Xue Xiang had just tidied up the messy cups and plates, and Xia Yu rushed back: "Secretary Xue, the layout is almost done, how many copies should be printed?"
Xue Xiang pondered for a moment and said, "Five hundred volumes."
He just pondered, and was actually calculating the price. According to his idea, this issue of "Clover" will be launched, priced at eight cents per copy (which is already an extremely high price at this time), and five hundred copies will be printed. If all are sold out, he will get
If we have four hundred yuan in money, and the hundred or so dollars left in the ministry, we have five hundred yuan, which will be enough to last through the year.
"What, five hundred volumes!" Xia Yu was shocked.
Xue Xiangqi said: "Why, is there not enough paper? This is really troublesome. How about printing less first and buying paper to make up for it tomorrow."
Xia Yu said: "It's not a problem with the paper, but it's just that too many copies were printed. Normally, a hundred copies would have to be sold half and half given away in order to be able to sell them all. Right now, even if the effect of our revision is excellent, it's impossible to print more than five copies.
With one hundred volumes, the entire philosophy department only has more than 400 people."
Xue Xiang smiled, but did not explain, and just let Xia Yu copy it.
……………….
Another winter has arrived, and the deep winter in the ancient capital this year is particularly lively. From the beginning of winter to now, there have been more than a dozen snowfalls. Last night there was another strong north wind, and the goose feathers in the Yanyuan Garden were flying, and the sky was bright.
At that time, the colorful flowers in Yanyuan had turned into pure white.
It was only seven o'clock. The Propaganda Department of the Youth League Committee of the Department of Philosophy, excluding Zhang Jinsong who had asked for leave, and including Xue Xiang, a total of thirty-one people, gathered in front of a quiet flower altar on No. 46 Road.
On the flower altar, Xue Xiang, wearing a coat and felt hat, was waving his hands and raising his eyebrows, assigning tasks. After a while, everyone received the "Legal Order" and stood on the table, carrying stools and books, and dispersed in groups of three. Soon, the whole Beijing
At the intersection of the Big Five main roads, at the entrance and exit of two canteens, and at the corner of three teaching buildings, a strange book selling point appeared.
The reason why I say strange does not refer to other places, but to the sales method. Originally, there are various student groups in Beijing University, as well as publicity units for each class, age, department, and school. There are not a few magazines and promotional periodicals for sale on weekdays, but
It's never been like this.
But I saw three piles of books on a desk. There was also a standing board next to the desk. The board was covered with red paper. On the paper, written in thick and full regular script, were ten large characters "Each book is eight."
Mao, each person is limited to purchase two copies." The content of the notice is concise and clear, but it makes people laugh and cry when reading it.
Why do you think it makes people laugh? It turns out that when passers-by saw the purchase limit on the notice board, they immediately thought it was some strange thing. I think so, it’s not strange. Do you dare to utter wild words about "purchase limit"? Only in the early years, supply and marketing cooperatives were in short supply.
It will be hung up only when the goods are available
There is a sign indicating a purchase limit. Take a closer look. The thing for sale is actually the most notorious propaganda magazine of the philosophy department, "Clover". It is a stuff that is on the street. It is half sold and half given away and no one wants it. Yet it dares to limit the purchase. It is so clear.
The comparison. How can it not make people laugh when they read it?
Xia Yu had just set up a table at the corner of No. 46 Road. After a while, the table was crowded with students watching the excitement. The crowds were crowded here, and people behind them who couldn't see the situation in front became curious.
In addition, our people are almost born to love to watch the excitement, but regardless of men or women, after a while, more and more people gathered together, and it was crowded.
Xia Yu, who was standing behind the desk, was confused when he saw the formation. He really didn't expect so many people to come. You must know that every time "Clover" is moved to the philosophy department by "coolies" from the publishing house.
It is distributed to each class in the school, usually buy one, get one free, and the class teacher forcibly sets a purchase quota for the class. In this way, the 35 cents per copy of "Clover" cannot be sold out until 100 copies are released every month.
But now, Secretary Xue just picked up the pen and wrote ten characters. How could it be like a fish on the tide? There were so many. Xia Yu really couldn't understand how Secretary Xue's ten big characters could be like this.
Big magic.
In fact, it is not that Xue Xiang has magic in his writing, but that he applied the simplest sales technique of later generations, which is to take advantage of the public's curiosity and rarity psychology. This sales method can be seen almost everywhere in supermarkets in later generations, but it can be seen now
This wild land of marketing has shown unparalleled power.
"Hey, are you making a mistake? Are your leaders confused by their sleep? You dared to double the price of a copy of "Clover" that no one wants for 35 cents, and talk about purchase restrictions without shame. You are in vain.
Give it away, I don’t even want it from you.” The academic style at this time is quite upright, and the students are also seeking truth and seeking truth. They are not very afraid of the school leaders and speak naturally and straightforwardly.
"Yes, I have seen this clover before. It stinks so much that it is almost listed as a must-have reading along with "Quest" from the History Department and "Equations" from the Mathematics Department. I still have the nerve to show it." This person even said bluntly.
, the two strange "du" sounds made the crowd burst into laughter.
Xia Yu was not good at words and his face was livid with anger, but Xiao Li on his side was a very articulate person and said with a smile: "As the saying goes, catching up is not a business, classmates, we are not begging you to buy it.
, if you surround yourself, it’s better to be virtuous.”
"Why, if I want you to do it, if you don't, let me tell you. It's not good, it's bad. The eyes of the broad masses of the people are sharp." The student who said "poison" before now spared his venomous tongue.
Xiao Li's smile did not diminish: "This classmate also said that the eyes of the masses are sharp, but the eyes of the masses cannot have special powers. You can know the contents just by looking at the pages of the book, right?" After speaking, Xiao Li added
Loud voice: "Students, you all know that there must be a reason for abnormal things, right? Since we dare to increase prices and limit purchases, we naturally have our reasons. We will not come out to make fun of you in the cold weather, right?
Good or bad, it’s still a pleasure to see it!”
Xiao Li was very eloquent and pointed to the root cause. Many people had already been aroused to be curious. When he said it, they immediately rushed forward, took a book and turned it over. As soon as they turned it over, they were shocked.
"Xu Zhi Mo! Farewell Cambridge!"
"Dai Wangshu, Yuxiang!"
"Quietly I leave, just as gently as I came, I wave gently as I bid farewell to the clouds in the western sky..."
"…………."
In an instant, screams and shouts came one after another, and some people even recited the poems in the book loudly. This recitation was like smashing a huge stone into a vat, and the vat immediately broke into pieces and water splashed. Because of this, I was used to it.
Students, because information is closed,
Not everyone knows celebrities such as Xu Zhimo and Dai Wangshu. At first, just hearing the name of the author and the title of the poem, he didn't think it was so great. But as soon as these few lines of poems came out, purple energy suddenly came from the east, and the rays of light spread across the youthful and restless hearts.
My heart was shattered.
For a time, the small desk was completely sealed, and people kept crowding behind it. Fortunately, Xue Xiang had prepared a horn. Xia Yu held the horn and shouted, and the commotion and crowding immediately subsided.
Everyone started lining up. After all, these people are all young students. In terms of quality, they are undoubtedly a top-notch group in the Republic at this time. Naturally, they will not continue to make noise. The previous commotion was just a sudden sight of the "baby" and it was hard to recover.
, plus the result of the clustering effect.
At this moment, a group of people lined up. No one thought that eighty cents was expensive anymore. Some even couldn't help but talk to Xia Yu and Xiao Li who were in charge of selling books in front of them. They wanted to buy a few more books, which was just the time.
Take it home and make it as a New Year's gift for classmates and friends. In this room, as soon as someone said that they wanted to buy more, before Xia Yu and Xiao Li could bargain, the people behind them quit after hearing the noise, for fear that the guy in front would kill them.
, if you buy too much, it will be gone when it is your turn!
The public was furious, and those who wanted to buy more had no choice but to retreat in defeat. Not long after, they stuffed the books into their bags, slipped into the end of the queue, and started a new round of shopping!
……………………………….
However, it was said that Xue Xiang finished arranging tasks for everyone in the garden, sneaked into the cafeteria to eat breakfast, and then returned to the office to sleep. While he was sleeping, the door was knocked open with a bang. Xue Xiang raised his sleepy eyes and took a look.
But when he saw that Li Li's originally neat middle part was now in a mess, and there seemed to be scratches on his face, like a defeated general, he was shocked and said anxiously: "Old Li, what's going on? Is something wrong?"
What's the situation?"
"Hmph, hum... book... book... note, there is a big situation... the five hundred magazines are almost... going to shine. Hurry up and print more, otherwise... I will really be unable to bear it.
!" Li Li yelled, breathing like a bellows, and finally managed to finish a sentence. No wonder, a man in his forties ran more than a mile in one breath, climbed three floors, and didn't stop.
If you sit down on the ground, you are considered to be physically fit.
"What!"
Xue Xiang was really shocked. He never expected that the sales prospects would be so hot. He originally expected that 500 copies would be sold out, but the estimated time was two days. Who would have thought that if he couldn't hold on in one morning, he would be sold out.
At the moment, Xue Xiang did not dare to delay and called Li Li to go to the scene to preside over the situation. He personally led Xia Yu and other people from the publishing house who had returned with Li Li, and got into the printing room.
For three days in a row, the entire Peking University seemed to be set on fire by this book, and gradually the fire spread. In the end, not only Peking University, but also Tsinghua University, Beijing University of Posts and Telecommunications, National University of Posts and Telecommunications, and even the young gangsters in the 49 cities were burned.
Got all kinds of meat and vegetables, one book
"Clover" instantly became popular all over the ancient capital. Especially among young people, whether it is Shicha Beach or Beihai Park, you can hear "I wave gently" and "I hope to meet a girl with a sorrow like a lilac" everywhere.
"Clover" has become popular, and the Propaganda Department of the Youth League Committee of the Department of Philosophy of Peking University has released it!
In just three days, no, in two and a half days, a total of more than 3,600 copies of "Clover" were sold. The machine was not stopped until all the paper saved last time was used up. Of course, the reason for stopping the sale
, naturally it is not because of the paper problem. After all, buying paper is just a few steps away. The main reason is that "Clover" is so popular that it has become so popular that scalpers were born in advance. (To be continued)!~!