Chapter 181: Magistrate Xue is laying a shop in front of your door
The model of the bicycle produced this time was decided by Xue Xiang himself. It is the old 28 type, not the traditional single model of Fei Ren. After all, the mainstream of domestic bicycles at the moment is still practical, not speed and lightness. And this
After the Taiwanese bicycle came off the production line, apart from the controversy over the price, it was unanimously praised by everyone. Of course, the root cause of the controversy over the price naturally lies with Xue Xiang.
Because the production line used has a very high technical level, the production efficiency is naturally very high. Once the production efficiency is high, the production cost will naturally come down. Nowadays, the general ex-factory price of a bicycle is about 120 yuan.
, this ex-factory price is naturally the production cost, that is, raw materials, machine wear and tear, and worker wages combined into one.
The production price of bicycles from the hardware factory is actually as low as less than 100 yuan. As a result, the wholesale price is almost 120 yuan, which is tied with the ex-factory price of other bicycle factories. Isn't this a good thing?
The lower the cost, the lower our selling price.
The lower the selling price, the greater the competitiveness. Wouldn't it be better if others come to buy your own products? Most factory cadres and employees all think this way and demand lower selling prices, but Xue Xiang does the opposite.
, we need to increase the production price to 130 yuan per car.
Since the hardware factory is currently operating independently, it naturally has no original sales channels. If the Light Industry Bureau does not care, it cannot enter the shopping mall, so there is no wholesale price. It is the hardware factory's turn to find a way to sell on its own, that is, from the production line to directly to the store.
At the sales terminal, Xue Xiang added 30 yuan to the ex-factory price. The ex-factory price was as high as 160 yuan, almost catching up with the most awesome Phoenix 28 at the moment.
Speaking of which, we have to mention the price of bicycles at that time. At that time, domestic products were extremely scarce, and even bicycles and watches were classified as luxury goods. In 1962, the State Council approved the import of watches and watches.
Domestic watches implemented a high price policy, and domestic bicycles implemented a high price policy in areas where conditions allowed. At that time, an all-steel watch sold for more than 300 yuan. A Phoenix 28, Permanent 11, sold for more than 600 yuan at most.
According to the income level of an ordinary worker at that time, which was only more than a hundred years' salary, watches and bicycles were undoubtedly extremely luxurious products. Fortunately, the high-price policy was only implemented for three years. In 1965, high-price policies for watches and bicycles were abolished.
Policy, the selling price of Phoenix and Forever dropped to more than 120 yuan, and since then the price has been rising year by year. By 1980, the retail price of a Phoenix 28 was generally around 170 yuan.
At this moment, Xue Xiang set the retail price of his own bicycles at one hundred and sixty, which is a bit outrageous, because Phoenix is a serious and wealthy family nowadays. The most famous brand among famous brands, the bicycles produced by his family are still in the market today.
He didn't even have a name, and it still had the Feiren brand on it. It was just a wild idea, so he dared to sell it for 160 yuan. No wonder when Xue Xiang reported the price, everyone was shocked, and some even called him "crazy."
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But Xue Laosan was in a position of power, and he was a talkative guy at critical moments. He glared at me, and the whole place fell into silence. He didn't even take pictures of the table, and the price was set!
"You mean the selling price has been set high?"
Xue Xiang frowned and lamented in his heart: You will never understand my intentions!
Wang Dingfa waved his hand urgently: "No, no, the price is very reasonable. The main reason is that there are too few rich people in Xiaoshan County!"
Xue Xiang's eyes widened: "There are few rich people, so they can't afford it. They are still complaining that I set a high price and are fooling me!"
Black lines appeared on Wang Dingfa's forehead, and he said anxiously: "That's not what I meant. I really think the price is reasonable. Even if you lower it to a hundred yuan, should he be able to afford it or not? I think the key issue now is still
The sales channels are decoupled. The Light Industry Bureau does not care about us. We are not able to go to all the department stores in the area. We can only do what we are doing now, get a flatbed cart and drag it everywhere along the street to sell. If we don't have to ask for tickets, we can only
I’m afraid I won’t be able to sell more than two hundred units.”
Xue Xiang smiled and said: "You also know our advantages, so why worry about it? If it can't be sold in Xiaoshan County, we can sell it elsewhere. Isn't it just a waste of fuel?"
There are of course reasons why Xue Xiang dared to set such a high price. One of them is that their products are not under the control of the Light Industry Bureau and cannot enter the normal sales channels. However, there is one advantage, that is, they do not need to be sold by ticket. Of course.
This reason is not the most important reason. The most important reason is that the bicycles from Xue Xiangxiang Hope Hardware Factory
To become a brand, a high-end brand, after all, with the development of the times, bicycles will inevitably withdraw from the mainstream of transportation. Although they will not die, their market share will become lower and lower. He does not want this hardware factory to be short-lived.
It has a lifespan of more than ten years, so for long-term considerations, it is necessary to create a brand.
To build a brand, in addition to relying on advertising, quality, and quality. At this time, the major publicity media have not yet begun to commercialize. It is very difficult to take the advertising route. If it can be done, Xue Xiang will go straight to the news even if he sells his blood.
The first fifteen seconds of the broadcast were gone. Since he couldn't rely on advertising, and the quality was excellent, he could only move up the price. Only high prices would convey a subconscious impression to people - this is a great product!
Wang Dingfa swallowed his saliva and whispered: "No, factory director, I haven't tried it in other places, but in Jinshan County, which is next door, I asked them to go there. They just sold a dozen cars.
The Shanshan Public Security Bureau came, and they towed the car away with the person and the car, or did Manager Lu Fu take the Hong Kong businessman's ID card and take the car out?"
Only then did Xue Xiang realize the seriousness of the problem. Local protectionism was about to rise. "Lao Wang, I remember there is no bicycle factory in Jinshan. We sell ours without disturbing them, and we didn't say we wouldn't pay taxes.
What kind of care do you have in the Shantou Public Security Bureau when a dog is trying to catch a mouse?"
Wang Dingfa said: "Who says it's not the case, but I think the roots are still in the bicycle factories in Huayuan. Three days ago, under your instructions, I went to all the major department stores in the surrounding counties and cities, and there was no one.
For those who are willing to accept our bicycles, I even lowered the wholesale price privately, but they are still unwilling to purchase them.
I didn't know the reason, so I spent a lot of money to treat the deputy section chief of a shopping mall to dinner, and then I got some information. He said that the leaders of the Light Industry Bureau had given orders to all major shopping malls and stores, and they were only allowed to sell products from state-owned factories.
Resolutely consolidate the status of the state-owned economy, listen, this does not mean that we are going to deal with those of us who defected."
"What do you mean by defecting? That's really ugly to say. What we mean by this is supporting ourselves and reducing the burden on the country!"
Xue Xiang stared, feeling really annoyed. He did not go to the Light Industry Bureau this time, but went through Zhou Mingfang. The Light Industry Bureau must be angry. After all, in Zhou Mingfang's eyes, the hardware factory is a burden.
Available in light
In the eyes of the Work Bureau, the hardware factory is resources and power. If resources and power are stripped away, anyone will be unhappy. But if you are unhappy, there is no need to use such dirty methods to punish people. After all, the hardware factory is still a state-owned holding.
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"Yes, yes, it will definitely reduce the burden on the country!" Wang Dingfa was afraid that the old man would be in a bad mood and get angry at himself, "It's just the factory director, what should we do now? Don't be stuck in Xiaoshan County. The cars can't be sold.
, should this production be slowed down?"
"Why wait? Let's go all out for production!"
!”
"Oh my God!" Lao Wang stood up in shock: "No, absolutely no, factory director, we can't sell this little production capacity now, and installing a production line is tantamount to suicide. Let's not talk about labor.
We can’t afford the cost of materials alone, it will drag the factory to death!”
Xue Xiang patted Lao Wang on the shoulder, comforted this down-to-earth subordinate, and nodded his head, "Don't worry, Lao Wang, there is nothing bad here!"
Lao Wang was still shocked and puzzled. He grabbed Xue Xiang's big hand and refused to let go. It seemed that if Xue Xiang didn't say he was ugly, he, Lao Wang, would not obey his orders even if he recommended him to death!
Xue Xiang had no choice but to say: "Let me take care of the sales. You are responsible for production and keep your heart in mind. I am still the director of our factory. How can I ruin the factory?"
Seeing what Xue Xiang said, why did Lao Wang dare to pester him, so he tiptoed away in fear.
…
"Commissioner, Commissioner, it's not good, please go to the door and see!"
Shi Yong rushed through the door with a water bottle in his hand. He didn't even have time to put the water bottle on the counter next to the door. He ran towards Zhou Mingfang who was sitting at his desk, looking very panicked.
With a bang, Zhou Mingfang clenched his fists on the table, "Noisy Bahuo'er, why did you get chased by a wolf?"
Shi Yong said anxiously: "No, no, it's County Magistrate Xue. Magistrate Xue is holding a quilt and making a bed in the corridor in front of your office!"
"What!" Zhou Mingfang was so shocked that his eyebrows almost flew out of his face.
"It's true. There are many people outside watching, pointing and pointing. It's very lively."
As he spoke, Shi Yong became very happy.
Zhou Mingfang calmed down and gritted his teeth and said: "Why are you having fun? Hurry up and get me to come in. I've really convinced you how dare you play this trick with me!"
"Who says it's not the case? This is the first time in our Huayuan District Committee. This County Magistrate Xue is so courageous. My eyes have been opened today!
"Go, go, go, why are you making noise? You are just making fun of me!"
Shi Yong groaned, picked up the water bottle, turned around and ran out the door. Soon, Xue Xiang, who looked sleepy, wrapped in a quilt and yawning, was brought in.
"Ah Zhi, what time is it? It's Commissioner Zhou, you are finally free!"
Xue Laosan rubbed his eyes and talked carelessly, as if he hadn't woken up.
Zhou Mingfang glared at him fiercely, pointed at him and cursed: "Xue Xiang, you are playing this with me, how old are you? A top student of Peking University, standing committee member of Xiaoshan County and county magistrate, in front of my office
Building a floor, you can imagine it, you still have no shame, I am embarrassed for you, I am so ashamed!" (To be continued. If you like this work, you are welcome to vote for recommendation, monthly vote, your support