With the help of the self-built stage of the Golden Second Award, after completing the declaration of showing his sword to the outside world, Yang Luyu naturally did not continue to "steal the show", but naturally entered today's award ceremony.
As an annual summary award, it not only tests the results of the hard work of many entrepreneurs over the past year, but also witnesses the staged growth of the platform.
From the birth of the Golden Second Award, Wenxue Network had just entered the domestic market. At that time, Kuaishou and Meipai were still the dominant players in the short video field, accounting for half of the industry respectively.
Since its facelift, Douyin has suddenly emerged in the field of short videos, which seems to be a profound interpretation of a sentence, that is: foreign monks are so good at chanting sutras!
After all, Wenxue Network at that time relied on this flagship product to conquer all directions in the overseas market, plundering the city and firmly occupying the top position in the short video field in the overseas market.
Afterwards, Wenxue Network, who returned from studying abroad, brought the product concepts accumulated in overseas markets back to China and carved a new path in the short video field.
Whether it is fun, user popularity, or trendy concepts, all of them have been converted into platform traffic, allowing Douyin to successfully complete the following commercial counterattacks.
So much so that the Toutiao Group spent a lot of money in an attempt to replicate this success, but failed to achieve their goals.
However, Douyin's short videos are still making rapid progress. The three Golden Second Awards in three years seem to be witnessing the three stages of how Douyin has grown from an "imported product" to the top spot in the domestic short video industry step by step.
Especially with the completion of a new round of strategic financing, the conclusion has been sealed, directly establishing the transcendent status of Douyin short videos.
It is precisely for this reason that the attention this Golden Second Award has received is unprecedentedly high, whether it is the attention of peers, the solid user base itself, or the comprehensive influence and other aspects...
They all directly passed through this awards banquet and were vividly reflected.
It was only when other colleagues came to their senses belatedly that they thought about entering the market to get a share of the pie. However, compared to the Golden Second Award for being the first to enter the arena, no matter from the perspective of influence or other dimensions, it is undoubtedly
He was beaten from all sides.
As for finding new ways and overtaking in corners, if it were that easy in business competition, it would have been ruined long ago. Why would it need to be regarded as a standard?
Therefore, in addition to watching the first person to eat crabs with the Golden Second Award and his mouth full of oil, he really had no choice but to wonder who let himself miss the opportunity.
You know, when the Golden Second Awards originally advertised themselves as the "Oscars in the field of short videos" and at the same time took the lead in leading this "first awards ceremony in the field of short videos" as a latecomer...
The vast majority of people sneered at it, thinking it was nothing more than a sensational gimmick.
I don’t know how many people are waiting to see a joke, but they don’t expect that others will become myths, and they themselves will become a joke...
The clown is myself!
As the awards ceremony progressed, both the number of people online in the live broadcast room and the enthusiasm and topicality of the heated discussions on the entire network also occupied a place on the hot search lists of major platforms.
Even on this New Year's Eve, among all the New Year's Eve parties, the Golden Second Awards, as the only stage that belongs exclusively to Internet celebrities, can still stand out from the crowd.
At the same time, as the award ceremony officially entered the awarding phase, many celebrity guests invited to participate also played their role as green foils in a timely manner.
Many celebrities will serve as award presenters and personally present awards to many award-winning creators, which will directly fill the ceremony with a sense of ceremony. For the winners, it will naturally be full of honors.
If it is the first Golden Second Award, even with the blessing of "money ability", it may be a little difficult to achieve this. After all, for stars who cherish feathers, this kind of behavior is somewhat devalued and can easily lower their own reputation.
commercial value……
But today, with the comprehensive influence of the Golden Second Award, it is enough to attract these stars without even needing to rely on money.
This is a realistic portrayal of Chi Guoguo.
Not only that, the Golden Second Award can also correspond to the positions of a number of celebrities according to the weight of the award, as a way to distinguish the gold content of the award.
After all, in three years, what has undergone earth-shaking changes is not only the status of the Golden Second Award, but also the many new awards added to the Golden Second Award, as well as the subdivisions based on the types of content on the platform.
The increase in awards not only does not affect the value of the five major awards of the year at all, but on the contrary, as a foil, it raises the weight of the five major awards of the year to a higher level.
After all, compared to three years ago, the gap between the two is already huge, whether in terms of the number of creators on the platform or the user base.
The intensity of the competition has increased by several levels. Under such circumstances, it is still possible to break out of the encirclement of thousands of troops, which shows its gold content.
Naturally, these five most valuable awards of the year are awarded at the last moment of the award ceremony as the grand finale. At the same time, the awarding guests are naturally the most important symbols in the audience.
Zhou Dongsheng, who was sitting in the audience, sat firmly on the Diaoyutai, watching the old and new dramas on the stage. Some familiar and unfamiliar faces passed by his eyes one by one, which caused Zhou Dongsheng's mood to undergo subtle changes.
And I seem to have a slightly different understanding of the realm of "sitting and watching the clouds rise".
The so-called sitting and watching the clouds rise may not be otherworldly or completely detached from the outside world, but it is just overlooking all living beings from another angle.
Just like among the many creators who have appeared on the stage, whether they are familiar faces or unfamiliar faces, they are all more or less affected by the flapping of the wings of this butterfly.
The Douyin short video platform established under his indirect promotion has quietly changed the life trajectories of countless people. Some people took this opportunity to reap the dividends from the development of the short video industry and reversed their own lives.
Some people may have missed the opportunity to shine on the stage just because they promoted the emergence of the platform in advance, and thus disappeared from the crowd...
It can be said that: one flower, one world, one tree, one Bodhi...
It's just that of these three thousand worlds, perhaps what I know is just the script of another world, and the script of the current world is closely related to me.
There is nothing there, so where is the dust?
What do things in other worlds have to do with me?
Thinking of this, Zhou Dongsheng couldn't help but shake his head, and he couldn't help but smile knowingly when his thoughts came to mind, feeling extremely relieved and no longer bothering himself.
While he was wandering away from the clouds, the awards ceremony soon came to its finale.
The presentation of the five annual Golden Second Awards!
The first one to be awarded is naturally the Best Newcomer of the Year among the five major awards. As a symbol of fresh blood on the platform, the weight of the Best Newcomer award is undoubtedly beyond doubt.
After all, previous winners have already become famous, and the first winner [Papi Jiang] is now a leading figure in the internet celebrity industry.
As for the last winner... now his net worth exceeds tens of billions of dollars, making him one of the richest young people in the world.
And at this moment, sitting in the center below the stage, he can be called the strongest newcomer! Not only is this award unprecedented, but it will probably be difficult for anyone to come in the future.
“In the past year, Douyin short videos have seen a large number of capable people, and a large number of new creators with unlimited potential have emerged, becoming an effective force supporting the development of the platform. The new creators in every field are amazingly talented.
Gorgeous…”
"But there is still one creator among them. With his unpretentious video style, he has contributed many delicious food production methods to us in a very down-to-earth manner. His hard-core cooking techniques are often called the "master in the field of food" by fans.
A mudslide..."
"I believe that at this point, many viewers have already guessed the name of the winner, but before that, we first welcome with warm applause the winner of the 2016 Best Newcomer Award - Zhou Dongsheng on stage!"
"Under Mr. Zhou Dongsheng's strong suggestion, he hopes that this award will be passed from the hands of the previous winner to the next winner, so as to demonstrate the significance and sense of ceremony of passing on the fire from generation to generation..."
"Originally, after listening to Mr. Zhou Dongsheng's proposal, our organizing committee wanted to reject it outright, but... he really gave too much..."
The official took the lead in making jokes, and combined with many recent rumors about Zhou Dongsheng, the program's effect can be said to be overwhelming, and the atmosphere inside and outside the award ceremony was suddenly filled with joy.
At the same time, Zhou Dongsheng also came on stage with a smile, took the trophy from the host, and then said: "I want to clarify, in fact, what I gave is not much, not much, only 1 billion...US dollars,
It would be too crazy to say it is a small goal, let’s just call it a medium goal…”
With Zhou Dongsheng taking the lead in the charge, the other melon-eating crowds went completely crazy, so they flashed and followed!
For a time, no matter it was in the live broadcast room or on major social platforms, many netizens could no longer hold themselves back and joined the carnival one after another, starting to improvise and make jokes.
"Ahem, let's get down to business. Let's welcome the winner of the 2017 Best Newcomer Award, food writer Wang Gang, to the stage to accept the award!"
Zhou Dongsheng casually made a harmless joke, which directly pushed the atmosphere of the awards ceremony to its peak. Zhou Dongsheng could only shrug helplessly and bring the topic back on track.
It's just that this start was really shocking, and the limelight directly overshadowed the winners, so that Wang Gang, who looked shy, couldn't help but tremble after he took the stage.
Especially when the photo was taken with Zhou Dongsheng's dazzling aura, it can be said that the pressure doubled. Zhou Dongsheng was quite considerate about this. He patted Wang Gang on the shoulder and stuffed the trophy into his hand.
"Congratulations, I like your video very much, and I hope you will keep up the good work."
Naturally, Wang Gang didn't take such polite words seriously. The big boss with so many things to do, how could he have time to read his simple and crude food tutorials, so he could only nodded implicitly.
Afterwards, he gave a decent acceptance speech and then left the stage.
And with Zhou Dongsheng making such a good start, the subsequent process of the four major awards of the year will naturally follow the ritual sense of alternation between the old and the new, which is indeed refreshing.
In addition, to a certain extent, the winner of the award is also a potential manifestation of the platform's value orientation. This is undoubtedly a major unspoken rule that any award ceremony follows.
The so-called "fairness and fairness" are inherently relative. Just like the saying "Science has no borders, but scientists do", the same is true for creators.
The Golden Second Award resource will naturally give priority to creators born and raised on its own platform, and use the relevant data of its own platform as the main measurement criterion.
This is true even for the world-renowned Nobel Prize and major film festivals, and the Golden Second Award is no exception.
Flexible standards are not just a backdoor that belongs exclusively to the organizer. To sum it up in one sentence, it is "all interpretation rights belong to the organizer."
In the past year, there have been many new people emerging on Douyin short videos. In terms of the number of fans, Wang Gang is not the highest.
However, Zhou Dongsheng still defied all opinions and chose to award this award to him. One of the most important reasons is...
I want to take this opportunity to attract new ideas and vigorously support creators in the field of agriculture, rural areas and farmers, so as to establish the value orientation of the platform.
This is undoubtedly part of the "targeted poverty alleviation" plan mentioned by Zhou Dongsheng before. It belongs to China's rural revitalization and is by no means an overnight success.
But there is no doubt that this is the major direction for the future of the entire country and nation.
The wave of urbanization that has been rolling for thirty years, from rural areas to cities, is a memorial that belongs to an era alone.
And the turning point of the next era may be to do the opposite for another thirty years. History is like a circle, repeating itself over and over again.
For this reason, Zhou Dongsheng, who has witnessed the unfolding of the future, naturally knows exactly where the right direction is.
In addition to clarifying the value orientation of platform content, it is natural to vigorously support creators in this direction. This is undoubtedly one of the established goals of strategic financing.
After all, when ammunition is in place, it doesn’t just look good. It will only have an effect when it is fired. Putting it in your hand is nothing more than a pile of "junk metal".
At the same time, in the past year, [Muziqi], which has firmly ranked first in the industry in terms of video content, influence and other comprehensive performance, has successfully retained its title almost without any controversy.
Received the Best Creator of the Year Award.
Compared with the many controversies caused when the second "unexpected" win this award, after a year of precipitation and growth, plus the title of "Intangible Cultural Heritage Promotion Ambassador".
Today, [Muziqi] has long ceased to be Wu Xia Amon, and has been recognized by many audiences. The number of fans has even led the way on the platform, firmly ranking in the first echelon of the platform.
Since the last winner was [Mu Ziqi], it is naturally impossible to play the embarrassing trick of "I give the award to myself".
As the most valuable super award of the year, and also the first consecutive winner, Zhou Dongsheng naturally did not hesitate to give in to such an honor, scoring twice on stage to present the award.
Nowadays, Li Jiajia, who has long been accustomed to fame and fame, has been able to deal with such scenes calmly. At the same time, dressed in the same antique Hanfu, she is still like a clear stream flowing through the world, refreshing her heart.
Li Jiajia stepped forward and met Zhou Dongsheng's eyes. Both of them couldn't help but smile knowingly. After all, they were all old acquaintances, so they just needed to know the basics.
Of course no more words are needed.
"Congratulations, you deserve this award!"
"Thank you, Director Jay, I will continue to work hard!"
