Luo Tian knew about brainstorming very early. Although he was born in the city and did not have a formal higher education background, he also knew that when he was at a loss, he could try brainstorming. Simply put, it is a group of people discussing a specific topic and generating ideas.
The new point of view, in Luo Tian's understanding, is to use the wisdom of the masses.
Xie Ming, Han Bing, Zhou Bozhai, Chang Lao, Xu Dashan, and Luo Tian were all sitting in the study upstairs of Qifangzhai, each with a cup of tea. Luo Tian cleared his throat and said solemnly: "Actually,
I asked all my friends and seniors to come here mainly for one thing..." Glancing at Xie Ming, Luo Tian said: "I have a new plan to open a jewelry company. The first step is to open my
’s first jewelry store.”
Except for Xie Ming, who was already informed, everyone else looked at each other, especially Zhou Bozhai, who had the most intense reaction: "Open a jewelry store? Luo Tian, although I don't know much about jewelry companies, I also know that it requires a lot of costs, and you
I have no experience.”
"Old Zhou..." Chang Lao interrupted the somewhat excited Zhou Bozhai: "But Luo Tian has something that others don't have, such as appraisal skills and his connections. As for the cost, Old Zhou, I'm afraid you don't know what you're doing.
How capable is your son?"
Hearing this, Han Bing laughed and interjected: "At that time, just by using my brain, I made 10 million yuan."
Zhou Bozhai knew that the business of the antique shop was good, but he didn't quite understand what Han Bing said. Luo Tian really got the money so quickly. He looked at Luo Tian in confusion: "Is this true?"
"Yes, godfather, in addition to the income from the antique shop, I also help other people outside, and I have some income. In addition, I bought a piece of Laokeng glass from my last trip to Myanmar and a piece of Piaochui. This
I have over 100 million in cash recently." Luo Tian answered honestly.
Zhou Bozhai leaned back, as if he had heard something incredible. Xu Dashan patted Zhou Bazhai on the back: "I think you are getting older and your ability to accept is getting worse." Zhou Bozhai smiled bitterly and said secretly at the same time.
I underestimated the abilities of my godson.
"I invite you here because I want you to help me sort out how to open a jewelry store and where to start. I seem to understand now, but I don't know how to take the first step." Luo Tianzhen said seriously.
Nothing can be done.
Xu Dashan was the first to say: "The most important thing is to have products. Where are your products? Now the main categories in the jewelry industry are natural gems, natural jade, natural colored stones and natural organic gems. These four categories, your
Where do the raw materials come from, and how do you design and process your jewelry?”
Luo Tian nodded, yes, without products, there would be no subsequent series of things. This is the most fundamental thing. He nodded: "Teacher Xu is right, this is the most fundamental thing. I won't talk about other series.
, I still have resources on hand for the raw materials of jade and colored stones, but other types of raw materials still need to be slowly discovered."
For jade, there is the Tianlong Chamber of Commerce, and for colored stones, there is Han Bing. These can solve the problem of first-hand raw materials. Luo Tian said thoughtfully: "Then when you have a product, you need a place and people to sell the product. The next step is
We have to build a store, decorate it, and recruit people.”
Zhou Bozhai nodded: "Yes, at the same time, there is another very important thing, which is to promote. Without publicity, your store will have no popularity."
"Yes, to create Luo Tian's exclusive jewelry brand, we need to promote the brand to the public and increase awareness. Godfather, you have a good idea." Luo Tian was very excited. After everyone sorted it out,
My thoughts gradually became clearer.
Xie Ming advised Luo Tian: "The venue is very important for a jewelry company. It must be chosen on a valuable commercial street. Taking into account various factors such as consumer groups and traffic flow, I suggest you hire professional market researchers."
We do foot traffic statistics and basic economic surveys for you. It only costs a small amount of money, but it can save you from worries."
Han Bing nodded repeatedly: "This point mentioned by Mr. Xie is so important. I have to mention that in addition to these, the characteristics, style, name, and logo of your jewelry brand must also be designed in advance. This is to match
It will be used for publicity later.”
Unexpectedly, ideas came out one after another. Luo Tian quickly memorized them and wrote them down one by one on the paper. When he finished writing, he slightly adjusted the order, and the whole process was almost completed.
First, the source of raw materials for the product and the processing and design of the jewelry;
Second, conceptual things such as the name of the jewelry company, theory, product style, and logo design;
Third, select the store location, determine the decoration style, and complete the store decoration and furnishings;
Fourth, recruit staff;
Fifth, carry out a series of publicity and promotions to increase the popularity of the jewelry company;
Sixth, other trivial matters, such as registering a company, etc.
Maybe there are still some omissions, so I will solve the problem in real time. Luo Tian wrote this down and nodded: "I really benefited a lot from today. My thinking is roughly clear now."
Han Bing added another point: "Budget, you must make a budget. I know you are not short of money, but no matter how much money you have, you can't make it directly, so you should use the cost reasonably. I think when I opened the store because I had no experience, I didn't have the budget."
In the end, it cost more than 300,000 yuan more than the budget."
Luo Tianchong gestured "ok" to him: "Don't worry, I will make sure the budget is in place. In the worst case, I will hire a professional to do it. Spend a small amount of money and save a lot of money, right?"
"Yes, that's the truth."
A few people said something to each other, and came up with many ideas. Xie Ming suddenly laughed: "If Taihua knew that you were going to get involved in the jewelry industry, I don't know how I would feel. Although you are a rising star, they will treat you
With your understanding, I’m afraid you’ll feel a sense of crisis soon, right?”
"What kind of threat can I have now? I'm just a rookie." Luo Tian also smiled: "Taihua is rich and powerful, so it's good if they don't bully me."
Xie Ming looked at Luo Tian and said meaningfully: "There are still many talents in Taihua."
"Yeah." Luo Tian smiled slightly. He felt that Xie Ming meant to let him recruit one or two talents. He did not comment: "That's true. For example, Vice President Luo, who we are familiar with, no, now he should be called
He’s Mr. Luo.”
At this time, Zhou Bozhai also understood: "Are you talking about poaching?"
Digging into the corner, Luo Tian was stunned for a moment, and then he felt that these words were appropriate and laughed: "Godfather, from now on, I have to rely on you to keep an eye on the antique store for me temporarily. I'm afraid I won't be able to get away for a while."
"Go ahead, young people should give it a try. Ding Cheng and I are in the store." Zhou Bozhai agreed with both hands and feet.