Chen Feng basically left Jin Xinyan to handle the preliminary franchising consultation work of Jindian. The main task was to obtain relevant information from the brand owner and then fill in the application form.
After that, we will go to the brand owner's head office for an on-site inspection and communicate with the staff face to face. If appropriate, of course, we will formally sign a contract to join.
Although Chen Feng now prefers the jewelry brand Zhao Shengsheng, to be on the safe side, he still asked Jin Xinyan to consult two more brands.
Of course they are all big domestic brands.
As his personal assistant, Jin Xinyan was finally able to do something practical for the boss Chen Feng. She was very motivated to work and became busy immediately.
Now that Lin Yujiao has no commercial performances for the time being, Jin Xinyan has a lot of free time.
However, in order not to make herself feel that Chen Feng's monthly salary of tens of thousands of yuan is in vain, she basically goes to "work" every day these days, whether it is Dian Chuang Culture or Feng Meng Film and Television.
But if you really want to talk about it, in fact, she only walked around in these two companies, and at most she sat down and looked at the company reports and the like. She had no actual work, so she was just fishing.
Now the boss Chen Feng has finally arranged practical work for her, and of course she is very interested in it.
Chen Feng told her in the morning, and she got feedback in the afternoon. She consulted with three companies in total, and collected some information from each brand, which was packaged and sent to Chen Feng.
Chen Feng stayed at home during the day today, and no one came to see him. His parents took half a day off because of him. After the family had lunch, they went to work in the small supermarket in Yuelou Town.
Chen Feng read the information sent by Jin Xinyan, and after weighing it, he finally had a better impression of Zhao Shengsheng. Although its franchise conditions are the most stringent among the three first-tier brands, the biggest difference from other brands is that
There is a binding agreement, which means that after opening a store, it must be open for at least two years, regardless of whether it is making a loss or not.
Another important difference is that other first-tier jewelry brands have far more franchise stores than directly-operated stores. The more conservative ones are only 30-70 open, with only 30% of the directly-operated stores being franchise stores, and 70% of the more extensive ones are even franchise stores.
19% are open, only 10% are directly operated stores, and the other 90% are franchise stores, the kind that give money to franchises.
Zhao Shengsheng has always adhered to the direct store management strategy three years ago and refused to franchise stores. In this way, even though the operating profit is not as good as other first-line brand jewelry, he has a good control over product quality, service, and brand management. Over the years, he has also
There has been no negative news.
And those jewelry brands with many franchise stores have more or less some negative news, and the main problem lies in those franchise stores. Some excessive stores have been exposed to the fact that the gold jewelry they purchased is rusty, and this is not a single case.
As a jewelry brand, if you have more franchisees, your profits will increase, which often means that your brand risk will increase.
Franchisees are a mixed bag, and it is generally difficult for brand headquarters to provide more comprehensive supervision than direct-operated stores. There are all kinds of birds in the forest.
When some franchisees purchase goods, they directly skip the brand headquarters, buy cheap goods privately, and sell them as branded goods. Of course, the quality of gold and silver jewelry sold through these private channels cannot be well controlled, and more serious cases will occur.
Gold jewelry rusting causes great damage to the brand image.
Zhao Shengsheng was obviously concerned about this at the beginning, so he has always adhered to the business strategy of direct-operated stores.
Until three years ago, domestic first-tier jewelry brands were seizing the domestic market, expanding their territory, and adopting methods to expand the scale of franchise stores.
Those who are eager for quick success and quick profits have even adopted a business strategy of opening 19 stores. Only 10% are directly operated stores of the brand owners, and the vast majority are franchisees from various places who have spent money to join.
It was under this business trend that Zhao Shengsheng, forced by market pressure, finally opened his mouth and allowed franchisees to join.
However, compared to other first-tier brands, Zhao Shengsheng’s conditions for joining are much stricter. First of all, it is the binding agreement mentioned before. Secondly, you are not allowed to join just because you pay money. You must also undergo a set of strict review procedures. If the review is not successful,
If you pass, you will not be allowed to join. This is much more formal than the so-called review that other brands go through.
Therefore, Zhao Shengsheng's domestic market share is not very high. Among the top ten first-tier brands, it has always been ranked in the bottom two or three.
In addition to its price being more expensive than other brands, it also has fewer stores in China than other brands.
For example, Lushi here is one of the top third-tier cities in the country and has many wealthy people. However, after opening a branch a few years ago, it ended up going bankrupt.
When ordinary people buy gold jewelry, they definitely choose the cheapest ones. In addition, in terms of brand promotion, mainly advertising investment, Zhao Shengsheng is much more low-key than other brands.
But anyone who has been in contact with the gold jewelry industry, or has compared the quality of different jewelry brands, will know that Zhao Shengsheng’s gold jewelry is a little better than other brands.
All I can say is that it is worth the money, and it is expensive for a reason.
As a woman, Jin Xinyan is of course very interested in jewelry. In addition, her family has never been short of money. She has been exposed to these jewelry since she was a child, and she often buys them when she grows up.
Of course, she mainly buys foreign brands, such as Cartier and Tiffany.
However, in recent years, with the rise of domestic jewelry craftsmanship, she has also begun to purchase domestic jewelry brands. She has purchasing experience from various brands.
After her comprehensive comparison, she also felt that among these domestic first-tier brands, the quality of Zhao Shengsheng's products was generally better than other brands.
For someone like her who is a little knowledgeable and not short of money, if she were to choose among domestic jewelry brands, she would definitely choose Zhao Shengsheng.
It's just that most of the truly wealthy people in China will still choose foreign brands such as Cartier and Tiffany, which is inevitable. It's not just a mentality of admiring foreigners, but also because of their hundreds of years of brand history and genuine craftsmanship.
In terms of reputation and reputation, it is indeed higher than domestic jewelry brands.
Therefore, in Jin Xinyan's view, if Chen Feng chooses to join Zhao Shengsheng, it may not necessarily be the best choice. The first is the price difference, which leaves Zhao Shengsheng without much advantage in the face of low-price competition from other brands.
The second is brand recognition. Nowadays, the top domestic jewelry brands are Fu. The public’s brand awareness of these Fu is much higher than that of Zhao Shengsheng.
Jin Xinyan suggested that if Chen Feng opened a jewelry store mainly to make money, he should choose the other two brands.
Otherwise, this business would be really difficult to do.
Especially since Chen Feng plans to open such a first-line brand franchise store in a rural area, the business will be even more difficult to do.
Previously, a Zhao Shengsheng store opened in Lushi city, but it closed down two years ago, not to mention that Chen Feng now wants to open one in the countryside. But Chen Feng finally chose to join Zhao Shengsheng. The fundamental reason is that Chen Feng has a close affinity for this brand.
The second is having too much money and being willful.
Jin Xinyan also knew that the reason why Chen Feng opened a jewelry store in his hometown was mainly for his parents, but she didn't persuade him much.
So, she cooperated with Chen Feng to contact and communicate with Zhao Shengsheng's headquarters, and soon received a clear answer.
Let Chen Feng go to the headquarters in Shenzhen in the near future for on-the-spot inspection and detailed discussions. When he goes there, he can contact the other party in advance and the other party will register and make arrangements for him.
Tomorrow is Qin Zhen's engagement ceremony, so he definitely won't be able to go, and Chen Feng may not be free to go to Shencheng the day after tomorrow. We have to check it out again, and let's talk about it the day after tomorrow.
During dinner, Chen Rui was very interested in Chen Feng's opening of a jewelry store and asked a lot. Apparently he wanted to invest in it, but he didn't have much money on hand at the moment and was embarrassed to ask. He hoped that Chen Feng would take the initiative to invite.
If he buys shares, it would be best if you can help him advance part of the share capital.
Of course Chen Feng understood what he meant and said directly: "I can't tell whether this jewelry store is making a profit or losing money. In addition, I have already consulted and the total cost of opening the store is at least five million, or even more.
So, brother, don’t even think about it.”
Chen Rui asked a little depressed: "Then why do you have to open a jewelry store?"
Chen Feng said: "I mainly want to preserve the value of the funds. You can't keep so much money in the bank and earn interest. That is the stupidest thing to do. You must invest it. Not to mention increasing the value, but you must also maintain the value."
"Then what if we lose money?"
"I have calculated that the most I will lose is rent and labor, which I can afford. And I plan to operate it for a long time and build a reputation. I have been prepared for losses in the first two years. If I continue to lose money in the third and fourth years
, I will consider closing the store.”
When Chen Feng said this, Chen Rui gave up his plan to invest in the company.
Chen Feng could afford to lose money, but Chen Rui obviously couldn't afford to lose money.
After dinner, Chen Feng returned to his room. First, he received a call from Qin Zhen, asking him to report to his house early tomorrow morning and drive guests to his house. He also told him to dress more formally.
Of course, Chen Feng couldn't refuse his request, so he agreed.
Just after finishing the call with Qin Zhen, Guo Mengyao called immediately.
After they separated last night, she didn't send him a message or contact him throughout the day. Chen Feng thought she was angry and wanted to have a cold war with him for a few days.
"What's up?"
After the call was connected, Chen Feng spoke first before Guo Mengyao spoke.
"Can't I come to you if nothing happens?"
Guo Mengyao is obviously still a little emotional.
Chen Feng didn't tolerate her. He frowned and said, "If you have something to say, I'll hang up if it doesn't matter."
Guo Mengyao also knew Chen Feng's bad temper now, so she could only hold back her anger and said: "After we left after dinner last night, Pu Fangye had a conflict with You Hairong. She kicked him and injured him, and he also had an operation. Now You Hai
Rong was detained by the police. She called me crying and complained, asking me to help her intercede with Pu Fangye, and also begged me to advance the medical expenses and compensation. Do you think I should agree to her?"
Hearing the news, Chen Feng was quite surprised and couldn't help but ask: "Why did you kick Dandelion? Wasn't it the three debt collectors who hit you?"
Guo Mengyao said directly: "It was You Hairong who kicked him. She was wearing high heels at the time and kicked Pu Fangye hard in the crotch, scratching his face. It was quite miserable. Maybe You Hairong will have to go to jail."
.Currently, the most important thing for her is to seek forgiveness from Pu Fangye, the victim."
When Chen Feng heard what was going on, and then thought about Pu Fangye having surgery because of it, he couldn't help but secretly take a breath.
We are all men, so we can completely understand Pu Fangye's pain.
"Aren't they a couple? Why did they suddenly fall out?" Chen Feng asked curiously.
Looking at the way they looked last night, they were definitely a pair of adulterers, but now they are like this.
"Pu Fangye originally promised to lend her 100,000 yuan, but later he went back on his promise and even scolded and insulted her. She couldn't hold it back and did this."
After hearing this, Chen Feng felt speechless for a while. Pu Fangye's fighting skills were completely beaten by You Hairong. Thinking about it, he felt very happy.
"You should stay less involved in her affairs. You and she were just ordinary high school classmates. When you were in school, your relationship with her didn't seem to be that good. You'd better stay away from this kind of woman.
.”
"I just think she is very pitiful now. After she kicked Pu Fangye last night, the debt collectors took her directly to her home and forced her and her husband to pay off the debt. Her husband was so angry that he finally
She borrowed money here and there to pay off her gambling debts. But her husband also made it clear that he must divorce her. Then early this morning, the police came to her door and arrested her. She was probably going to jail. Speaking of which, she
It’s really pitiful.”
Chen Feng said angrily: "She brought it upon herself. What's so pitiful? If you are overly sympathetic, you might as well pity those lonely old people and seriously ill patients who don't have money for treatment. They need sympathy more than You Hairong."
and help.”
Guo Mengyao retorted: "I don't know the lonely old people and seriously ill patients you mentioned, but I know You Hairong, she was my classmate in high school. Besides, she begged me all the time and cried very sadly on the phone.
If I don't help her, no one will."
"You are such a pig!" Chen Feng reprimanded unceremoniously, "She cried so hard when she begged you, do you have to help her? You are not her mother, nor her good friend or best friend, you are just an ordinary classmate.
Do you really want to put so much effort and money into helping her? Is this really necessary? It’s okay for you to beg Pu Fangye for forgiveness, but you actually have to help her advance medical expenses and compensation, which should cost dozens at least.
Wan, if there is a problem with his function in that area, the compensation will be even higher. Are you really willing to help her pay for it? This is not how you spend your money."
After hearing what Chen Feng said, Guo Mengyao finally hesitated: "Then I don't care?"
"If you have a hard time with your conscience, you can spend money to hire a good lawyer for her. This is the greatest kindness you can show her as her classmate. Just give her money and help her. It's completely unnecessary and will make you look stupid.
.You should understand the principle that kindness is as great as hatred, right?"
After Guo Mengyao was silent for a while, she slowly said, "Then I'll think about it again."
"Don't think about it again!" Chen Feng reprimanded again angrily, "If you still have a brain, just do as I say. At most, hire a lawyer for her, help her defend her, and try to reduce the punishment as much as possible. The rest is up to you.
What does she do so much? She is totally unworthy of sympathy."
"Okay, okay, let me listen to your head office, right? Really, you have no brain."
Although she was scolded by Chen Feng, she felt quite good in her heart and felt that Chen Feng was caring about her.