"We want five seconds of advertising!" Wang Yan said immediately and impatiently. There is nothing wrong with this matter. It can be said that it cannot be cheaper. No matter how unified it is, there will be no loss.
Of course, compared with the commercial length of "Destined to Love You" which can be tens of seconds at a time, the advertisement of "Love Is Not Blind" is very short. It should be said that the real advertisement of "Destined to Love You" is based on
Ten seconds is calculated as a unit, but "Thirty-three Days of Love" is truly calculated in seconds.
One million per second is a sky-high price. Of course, Wang Yan can only think of this so far, but Zhang Yicheng knows that when the movie is released, the final price will be more than one million per second. In his previous life
At that time, "Love Lost" had a box office of more than 300 million. Even if calculated from previous lives, it would still be 3 million per second. If it sold for five seconds, just this product placement would make "Love Lost"
"Thirty-three days" has already recovered the cost, which can be said to be a great thing.
"Sorry, our ads only sell for three seconds at most!" Zhang Yicheng said with a smile.
Wang Yan was a little stunned. He didn't expect that there would be two idiots who have money but don't make any money!
Yes, at this time, in the eyes of Wang Yan, there is no difference between Zhang Yicheng and the idiot who has money but does not make money. You know, many people wish they could invest more money in advertising, even if the box office is based on 100 million
Calculate it, that is one million per second. He has eliminated two million in one mouthful. He does not seem to be so generous. He was fighting to the death over the advertisement just now.
"Of course, it's not that I don't make money, but you have to know that the audience may not feel much about product placement now. In two or three years, they will probably be very disgusted with it. If the product placement is too long,
, it will inevitably arouse the disgust of the audience, in which case the advertising effect will be reduced!" Zhang Yicheng said calmly, looking very calm.
Of course, he is not a fool who doesn't want to make money, but he is thinking about the future. This drama will definitely be under Huang Yilin's name in the future. As for any scapegoats such as product placement, he will have to bear the blame.
Zhang Yicheng considered Huang Yilin's reputation. Although commercial movies are the mainstream of future movies, commercial movies are one thing, but it is not worth destroying one's reputation for commercial movies.
, you know, if it really arouses public dissatisfaction, it will be terrible in the end. Not to mention the director's reputation, even the reputation in the advertisement will be ruined.
How the "Meteor Shower" was ruined in the previous life was largely due to the rampant product placement. Not only was the rating of "Meteor Shower" lowered by n levels, even those who advertised in "Meteor Shower"
The manufacturers were also implicated and eventually ridiculed. In the end, in the eyes of outsiders, "Meteor Shower" was simply a collection of copycat products.
If it really happens like this, will anyone still come to you for advertising? Everyone knows that advertising is to promote one's own fame. Celebrities can have negative information because it can increase exposure, but manufacturers can't.
, if your information is all negative, who would dare to buy it?
So, if you get to that point, don't you think about product placement? That's what the so-called steady flow is like. He doesn't want to end up with a bad reputation just because of one rush.
When Wang Yan heard Zhang Yicheng's explanation, it seemed that it was indeed quite reasonable. You know, if he wanted to spend more money and do more advertising, but the effect was not as good as before, of course he wouldn't be willing to do it, although Tongyi was willing.
Spending money on advertising, but not being taken advantage of, his favorable impression of Zhang Yicheng immediately rose. He felt that Zhang Yicheng must have done this for them. It was not easy. Such honest people are rare these days.
Got it
If it were someone else, he would definitely still be suspicious of other people's intentions, but if it was Zhang Yicheng, it would be different, because Zhang Yicheng is a teenager, and he is no longer the kind of old fox who is dozens of years old.
Young people, after all, have the simplicity and honesty that are unique to young people, at least that’s what he thinks
Of course, he didn't know that Zhang Yicheng was basically a reincarnated person. He couldn't just look at his appearance and age.
"That's okay, it's just a three-second advertisement. We'll determine the specific advertising cost based on the box office, how about it!" Wang Yan said
"Okay, no problem!" Zhang Yicheng said with a smile.
It’s easy to earn another tens of millions. Of course, the money for embedded advertising in the movie will not be realized until the box office is released, but at least tens of millions is enough. Zhang Yicheng is still very confident about this.
You know, in the previous life, "Thirty-day Love" easily exceeded 100 million, and the final box office exceeded 300 million. You can imagine how great the potential of this movie is, and the most important thing is not the box office, but the box office.
The cost is very low. If it follows the so-called blockbuster model, if it has a box office of 300 million, it will have an investment cost of more than 100 million. According to Zhang Yicheng's current net worth, if it has a cost of more than 100 million
, it can be said that it is only possible if you stop all work and put everything into it!
This is what is called cheap and good quality!
After reaching an agreement, Wang Yan said that he would soon send someone over to discuss the details of endorsements and product placement. After all the negotiations were completed, the money would be transferred to Tianlan Entertainment's account soon.
With this money, Zhang Yicheng's original embarrassment of not having any extra money can be greatly alleviated. Generally speaking, it is quite cost-effective.
Of course, this is just an advertiser. If you can find a few more advertisers, you will be rich all of a sudden. Zhang Yicheng had to sigh, advertising is the most profitable, both as an artist and as a person.
For a company, advertising is king, and advertising is the most profitable!
Of course, if a movie sells well at the box office, it will definitely exceed the advertising. But how much advertising costs and how much it costs to shoot a movie. One can imagine which one is more cost-effective.
As you can imagine, advertising is king!
Now only Xu Song and Yang Guang have grown up. If all the artists under them are trained, then the rest will be simple. The annual advertising fees alone are at least hundreds of millions, so
, the entertainment industry is very profitable, of course, there are also many people who are not making money, but with Zhang Yicheng’s ability, how could he not be making money?
You know, Zhang Yicheng was reborn. If he is still living miserable life after being reborn, wouldn't it be equivalent to wasting this opportunity given by God?
Zhang Yicheng saw off Wang Yan, and before he had time to rest, a call came in.
It's Murphy, the beauty editor-in-chief of "Fashion" fashion magazine.
"Mr. Zhang, do you still remember me?" Murphy's voice was still clear and pleasant.
"Of course, how could anyone forget Editor-in-Chief Mo!" In a good mood, Zhang Yicheng didn't mind joking.
"It can be said that Mr. Zhang is very busy right now!" Murphy said with a smile, "Mr. Zhang has been very prosperous recently, and I'm afraid he won't remember our little magazine!"
"What did Editor-in-Chief Mo say?" Zhang Yicheng said with a smile. Zhang Yicheng knew something about "Fengxing" magazine. Since the revision, it has changed from the original elitist strategy to the later revision from the civilian road.
Murphy knows how difficult it is to enter the traditional market of fashion magazines and compete with those predators to seize the market of those elites. Murphy knows very well that the situation of magazines in recent years is not very good, which is naked proof.
The so-called fashion has always been something that only a small number of the so-called elites can play around with. Only they can grasp it. What most people like is something that belongs to the lower class and they disdain it.
However, Murphy noticed that in fact, except for a small number of people, most people also have a great need for fashion. In particular, many trendy men and women also want to keep up with the pace of fashion, but they have never had any channels.
This is such a huge market. Even if most people are not very eager for fashion magazines, buying a magazine every few issues is still an astronomical figure. There are hundreds of millions of potential consumers in China, and those
There are so many elites who would be exhausted even if they only have a few million. Just these few million have to face competition from countless magazines, so why bother competing with them!
As long as the market of ordinary people can be captured, then the sales volume will not be calculated in thousands or ten thousand copies as now, but at least hundreds of thousands or even millions of copies. By then, those so-called fashion magazine predators will be counted as
ball!
It is precisely because of this belief that in the past six months, "Fengxing" magazine under the leadership of Murphy has undergone great reforms, which is basically very different from the original elite line.
It was also under the leadership of Murphy that "Fengxing" magazine has undergone a fundamental improvement. In the past six months, the annual magazine sales have been increasing at a rate of 10%. Because of this, Murphy also
He easily secured the position of editor-in-chief. The powerful figures in the magazines who originally had objections to her and who always felt that she only gained this position because of her beauty were convinced by him. This tough guy
Sales volume, can anyone tell me anything? If you are not satisfied, you can try it yourself.
As the sales of "Feng Xing" magazine increased, it also gained some fame in the industry.
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