
The possibility is undoubtedly slim.
As for what kind of accident it was, it can be summed up simply and crudely in one sentence, that is...
No matter how high you reach or how many fans you have, you cannot violate the red line of the core values of socialism. If you touch the dragon's scales, you will die.
This point is undoubtedly applicable from platforms to individuals.
As Douyin short videos continue to develop, their influence continues to accumulate, and they have already accumulated a deep user base unknowingly, and have gradually become a pivotal public opinion position in the public opinion field.
In particular, its huge advantage of two sides in one body has become a major attribute that other competitors cannot match. With the mature content system established in overseas markets, after returning to the domestic market, it has gradually formed a unique and irreplaceable
Advantage.
Therefore, under the accumulation of so many factors, the development of Douyin short videos is indeed like a miracle. With the new music short video track, it has already completed the curve of Meipai without even realizing it.
overtake.
Although with the opening of the mobile Internet era, a large number of new users have poured into the fertile soil of the Internet through smartphones, which can be said to be a flood of traffic, ushering in a new round of user growth for many industries and platforms.
But at the same time, competition between platforms has undoubtedly become more intense, and the process of competing for users is like sailing against the current. If you don't advance, you will retreat.
Even if you have a first-mover advantage, if you don't make progress, you will undoubtedly give your competitors an opportunity, and Meipai is undoubtedly a typical example.
Although the parent company successfully went public and raised a large amount of funds, it could not support the family's huge business. It owned Meitu Xiuxiu and Meitu Mobile and many other sons' profits, so the resources allocated to Meipai were naturally quite limited.
In other words, Meipai's product positioning has been as a picture trimming tool from the beginning, and even users have preconceived ideas and used it as a tool.
Even if you catch the short video trend and want to transform and embrace social networking to build a community in an attempt to retain users, once users become accustomed to it, it will obviously be difficult to turn things around unless you have the determination to cut off your wrist.
Even the giant Alibaba has suffered losses in this area. It tried unsuccessfully to build a payment tool into a community, and almost became a "payment bustard".
In addition, there is another Meitu Xiuxiu who comes from the same school and restricts each other, which further weakens Meipai's status and falls into the embarrassing situation of "the father does not kiss the mother and does not love".
Under the fierce impact of Douyin short videos, Meipai, which has no advantages at all, its decline has become a foreseeable result.
In the fierce competition that ebbs and flows, it has gradually fallen out of the first echelon of the short video industry.
With the sudden rise of Douyin short videos and the rapid development of the entire short video industry on the mobile Internet, it is almost certain that this public opinion position will become the focus of official attention.
Among them, Douyin's short video, which performed the most prominently, naturally became the most prominent "thorn" and received the focus of the "head teacher".
The last one that received special attention from the class teacher was because of the chaos on the live broadcast platform. For this reason, industry rectification was carried out more than once to serve as a warning to others.
Nowadays, the situation is changing, and it is only a matter of time before the short video takes the lead. However, before the class teacher can take action, Douyin short video took off the "thorny head" mask first and rushed to become a model three-good student.
Among them, just giving full play to the value orientation of the platform, committing to charity and helping farmers, teaming up with Pinxixi to go to the countryside, using the live broadcast function to carry out charity goods, etc., just this ideological awareness and responsibility have already been thrown away.
Much better than other colleagues.
It was enough to make the head teacher smile. After all, this was done beautifully and it was done from the bottom of one's heart. As the saying goes, don't hit the smiling person.
Seeing that the Douyin short video is so insightful, I originally raised my iron fist high and was ready to fall at any time, but instead of raising it lightly, I naturally had to express something, at least to express my attitude.
At the same time, if we don't praise the model three-good students, how can we give full play to this "model" role?
Therefore, a group of government agencies and major media, as if they had made an appointment, ran into the venue in unison and directly expressed their intention to join the platform to Wenxue Network. Among them, the leaders were official agencies such as the Central Committee of the Communist Youth League.
.
To a certain extent, this is a kind of recognition and attitude released to the outside world, and it has made Douyin short videos take the lead, becoming another public opinion position that many official organizations are paying attention to after WeChat and Weibo.
After Yang Luyu received the relevant notice, he immediately realized the good intentions of Zhou Dongsheng, the strategic investor. The doubts in his heart were immediately solved, and he was replaced by a feeling of admiration that grew exponentially.
Master is really tall and far-sighted!
For this reason, Yang Luyu naturally couldn't wait to share the good news with Zhou Dongsheng.
However, I didn't expect that after I finished speaking with joy, Zhou Dongsheng on the other end of the phone said in an expected tone: "Mr. Yang, there is no need to be so excited, even though we are the first platform to win this award.
, but it can’t be the only one..."
After all, official organizations will not favor one thing at the expense of another with great fanfare in order to increase their monopoly status. Most of them will choose to settle on short video platforms such as Kuaishou.
This encourages healthy competition in the industry where a hundred flowers bloom, but the value of being able to be the first to gain this recognition and affirmation is undoubtedly inestimable.
Especially in the dispute between Li Kui and Li Gui with Toutiao Short Video, it almost played a role in sealing the coffin. With the official ending, it is obviously impossible for Toutiao Short Video to turn things around.
As long as there are no big surprises, the outcome between the two is obviously decided.
Thinking of this, Zhou Dongsheng couldn't help but feel a refreshing feeling of pleasure in his heart. He did not waste his efforts in recruiting troops and horses, and finally stabilized the country that he had finally conquered.
"However, it at least proves that we are on the right path. Next, we must further strengthen the content review of the platform and focus on the value orientation of the platform. As the saying goes, a man who travels a hundred miles is half a mile, but if he is not careful, he will lose everything.
Everyone loses..."
Zhou Dongsheng did not forget to pour a basin of cold water on Yang Luyu and then sounded the alarm. This was indeed a good intention. After all, the duck that was finally cooked could not be let fly.
Yang Luyu, who was temporarily overwhelmed by joy, couldn't help but wake up a little under Zhou Dongsheng's words, and tears filled his eyes for a while.
To have such a strategic investor, what more could I ask for!
Yang Luyu immediately patted his chest and promised: "Don't worry about this, Jay Chou. In my heart, Jay Chou is as good as the next generation Zhuge Liang, but I will definitely not be the one who can't help him..."
Such high praise almost made Zhou Dongsheng laugh out loud. After all, Zhou Dongsheng had always known how much he weighed.
Although I can't touch Zhuge Kongming, there is nothing wrong with being a "crouching dragon and phoenix chick".
Of course, Zhou Dongsheng's self-awareness is one thing, but in Yang Luyu's view, Zhou Dongsheng is definitely worthy of this evaluation.
After all, the military medal Zhou Dongsheng must account for at least half of the credit for Douyin’s short videos to have grown into such a large-scale platform so far.
"Hey, Mr. Yang has said it before. I can't be that reincarnated Zhuge. Mr. Yang doesn't need to compare himself to Adou. Our Douyin will not be the declining Han Dynasty. As for who I can be, it all depends on Mr. Yang.
It’s up to you.”
Zhou Dongsheng said cheerfully that although as a strategic investor, he and Yang Luyu had a direct interest relationship of mutual prosperity and loss, the nominal helmsman of this ship was still Yang Luyu.
After all, from the beginning, Zhou Dongsheng's original intention was just to raise the price and sell it at a good price. He never thought that step by step, he would push Douyin short video to the height it is today.
At this moment, Zhou Dongsheng couldn't help but think of a plot in Xingye's classic movie "The Gambler 2"...
"It's me who's going to hunt the tiger tonight!"
When he registered the word "Douyin" out of spite, it was just like Zhou Xingxing casually registered "Tiger Fighting Tonight" as his entry name.
Even if he robbed it, replacing it seemed to be a matter of course.
At this point, Zhou Dongsheng did not choose to add to his worries. After all, if he had tried to acquire it at the beginning, he might have ended up being greedy and like a snake swallowing an elephant.
Thinking of this, Zhou Dongsheng couldn't help but smile. Even if he had to live his life again and make up for the old regrets, there would still be new regrets. Maybe there is no perfect optimal solution to the path of life.
After realizing this, Zhou Dongsheng couldn't help but suddenly realized, no longer entangled, and continued to talk to Yang Lu Yu.
“By the way, after being inspired by [Mu Ziqi]’s appointment as Intangible Cultural Heritage Promotion Ambassador, I suddenly had the idea to work with her to record a new ethnic cross-dressing challenge, which would be an opportunity to promote on the platform.
This can be regarded as a contribution to the promotion of Chinese culture..."
"It just so happens that our bridgehead in the overseas market is our unique advantage. If we can further expand our advantage and build it into a bridge for exporting Chinese culture..."
"As the saying goes, rare things are valuable. If we can control this only bridge, then we will undoubtedly obtain countless benefits from it..."
"And now [Mu Ziqi] is just right to be the vanguard. It can be said that everything is ready. All we need is the east wind."
"By the way, one more thing. I think the name of the overseas platform y is still a bit hard to pronounce. It is better to follow the strategy of the domestic platform and change it to a more catchy name. In this case, I think it will be more suitable for the platform to expand overseas.
…”
"Why don't you just call it tiktok?"
As he spoke, Zhou Dongsheng couldn't help but reveal a meaningful smile. Since he had already done the first year of junior high school, he might as well do the fifteenth year of junior high school. He would go straight to the dark side, leaving others with no way to go!
