Chapter 256 Game Day Income and Business Development
A new stadium requires a lot of money. Lotito cannot afford this money alone, although his net worth is much more than that of a new stadium.
But there are stocks and fixed assets, and there are not many real working capital.
Besides...it was never said that the club owner used his own money to build a new stadium for the team.
"We can raise funds," general manager Tarrey said. "We release the new stadium construction plan, and then externally finance. We can dismantle the new stadium and sell it, sell the naming rights of the main body, the naming rights of a single stand, and the naming rights of VIP boxes. In addition,
We can also sell advertising rights in the stadium... these can be exchanged for money."
Chang Sheng nodded, this is a feasible idea.
"There is an advantage to building a new stadium now. We have been quite influential in Italian politics during this period. As long as we make a request, they will probably agree. Now I go to the Rome City Council to pressure the ball to grant us a piece of land. It is not difficult.
" Lotito added
They have all talked about this. Chang Sheng would be a fool if he refuses again.
So he shrugged: "As long as it doesn't affect my team, I won't interfere with the new stadium. I want to ensure that the team has enough budget, transfer fees and wages. These all cost money. Transfer fees can be saved, but the salary budget cannot."
You can only downgrade, otherwise we won’t be able to keep any of those people.”
Seeing that Chang Sheng was willing to agree, Lotito breathed a sigh of relief and hurriedly replied: "This is natural. This is natural. The new stadium will be built by attracting investment, and it will not cost the club too much money."
Lotito even hopes that it will not cost the club a penny, and that all construction funds will come from external financing, and then the money will be paid back by selling stadium naming rights and other methods.
Just like Arsenal's Emirates Stadium
The reason for such a Middle Eastern name is that the naming rights were sold to Emirates Airlines in the Middle East during the construction, worth 100 million pounds, for a period of fifteen years.
Emirates Stadium is a literal translation, the real official name should be Emirates Stadium
Lazio apparently intend to follow this model
They hope that they can win the favor of wealthy investors so that the financial pressure on the club will be much less.
The plan for a new stadium has been discussed, but there is another matter
According to the accounting firm Deloitte, the income of European football clubs mainly comes from three aspects. The first is television broadcasting, which plays an absolutely important role among Italian teams. The survival of Italian teams depends entirely on television broadcasting fees.
The second aspect is match day income. Due to the special nature of the Italian team, this aspect can be almost ignored.
The third aspect is commercial development. Italian clubs are also lacking in this aspect. The commercial development of most Italian teams is not very good.
The second thing for Lazio is commercial development
Commercial development is divided into many categories. For example, the sale of stadium billboards is a category of commercial development, and the sale of various souvenirs, peripherals, and jerseys is also a commercial development field.
Of course, the most important thing is to promote the club’s commercial image, and commercial competitions are one of them.
In fact, Lotito had already told Chang Sheng about this matter, and Chang Sheng had no objection. Now he said that it was just the result of telling Chang Sheng to contact him over there.
Lotito plans to go to Asia to play a tour this summer. At that time, Lazio has not yet won a championship this season.
He plans to take advantage of Chang Sheng's popularity in East Asia to make money.
especially China
The Italian Super Cup held in Beijing last year was a huge success and the business response was very good. It also made Lotito increasingly yearned for the Chinese market. The Italian Football Association even decided to hold the Italian Super Cup in China for the next three years.
As the team's head coach, Chang Sheng is very popular in China. If he doesn't make good use of this, he can't be considered a competent businessman!
I am very resistant to winning business competitions in the past.
But it doesn't matter to him now
Because clubs always have to survive and make money
If you sacrifice economic interests simply for competitive results, that won't work either.
No club can tolerate such unrequited giving.
This is like making a cow work but not letting the cow be full.
Lotito has listened to himself enough over the years. He will not allow the construction of new stadiums and will not play commercial games. He will give him whatever he wants.
Such a good chairman is hard to find nowadays even with a lantern
I must also repay him with kindness
Therefore, Chang Sheng did not reject Lotito’s request.
Anyway, I have to go to Beijing to play the Italian Super Cup in August. I will arrange the time at that time. After playing the tour in East Asia, I will go directly to Beijing to play the Super Cup. It will be treated as a training camp in East Asia.
This can minimize the impact on the team's physical fitness and pre-season training.
"There are now four cities that have expressed interest in our commercial tour especially after we won the Champions League...Shanghai, Hong Kong, Seoul and Tokyo."
Chang Sheng was stunned for a moment after hearing the last name Ta Lei said.
He remembered the treatment he received in Japan when he led the team to play in the Club World Cup...
Why would Tokyo want Lazio to make money with them?
Lotito saw Chang Sheng's doubts, and he smiled and said: "For businessmen, business is business, and it has nothing to do with anything else. As long as they make money, let them kill their own father to do it."
Chang Sheng nodded.
indeed
As long as they think that playing with Lazio can bring them a lot of money, who cares about the little things before!
What are the feelings of right-wing fans, what are the enemies of the Yamato nation...
These are all farts. When the wind blows, there will be nothing left. You can’t even smell it.
Money is the most important thing
Since the Japanese don't care, Chang Sheng doesn't even care about making money from them. Anyway, the Japanese are rich, and if you don't make money, it's nothing.
Chang Sheng nodded and said: "Let's use these four cities for double games a week and play for two weeks. Then we can almost go to Beijing to participate in the Super Cup."
Lotito is also worried that Chang Sheng will delete a city. If one city is missing, the appearance fee will be reduced.
Among these four cities, Shanghai has the highest appearance fee of 2 million euros, Hong Kong has 1.5 million euros, Seoul has 1.3 million euros, and Tokyo has the second highest appearance fee of 1.8 million euros.
Lazio can earn 6.6 million euros from appearance fees in just four games.
This is not counting other business activities
For example, they have to attend a new car launch conference held by the chest advertising sponsor in Shanghai, China, to promote the company's platform.
Of course you can get this with money
Also, because of Lazio's good results this season and their consistent wins, more Chinese companies have expressed interest in sponsoring Lazio. This time I go to China, maybe I can sign a few big contracts and come back.
Lotito is full of expectations for Lazio's trip to East Asia...no, it should be said to be China.
※※※
Business competition is the last thing
After confirming these two things, Chang Sheng said goodbye to Lotito and Tarre, and flew back to China alone to reunite with his family.
Although they were only separated for three months, for today's Chang Sheng, being separated for three days is a painful torment.
He misses his wife and children almost every day
But they can only contact each other through the Internet
And because of the damn time difference, they can't meet each other often.
Now he is fine, he can go back to China and enjoy a reunion with them
Then, take them back to Italy
The Uncultivable Sect suffered a very heavy blow in this incident and was almost destroyed.
Basically all the major die-hards were caught picking up soap.
This time no one even dared to speak out for them.
With this threat eliminated, Chang Sheng's family can naturally return to Italy with confidence and boldness.
No one knows about Chang Sheng’s schedule except his family. He is now a celebrity, and there will be people watching wherever he goes.
In fact, he himself didn't care, but in order not to disturb the normal life of his parents and children, Chang Sheng had to keep a low profile.
He even dressed up in disguise and didn't ask his parents or wife to pick him up at the airport.
I just mixed in with a group of ordinary tourists and returned to my hometown.
Then I spent more than ten days of pure life.
There are no phone interviews, no door-to-door visits, no business activities, and no need to consider tactical arrangements or recruitment plans...
Completely empty your mind
Chang Sheng’s daily routine is to take his children for a walk after early childhood
I'll be back after nine o'clock when the sun starts to shine brightly
Keep taking care of the kids
Have lunch and take an hour's lunch break
After dinner in the evening, the family took the children out for a walk.
At night, when the children are sleeping, I am gentle and affectionate with my wife.
Just like an ordinary family
Of course, there were times when people recognized him. As long as there were no excessive crowds, Chang Sheng was still able to respond with a smile.
He also repeatedly stated that he did not want his life to be disturbed, so he asked these people not to tell this matter.
Anyway, we are all neighbors. It’s so bad to look up and not see each other all day long, and to get into conflicts over this kind of thing...
It wasn't until Chang Sheng's family left their hometown and China that the media found out
After all, they are a big family, and it’s as grand as moving, and they can’t cover it up even if they want to.
Naturally, everyone knew that, at that time, more than a dozen media outlets rushed to the airport.
Many people at the airport also watched from a distance
But Chang Sheng doesn’t care at this time.
If someone came up to him and Avril Lavigne to take a photo or sign an autograph, the couple would not refuse.
Anyway, I'll go through the security check soon.
Can this heat still be pursued all the way to the plane?
After satisfying the requests of many fans, Chang Sheng and Avril Lavigne waved to the reporters in the distance, and then took their children and parents into the security checkpoint.
In this way, they ended their vacation in China and returned to Italy
But it won’t be long before Chang Sheng will come back (To be continued...)
ps: Today is the Mid-Autumn Festival with my family, so there are only three updates...
