Lying on the sofa, reading novels and watching short videos, time flies by.
Until Xiao Ya came home from get off work.
Obviously she was a little tired, but she was still very happy to see Chen Feng at home. She came over and gave him a big hug.
Then, she smiled and said: "You didn't go home yesterday, but I didn't sleep well all night."
Chen Feng smiled and said: "I slept very well."
Xiao Ya was stunned for a moment, then raised her head and rolled her eyes at him, pushed him away gently, lowered her head and sighed: "It seems you still don't have me in your heart."
Chen Feng laughed, hugged her and said, "Okay. You've been tired for a day. Go take a shower and then come down to eat. By the way, have you eaten?"
Xiao Ya shook her head: "I hurried back as soon as I got off work. I was afraid that you would say something about me."
"You work so hard, what should I say to you? I went out to eat at noon and brought back a lot of leftover dishes. They are all good. If you don't mind, let's eat some together."
"What do I dislike? It's not too late to be happy. I'm going to take a shower right away."
Xiao Ya finished speaking happily and hurried upstairs to take a shower.
Seeing this, Chen Feng shook his head and went to the kitchen to cook the rice.
Then take out the lunch packed vegetables from the refrigerator and heat them in the microwave.
At this time, he was already hungry, so he ate some vegetables without waiting for Xiao Ya to finish taking a bath.
Anyway, there are six dishes in the package, two of which are hard dishes. The portions are very large, and Chen Feng will definitely not be able to finish them all by himself.
After eating until he was full and filling his stomach, Chen Feng stopped eating for the time being.
After waiting for another ten minutes, Xiao Ya came down and the rice had just been cooked.
Chen Feng then brought a few dishes to the table and the two of them started eating together.
Xiao Ya thought Chen Feng waited for her to come down before eating, and she was a little touched in her heart.
The Xiuzhou cuisine in this restaurant tastes quite good, and Xiao Ya was full of praise for it anyway.
And it could be seen that she was really hungry. She rarely ate two bowls of rice and less than half of the vegetables. Her stomach was bulging after eating. After eating, she regretted that she was afraid of gaining weight.
During the meal, Chen Feng also had a general understanding of the milk tea shop where she now works. It is a national chain of internet celebrity shops, and the business is very good. It operates on both the physical and online sides, and the business volume is about half and half. I even heard the old man in the shop say
, sometimes online orders are higher than those in stores.
There are five employees in the store where she now works. She is mainly working for one person now. There are specialized processes and various machines and equipment, which makes it relatively easy to get started.
In a few days, she should be able to make various flavors of milk tea by herself.
In addition, of course, it is the specific management of the store, as well as the business process, etc.
After actual operation, in a month or two at most, she will be very familiar with the specific operating procedures of such a milk tea shop.
In addition, she also learned in detail about the cost of opening a store today. In addition to the store rent and transfer fee, the initial investment for such a milk tea store would be at least 300,000 yuan.
It was much higher than what she initially imagined. She had previously thought that in addition to the store rent and transfer fee, joining a milk tea shop and making some initial investments, including decoration, raw materials, etc., would only cost hundreds of thousands.
As a result, she asked and found out that it was at least three hundred thousand, which was twice as much.
As for the rent of a store, if it is opened in Xiuzhou, it is certainly not cheap. For a store in a slightly better location, about ten square meters, the annual rent will be hundreds of thousands.
In her opinion, a milk tea shop only costs 20 square meters. The annual rent is often more than 300,000 yuan.
If it were larger, or in a better location, 20 square meters, it would definitely cost 50,000 to 60,000 yuan a month. 670,000 yuan a year.
Coupled with other miscellaneous additional expenses, Xiao Ya made a rough estimate. To open such an Internet celebrity milk tea shop in Xiuzhou, it would take a minimum capital of one million to feel secure.
She definitely didn't have that much money herself, so she could only get it from Chen Feng, the financial backer.
"The business of Internet celebrity milk tea shops is very good. Many young people drink it every day and are addicted to it. When such a shop is opened, as long as the location of the shop is not too remote, there will be no shortage of business. Besides, even if the store is here,
The business is not very good, but the online business is generally not too bad. Many people place orders online, starting from 2 cups, and many orders are for several cups, or even more than a dozen cups."
After clearing the table and washing the dishes, Xiao Ya came over to sit next to Chen Feng and continued to tell him about the milk tea shop.
It can be seen that she is very optimistic about this business.
Chen Feng didn't pour cold water on her. According to his limited understanding, this Internet celebrity milk tea shop was running well and was indeed very profitable.
However, the most profitable ones are always the brand owners who charge franchise fees. Even if they declare bankruptcy in the end, their shareholders will have already made a lot of money.
Of course, Chen Feng would not tell her the details of the capital operation status of these Internet celebrity milk tea brands, and he himself did not understand it very well. But this kind of approach has been ruined a few years ago.
Create a "well-known brand", for example, it has been reported in such and such authoritative newspapers and magazines, or even advertised on CCTV, and it has won such and such awards. Anyway, it is a good boast.
Once you have become famous, of course you will advertise everywhere to recruit franchisees. You will dig many pitfalls in the contract to sign contracts with franchisees who take the bait. When it becomes difficult to recruit franchisees and the franchise fee is almost collected, these "well-known brands"
"Gradually, we stopped doing publicity and advertising. When the franchisees found out that they had been deceived, they had no place to complain. Even if they went to court, the other party was not afraid, because the contract had already been designed to benefit their brand.
.
This is still good, but some people cheated enough of the franchise fee and ran away with the money, or went bankrupt.
Today’s Internet celebrity milk tea brands are not 100% based on this approach, but there are also many that are fake.
The reason why they are called "Internet celebrities" is of course promoted by their brand on the Internet and various short video platforms.
There are many tricks in it, and the most common one at the beginning is to hire people to queue up, to create an impression of how popular and popular their milk tea is, with demand exceeding supply.
It can suddenly attract the attention and curiosity of the public, even the media, and form news hot spots and topics.
In this way, even if some people see the trick inside, their purpose has been achieved.
This method of finding sitters to queue up and "rush to buy" is simple but very effective, and many people have been deceived.
I feel that joining this kind of internet celebrity milk tea shop will definitely make money.
In addition, many young people often watch short videos and are easy to follow the trend. They do not have a high level of discernment and can easily be fooled, gradually forming a so-called trend and fashion.
As a result, many young people and students, even if they don’t eat, still want to buy a cup of Internet celebrity milk tea to drink.
The summary is that there are people who make money by opening milk tea shops, but there are also many who lose money. There are even more people who are cheated.
Moreover, there are more and more Internet celebrity milk tea shop brands, and more and more franchise stores are opening, which will inevitably lead to fierce competition in the future, and the market will face a reshuffle sooner or later.
When the time comes, as a bottom-level franchise store, it will inevitably be harvested.