After beating the Bobcats, the Magic ushered in their first three consecutive victories, ranking first in the league in points per game at 119.3, and also allowed over 100 points at 101.3 points, entering the top ten in the league with the fewest points allowed. Of course, they achieved this
The result was mainly due to the weak opponent.
Although the Magic started the new season well, it was indeed a bit beyond the expectations of the so-called experts. Originally, everyone thought that the Magic first gave up on Tracy McGrady, and then sent away the main players from last season one by one, leaving only Uncle Huo in the end.
In the draft, Howard, a potential stock, was selected instead of immediate combat power Okafor. Although Nash was introduced generously, it is generally believed that the Magic will still be the bottom team in the Western Conference this season.
I didn’t expect the Magic to play so well in the first three games. Although these three opponents were too weak and, like the Magic, were considered outside the playoff circle in the new season by public opinion, the Magic’s performance was still slightly disappointing.
Experts were surprised. The current Magic offense is sharp and the defense is fierce. Anyone who has watched the game clearly feels that the Magic are one level ahead of these three teams, so they have positioned the Magic as a team capable of competing for the Eastern Conference playoff spots.
.
"You see, we are now just a team competing for the playoff level in the Eastern Conference. You must know that except for the top two in the Eastern Conference, the rest are just a piece of cake in the eyes of the Western Conference teams. You are now
What's there to be happy about? It's only three consecutive victories and you don't know your last name anymore. Now you know your status." Edison held a newspaper and roared at the magic generals.
It turns out that on October 7, the day after the game against the Bobcats, the media broke the news that the Magic generals went to a nightclub together after the game.
As soon as Edison arrived at the office that morning, Dave from the Department of Commerce came over with a new issue of the "Orlando Sentinel" and opened one of its pages.
Edison was still very surprised as to why Dev came to him so early. Then he followed his gaze and looked at the newspaper. It was a photo of Howard, Josh and Dio. The photo was of poor quality and a bit blurry, but
You can still tell that this was probably taken in a nightclub.
Then Edison took a closer look at the content below, okay? In addition to these three people, Tony Allen and Gerald Wallace were also involved.
Edison is so angry. The new season has just begun, the team has just got on the right track, and everyone's enthusiasm for training and games is very high. As a result, you are in the mood to do this, which will definitely affect the state of training and games. If you go anyway, you will still be kicked out.
People took pictures, 5 people are enough to form a starting lineup, how much it will affect the image of the team. Of course, the most important thing that makes Edison angry is that I have never been there in my whole life, how old are you guys?
Ah, I went to the nightclub. Why didn't you call me? Have you considered my feelings?
In fact, it is no secret that NBA players go to nightclubs. The familiar Pierce was stabbed 11 times in a nightclub because of jealousy, but he returned to the game within a month and established himself as the league's number one tough guy. And the Gold Club incident
The incident also caused the NBA to lose its reputation.
Originally, this kind of thing was normal. It was no big deal for a pair of young guys to relax after the game. Edison himself understood it, but understanding did not mean supporting it.
Edison looked at Dev, knowing that he must have something to say when he came to him in person.
"Defu, what do you mean? How do you plan to handle this matter?"
"Paul, now that the matter has been exposed, we can't hide it. Fortunately, they just went to drink yesterday, and nothing more extreme happened, or they were not caught. To say that this kind of thing is very common in the league,
The public's reaction will not be very intense. But our team is quite special. We have too many rookies. If such a scandal occurs among rookies, it will seriously affect the team's image."….
With the display of Edison's ability and the increasingly excellent performance in leading the team, Dev no longer regards Edison as a scapegoat at critical moments. He now attaches great importance to Edison. After all, the better the Magic's performance, the greater his own benefits.
But after all, he is responsible for the team's business development. If the team's image among the public is unhealthy, the team's brand value will be greatly affected, so he is much angrier than Edison.
However, he did not do anything arbitrarily. Instead, he took the initiative to find Edison and communicate with him first to see what Edison thought. At the same time, he also wanted to give him a blow in this regard.
Edison understood immediately after hearing this, "Okay, I understand. You can do whatever you want over there. I will strictly require the players here. At least they will learn to wipe their mouths."
"Very good, Paul. In fact, you just need to ask the players not to do this kind of thing continuously. It's okay to say it once or twice occasionally. Okay, you still need to be busy with training, I'll leave first."
Edison sat on the chair and thought about it carefully. He really wanted to beat these players. Wenwen Village is the Tomb of Heroes and they cannot let them relax too much.
So Edison came to the training ground and scolded him.
"Tell me, where did you go, what did you do, and what do you think." Edison pointed to a few players who had reported it. Others were snickering beside them, all of them gloating about their misfortune. The bad nature of people was fully exposed at this moment.
"Coach, it's actually nothing, I just went to have some drinks and watch the show." Boris Dior looked helpless.
"Drink some wine. Why don't you go home and drink? How did you get there? Who was the leader?"
Josh looked at Edison staring at him as if he wanted to eat someone, but he couldn't tell the truth, it would be too unjust, so he could only answer bravely, "Coach, I said we were lost and we happened to get there.
,Do you believe it?"
Edison listened and said nothing, staring at Josh closely.
Howard saw that he couldn't let Josh resist alone, so he interrupted, "Coach, we are not going to rape, we are going to save the fallen souls of those women." (PS: This is the real life Howard was caught by reporters on the spot.
The excuse he gave when staying)
When Edison looked at it, the more he said it, the more absurd it became. Moreover, everyone knew his attitude and the attitude of the team, so there was no point in checking everything. So he breathed a sigh of relief, "You all remember, all of you
Be honest with me, this is the last time, there will be no next time. If you let me know about this kind of thing again, don't blame me for being rude, I can't forgive him, and the healthy image of the team cannot be ruined by you. Not only the players,
You coaches and staff are all the same, including me. If anyone appears in the entertainment section of the newspaper for non-competition reasons in the future, please give me a seat and run ten laps in the Shuiwu Center.
Then it’s time to fine, and it’s time to be suspended. Do you hear that?”
"I know, coach." came the uniform answer from below.
"The five of you yesterday will train twice as much today. Okay, let's start training."
These people all have one characteristic. The more firmly you say something, the more likely it is that something will happen. We now classify this situation as a character issue.
When Edison came to the Water House Center the next day, he felt strange. Everyone looked at him teasingly.
At first, Edison didn't pay much attention to it. When the third one appeared, Edison suddenly realized it and quickly touched his vagina, "Is the zipper closed?"
When Edison arrived at the training ground, he found that there were many staff gathered outside the training ground. When they saw Edison coming, they all whispered and then dispersed. Edison was very surprised what happened today.
When he entered the arena, he found that all the players were already here. They came surprisingly early today. Edison was very pleased. "It seems that what I said yesterday had an effect."…
Seeing Edison coming, the players gathered around.
"Coach, I have always felt that you are a very honest person. You say one thing and two things, and you never lie." Howard said nervously.
"Yeah, I just do what I say."
"Coach, I think you have always treated everyone equally and made no exceptions. You also have clear rewards and punishments. You praise when you are right and punish when you are wrong. You are impartial and enforce the law strictly." Josh also came over humbly.
"Coach, I think your memory is very good. You can't forget what you said a year ago." Dior also had a bad smile on his face.
Edison was immediately confused as to which song he was singing.
As a result, Thibodeau came over with a paralyzed face and a newspaper, "Paul, you were on the entertainment section of the "Sentinel" today for non-game reasons."
After hearing this, Edison almost spit out his breakfast. I asked him why everyone was so attentive. No wonder there were so many people outside, all wanting to see my excitement.
Edison grabbed the newspaper from Thibodeau's hand, opened it and saw that he was not in the entertainment section.
I saw a large composite picture in the middle of the newspaper. The picture was divided into two parts. One part was a photo of myself directing on the field, and the other half was a still of myself in "Ghost Chronicles". There was a huge title on the page, "Magic Master"
The coach entered the film and television industry and achieved amazing results." The following is a detailed analysis report.
Edison looked at the last week's U.S. box office and found out that "The Ghost Story" ranked fourth, behind the three films "The Grudge", "Thunder", and "Saw", which had a box office of 17 million last week.
Excellent results.
"Sure enough, "The Ghost Story" did not disappoint me. I am going to make a fortune." Edison was thinking in his heart, and he was almost drooling without restraint. As a result, Nash also came to join in the fun.
"Coach, I visually inspected it. The circle in the center of the water house must be 1,200 meters. With your physical condition, you can't come back in 2 hours and still be in time for lunch." (PS: The commonly used unit in the United States is feet, but this time
For convenience, the book uses meters, kilometers and other familiar international units)
Edison understood as soon as he heard it. This was everyone's reaction. What did the advertisement say? "Men should be cruel to themselves." Besides what he just said yesterday, if he didn't fulfill it, how would he convince the public? Who would be the one to speak in the future?
Still listening. So I gritted my teeth and stamped my feet. Without any nonsense, I put on my sports clothes and went out to run 10 laps around the center of the water house.
This is because Edison is young, has been training with players for a long time, has some foundation, and his physical fitness is acceptable. If he were replaced by an old coach like Phil Jackson or Hubie Brown, his life would be hanging in the balance.
It didn't matter that Edison ran. Some surrounding media looked at it strangely. Why did the head coach of a team come out to run around the arena during training time? So they took pictures one after another, and then various speculations came out one after another. There were conspiracy theories, and some
It was said that he was filming a promotional video for the team, and it was also said that he was personally testing the new training method... In short, the result was that the next day Paul once again appeared on the entertainment section of the "Sentinel" for non-competition reasons, so the next day it was again
10 laps.
Even though Edison was in good health, it was almost noon when he ran back. He was exhausted, lying on his desk like a dog, breathing heavily. He didn't want to do anything. At this time, Edison felt that he could breathe.
It's happiness.
But these people all have one characteristic. The less you want to do something, the more things will come to you. We now classify this situation as a character problem.
While Edison was gasping for breath, someone called over there.
"Hello, Paul, I'm David." A slightly hoarse baritone voice came from the microphone.
"Hello, who are you David?" Edison gasped, his tone quite impatient...
"Haha, you didn't even recognize my voice. I'm David Stern."
After hearing this, Edison was not stupid enough to ask who David Stern was, because there is only one David Stern in the NBA. He single-handedly developed the NBA from an ordinary sports league to the most influential in the world.
In the 20 years under his leadership, the market value of the NBA has soared from the original 15 million US dollars to 300 million US dollars, so much so that when the media mentioned the greatest dynasty in NBA history, they did not recommend the most well-known Jordan and the Bulls.
Instead, he said: "Forget the Celtics, Lakers, and even the Bulls. The greatest dynasty in NBA history is the 'Stern Dynasty'."
"Hello Mr. Stern, what do you want from me?" Edison, the chief boss of the alliance, naturally did not dare to neglect. He tried to calm his breathing and tried to be more polite and gentlemanly. But it was useless. After strenuous exercise,
The body's natural reaction cannot be controlled purely by personal will. Therefore, I have always felt that Qiu Shaoyun's deeds are the same as Pangu opening the world and Nuwa patching up the sky. (How is the same method? You can figure it out for yourself. Anyway, according to my common sense, it is
When a dead person is burned, his muscles will naturally contract and his body will curl up, making it impossible for him to remain motionless.)
"It seems that you have just played sports. Yes, you are the coach of the team, so it is inevitable that you will run around with the players. It is good to be young and full of energy."
"Yes, I just came back from the arena." Edison responded, his brain running at high speed. What did Stern want to do with him? Nothing happened to the team recently. Could it be yesterday's incident? It's impossible.
Although the impact is not very good, there are too many things like this in the league, and Stern cannot take action personally.
Edison was still thinking wildly, but Stern solved the mystery.
"Paul, I noticed that you seem to be starting to make a name for yourself in the entertainment industry. The movie you starred in is very popular now. I want to know whether you participated by chance, or if you had a plan, or are you planning to change careers?"
Edison guessed Stern's thoughts as soon as he heard it.
Looking at Stern's promotion of the NBA, it is actually not complicated. There are no classic mergers and acquisitions that are amazing, and there are no cross-era competition reforms. He can develop the NBA to what it is today by relying on the right time and place.
People and.
Tianshi: He has caught up with the era of television media. Before the promotion of television, the main media for people to receive information were newspapers and radio, but these two media are very unsuitable for basketball broadcasts. The reason is very simple, the rhythm of basketball is too fast
.
Let me compare football and basketball now, and everyone will understand.
Although the game time of football is twice that of basketball, the key points of attention in a game are very obvious, fixed, and very few. Under normal circumstances in a football game, the total number of goals in the game is less than 4. In other words,
The essence of a football match is the time period in which these four goals are scored. In addition to the goals, other aspects that can be paid attention to are also relatively rigid. There are only 11 players in the starting lineup, and each team can substitute up to 3 players, and there are red and yellow cards.
Under normal circumstances, the key points of a football match are these, nothing else. So whether it is a newspaper or a broadcast, as long as you grasp these goals and mention the occurrence of substitutions, red and yellow cards, it can be said that
A very good report will make the audience very satisfied because they can basically understand a game through a paragraph of a few hundred words and an introduction of one or two minutes.
But what about basketball? Basketball is not good. Basketball has no fixed focus and the game is very flexible. More than 80 goals will be scored in each game. Although there are only 5 players, you can substitute at any time, and there will never be a game with one player missing.
This is a situation that extremely affects the outcome of the game. Newspapers or radio can only tell the audience who played against whom, who won the game, who scored how many points, who became the key player, and who was the MVP of the game. But you can’t tell just by looking at these.
You may know what the real progress of a game is like, so in the past, the best way to watch basketball games (not just NBA) was to watch them live. Only in the field can you truly understand a game. To put it more snobbishly, you can only watch it in person.
Only by watching it live can you communicate with others and even brag...
Therefore, the NBA did not develop well before, not because there were no superstars, nor because the league staff did not work hard to promote, but because it was inherently restricted by the media. But Stern was lucky, he caught up with the good times, turned over and enjoyed peace.
.
Geographical advantage: NBA is in the United States, this is not Europe, and there is no sports project that reaches the level of national belief. Moreover, this country is originally the best basketball country in the world. Before Stern took charge of the league, the United States was the world's basketball hegemon.
, only the Soviet Union can compete with him. The United States can contribute countless basketball talents every year.
Renhe: In fact, you can see that Stern promoted the NBA by relying on one trick - hugging the thighs and hugging the thighs of superstars. He first established himself among the four major leagues in the United States by promoting Bird and Johnson's "Black and White Hegemony"
Heel. Then he promoted NBA to the world with "God Wearing No. 23", and then through Kukoc, Yao Ming and other international players, NBA flourished in other continents. This trick is simple to say, but it is very effective.
As the saying goes: "There is no first in literature, no second in martial arts." The arena is actually a competition ground. Even the "28-20 rule" is not cruel enough here. Everyone's eyes will be attracted to the first and the strongest.
Therefore, promoting superstars is the most scientific, efficient, and tried-and-tested method of promotion. Even now, league promotion still focuses on the star card.
But the stars that the league focuses on promoting also have a focus. We can count the superstars that Stern supports, including Jordan, Barkley, Rodman, Miller, O'Neal, Iverson, Kobe, McGrady, Garnett,
James, Howard, Griffin. After careful analysis, it is not difficult to find that although these players are all All-Stars, I do not deny that they are all very powerful, but are they really the strongest?
What about Malone? What about Ewing? What about Duncan, Pierce, Nash, Durant, and Rose? The performance of these players on the court is definitely no worse than those above, but they have not been vigorously promoted by the league. Why is this?
The difference between the players on the top and the players below is not on the court, but off the court. The players on the top are the focus on the court and interesting off the court. The players on the bottom are much more low-key off the court, and they cannot continue to talk to the media off the court.
The murder of film, this is the gap.
Promoting superstars is definitely not just about promoting the various possessions of Spring Brother and Zeng Ge in your venue. Superstars must also have a series of supporting activities outside the venue. The simplest and most effective one is to link up with Hollywood to expand the star effect.
So we often see NBA players crossing over into the film and television industry. Kareem Abdul-Jabbar and Bruce Lee collaborated in "Game of Death", Jordan starred in "Space Jam", Rodman also played the second male lead in "Strike Back", etc.
.As I said before, there is no separation between culture and sports. The NBA and Hollywood are inextricably linked. NBA players can be seen in many film and television works.
Because of his superstar policy, Stern himself is also very keen to promote NBA players to participate in film and television works and increase the star effect of players. For example, the previous "Space Jam" had Stern's shadow behind it.
Someone may ask, why does Stern work so hard to push players to join the film industry?
Because the audience of NBA is mostly male, only men can appreciate this kind of primitive and wild sensory stimulation, and women can’t understand it. But half of the world is women, and the best money to make is women’s money. Why does Baker
Will Ham become the most influential sports star in the world for many years in a row? Is it because of his "moon scimitar", his heavy book of honors, or his oversized condoms? None, he just relies on his face.
, that face that makes men reluctantly nod, but makes countless women go crazy.
Stern has always wanted to find such a figure, but unfortunately, the league does not have a good-looking white superstar for him to operate. (ps: This is not discrimination, but it is true that white people can win the hearts of women around the world better than black people.)….
But now Stern has found a candidate. Although no NBA head coach has ever become a true star, no head coach has ever starred in a movie, directed and starred in it, and the movie was a box office success.
Edison is of the right age, only 30, with good looks and a taller figure than ordinary people. With good packaging, he can kill women in their 20s to 50s. You must know that these women are the most influential and have the most spending power.
Think about how big of a gimmick it would be for a person to be a Hollywood director and actor, and also the head coach of an NBA team. So when Stern discovered this possibility, his whole body was like seeing a naked beauty.
Same, my mouth was almost drooling, but after all, Stern was very cunning and did not act rashly. Instead, he immediately contacted me to confirm what the situation was.
"Mr. Stern, I love basketball, I love this league, and I have never wanted to change careers. As for this movie, I did not participate by chance, but was carefully planned. You know that young people always have many dreams, and sometimes they always
I couldn't help but want to give it a try, and that's how this movie came about." Edison first stated his position, gave Stern a reassurance, and then told other stories with half-truths and half-falsehoods.
"Oh? How do you prove that you have a plan?" Stern was unmoved. It was impossible to impress him just by saying that he needed more chips.
"How can I prove that not only am I participating in the movie, but I am also a director and cameraman. These two jobs are not for guest appearances. And according to my estimates, the final box office of this movie will be around 100 million."
"So that's it. I understood it well before, so I'm relieved in this situation. Paul, let's make it clear that I hope you can continue to maintain this trend. Of course, for your personal coaching that may be caused by distraction,
If your performance declines, I will give you some compensation from the league."
"How about compensation? Can I get the No. 1 pick next year?" Edison subconsciously revealed his inner desires as soon as he heard this.
"Haha." This was Stern's reply.
"Okay, that's a joke."
"Paul, you are very humorous, and I hope you can keep your humor. Although I cannot be compensated by your actions that obviously affect the balance of the league, my friendship in this league is much better than disgust," Stern began.
Use both soft and hard tactics.
"Of course I know this."
Then the two people had a series of exchanges. Although Stern wanted to push Edison, he didn't know exactly how to do it. After all, there was no precedent before. But Edison had an example about a star coach in his mind-Jose.
Mourinho. So he shared many packaging ideas with Stern based on his own memories, which made Stern suddenly enlightened, and the two hit it off.
As the conversation came to an end, Edison suddenly thought of something, so he said to Stern: "Mr. Stern, if you can make the game between us and the Jazz live broadcast across the United States on the 17th, there may be other gains."
When Stern heard that there was something in this, and it was not a big problem for him, he could also show his strength to Edison, so he replied: "Isn't this game already broadcast live across the United States?"
"Haha, I will satisfy you."
"I trust you."
After Edison ended the call with Stern, he immediately made another call.
"Hi honey, I haven't called you for a day. Did you miss me?"
"I don't want to." Rachel's anxious voice came from the phone.
"Okay, let's get down to business. The 17th is your birthday. Can you come to Orlando and watch my game? I will give you a special birthday gift."
Rachel on the other end of the phone pretended to think for a moment and then agreed.
After hanging up the phone, Edison thought to himself, "I am about to break into the entertainment industry completely. If it doesn't become popular, I will die; if it becomes popular, then life will be worse than death."
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Do you think it’s okay to write about the competition like I did three days ago? Would it be too wordy?
