This is a very positive publicity, allowing everyone to understand what online singers do for a living. Zhang Yicheng quickly started promoting this video on major websites. In addition to hiring trolls to increase the popularity, he also directly found major websites.
The senior management behind the website paid money to place the video directly at the top, which is equivalent to spending money to buy advertising space. Of course, Zhang Yicheng would not admit that this was an advertisement. It was just a popular science and education film. Of course, the senior management of the website would not admit this either.
It's an advertisement. After all, first of all, it does look like an advertisement. Secondly, today, when netizens are becoming more and more disgusted with advertisements, if they still promote advertisements, isn't that looking for death?
Since Zhang Yicheng didn't say it was an advertisement, they were happy and relaxed. As for what Zhang Yicheng was doing, they really couldn't tell whether it was an advertisement or not. If it had been someone else, they would have already concluded that this was not an advertisement, but
First of all, Zhang Yicheng has an old relationship with them. They had collaborated on the Sprite advertisement before. At first glance, the Sprite advertisement looked different, not like an advertisement. However, it turned out that it was indeed an advertisement.
Advertisements, besides, if it wasn’t an advertisement, it wouldn’t make sense at all. If it wasn’t an advertisement, why would Zhang Yicheng waste so much effort to stick it at the top?
Isn't this a louse on a bald man's head? It's obvious. The only thing that can't be seen clearly is whether the louse is a male or a female!
Of course, it's normal that they can't see it, because this is actually a series of videos, and the first step is indeed not an advertisement. Of course, it is just paving the way for hidden advertising later.
Of course, this video includes the entire class of online singers. Basically, it can be said that the benefits are shared equally. Many online singers will benefit. However, Zhang Yicheng doesn't care whether they can benefit or not. The most important thing is whether Xu Song can benefit or their company can.
cannot benefit
Thanks to Zhang Yicheng's efforts, this video spread quietly on the Internet. Because it was not funny like the last Sprite advertisement, it was not very sensational. It did not have that kind of sensational effect. In addition, there was no
Sprite's very obvious directionality is completely pointing to a certain thing in advertising, so many people are confused and forget it after reading it, so it seems a bit lukewarm, but that's how lukewarm it is.
It is not popular. In just a few days, the cumulative number of clicks has exceeded 10 million, and the average number of hits on major websites has exceeded 800,000. Even among major current videos, it is second to none. Among them
Of course the credit is due to the trolls hired by Zhang Yicheng, but it is more due to the fact that many netizens clicked in intentionally or unintentionally, and it was also featured on major websites, so the number of clicks is not even high.
The total number of clicks exceeds 10 million, which is a very astonishing number. Although it is accumulated separately on different websites, it is still a very astonishing number, because most people who click once generally do not click.
The second time, if you click the second time, that would be even better, because if you click the second time, it means you are interested in this video. In that case, you are Xu Song’s potential fans. In this case, that is even better. According to conservative
It is estimated that at least five million people have watched this video
Five million people have watched the video, which can be said to be a lot. It seems that for the majority of netizens, this number is not too much, but just from these people can convert 100,000 sales, Zhang
Yi Cheng should smile secretly
Maybe many people think that the sales volume of 100,000 copies is very small, but only Zhang Yicheng, who is in this circle, knows what the sales volume of 100,000 copies means.
Jolin Tsai is a diva. If she is a great diva, she can sell about 30,000 copies in Taiwan. If one day she can sell 100,000 copies, she will probably be able to catch up with Jay Chou. That would be hilarious.
Just say that Li Yuchun, who became popular in the past two years, claimed that his first album sold more than 500,000 copies and became the new king of the mainland that year. But in fact, Zhang Yicheng knew that it was just an exaggeration. At that time, Li Yuchun's sales in Asia were all
It's only about 100,000, 500,000 or something. It's completely bragging, but this is normal in the entertainment industry. After all, any company that launches a new person, and if this new person has some achievements, they call themselves the newcomer king, but
If you count carefully, there will be five or six such newcomers in a year. So which one is reliable?
In fact, they are all unreliable. They are all blown up by themselves. These are common methods. Zhang Yicheng fully understands them. However, Zhang Yicheng will not be fooled by such data as the number of albums sold by outsiders.
Zhang Yicheng has his own judgment. One hundred thousand copies is really a lot, but Zhang Yicheng doesn't think that one hundred thousand copies are enough. Is he supposed to sell 100,000 copies like Tianyu Company, and then brag about selling 500,000 copies?
Or even a million?
Zhang Yicheng can't do this!
It is conservatively estimated that five million people have watched this video. The effect of this video is amazing.
The concept of Internet singers and Internet music became a widely known concept in the shortest possible time as word of mouth spread. Many people discovered overnight that Internet music had become a new independent music force.
, and the opposition between the traditional music scene
In fact, this is not too difficult. It seems to sound very fantasy, but in the previous life, no one promoted it. Internet singers were still in opposition to the traditional music scene, just like the opposition between Internet writers and traditional writers. This is
Inevitably, to put it cruelly, there will be a serious conflict between the new power groups and their vested interest groups.
In the past life, there was even a traditional non-famous 'famous' writer who claimed that the last thing in the world that should not exist is the Internet. He talked about a lot of bad things about the Internet. In fact, it was because the Internet attracted a large number of readers and a large number of great people.
A great figure is born, but no one pays attention to him as a non-famous and "famous" writer. Naturally, emotions such as envy, jealousy and hatred will arise.
Although the current class of Internet singers is not as powerful as that of later generations, it is already somewhat influential. What is missing at this time is actually the opportunity, or a trigger, to separate Internet music from traditional music. In order to make
Xu Song is more famous. In order to pave the way for Xu Song's album, Zhang Yicheng made a resolute decision to be the fuse and start the fire in advance. As for the fire starting like this, it is
