.[New Shushan Swordsman] The promotion of this movie should be fully launched. Following the press conference at the "Miramar Hotel" in Hong Kong, it will be held in Taipei, Taiwan, Tokyo, Japan, Kuala Lumpur, Malaysia, Bangkok, Thailand, and Singapore.
Reporters were held in every city
The reception. In addition to the presence of all the main creative staff, local celebrities and singers were also invited to help out. It turned a very ordinary press conference into a star-studded one, and also made the media of the country and region who came there pay attention to [
The generosity of "New Shushan Swordsman" is amazing.
The promotion did not end with a simple press conference. I don’t know when it started, and I don’t know where the gossip came from. The Asian premiere of [New Shushan Swordsman] was premiered in more than ten cities in Asia at the same time.
And the most famous local people, celebrities and singers have been invited to attend. According to unofficial sources, the Taipei premiere in Taiwan will include sisters Zhen Zhen and Yinxia, Pan Yingzi, Tang Baoyun, Xu Nailin, Lin Huiping
, Jin Ruiyao, Su Rui, Qiuqiu Chorus, Liu Jiachang and many other singers and stars, the lineup is prosperous. Japan’s Tokyo premiere will include Miyuki Nakajima, Mayumi Mayumi, Kashiwahara Yoshie, Sachiko Kobayashi, Hideaki Tokunaga, Minami
Singers, stars and bands such as the Star Orchestra will be present. Not only these, the premieres in Southeast Asian countries such as Singapore and Bangkok will also invite the most popular local singers and stars to help out, ensuring that there will be a gathering of superstars on the day of the premiere.
This news has come out, and it is no longer a surprise. The media, which has been paying attention to it, was shocked on the spot. Some were happy, and some were skeptical, but no matter what their attitude towards this news, they once again put [
New Shushan Swordsman] This movie has reached a peak. The media has gone crazy and is flocking to "Siyuan Pictures"
Company" and "Tsui Hark Film Studio" wanted to get the latest first-hand news. If Tsui Hark hadn't taken the main creative staff of the crew to hold press conferences across Asia, he hid for intense closed filming,
The media can't find him, and I'm afraid the studio is now crowded with media from all over Asia who have come to Hong Kong.
However, no matter how it is spread outside, there is no news about the premiere in Hong Kong until now. Even the so-called unofficial news is dispensable: there will be more invitations to the premiere in Hong Kong.
Many well-known singers and movie stars will be present, which will definitely not disappoint the media and audiences who come to attend the premiere. However, there is no news about which stars are there.
The media from all over Asia came to Hong Kong and waited for several days. Not only could they not find Tsui Hark, but Wu Siyuan, who would have come out to deal with it, also disappeared, leaving the reporters at a loss. Without a target, they wanted to
How to start covering the biggest premiere in Asia?
Some reporters in Hong Kong are smart. Since they can't find the main target, they should find relevant personnel. This immediately poses a threat to Feng Yifeng's leisure life. As a major shareholder of "Tianchen Entertainment" and a TVB
The senior management of the company will more or less know some information that the media does not know. The reporters do not need him to reveal the details of the entire Hong Kong premiere. They only need to know which singers and movie stars will attend. As Oriental Hollywood
Life certainly cannot be compared with other regions and countries in Asia.
For a time, Wireless has become a gathering point for media in Asia. More than a hundred media reporters guarded the gate of Wireless, which not only hindered traffic, but also affected the normal operation of Wireless to a certain extent. It was the first time for Feng Yifeng to see such a crazy incident.
Media reporter, but all this was his own fault, and now retribution is coming.
If the target of the media in Asia is Wireless, maybe Uncle Shao will be very happy, and many senior executives and shareholders will greet these reporters very well. But now the target of the media is only Feng Yifeng, and they just want to get some so-called accurate information from him. Why?
This was the first time Shao Liushu showed his face to Feng Yifeng, and asked him to come to the office to "take care of his lungs" and asked him to deal with the media reporters who had surrounded the wireless gate in the shortest possible time.
Facing the turbulent media, Feng Yifeng did not have the courage to face the long guns and short guns in their hands. He called Le Yiling and asked her to go out and dispatch these reporters who had been waiting for a long time. But Feng Yifeng also knew that if there was any news,
If he refused to disclose it, I'm afraid these reporters wouldn't let it go. It would be a great honor to not rush in and tear him apart.
As a result, the arrangements for the Hong Kong premiere came out. Although they were not very detailed, they were enough to make some reporters excited. Teresa Teng and Lin Fengjiao, who are temporarily staying in Hong Kong, Zhang Di, Fei Yuqing and Long Piaopiao from Taiwan, and others
Several well-known stars from the United States and Japan, including Paul Newman and rock star Bruce Springsteen, and others who have not been named, will attend the premiere together.
Even if it is not very detailed, it is enough to cause madness. Paul Newman and Bruce Springsteen are both world-class superstars. It is a great honor and encouragement to be able to invite them to attend the premiere of an Asian film.
.Although some people still have doubts about this news, but what should the public know?
The tabloids seeking favors have already started making noise. They described this as a grand event in the Hong Kong film industry and a sign that Hong Kong films will take off. They also touted the contribution of "Tianchen Entertainment" to the Hong Kong film industry and regarded this as a great event.
Taiwanese entertainment companies that have not officially entered the Hong Kong film industry have been compared with Hong Kong's own Golden Harvest and New Arts City.
Some people are happy with this comment, while others are unhappy. The happy ones are naturally Feng Yifeng and Wu Yu, who are still handling "Tianchen Entertainment" in Hong Kong and have officially entered Hong Kong with the help of this east wind. The unhappy ones are Zou Wenhuai and Lei Juekun.
In their view,
"Tianchen Entertainment" has put out so many things and made them so grand, which is actually to attract people's attention. Whether a movie can attract audiences and have a good box office depends on the quality of the film. These frivolous things,
They don't bother to do it.
In fact, they are heartbroken to spend so little money, because according to incomplete statistics, the promotion of [New Shushan Swordsman] in Hong Kong has cost more than one million, and in countries and regions such as Taiwan, Japan and Southeast Asia, the cost of promotion is almost 50,000 yuan.
Around a million, I'm afraid that's enough
They have filmed several movies. What's more, they have to hold such an Asian premiere and invite such big-name stars. The appearance fees of these people are another objective expense. Think about "Tianchen Entertainment"
The two Hong Kong tycoons were stunned by the generosity.
The publicity campaign of "New Shushan Swordsman" has already affected Xinyi City's "The Best Partner Shows His Magical Powers". Lei Juekun also thought about expanding the publicity and invited Huang Baiming and Mai Jia to plan a
publicity plan to overwhelm [New Shushan Swordsman]. But they never
There was no complete publicity plan at the beginning, let alone a large amount of publicity funds. Doing temporary publicity would only be stretched thin. Although Lei Juekun has repeatedly increased funds, with the publicity offensive of "New Shushan Swordsman", it has been fully launched.
If you open it, Xinyi City will be unable to withstand it.
Amid this intense publicity, [New Shushan Swordsman] began selling and ordering tickets for the premiere. In order to avoid ticket scalpers as much as possible, each person in line can only purchase two tickets with their ID card. Ordered
Similarly, you also need to use the registered address and phone number to purchase tickets within three days of booking. This is the first time in Hong Kong that such a troublesome and strict ticket purchase is required.
Once this arrangement was implemented, it received a lot of criticism from the media on the spot. However, "Tianchen Cinema Line", which was responsible for selling tickets, also provided an explanation for this arrangement: Because there were so many superstars attending the premiere, if Infinite
If you buy a large amount of votes, it will definitely give opportunities to scalpers, making it difficult to get a vote, and it will also violate the rules of Hong Kong.
The original intention is that more ordinary citizens in Hong Kong can participate in this premiere. So after research, we came up with this method. I also hope that the media and the audience can understand. Because every audience who bought a ticket to attend the premiere
, you will also get autographed posters from all the stars who came to the premiere, and you will also have the opportunity to participate in the lottery that will be held later.
Yes! For a premiere, there are only a few hundred tickets, and you have the opportunity to see many superstars, get their autographed posters, and even have the opportunity to participate in the lottery. Who would give up such an opportunity?
? Even if there are scalpers, there will definitely be people fighting for them. Although there are still many people who say that this is the overlord clause of the "Tianchen Cinema Line", asking Hong Kong citizens to boycott it. But this kind of voice has long been covered up.
Under the crazy actions of crazy groupies.
Two days before the premiere ticket sales date, there was already a queue of nearly a hundred people outside the major ticket theaters. Without exception, these people had prepared stools, cotton clothes, water, dry food, and tents.
, pillows and other long-term war equipment. But as the ticket sales time approached, more and more people came. The night before the sales started, the long queue waiting outside the theater door was already close to 300 people.
The reporter deliberately came to the front of the queue. He was a man in his forties. He was wearing a thick sweater and a down jacket. He was drinking hot tea that had just been poured from a thermos bottle, and there were other things beside him.
Several empty bags of instant noodles.
"Hello, sir!" The reporter greeted the man warmly: "I would like to ask you a few questions, is that okay?"
"What are you doing?" The man suddenly saw a man with such a lewd smile and asked himself a question. He replied cautiously: "I won't sell my position. You'd better give up! Someone gave me this before.
I refused even 500 yuan, so don’t have your wishful thinking."
"What? Five hundred yuan, just for the top spot? You still won't sell it?" The reporter almost jumped up.
"Of course!" the man said arrogantly: "Isn't it just five hundred yuan? It's like a piece of cake to me. Haven't you read the reports? Not only Teresa Teng and Lin Fengjiao are coming, but also Zhang Di and Fei Yuqing. As for which
These two ghost guys, although I don’t know who they are, but I read in the newspaper that they are world-class superstars. When will Hong Kong have such a good opportunity to be able to get up close and personal?
How about meeting these big stars? How about going to the theater with them? This is a once-in-a-decade event. My wife likes Teresa Teng and Zhang Di very much. After knowing this, she has been talking about it. She and I
He said, if I can't buy a ticket, I will have to sleep in the living room for a month. For the sake of watching celebrities and for my future happiness, no matter how much money you pay, I will not sell it to you."
"Yes!" Sitting behind the man in the front row was a young man about twenty years old. Hearing the reporter talking to the man, he was bored anyway, so he interrupted and said with a sad face: "My girlfriend is not the same. She is also Teresa Teng.
A fan, she has collected all Teresa Teng’s albums and records. This
This time she not only wanted Teresa Teng's autograph, but she also wanted to see Paul Newman's works up close. The films he starred in, "The Heroes of Cisse" and "The Lovely Wife," are simply classics among classics. After knowing about the ticket sales,
He kept clamoring to buy tickets and even threatened me with breaking up. Do you think it's easy for me?"
The next few people all had similar experiences. The reporter now has to lament the success of the promotion of [New Shushan Swordsman]. Regardless of whether these people who came to the queue liked this movie or came to see the stars
.At the very least, the queue of these people will definitely attract more attention and pursuit from Hong Kong citizens. This "New Shushan Swordsman" is already a hit before it is released, and the box office will definitely not be bad.
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