Huya hybrid rice was successful and achieved the best results. What is the concept of a yield of 2,000 kilograms per mu? It is twice the theoretical maximum value of modern super rice. In reality, the original rice is expected to be realized on a small scale in ten years.
Super yield of 1,000 kilograms per acre.
As for Huya, just the most primitive variety has a yield of 1,000 kilograms per mu, and now it has doubled. The tribe now has nearly 300 acres of rice fields, and can harvest 1.2 million kilograms of millet a year, minus the chaff.
There are also 1.1 million kilograms of pure rice, and the chaff is also the bran, which is also a good food for livestock, only slightly worse than corn.
He can use about 500,000 kilograms of tiger tooth rice in one day. There is no problem in storing the rice for one year, but it starts to turn yellow in the second year. Even the villagers rarely eat the rice in the third year. It is usually only used to feed livestock or
Sell it at a low price.
Five hundred thousand kilograms of tiger tooth rice, if calculated at fifty yuan per kilogram, is twenty-five million yuan, which means he can earn nearly three hundred yuan per second. If he dropped several thousand yuan on the ground,
There was no need to pick them at all, because the time wasted in the picking process was enough for him to earn back the thousands of dollars.
He suddenly had the illusion that he had money but no place to spend it. Of course, it was indeed an illusion. Currently, there was no market for him to sell 500,000 kilograms of rice a day. This was what made him depressed. It seemed that the only way to do this was to lower the price appropriately.
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Ke Feng echoed: "There is no problem with the cooking method, but there are some difficulties with the supporting facilities."
Zhang Heng pondered for a moment, and it was only this morning that the Huya hybrid rice was truly confirmed to be successfully cultivated, which disrupted some of his previous plans, "In this case, you contact Shen Fei and Park Chuncheng to come together. The address is xx Hotel on xx Road. When you arrive, give me
I call."
"OK!"
After hanging up the phone, Zhang Heng drove all the way. Theoretically speaking, it was not too late. Because the lunch time in the village was relatively late, and the latest was at four o'clock in the afternoon.
"You've been waiting for a long time!" Zhang Heng said to Xiao Yin with some embarrassment.
"No, I have some snacks!" Xiao Yin raised her little face and seemed to be looking at him carefully.
At this time, the cousin next to me said, "You can be beautiful and delicious, but I will starve to death."
Zhang Heng accepted this sentence happily, and then asked the two women to get on the bus. Now that he was really not short of money, he simply went directly to the Dynasty Hotel. This was also the place where he had made an appointment with Kefeng and the others.
Who would have thought that the three of them would have arrived before he arrived. The Ebony Store is not far away, and Shen Fei's home is also nearby. Kefeng temporarily lives in Shen Fei's home. The two are fellow patients and have a good relationship.
"I have three friends coming over later. I have some urgent matters to deal with, so I asked them to come over to discuss it!" Zhang Heng explained to the two women.
"What's the emergency? It seems like you've been very busy lately!" Xiao Yin asked doubtfully. A few months ago, a poor classmate who lived in a daze every day suddenly turned into a wealthy man with a busy business. Things are unpredictable.
ah.
Zhang Heng smiled and said: "I plan to open a restaurant chain, a clothing chain store, and a processing factory!"
"What? Are you planning to expand your business so big all at once?" Guo Chunyan said in surprise.
"Well, I want to put my stamp on Chengdu. I have no foundation in food, clothing, housing, transportation, real estate and automobile industries, but food and clothing should be no problem." Zhang Heng said confidently.
But he was immediately hit. But Guo Chunyan said: "You are not greedy about food, and you are not greedy about clothes. Is there really no problem with your diet and clothing like this?"
"Ahem!" Zhang Heng was speechless. It would be better to just say that he has no taste in life. "Haha, of course I don't understand, but as long as someone understands, it will be fine."
Just as he was talking, the car arrived at the door of the hotel. As a large hotel with still history, it is extremely famous in Chengdu. If a man cannot rely on women to mature himself, then social experience will gradually make him mature. After kidnapping the prisoner, he His mood actually improved greatly, and his whole temperament changed a lot, but he hadn't noticed it yet.
"Let me introduce, this is Xiao Yin, Guo Chunyan!" He added: "You have met Pu Chuncheng, this is Shen Fei, a fashionista; this is Ke Feng, a diet expert!"
Park Chuncheng and the other two quickly greeted each other politely, and without much delay, they quickly entered. It was not easy to find a seat at this time today. Before Zhang Heng could say anything, Guo Chunyan next to him took out his black gold card. After passing through the front desk, what happened next was much smoother than expected, and a private room was immediately available.
After sitting down, Zhang Heng really didn't understand what the flamboyant dishes on the list were, so he let everyone take a look.
He really didn't have high requirements for eating. After the dishes were ordered, he thought about it and said, "You can just call me Zhang Heng. Ke Feng, please tell me first how you plan to use up the tiger teeth."
The three of them were all flexible. Zhang Heng's words had profound meaning. Ke Feng immediately said: "I plan to copy the models of fast food restaurants such as KFC, McDonald's, Dicos, Wallace, and Pizza Hut, but with Chinese style as the main focus. For example, there are successful Liezi’s True Kungfu and Rural Basics. The positioning of True Kungfu is (nutritional or steamed is better). The positioning is very precise, and it hits the weakness of Western fast food in one fell swoop, because in the Guangdi area, fried food has always been unhealthy in people’s minds. Food, its popularity in Guangdi is no less than that of KFC and McDonald's, the two mainstream fast food, and its business is even better!
In Chengdu, I rarely see KFC and M spending a lot of manpower on publicity. However, in places with high traffic in Guangdi, you can see KFC and other foreign fast food companies handing out coupons and engaging in cancellation activities, as well as Guangdi Tea. Restaurants have also affected the business of fast food restaurants. However, business in inland KFC and other places is booming. Customers often queue up outside the gate. The price of some meals is even higher than that in Guangdong. This is actually an abnormal status quo and also It can be said that the concept of inland has not been completely liberated, and spending at KFC is no longer just about eating, but also involves other aspects such as face."
Zhang Heng felt a little like dozing off, but seeing that the two women were listening with great interest, he cheered up. He just wanted Ke Feng to explain the difficulties. There was really no need for such a long speech. Even if he wanted to explain, he had to let him go first. Try eating at KFC or something to get an intuitive understanding.
"Well, what you said makes sense." Guo Chunyan nodded frequently. She grew up in the city, and it is hard to imagine how obsessed young people, especially children and half-grown children, are with fast food such as KFC.
Ke Feng quickly became modest and said: "Another Chinese successful Chinese fast food is Rural Base in Daqing Municipality. However, Rural Base's model has an obvious Sichuan style, and also borrows some concepts from tea restaurants. In addition to having a national market in the local area, it is difficult to develop into other places. The real effort in the past is with Li Xiaolong as the spokesperson. He is very international. He has opened chain stores in many big cities and is developing quite fast. And the rural base can be regarded as It has led to many similar stores, such as Summer Style, Leermei and other Sichuan-style tea restaurants. However, the positioning of rural areas is too narrow. For some niches, it is more difficult to develop nationwide.
To put it simply, real kung fu is positioned as something of the Chinese nation, while rural foundation is positioned as a local thing. We cannot say who is good or who is bad, because the environment in each place is different, and the ideas of leaders are also different.
As a reference, I think the current rural base is like the BBK department store and supermarket in the past. As a local retail company in Xiangtan, BBK can actually beat Wal-Mart. In the Xiangtan area, BBK’s reputation far exceeds that of international retail giants such as Wal-Mart. The reason is
One winter when heavy snow affected traffic, all supermarkets were short of rice and sold the rice at a higher price. At that time, BBK transported a lot of rice to the city at a loss and sold it at the original price. From then on, it won a reputation in Xiangtan. This was just one of them.
Successful cases also fully prove the traditional virtues of our people and their emphasis on human relations.
Then BBK jumped out and started to diversify, starting from the earliest VCD. Now it has point reading machines, learning machines, computers, etc., starting from sales terminals to production terminals, creating national brands, the reason is that the market in Xiangtan
It was too small and could not develop as soon as Xiangtan Supermarket emerged. However, BBK was able to defeat the international giant Wal-Mart in Xiangtan. This is the power of local cohesion.
It's a pity. If this kind of power is not so narrow and expands all provinces and regions into a large mainland, as long as all the Chinese people unite, foreign goods will only be defeated. Haha, this is my personal opinion. From a general perspective, this kind of
This approach is wrong because China is an open market.
So assuming that the market is fair and does not distinguish between foreign goods and Chinese goods, the rest is to compete from the essence. As long as you dare to do it and dare to explore, it is not impossible for Chinese fast food to defeat giants such as KFC. Real Kung Fu and rural foundations
They can all be said to be role models!
Wang, er, Zhang Heng, my idea is to position Huya as a rural base for development, so that it is possible to defeat the KFC fast food restaurant in Sichuan in a short period of time, develop a local local protection industry, and stimulate local national pride.
Let these people pay the bill!" Ke Feng said in conclusion.
Zhang Heng really didn't know how to answer the call. Although he understood what Ke Feng was saying, he didn't know anything about the fast food industry, so he couldn't make any suggestions. He originally planned to be a hands-off shopkeeper and just provide help.
Fortunately, the scene did not cool down. Guo Chunyan actually showed great interest in this matter and answered: "I think there is a problem with the short time you mentioned. Don't talk about short time. As long as there is hope, it is good. In the past
There is a chain store in Chengdu called (Asia), which sells imitations of KFC and other fast food. Although the store is not large, it has a wide range. But now Asia is almost withdrawing from the market. It has gradually switched to cake shops and basically given up.
The market for fast food snacks.”
Zhang Heng still knew about Asia, but it was the "place where the sun rises" mentioned in the history textbook. It was the foreigner's name for Asia. This sign was a bit international, which was a pity. Otherwise, it could have been borrowed.
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Ke Feng retorted: "That's because there is a problem with Asia's market positioning!"
"How do you say that?" Zhang Heng interjected. He is from the cousin's faction and needs to speak out.
Ke Feng quickly realized that this was not a family discussion. He was working as a migrant worker. He softened his tone and explained: "It's like this. The core consumer groups of fast food restaurants are children, students, young couples, and women.
.Although men are the main buyers, they are not the core of sales.”
Zhang Heng nodded. This is indeed the truth. Just like a Taekwondo gym, the people who pay are not interested in Taekwondo, but they have to pay. This is a clear positioning. Don’t care who pays in the end, as long as you find people who are interested.
, these people will naturally figure out how to pay for themselves in the end.
Ke Feng added: "I don't know much about Asia. But I have done some research before and found that its positioning is too fast food. The food is indeed cheaper than KFC and so on, and the taste difference is not very big. The key lies in its environment, even
There is not a single seat. People who care about face generally feel that eating on the street affects their image, and people who care about face tend to make impulse purchases.
As a result, its market audience has been narrowed. To put it this way, there are people who can buy stinky tofu on the street, and there are also many people who love to eat stinky tofu, but the stinky tofu business cannot be sustained in one place.
It’s hot and violent, and the requirements for ports are particularly high.
Asia initially took the commercial street route, opening small stores in commercial areas such as department store pedestrian streets. Finally, it gradually became a school entrance, focusing on students. However, only elementary school students would treat these fast food as snacks, and Asia's positioning and environment could not satisfy the needs.
With the demand of older children, its market has been narrowed to mainly primary school students, and passers-by may occasionally buy as supplements. In the end, primary school students have more choices, and milk tea shops and some copycat Sichuan-style tea restaurants are better than those in Asia.
The key point is that when many people go to eat, they will first consider the environment. If the environment is similar or even worse, they will definitely choose the one with better environment. As for the higher price, they will also think it is worth it. These are issues of consumption concept. To say
It will take some time to figure it out.”
Zhang Heng screamed in his mind. Isn’t this called understanding? Haha, it seems that Ke Feng has not been idle these years. He must have been thinking about these issues. After returning to reality, he went to seek verification again. Let’s not talk about other things. At least this understanding
The clear market positioning insight is worthy of praise.
Guo Chunyan was not an unreasonable person, and she expressed her agreement. But then she asked: "Then how do you plan to develop a new fast food restaurant?"
Kefeng said with some embarrassment, "I got the inspiration from talking about the Shanzhai Empire. Shanzhai has always been our country's tradition. Here is the strongest Shanzhai environment in the world. People are easy to accept Shanzhai and pay for Shanzhai.
As long as Shanzhai develops well, it can become a full-time employee. So I use Shanzhai as a stepping stone to open the door to the fast food industry. Every year, a large number of students in our country join KFC as summer jobs. These are mature clerks, and they can be hired directly.
We will also recruit many senior chefs from KFC. For example, the fast food restaurant Leermei on the market is a copycat product of senior chefs from KFC.
We also have the same things as foreign fast food in our stores, and we will also copy their management model, service model, decoration model, port model, etc. This is a means to attract customers, and finally we will do our most basic job
Things, tiger fangs, this is the core!" In fact, he didn't finish. There are more than just tiger fangs in the tribe, such as Daqing Juice and so on.
"Is there no problem with you copying this?" Guo Chunyan opened her eyes, and Xiao Yin nodded in agreement. She didn't understand much, but she felt that it was definitely not good to directly copy this kind of thing.
Ke Feng glanced at Zhang Heng and said: "Of course there will be problems, and it is up to Zhang Heng to solve these problems. We are not trying to defeat foreign fast food all over the country, but just to capture the market in Chengdu. With the market in the provincial capital, then
Franchisees will flock from all over Sichuan, so it won’t be a problem for us to become the next BBK.”
"Shall I solve it?" Zhang Heng asked aloud,
Ke Feng nodded and said: "Yes, KFC has an old man with a white beard, real kung fu has Li Xiaolong, and the main theme of rural style is rural tone. The core endorsement sign of our store depends on you to solve it."
Zhang Heng swallowed his saliva, "That's not okay, I don't want to be hung up on the sign!"
"That's not what I meant. Let's put it this way. You used Yinglong as a sign for the Beast Boxing Martial Arts School, and you used ebony as a sign for the treasure shop!" Kefeng explained.
Zhang Heng pondered for a moment, "In this case, the name of the fast food restaurant will be Huya, and Huya will be used as the signboard!"
"Huya, this name is very good, but Huya is too abstract. It was originally the name given to rice. When it is transferred to a fast food restaurant, it is not enough to represent the signboard, but it is still very good as a store name." Ke Feng continued.
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Now Zhang Heng was in a bit of a dilemma. Where could he find a suitable signature figure? "Chun Cheng, Shen Fei, you two don't be bored and give me some advice." He then said: "Cousin, Miss.
What do you think, Yin?"
It happened that the food was on the table at this time, which was considered as a buffer time for everyone to think about it. Although Zhang Heng had no requirements for eating, he would not affect his appetite because of the incident. No, he started eating directly. Maybe he was influenced by the tribe.
Impact, food equals life!
Xiao Yin said: "I think it is not impossible for the two words Huya to become an endorsement sign. As long as Huya is not so abstract and Huya is positioned, the fast food restaurant will be positioned. Just like Li Xiaolong, he will
It represents real Kung Fu. If I see a sign like this, I feel like I am eating real Kung Fu!"
Zhang Heng's eyes lit up, and he slapped the horses one after another, but it had the opposite effect. He began to think about emotional issues in his heart. Maybe there was something wrong with his strategy. In this era, it is no longer enough to rely on sincerity to chase girls. For example, if you want to
Understand romance. A woman’s heart is like a needle in a haystack. If you don’t understand it, you’re probably just trying to find a needle in a haystack. I shook my head and put this matter aside for the time being. The top priority is to solve the Huyami matter, and then take action!
"Let me also say one thing, I want to put my label on Chengdu. Without me, the lives of many people in Chengdu will be affected. You should work in this general direction!" This was a bit arrogant, but that's what he thought.
Yes, instead of relying on violence of war, use other means to conquer a large province with a population of over 80 million, and use the power of one province to feed back the primitive tribes! (To be continued...)