Except for matters related to the team and the Chang Sheng Club's intervention, everything else was left to Lotito. He believed that Lotito would not let him down.
This person doesn't know much about football, but he knows a lot about business.
Chang Sheng plans to stay away from club management and concentrate on cultivating his one-third acre of land in the team.
But sometimes, it doesn't mean that he can stay away if he wants to.
A call from his agent, Kate Gracie, put his team and Lazio in touch with China.
Lazio's popularity in China is rising.
This is because the performance of Lazio, who has always won, is so outstanding. Their performance in winning the double championship last season was impressive and attracted Chinese fans.
At the same time, it also attracted Chinese companies...
Lazio's chest advertisement was always empty last season, and the standard was sold once for a short period of time and only for four games.
Even during the Champions League final, Lazio's chest advertisement was blank.
They may be the first team to win the championship without chest advertising after chest advertising became a regular income for the club. Although Real Madrid also won the championship without chest advertising during the centenary celebration, they are not without advertising.
Sponsors, because the jersey is a centenary edition, they did not put any ads on the chest...
This kind of persistence is completely different from Lazio's lack of it.
The reason why Lazio does not have chest advertising can be divided into two aspects.
On the one hand, it is natural that no big companies took a fancy to Lazio at the beginning and thought that such a loser team was not worth their money to sponsor chest advertisements.
On the other hand, Lotito looks down on small businesses.
Anyway, Lazio's advantages are too high to be inferior to those low.
This time, the Chinese company came here for Lazio’s chest advertisement.
In fact, this summer, Lazio has been discussing chest advertising with different companies.
Because Lazio won the Champions League last season, its popularity has increased and its commercial value has also begun to increase.
So it’s not like there aren’t chest advertisers coming to our door this year.
But Lazio's chest ads are still naked.
Because Lazio continues to struggle to achieve success.
Winning the Champions League has raised Lotito's horizons. He is no longer satisfied with four to five million in annual sponsorship fees, although this was once his dream. Now, there is no such thing as six million.
Although Lazio's results are good, the annual sponsorship fee of 6 million euros is still a huge burden for many companies, and they must be carefully weighed.
After all, this contract is not signed for one year, but at least every two or three years.
That's more than 10 million euros spent.
Moreover, Lazio sold people so crazily this summer, who knows what their future results will be? There are many examples in football of winning the Champions League once and then going crazy to death.
People are really not very optimistic that Lazio can still achieve good results after selling so many main players.
Even if they think they are very capable of winning frequently, they also feel that Lazio must first go through a transition period and endure the pain of replacement. It is not easy to ensure that Lazio will participate in the Champions League every year, let alone win the championship.
At that time, it will not be worthwhile to spend so much money to sponsor a team that has difficulty even playing in the Champions League!
So everyone was on the official website, unwilling to meet Lotito's request. Or they simply asked Lotito to reduce the price. Their reason was that Lazio was already having such a huge sale, so what commercial value was left? Lazio's commercial value was brought by those players.
Yes, as a result, the most popular Falcao and Benzema both ran away.
What’s the point of us spending six million to sponsor a bunch of nobodies like you whose names you’ve never heard of?
Besides, the economy is so difficult now, and signs of a financial crisis are emerging. Our family’s money doesn’t just fall from the sky, so we need to tighten money...
Lotito also has a tough attitude and won't talk until he agrees. He would rather leave the advertisement on his chest blank!
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Chang Sheng was a little surprised after hearing what Kate Gracie relayed, but he was still within the acceptance range.
As a time traveler, he is well aware of the strength of China's economy in the future.
China is now the world's third largest economy. In a few years, it will surpass Japan and become the world's second largest economy, second only to the superpower the United States.
Chinese people have the money to purchase products all over the world, from luxury bags and perfumes to enterprises and mines.
Don't let anything go.
At the same time, wealthy Chinese companies are eager to go abroad and go global.
They want to increase their international influence and expand their territory.
There are two ways. One is to directly acquire foreign companies. Chinese companies have been doing this kind of thing, but there are barriers. Some brands are not willing to be sold to Chinese because of various considerations, such as political and discriminatory reasons.
.One way is to advertise abroad.
The second method is more convenient, but has limited influence.
You can see Chinese brand advertisements using Chinese characters on the big screen in Times Square in New York.
But advertising only lasts for a short period of time.
And the effect may not be very good.
However, placement of advertisements also depends on the location.
The ads you put on buses on the streets of Seoul, South Korea, will definitely not be as effective as the ads you put on rented LED large screens in Times Square, New York.
But there is a better way, and that is...sponsoring the team.
Chinese companies sponsor sports teams to gain more advertising exposure. This kind of thing has already been done.
As early as 2002, after the World Cup, two Chinese internationals, Li Tie and Li Weifeng, were loaned to Everton in the Premier League. Because Everton’s chest advertising sponsor at the time was Kejian in Shenzhen, China. Through this relationship,
Two players were sent to Everton.
But Li Weifeng returned to China soon, and only Li Tie finally persisted.
In the era when he was sitting in front of Changsheng Travel, he knew of more examples of Chinese companies sponsoring foreign teams.
For example, many Chinese sportswear brands have even become jersey suppliers for top European league teams.
In addition, Sina Weibo and others have also appeared on Villarreal’s chest advertising space.
The Chinese automobile manufacturer that came to our door was already a well-known enterprise in China.
The sales and share of their brand cars in the Chinese market are very good.
But they are not satisfied with just being good in the Chinese market, they want to become a world-class brand.
In fact, their company's compact cars are also popular in foreign markets. As early as 2005, they sold 2,000 vehicles in South America a year, and 10% of the vehicles were exported to the Middle East and Latin America.
But now they want to enter the European market.
So they found Lazio Club.
Mainly because there is a Chinese head coach in the Lazio club, and they feel that this may make the cooperation between the two parties easier to negotiate...
Chang Sheng did not expect that his identity as a Chinese would become a symbol of attracting Chinese capital.
However... he does not reject this kind of behavior.
Anyway, as long as you can make money.
On the one hand, it solves the problems of the Lazio club, and on the other hand, it helps advertise for its compatriots. It kills two birds with one stone, why not?
Finally, someone will think that the brand image of this company is low or something...Who didn't start from the low level first?
I don't care about this constant victory.
If Chinese companies want to go abroad, it is a good idea to combine with European sports.
So Chang Sheng discussed this matter with Lotito.
Because of his frequent wins, Lotito now has a good impression of the Chinese.
Of course, this is not decisive.
The most important thing is that Chinese companies are actively looking for him, which is a good thing for Lotito, who wants to enter the Chinese market. Someone will give him a pillow when he falls asleep.
Think about it, if a Chinese company advertises in an important position on the chest of Lazio's jersey, it will definitely attract the attention of the Chinese media and market. How much will it increase Lazio's exposure in the Chinese market?
When Lazio becomes popular enough in China, maybe we can also go to the Chinese market to make money!
So Lotito seemed to take this matter very seriously.
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Chang Sheng acts as a bridge to connect the two parties, and his mission is completed.
The next job is Lotito's.
Not long after, Lotito called Chang Sheng: "Guess where I am, Chang?"
"How did I know?" Chang Sheng didn't want to play this kind of mentally retarded game.
"Ha, I'm at the Great Wall!" Lotito shouted over the phone. "According to your Chinese pronunciation, the Great Wall is somewhat similar to your name!"
Chang Sheng was surprised: "You went to China?"
"Yes! I'm in China!" Lotito's voice on the other end of the phone was always loud, and it seemed that his place was noisier.
"Then you and that company should be..."
"The deal is done! For your sake, I made a big sacrifice!"
Chang Sheng rolled his eyes. Based on his understanding of Lotito, if he made a sacrifice, it would be because of the allure of the Chinese market, not his own face.
"I only want a sponsorship fee of 6.1 million euros a year, and we have a three-year contract! Just 100,000 more than Roma!"
"We will fly back the day after tomorrow and sign the contract in Rome. You will also be present then..."
"Me?" Chang Sheng was surprised. "That has nothing to do with me, right?"
"You were asked to attend by name, Chang. Don't you know how popular you are in China? This company is willing to pay 6.1 million. I think it probably has something to do with you. And this is also a promotional activity for the club, so it stands to reason
Said you also need to participate..."
Chang Sheng said quickly: "Okay, okay, I understand. I will go when the time comes, but you choose the time and don't delay the team's training. We are missing a coach now, and everyone has to keep spinning!"
"No problem, you have the final say!"
Lotito hung up the phone.
Chang Sheng was in a daze with his cell phone.
Am I very popular in China?
I'm not a player, so how popular can I be? I can't score exciting goals on the court, and I can't play fancy tricks...
Will there still be so many Chinese fans who like me?
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PS, there are still four updates today~
Fourth update!!
(To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)
