Chapter Eight, Blue Sky, Yellow Flowers on the Ground
After several years of practice, Little Beijing, who had already achieved certain attainments in calligraphy, wrote on rice paper one day after the third sister left, very sadly and dejectedly: "The sky is blue, the yellow flowers are in the ground, the west wind is strong, the swallows from the north are returning to the south, the dawn is coming."
"Whoever comes here will be drunk in the frost forest and will always shed tears when leaving." A pair of big characters, written in running script, was hung in a private room.
"Master Shen's writing is really good." Zhang Yue praised that Zhang Yue's injury was almost healed at that time, but he still didn't dare to go home and hung out with Zhao Hongbing all day long.
"The writing is okay, but the artistic conception is a bit off. It's spring now, and what he wrote is obviously describing autumn." Zhao Hongbing also did not forget to ridicule Little Beijing.
"You are the only one who is educated!" Little Beijing was depressed, and turned around and yelled, "Haha, don't yell at me. If you can swallow my wife out of my throat, I will let you yell for the rest of your life." Zhao Hongbing said with a smile.
"You, Zhao Jiudian, are the only ones who have a wife!" Little Beijing seemed to have taken a bullet.
"...Oh, let's go drink!" Zhao Hongbing thought the same thing. He laughed at Little Beijing for nothing more than laughing at the same time. No one is better than anyone else. He just had a girlfriend for a while and is now married to someone else.
Little Beijing drinks a lot, but he drank too much that day. Usually, Zhao Hongbing drinks too much. He is fine. That day, Zhao Hongbing could barely understand something. Both Little Beijing and Zhang Yue started talking nonsense.
"Drink more!" said Little Beijing. "Look at what time it is. The waiters in our hotel are all off work. If you drink any more, who will clear the table and who will sweep the floor?" It was rare that Zhao Hongbing didn't drink too much that day.
"Go to the Paris Nightclub to continue drinking. It's only opened now. I called Fugui and asked him to drive to pick us up." Zhang Yue said that the Paris Nightclub was the first nightclub in our city, because Zhang Yue was a member of the world at that time.
So I often go there to play
"Zhang Yue, please page Fugui and ask him to drive over here," Zhao Hongbing said.
Although Zhang Yue is the leading eldest brother in society outside, in front of these brothers, he is still the same as before
At around nine o'clock that night, five people including Zhang Yue, Fugui, cousin, Zhao Hongbing, and Xiao Beijing went to a Paris nightclub.
Speaking of this Paris nightclub, Ergou had to admire the reform ability of the people of our city in 1993. Because Ergou always thought that nightclubs were relatively high-end and high-consumption places with feasting and entertainment, he did not expect that as soon as nightclubs arrived in our city, they would immediately change.
It has become a place integrating performing arts, discotheques, wine and brothels. What is even more unique is that if you go to this nightclub around ten o'clock in the evening, you will definitely think that you are in the wrong place, because at ten o'clock every night,
There is actually a duet show here! You will definitely think that you have entered a small duet theater in our city, not a nightclub!
Although every time you enter, you will feel like you have entered a farmer's market, but it is undeniable that the nightclub is very luxuriously decorated even from today's perspective. Not only are the lighting and sound first-class, but there are also a few placed in the corner.
A big gasoline can with English letters like ****you written all over it. It looks very wild, but if you take a closer look, you will find that the ****you on the gasoline can are all written fakeyou, which is quite disappointing, but
Thinking about it carefully, I feel relieved, because although the guy who sprayed words on the gasoline can is not good at English, he is obviously very good in Chinese Pinyin. Fake, the pronunciation of Chinese Pinyin is very close to the English ****
The name of the nightclub is "Paris", but once you enter, you will find that it has a very rustic atmosphere, because the owner is an iron mine manager from the countryside in our city. "Paris" not only has Northeastern characteristics such as Errenzhuan, but also has the largest sales volume in it.
The drink is beer produced locally in our city for RMB 5 a bottle! Of course, this beer sells for RMB 3 a bottle here, and more than 80% of the people who come here don’t drink red wine, don’t drink foreign wine, and don’t drink cocktails.
Drinking the beer that sells for 1 yuan and 5 a bottle outside, it is very close to mass consumption. In short, the only pure liquor sold here in our city costs 70 cents a pound.
This is enough to prove that the people of our city did not like to show off in 1993 and were all serious. Ergou also recalled that when the first KFC opened in our city eight years later, Ergou saw Huang Laoxie (ie Huang Laoxie) with his own eyes.
Ergou and two other men in their thirties walked cheerfully and happily chatted into this KFC. Ergou even heard the content of their chat, "How is this restaurant?"
"I don't know, I've never been here before. Isn't this newly opened?"
"Is this a hotel?"
"Why not? It must be! Didn't you see that people are eating there?" Huang Laoxie said, "It doesn't look like that!"
"Waiter! Order!" The three of them had just sat down when they heard a bearded man among them calling the waiter.
"Waiter! Hurry up! Order!" Huang Laoshoe was impatient. "Sir, please come here and order." A KFC waiter stood behind the counter and waved to them.
"There is too little food in your restaurant. Oh, let's make do! What kind of drinks do you have here?" Huang Laoshoe asked the waiter after ordering three chicken drumsticks.
"Sorry sir, we don't have drinks here"
"What the hell? No wine? How can you open a restaurant without wine!" Huang Lao Shoes was a little annoyed and quite reluctant.
"I'm sorry, sir, I really don't have one."
"Oh, that's it!" Huang Laoxie took the hamburger and left angrily. Ten minutes later, everyone in KFC heard the sound of "Hello, brothers! Eight horses! Six sixes".
Everyone turned around in shock and saw that each of Huang Laoshoe and the other three people were holding a chicken drumstick burger in their left hand, and a bottle of 52% liquor on their right hand while making fists and blowing on the bottle!
"Sir, I'm sorry, could you please be quiet?" the store manager said. "Have you written a ban on fisting?" Huang Laoxie said sternly.
"...No." The store manager was indeed stunned by Huang Lao Shoes' question. It is estimated that the first group of people in China to come to KFC to drink were Huang Lao Shoes and his friends. "Then what are we going to do with our fists? No way?" Huang Lao Shoes said.
Broken Shoes became more confident “………………”
"We don't bring your own drinks here at KFC." The store manager is a little girl. After being asked a question by Huang Laoxie, she came up with some new words to shoo away Huang Laoxie and the others.
"Who wants to bring their own wine? You don't have any wine sellers here! I went all the way to buy this wine, you think I'm willing!" Huang Laoshoe looked aggrieved.
"………………"
"Is this a hotel?" Huang Lao Shoes said reluctantly, "Of course it is."
“Are there any restaurants in China that don’t sell alcohol?”
"Ours is not Chinese, our fast food restaurant is American."
"Follow the country you love. If you drive in China, you must abide by Chinese rules! I'll drink it here, and you can sue wherever you like!" After Huang Laoxie said this, he said no more.
Without looking at the store manager, he continued to punch and drink.
"..." The store manager was speechless.
Two hours later, Huang Laoshoe and the other three left drunkenly, becoming the first person in human history to drink too much at KFC.
When Ergou listened to Huang Laoxie's last sentence, "You have to follow Chinese rules when opening a restaurant in China," he admired Huang Laoxie so much that the bad impression he had on him in the past ten years was wiped away from his spine! What a strong character.
!Now whenever Ergou goes to KFC to eat, he sees the promotional material on the table "The difference between KFC and traditional Western fast food, KFC is closer to Chinese taste", I always feel that KFC is hypocritical. If KFC really wants to be in China
localization, then we should at least add a package like "Chicken Leg Burger + Slices + Chicken Wings + Erliang Liquor" in our Northeast region to better realize the localization strategy
The purpose of Ergou's example of the battle between Huang Laobao and KFC is to demonstrate two things.
1. People in our city have never been pretentious in terms of eating, drinking and having fun. If they don’t even pretend to be old and shabby, who else can do it?
2. "Paris Nightclub" indeed caters to the tastes of the people of our city. Its localization strategy is very successful. Its marketing is far more flexible than KFC, and its business is also more prosperous.
It was this time that Zhang Yue, Zhao Hongbing and others went to this "Paris nightclub" to trigger a series of bloody massacres that made Zhang Yue truly own the industry.