Chapter 74: To Occupy the Position of Public Opinion
When "SuperSport" heard Chang Sheng's reply to them from Xavi Rodriguez, his lungs exploded.
Because Chang Sheng did something more ruthless this time, they were not allowed to attend the press conference directly.
Although they did not get exclusive interview rights before, they could still attend the press conference, so they could get a lot of information about the team.
Although it is no different from what you get from other media, there is always something to write about.
Well now, they have even been deprived of the right to attend press conferences!
"Why?" the SuperSports representative asked Rodriguez loudly.
Rodriguez couldn't help feeling disgusted when he saw the other party's domineering look. He didn't feel anything before, but after listening to Chang Sheng's theory about game rule makers and dogs, he suddenly felt that he
I used to be such a coward!
When did the media, which relied on itself to make a living, be able to climb on top of itself and act wildly?
Chang Sheng is right. We should severely crack down on media that are unclear about their own positioning!
So he raised his head and hummed: "Why? The team doesn't even have this power? Just because you report and spread negative news about the team at will, you can be banned! Let me ask you, what are your previous reports?
It needs to be backed up with us, but have you backed up the internal strife report? Did you notify us before reporting it? We have a cooperative relationship, and this is how you cooperate with us?"
Harvey Rodriguez is more professional than Chang Sheng in handling media relations, and his questions are to the point.
According to the agreement, the draft of the news report must be confirmed by Valencia Club. If there are any problems, both parties can communicate and modify them in time.
It's just that... this agreement is not very binding, and it was strictly enforced at the beginning of the cooperation. Later, after the two parties had cooperated for a few years and had basic trust, they stopped doing it. After all, it was too troublesome. Every time
Every manuscript requires such back and forth. It is inefficient and increases labor costs.
So later on, it was only in name only. Only particularly important manuscripts would be contacted by the club. Please check and confirm.
At other times, SuperSport can arrange most of the articles by itself. After all, they have been cooperating for so long, and it is very clear what the standards of Valencia Club are.
But who would have thought that the new head coach this time had different standards...
Previous Valencia head coaches did not care about these trivial matters. All their jobs were to lead the team in training and direct games. They did not even have the right to decide who to buy or sell, only the right to make suggestions.
But after Chang Sheng came, he took over all the power and even controlled the news and public opinion. Therefore, there was a rule that every interview request must be approved by him before it can be carried out.
Harvey Rodriguez said this, and it was reasonable and defensible. "SuperSport" was immediately dumbfounded - they really didn't expect that this agreement, which was already in name only, could still exist at this time.
Harvey Rodriguez brought it out to make trouble!
"You publish such negative news about the team without our consent. Just suspending your right to participate in the press conference is already very lenient. Otherwise, you may be kicked out of Patna Sports City directly!"
In the end, Harvey Rodriguez, who had found a sense of dominance, directly threatened "SuperSport".
The representative of "SuperSport" was stunned for a moment, and then he realized - this press officer was not like this before. For him to say this, he must have the support of Chang Sheng.
So what do you say to this microphone? Go directly to Chang Sheng to trouble him.
He turned and left.
Although they wanted to trouble Chang Sheng, they couldn't go directly to Chang Sheng. They still insisted on taking the high-level route and suppressed everyone at the top level.
They still found Soler.
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Chang Sheng was also thinking about this issue after he sent away the press officer.
It is true that the position of public opinion is right there. If you don’t occupy it, it will be occupied by others. If you don’t want the media to be full of voices attacking you, then you have to control the voices of the other faction. Only in this way can you achieve a balance.
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It's not enough to just go against the media.
Chang Sheng knew this to some extent when he was in Getafe. Mediano's "Getafe Local Life" newspaper gave him strong support on many occasions. In the end, he found out that Moscodo was the mole, and he was also the "Getafe Local Life" newspaper.
Getafe Local Life newspaper played a decisive role.
When he returned to China, he further learned how to use the media to attack his opponents. So he chose to accept an exclusive interview with the "Football" newspaper in order to take advantage of the contradiction between "Football" and "Sports Weekly" and let "Football"
"Football" newspaper acted as his thug to attack "Sports Weekly".
Now he feels that he should establish his own media power in Valencia.
This city of courage and strength should not only have one voice, but also a voice that speaks for itself.
Being an enemy of the world is actually very simple, just close your eyes and go crazy.
But this will not help you realize your dream at all.
Sometimes, on the road to realizing your dreams, you have to pay attention to some strategies.
It's just that he is completely unfamiliar with Valencia's media ecosystem, and he doesn't know which media can be used and which media cannot be used.
It is even less possible for him to wait for others to come to him like he did in Getafe.
Getafe is a small place, a small team, with limited influence and few people paying attention, so he can afford it.
Valencia is different. It is also a traditional strong team in Spain. It is the big brother in the Valencia region and a force that cannot be ignored in Spanish football.
The longer this state of having no mouthpiece continues, the more chaotic news and public opinion will be.
So this matter must be resolved as soon as possible.
Chang Sheng found that as a head coach, the more power he had in his hands, the more things he had to do and the greater the pressure.
Before, he felt that he would feel safe only if he had all the power in his own hands.
Now it seems that this is indeed safer, but the problem is that it is also more tiring. If he has someone he can trust, he can decentralize power.
In that case, some trivial things can be left to the subordinates.
But how could the person responsible for this kind of thing be one of his subordinates... Take the matter of public opinion control as an example. Originally, the press officer was responsible for this matter. But Chang Sheng was very concerned about Harvey Rodriguez.
People who didn't know the details at all were worried, so he took away some of his power and stipulated that any interview with the team must be approved by him.
The result of this was that Harvey Rodriguez came to see him almost every day. The two people were not familiar with each other at first, but now they are almost familiar.
Everyone is very busy. But there is nothing we can do. Chang Sheng is worried.
To reassure yourself, it seems that only those who belong to you can do it.
But I am an airborne coach. What can I say about my own people?
And a person of Harvey Rodriguez's status cannot be his subordinate. He has no direct management relationship with him at all, and naturally has no binding force on Rodriguez.
By the way, speaking of Rodriguez...
Chang Sheng then remembered that he was not familiar with Valencia’s news media ecosystem, but Rodriguez was!
Ask him and you might be able to get some useful information.
So Chang Sheng called Harvey Rodriguez.
"Media with good character?"
Harvey Rodriguez feels strange about the words used by Chang Sheng.
"Well, it is... a media with a conscience." Chang Sheng explained. "It will not expose the internal news of the team like Super Sports. It is worthy of cooperation and can be entrusted to the media that you can trust."
Harvey Rodriguez frowned on the phone: "Conscientious media... I think, Chang. Your demands are too high..."
Chang Sheng rolled his eyes. It seemed that he was not the only one who had this opinion about the media.
"Then there's no way?"
Harvey Rodriguez smiled: "I think you have entered a misunderstanding, Chang."
Because of Chang Sheng's words, Rodriguez showed enough authority in front of the arrogant reporters of "SuperSport", so now he has a good impression of Chang Sheng and is willing to share some experiences.
"Misunderstanding? What misunderstanding?"
"We don't need conscientious media, we just need obedient media." Rodriguez began to talk. "It's easy to make them obedient. Give them benefits, but at the same time strictly control them. If they are obedient, then
It doesn’t matter, everyone cooperates happily. What if you don’t obey? I think you are more experienced than me. Chang.”
Rodriguez laughed as he spoke on the other end of the phone.
Chang Sheng is indeed very experienced in handling the media.
The official cooperative media "Super Sports" has made him so miserable, isn't it the same for other media?
When Chang Sheng heard this, he understood.
"SuperSport" has been a media partner of Valencia Club for many years. They use the influence of the Valencia football team to expand their influence in the Valencia region. Naturally, it will squeeze out the market position of other media.
So in fact, there are many media that want to replace it...
Just find a media that can do good reviews and has considerable influence, and that's it.
Valencia is different from Getafe. Getafe is just that big, so he can help "Getafe Local Life" newspaper seize the market.
Valencia is too big. If you really want to find an unknown player and slowly cultivate it, and wait for them to occupy the market share, the day lily will probably be cold.
So in Valencia, we need to find a mature, large-scale media to support us.
"Then recommend one, Harvey. I know you are an expert in this field." He flattered him calmly.
For people like Chang Sheng, who usually don't seem to be cool with anyone, the effect of flattering is often better, because the other person will not think that you are deliberately flattering him, and it is easier for him to believe it.
So he seriously considered Chang Sheng, and finally said: "Provincial Newspaper", "SuperSport" used to be the authoritative media for reporting on us, and "Levante Daily" was the authoritative media for reporting on Levante. Only "Provincial Newspaper"
"Provincial Newspaper" seems to report on both sides, but neither side can get exclusive rights. However, it is a comprehensive newspaper, and its influence in the Valencia region is not inferior to "SuperSport" and "Levante Daily"
》.”
The "Provincial Newspaper" actually reported the news of the team's internal strife, but they were just doing it for fun and reprinting it. The timeliness was still one day late, so they were considered "accomplices". Since they want to win over a group, they must attack a group.
, naturally we should forget about it. If we have to worry about it, then there will be no suitable local media in Valencia.
Chang Sheng obviously understood this. He nodded: "Okay, let's just go to this one. Please contact them."
Chang Sheng directly delegated power on this matter. He didn’t understand it anyway, and he was very busy. It would be better to leave this matter to Harvey Rodriguez. If you sell him a favor, you might get something in return from him in the future.
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Harvey Rodriguez is also very satisfied with this arrangement.
Chang Sheng asked him to do it, which shows that he trusts him very much.
Everyone likes the feeling of being trusted.
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ps, the first guaranteed update will be sent.
Starting from April, there will be two guaranteed updates, and the other is that debts must be repaid. This is more flexible - if you are in good condition today and write a few more chapters, you will pay back a few more chapters. If your condition is not good, you may have to pay back a few more chapters.
There's only one chapter that's even better.
Anyway, try to have debt repayment updates every day, preferably three updates.
Finally, please give me a guaranteed monthly ticket!
